tinted lip serum · glossy · Target, London Loves Beauty
I really enjoy how these feel when I first apply them. They're rich, they're creamy, they're buttery, they're not too thin, not too thick.▶ 19:03–19:06
These do start to have that minty cooling sensation on me.▶ 19:08–19:14
I think they look really pretty, though. They can go from to perfectly glossy depending on how much you want to layer these up.▶ 19:36–19:40
They wear well.▶ 19:41–19:43
Overall, I would say that these continued to look nice with wear. They continued to feel comfy with wear.▶ 20:06–20:09
I don't think I'm going to keep either of these. I feel like this is one of those products that I'm like, it's pretty for sure, but when I think about the collection of lip products that I have, is there anything that I would want to replace with these? And the answer to that is no.▶ 20:08–20:16
Source: I tried 22 overhyped new drugstore beauty launches... save your money · Aug 2025lip mask · glossy · $24.00 · Sephora, Laneige US
Laneige is maybe just a little bit thicker and creamier and has a bit of a glossier finish, but overall the experience is pretty similar.
Source: I tried 22 overhyped new drugstore beauty launches... save your money · Aug 2025lip oil · glossy · $5.99 · wetnwildbeauty.com
It's definitely not to the level of any of the lip stains that we just reviewed, but something that I noticed for sure, like every time I had this on a few hours later, I was like, 'Why are my lips still bright pink?' Oh, she stains.▶ 21:08–21:14
It smells yummy. It's like a subtly sweet scent that I feel like is like a little bit vanilla, a little bit mint.▶ 21:21–21:28
It does burn on my lips a little bit, but this is not one that lasts the entire time that I wear it.▶ 21:30–21:34
The texture of this is like a little bit jelly like and a little bit gel-like.▶ 21:36–21:40
It's lightweight. It's soft. It's smooth. It's a little bit tacky, and it's something that can be built up to feel moderately thick and cushy.▶ 21:48–21:52
This has that wet diamondy shine that fills in the look of lines.▶ 21:32–21:36
It does kind of start to get gummy with wear.
I would say that it lasts for an average amount of time and is probably average to below average for how moisturizing it is. My lips do feel kind of dry after I have this on.
Source: I tried 22 overhyped new drugstore beauty launches... save your money · Aug 2025lip scrub · $9.99 · Amazon, ColourPop
What I really enjoy about these is that unlike a lot of other lip scrubs I've tried, they don't just feel like super dry, scratchy sugar crystals.▶ 28:13–28:17
It's more like a scrub put into a balm. They just have this like thick softness to them in addition to that scratchiness, which I like.▶ 28:23–28:30
They exfoliated really nicely.▶ 28:32–28:35
Source: I tried 22 overhyped new drugstore beauty launches... save your money · Aug 2025lip mask · glossy · $10.00 · ColourPop, Ulta
The texture of these, they're thick, they're melty, they're creamy, they're balmy all at the same time.▶ 28:46–28:51
I actually feel like they're pretty comparable. Laneige is maybe just a little bit thicker and creamier and has a bit of a glossier finish, but overall the experience is pretty similar.▶ 28:54–29:00
These ones do have a little hint of whatever color the mask is, but they're very, very sheer.▶ 29:04–29:09
In addition to these feeling really nice and smelling amazing, these last well on me and end up leaving my lips feeling very nourished.▶ 29:14–29:18
These are a win for me and really surprised me.
Source: I tried 22 overhyped new drugstore beauty launches... save your money · Aug 2025lip treatment · dewy · $16.00 · Sephora, Experiment Beauty
It really is that good.▶ 7:03–7:05
This feels extremely soft, plush, and balmy.▶ 7:47–7:52
It's definitely thick, but it's not too too thick.▶ 7:50–7:54
It doesn't have any tack to it.▶ 7:52–7:56
The texture of this one feels even better than Clinique.▶ 8:09–8:14
It feels elevated and it's more affordable.▶ 8:11–8:15
Clinique is $23 and this is 16 for the same amount of product.▶ 8:16–8:19
This really is so so good.▶ 8:19–8:22
Source: The best new products I've tried in a long time · Apr 2026lip mask · glossy · $24.00 · Too Faced, Cult Beauty, Ulta Beauty
It felt nice at first, but within a few uses, it became grainy for me.
Source: Pass or Repurchase: Top 30 New Beauty Launches · Apr 2026lip treatment · glossy · $24.00 · Sephora, Ulta Beauty, OLEHENRIKSEN.com
It's way too intense and sweet for me.
Source: Pass or Repurchase: Top 30 New Beauty Launches · Apr 2026lip treatment · glossy · $24.00 · Sephora, Ulta Beauty, OLEHENRIKSEN.com
It's strong, but I really like the gourman scent.
Source: Pass or Repurchase: Top 30 New Beauty Launches · Apr 2026