24 HR Waterproof Eyeliner
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Persona Cosmetics Site →Amazon →SUMMARY OF REVIEWS
Persona Cosmetics' 24 HR Waterproof Eyeliner in Plum and Chocolate offers a natural-looking brown shade that doesn't smudge, according to one creator. However, James Charles found it hard to sharpen, not very pigmented, and rated it a 6 out of 10. The formula works well for those seeking a subtle, smudge-proof liner, but may disappoint if you want rich pigment or easy sharpening.
FULL REVIEWS
POSITIVE
Variant: Plum
- “Plum is such a good shade, especially with today's look”4:32–4:40
- Source: Full face of nothing new makeup I already own and love - May 23, 2026
Variant: Chocolate
- “For high-end, that one is incredible. It doesn't smudge”10:16–10:20
- “I actually want to get more colors of that Persona eyeliner because it's for high-end, that one is incredible”10:11–10:17
- Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
Variant: Chocolate
- “Using Persona Waterproof in chocolate”1:59–2:03
- “I prefer a brown eyeliner like this”2:01–2:05
- “I just feel like it looks a little bit more natural”2:03–2:07
- Source: My makeup routine - Apr 20, 2026
MIXED / NEGATIVE
Variant: Chocolate
- “I'm not blown away”
- “I'm not annoyed by it. It's not causing me a problem”20:56–21:01
- “This was hard to sharpen. It's not very pigmented, and it took me a little bit to actually get a nice winged liner”21:04–21:07
- “I'm going to rate this a 6 out of 10”21:10–21:14
- Source: Full face of #1 best selling makeup from TikTok Shop - Aug 22, 2025
WHAT CREATORS SAY
- Consensus
- 4.2 / 5 from 4 creator reviewsGrailPeople ratings based on creator reviews.
- ⚠ creators flagged issues with pigmented (1)
- ⚠ fiddly to use (1)
Product details
Details
- Type
- eyeliner
- Finish
- —
- Shade
- Chocolate
- Key ingredients
- Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Rhus Succedanea Fruit Wax, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax
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