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avatarling mentioning I'm From Rice Toner at 11:38 in their YouTube videoRice Toner"It is of course a yes, absolutely worth the hype for me."$28.00charissedaily mentioning I'm From Mugwort Essence at 09:37 in their YouTube videoMugwort Essence"this essence is all about calming first, fixing later"$40.00hyram mentioning I'm From Honey Mask at 10:54 in their YouTube videoHoney Mask"This freaking mask, oh my god, if you're someone who has dry skin or just wants to supercharge your skin with moisture, this mask does it like any other product I've ever used."-@zabrena reviewing I'm From Fig Cleansing Balm at 01:10 in a YouTube Shorts videoFig Cleansing Balm"I adore this stuff."$12.03hyram mentioning I'm From Licorice Calming Cream at 05:29 in their YouTube videoLicorice Calming Cream"It's in a nice gel cream base that doesn't feel too heavy on the skin and is like perfect for daytime use."-@zabrena reviewing I'm From Rice Cream at 03:29 in a YouTube Shorts videoRice Cream"This is a thick moisturizing cream. But even though it's thick, you can see how quickly my skin absorbs it."$30.00

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Rice Toner
5Rice Toner
AvatarLingAvatarLing3K subscribers
5Rice Toner
AvatarLingAvatarLing3K subscribers
5Rice Toner
AvatarLingAvatarLing3K subscribers
4.8Rice Toner
ZabrenaZabrena588K subscribers
4.3Rice Toner
  • “This is something that both me and my husband use. He really, really loves this”19:03–19:10
  • “I would say that this is very similar to the TIRTIR milk toner, but more of a stripped down simple version”19:19–19:26
  • “It might be perfect if you want the same effect, but you're sensitive to things like niacinamide because this one does not have that ingredient in it”19:26–19:33
  • “I love this one if you're looking for a lighter weight milky toner. It doesn't feel heavy on oily skin. It's not greasy. It layers really well and it gives your skin just enough moisture before going in with any of your serums or actives”19:45–19:53
  • Source: 14 K-beauty products to try at Ulta & Sephora - Aug 15, 2025
By Kristina StudioBy Kristina Studio66K subscribers
4.3Rice Toner
  • “This is one of the classic viral Korean skin beauty rice toners”3:54–4:00
  • “It contains rice extract, which is inherently brightening, but also very, very soothing for your skin”
  • “It's a great way if you really want to add hydration into your skincare routine”4:04–4:07
  • “The thing I noticed with a lot of people's skincare is they're using a lot of actives and they are not utilizing hydration and this is a great way to give your skin some plumpness and to really give yourself glowing skin”
  • “It contains ceramides for extra hydration and also panthenol to help to soothe the skin”4:19–4:23
  • “Plus, it has lipids to help with barrier repair”4:23–4:27
  • “This is a superstar product to help support your skin barrier and to bring hydration to your skin”4:50–4:55
  • Source: Doctor's guide: the only Korean skincare you should buy - Nov 15, 2025
Dr Nicole JDr Nicole J11K subscribers
Mugwort Essence
4.8Mugwort Essence
  • “this essence is all about calming first, fixing later”9:31–9:40
  • “this one helps reduce and inflammation, this also soothes active breakouts, it calms skin after overexfoliating and it supports a damaged skin barrier”9:36–9:46
  • “I personally use it like a toner like right after cleansing, especially when my skin feels angry”10:07–10:12
  • “this is one of those products that I miss when I stop using it”10:18–10:22
  • “when my skin is breaking out, when I have redness, when I'm reacting to new products, I reach for this and it calms everything down within few days”10:20–10:27
  • “this one doesn't magically erase acne overnight, but it prevents things from getting worse, which is huge for acne prone or sensitive skin”10:30–10:38
  • “this one is great for people with sensitive or acne prone skin or if you have redness, inflammation, or post breakout irritation”11:14–11:23
  • “this one is also great for minimal or barrier repair routine”11:23–11:31
  • Source: Best Korean toners of 2025: honest reviews + results - Jan 17, 2026
Charisse DailyCharisse Daily41K subscribers
4.8Mugwort Essence
Charisse DailyCharisse Daily41K subscribers
4.2Mugwort Essence
By Kristina StudioBy Kristina Studio66K subscribers
Honey Mask
4.9Honey Mask
  • “This freaking mask, oh my god, if you're someone who has dry skin or just wants to supercharge your skin with moisture, this mask does it like any other product I've ever used”10:43–10:50
  • “It is so freaking good for just making your skin super nourished and moisturized even after you wash it off”10:54–11:02
  • “Like definitely one of the most nourishing formulas I've ever used”11:02–11:08
  • “I love this mask so much”11:26–11:30
  • “If you struggle with a lot of dryness during the winter, I cannot recommend this mask enough. It is so good and one of maybe like four face masks that I frequently use. So, that's saying something”11:41–11:48
  • Source: Best Korean skincare to prep skin for winter - Oct 31, 2025
HyramHyram4.4M subscribers
4.8Honey Mask
Kelly DriscollKelly Driscoll90K subscribers
Fig Cleansing Balm
4.9Fig Cleansing Balm
ZabrenaZabrena588K subscribers
Licorice Calming Cream
4.8Licorice Calming Cream
  • “It's in a nice gel cream base that doesn't feel too heavy on the skin and is like perfect for daytime use”5:23–5:27
  • “It has licorice root extract, which is great for brightening any hyperpigmentation or dark spots, as well as a bunch of soothing ingredients to combat any redness”5:29–5:33
  • “During winter time when you are experiencing more dehydration and dryness, it just gives your skin that like perfect level of glow”5:43–5:47
  • Source: Best Korean skincare to prep skin for winter - Oct 31, 2025
HyramHyram4.4M subscribers
4.8Licorice Calming Cream
  • “I found myself repurchasing and returning to so many times because it just makes the skin look so beautiful with a really elegant formula”4:39–4:46
  • “It actually works elegantly as a daytime moisturizer to make your skin look super nourished and hydrated without looking overly greasy”5:06–5:14
  • “It has a really lovely gel cream consistency that just adds a splash of hydration to the skin, but still sinks in pretty nicely and just leaves this nice like very slight hydrated sheen to the skin”5:16–5:20
  • “The main ingredient it uses is licorice root extract”5:33–5:39
  • “Licorice root is a great natural extract that helps to fight against hyperpigmentation and dark spots in the skin”5:41–5:44
  • “It's also a great ingredient for helping to soothe excess redness and sensitivity in the skin”5:47–5:53
  • “The way that it makes your skin look and the way that it sits on your skin throughout the day, if you're someone who struggles with specific areas of your face getting more oily and other areas getting more dry, you're going to really like this one”
  • “I literally always travel with like a mini size as well”6:43–6:49
  • Source: Best moisturizers of 2025 for eczema, lips, and all skin types - Nov 29, 2025
HyramHyram4.4M subscribers
Rice Cream
4.5Rice Cream
  • “This is a thick moisturizing cream. But even though it's thick, you can see how quickly my skin absorbs it”3:05–3:14
  • “It contains various natural fatty acids which have excellent skin barrier improvement and moisturizing effects on the skin”3:29–3:34
  • “The other thing that it provides is long-lasting sebum control”3:39–3:43
  • “It doesn't disrupt your makeup. It doesn't make your makeup fall apart”3:49–3:56
  • “It's actually one of those products that provides a nice glow underneath your makeup”3:54–4:02
  • “There are no GMO ingredients used in this. It's cruelty-free, vegan-friendly, no artificial coloring, and it is fragrance-free”4:02–4:06
  • Source: Korean Skincare Favorites Under $27 - Mar 10, 2026
ZabrenaZabrena588K subscribers
Brand note

K-beauty skincare built around rice, mugwort, and gentle hydration.

I'm From is a K-beauty brand that centers on single-ingredient hero products, with the Rice Toner as its clearest anchor — a milky, hydrating toner that layers well and suits dry or sensitive skin, though one creator reported stinging. The Mugwort Essence offers a calming, soothing option for irritated or acne-prone skin. Overall, the brand leans into gentle, barrier-supporting formulas that work best for those seeking hydration and simplicity rather than active-driven results.

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