- “If you want that like Loving Tan Platinum look, you just need to stick with Loving Tan Platinum”14:46–14:58
- “I find sometimes like there's a time and a place for that, but it is just too orange for me”14:58–15:02
- “It also just like smells bad. Like I cannot deal with the smell”15:02–15:09
- Source: My 2025 Beauty Favorites - Jan 5, 2026
Loving Tan
See reviews of these products
Platinum Self-Tanning Mousse"If you want that like Loving Tan Platinum look, you just need to stick with Loving Tan Platinum."$45.00
8 HR Deluxe Gradual Self-Tanning Lotion"This is so nice, guys, because it will not dry out your skin."$30.00
2 HR Express Face Self-Tanning Serum"Exceptional."$35.00
10 MIN Express Self-Tanning Smoothing Mask"I did the Loving Tan 10-minute Express and I got all over my hands."$55.00Browse more
- “This is so nice, guys, because it will not dry out your skin”2:56–3:03
- “It doesn't have that very awful smell”3:01–3:08
- “The reason why I like this is because it's just exactly like my natural tan”4:23–4:28
- “It's not orange”
- Source: Effortless spring face with my go-to products - Mar 22, 2026
- “Exceptional”
- “If you ever feel like you look a little bit dull, especially after winter, I promise you, use this, leave it on for a couple of hours, take it off and you will have like this beautiful, natural, really, really natural color on the skin”4:50–4:55
- “I find that as soon as I self-tan my face, the dark circles are not that strong”5:05–5:13
- Source: Effortless spring face with my go-to products - Mar 22, 2026
- “I did the Loving Tan 10-minute Express and I got all over my hands”0:47–0:51
- “I do like the tan and glow on my body, but my hands mhm, girl, help me out”1:04–1:06
- Source: May favorites: beauty, fashion & amazon finds - May 24, 2026
Brand note
Loving Tan is a self-tanning brand that gets mixed reactions from creators. The 8 HR Deluxe Gradual Self-Tanning Lotion stands out for its natural, non-orange color and lack of strong self-tanner smell, while also moisturizing skin. However, the Platinum Self-Tanning Mousse has been called too orange and smelly, and the 10-minute Express Mask can be tricky to apply without staining hands. Overall, the brand offers options for different preferences, but consistency across the line is uneven.
Shop paths
Some links are affiliate links.