Soft Touch Bouncy Blush
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Essence's Soft Touch Bouncy Blush is a $5 cream-to-powder formula that blends seamlessly and blurs the skin, with several creators praising its buildable pigment and long wear. Professional makeup artist Julia Adams MUA notes it feels like a "perfect hybrid between a powder and a cream," while Morgan Turner highlights its matte, K-beauty blurred effect that suits textured cheeks. One creator, Life by Cat, mentions it lasts less than the bronzer, but overall feedback is overwhelmingly positive for the price.
Full Reviews
Positive
Variant: 10 Antique Bloom
- “I tried out this soft touch bouncy blush a couple weeks ago and this is so pretty”6:55–6:59
- “You could use these under creams or over powders as well cuz it's a cream to powder finish, but it is so seamless and blendable”7:01–7:05
- “This is a perfect pink”7:09–7:12
- “It's not too cool toned”
- “It's like a nice true pink”7:12–7:16
- “These also have a good amount of pigment”7:15–7:20
- “This is one of my favorite products that Essence came out with”
- “This is such an easy kind of formula to work with that anybody could use it versus liquid blushes”
- Source: Full face of Essence makeup under $10 - Mar 28, 2026
- “This is quite literally five bucks and it is the softest, most buttery-est formula ever”0:05–0:09
- “The way that this blends in and melts into your skin, it feels like a cream but it's a powder”0:09–0:15
- “Reminds me of a high-end formula”0:15–0:18
- “I cannot believe this is $5”0:17–0:19
- “The blush, too, is the same formula, also stunning”0:18–0:25
- Source: Best drugstore makeup under $10 - May 17, 2026
Variant: 10 Antique Bloom
- “Oh my gosh, I love these”31:22–31:25
- “This shade is so beautiful. It just gives a really fresh look to the skin”32:41–32:49
- “These are stunning”
- “So buildable, so beautiful”
- Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
Variant: Exotic Daisy
- “It reminds me very much of the bronzer, the soft touch bouncy blushes”5:14–5:17
- “It turns like from putty to a powder dry down”5:20–5:27
- “If you love that really airbrushed blurred look, that's K-beauty inspired”5:27–5:33
- “It looks like a cloud on the skin and you can build it up”6:00–6:04
- “It's very very pigmented”
- “Amazing amazing wear time”
- “They are stunning because they are like a watercolor on the face”6:24–6:29
- Source: 11 new drugstore makeup products better than high-end - Jun 1, 2026
Variant: 10 Antique Bloom
- “A bouncy blush for $4.99. I love the shade”8:03–8:08
- “Is this not seriously such a beautiful pink?”8:38–8:44
- “It blends perfectly. It blurs the skin. It wears for a surprisingly long time, too. $4.99”8:41–8:46
- Source: Best Drugstore Makeup Under $10 - Jun 22, 2026
- “So, so good. No different with the blushes either”14:18–14:24
- “These are like a bouncy putty consistency. They give that K beauty really blurred effect on the cheek”14:22–14:26
- “Really, really gorgeous. Really easy to apply. You can build up pigment with these”14:26–14:34
- “If you have a lot of texture on the cheek, if you aren't wearing anything too glowy, these are nice and matte and they kind of conform with whatever base you have underneath”14:38–14:42
- “six bucks, you can't beat it”
- Source: I tested 34 viral new makeup products speed reviews part 1 - Jun 15, 2026
- “In the pan, you can just see it has like a balmy glow and it does feel like a perfect hybrid between a powder and a cream”9:33–9:38
- “It gives a really pretty effect on the cheeks, a soft silicony like blur that I love so much when it comes to blushes, which I'm loving that”9:51–9:58
- Source: Best and worst of latest makeup launches - Feb 25, 2026
- “That formula is beautiful”26:43–26:44
- “This is a beautiful formula. It's like the best of both worlds, a cream and a powder”26:50–26:55
- “It's extremely smooth like a cream. It goes on beautifully and then it stays in place really well like a powder”26:53–27:02
- “They have four shades and they're all pretty vibrant, a little bit more intense, but you can go in with a lighter hand”27:02–27:08
- “They're affordable. They're $5.99, so definitely a great price if you want a new blush, but you don't want to spend a ton of money”27:11–27:16
- Source: Best drugstore makeup for hot weather - May 18, 2026
Variant: Roses in Berry
- “Here we go with the soft touch blush. Now, I picked up this color. I wanted to get something that I didn't have much of in my collection. And this looks like a really nice berry. It's the shade roses in berry”7:07–7:16
- “It has a different formula. Like, as I'm touching it, feels like a wet, cold gel”7:43–7:50
- “This one almost feels like a dry balm, if that makes sense”
- “It feels like it's going to be very airy and blurry”
- “I really like this color”
- “It feels very wintry and cutesy”
- “It looks very pretty”6:57–6:59
- “It looks relatively smooth”
- Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
- “I've been using the soft touch blush more than their new baked blushes”18:21–18:26
- Source: Full face of the best affordable makeup of April 2026 - May 2, 2026
Variant: 10 Antique Bloom
- “I really like this formula”4:53–4:56
- “This is more of a cream than the bronzer is. You can actually feel more of a cream when you touch it”4:56–5:02
- “It applies, it has payoff, it blends really nicely, doesn't emphasize anything on my skin”5:06–5:12
- “I do feel like it lasts less than the bronzer”5:12–5:16
- “So far I've been really enjoying it”5:24–5:30
- Source: Trying Essence's New Makeup Products - Jul 8, 2026
Mixed / Negative
No negative reviews yet — creators have only had good things to say.
What creators say
- Consensus
- 4.6 / 5 from 9 creator reviewsGrailPeople ratings based on creator reviews.
- Features
- Blurring (5) · Buildable (4) · Blendable (4) · Long-wearing (3) · Pigmented (2)
- Value
- Value for money (3)
- ⚠ doesn't last / fades through the day (1)
Product details
Details
- Type
- blush
- Finish
- soft-matte
- Shade
- —
- Key ingredients
- Dimethicone, Mica, Zinc Oxide, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Silica, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Hydroxide
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