Soft Touch Bouncy Blush
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Essence Site →Amazon →Ulta →SUMMARY OF REVIEWS
Essence Soft Touch Bouncy Blush has a unique cream-to-powder formula that feels like a balmy gel in the pan and dries down to a blurred, airbrushed finish. Several creators praise its blendability, pigmentation, and wear time, with Morgan Turner (former professional wedding makeup artist) calling it "amazing amazing wear time" and noting it looks like a watercolor on the face. At around $5-6, it's widely recommended as an affordable, easy-to-use blush that suits a range of skin tones and preferences.
FULL REVIEWS
POSITIVE
Variant: Antique Bloom
- “I tried out this soft touch bouncy blush a couple weeks ago and this is so pretty”6:55–6:59
- “You could use these under creams or over powders as well cuz it's a cream to powder finish, but it is so seamless and blendable”7:01–7:05
- “This is a perfect pink”7:09–7:12
- “It's not too cool toned”
- “It's like a nice true pink”7:12–7:16
- “These also have a good amount of pigment”7:15–7:20
- “This is one of my favorite products that Essence came out with”
- “This is such an easy kind of formula to work with that anybody could use it versus liquid blushes”
- Source: Full face of Essence makeup under $10 - Mar 28, 2026
- “This is quite literally five bucks and it is the softest, most buttery-est formula ever”0:05–0:09
- “The way that this blends in and melts into your skin, it feels like a cream but it's a powder”0:09–0:15
- “Reminds me of a high-end formula”0:15–0:18
- “I cannot believe this is $5”0:17–0:19
- “The blush, too, is the same formula, also stunning”0:18–0:25
- Source: Best drugstore makeup under $10 - May 17, 2026
Variant: Antique Bloom
- “Oh my gosh, I love these”31:22–31:25
- “This shade is so beautiful. It just gives a really fresh look to the skin”32:41–32:49
- “These are stunning”
- “So buildable, so beautiful”
- Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
Variant: Exotic Daisy
- “It reminds me very much of the bronzer, the soft touch bouncy blushes”5:14–5:17
- “It turns like from putty to a powder dry down”5:20–5:27
- “If you love that really airbrushed blurred look, that's K-beauty inspired”5:27–5:33
- “It looks like a cloud on the skin and you can build it up”6:00–6:04
- “It's very very pigmented”
- “Amazing amazing wear time”
- “They are stunning because they are like a watercolor on the face”6:24–6:29
- Source: 11 new drugstore makeup products better than high-end - Jun 1, 2026
- “In the pan, you can just see it has like a balmy glow and it does feel like a perfect hybrid between a powder and a cream”9:33–9:38
- “It gives a really pretty effect on the cheeks, a soft silicony like blur that I love so much when it comes to blushes, which I'm loving that”9:51–9:58
- Source: Best and worst of latest makeup launches - Feb 25, 2026
- “That formula is beautiful”26:43–26:44
- “This is a beautiful formula. It's like the best of both worlds, a cream and a powder”26:50–26:55
- “It's extremely smooth like a cream. It goes on beautifully and then it stays in place really well like a powder”26:53–27:02
- “They have four shades and they're all pretty vibrant, a little bit more intense, but you can go in with a lighter hand”27:02–27:08
- “They're affordable. They're $5.99, so definitely a great price if you want a new blush, but you don't want to spend a ton of money”27:11–27:16
- Source: Best drugstore makeup for hot weather - May 18, 2026
Variant: Roses in Berry
- “Here we go with the soft touch blush. Now, I picked up this color. I wanted to get something that I didn't have much of in my collection. And this looks like a really nice berry. It's the shade roses in berry”7:07–7:16
- “It has a different formula. Like, as I'm touching it, feels like a wet, cold gel”7:43–7:50
- “This one almost feels like a dry balm, if that makes sense”
- “It feels like it's going to be very airy and blurry”
- “I really like this color”
- “It feels very wintry and cutesy”
- “It looks very pretty”6:57–6:59
- “It looks relatively smooth”
- Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
- “I've been using the soft touch blush more than their new baked blushes”18:21–18:26
- Source: Full face of the best affordable makeup of April 2026 - May 2, 2026
MIXED / NEGATIVE
No negative reviews yet — creators have only had good things to say.
WHAT CREATORS SAY
- Consensus
- 4.6 / 5 from 8 creator reviewsGrailPeople ratings based on creator reviews.
- Features
- Blurring (3) · Buildable (3) · Pigmented (2) · Long-wearing (2) · Blendable (2)
- Value
- Value for money (2)
Product details
Details
- Type
- blush
- Finish
- soft-matte
- Shade
- —
- Key ingredients
- Dimethicone, Mica, Zinc Oxide, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Silica, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Hydroxide
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