Underglow Blurring Primer
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Amazon →Ulta →Sephora →Nordstrom →Summary of Reviews
Iconic London's Underglow Blurring Primer is a serum formula that feels lightweight and leaves a natural, luminous glow without glitter or heavy shimmer. It blurs texture and pores, helps makeup glide on seamlessly, and offers some oil control, making it ideal for dry to normal skin types. Several creators praise it as a long-time favorite, with no criticism mentioned.
Full Reviews
Positive
- “I've been recommending this for truly years. No matter what I try, I can't find anything I like more than this or that kind of gives me the best of both worlds quite as much as this product”5:01–5:06
- “It's in a serum formula, so it feels lightweight on the skin. It doesn't feel like your typical primer, and it has a very natural lit from within glow to it”5:16–5:23
- “It's not nearly as strobed as most of the other primers”5:28–5:32
- “Even when I was suffering from really cystic, deep-rooted pimples, this didn't, you know, emphasize them in a way that I was uncomfortable with, but it still made the dullness and the dryness from my skin not look as apparent”5:30–5:42
- “It has blurring powders within the liquid of the formula so that you really do get this slight texture softening”5:52–6:02
- “I love how this kind of smooths that out and doesn't, you know, draw attention to my pores despite it being radiant and glowy”6:07–6:13
- “The shimmer to this product is not glittery. It's a very micro fine pearl”6:13–6:20
- “Truly like the primer that I will always go back to, I will always repurchase”6:26–6:31
- Source: Sephora 2026 Sale Top Recommendations - Apr 5, 2026
- “This does leave the skin really nice and luminous”3:04–3:13
- “I love that it comes in that serum formula because it doesn't just sit on top of the skin”3:16–3:21
- “It sits in between a dimethicone primer and a serum primer so there's definitely going to be a little bit of oil control from this as well”3:21–3:27
- “I just really like the way makeup applies on top of it”3:27–3:30
- “It just seems to blend over my skin like a butter and I love the soft amount of glow that I get from this one”3:32–3:37
- “It's never too much”
- “If you have a visibly dull skin type because you're more on the dry ends like I am, this is a total lifesaver”3:32–3:47
- “If you do want more of a traditional brightening illuminating primer that still feels really nice and lightweight and won't emphasize texture on the skin, I love the Dior Forever Glow Veil”3:47–3:53
- Source: Sephora Sale Must-Haves: Top Beauty Recommendations & In-Depth Reviews for 2025 - Oct 27, 2025
- “It gives a really beautifully naturally looking radiance to the base”0:58–1:03
- “It's not overdone to where it's so heavily strobed that it makes the skin look metallic or too glowy”1:06–1:13
- “There's also no glitter in this product so it doesn't have an irregular shimmer to it”1:13–1:18
- “The shimmer is just this very micro fine pearl that really just bounces back light evenly all over the face”1:18–1:24
- “It's a serum primer so it doesn't lay on top of the skin and feel heavy or like another layer of makeup”1:24–1:30
- “It also has just a touch of blurring powders to the formula so it really does smooth out texture”
- “Even on the areas where I have more full pores or like larger pores... it doesn't emphasize those and it makes it look a little bit softer”1:54–2:05
- “When you put makeup on top of it everything just glides over it like butter and just goes on to the skin so seamless”2:08–2:16
- Source: Sephora Sale 2026 Holy Grails: My Favorite Products - Apr 10, 2026
- “If you have textured skin, but if you're like me, usually the primers that are supposed to smooth and blur, they usually end up just looking like clumpy and just messy on your face and dry and cakey looking. This takes all of that away”21:28–21:35
- “This is going to give you blurring. It's going to smooth your pores, but it's also going to moisturize at the same time”21:44–21:50
- “It feels amazing”21:50–21:55
- “It comes with a dropper and it's literally almost like a serum and it just feels amazing”21:50–21:59
- Source: June product empties: 20+ products used up - Jun 26, 2026
- “Something that gives you glow while still giving you like an airbrushed blurring effect as well”2:13–2:19
- “Works great under makeup and is so perfect for when you want that added boost of just a healthy glow to the skin, but you don't want to compromise the longevity of your makeup”2:19–2:26
- Source: Best makeup of 2025 - Dec 16, 2025
- “One of them is great for when you want like a glow”5:59–6:06
- “This will blur and add a bit of glow to your skin”6:03–6:09
- “It's so cool”
- “It's got some pearl in it”
- “I like to use that one on like the sides of the face”18:43–18:47
- Source: Best beauty picks for Amazon Prime Day - Jun 23, 2026
- “It is really good at blurring”1:17–1:20
- Source: My favorite makeup tips and products of 2025 - Jan 27, 2025
- “I've really been liking this”
- “I feel like it makes my skin feel very smooth cuz of that silicone texture”6:16–6:24
- “I like the way that my makeup sits on top of it. I haven't noticed any issues with peeling or anything like that”6:22–6:28
- “I just think my skin looks really good”6:42–6:45
- “I don't find myself getting super oily greasy throughout the day. Um especially because it's technically a little bit glowier. Um with my oily skin I feel like it's just been working really really well”7:06–7:10
- “It's a great primer. I just don't wear primer enough. So I don't think I need to repurchase it, but it's really pretty”7:20–7:28
- Source: Project pan update no. 49 - Jun 6, 2026
- “I've actually really been liking this”5:48–5:51
- “It leaves a really like soft silicone-y feel without feeling too silicone-y”5:54–6:00
- “It does give a slight glow because it does have some perlescence in here”6:00–6:07
- “I do feel like it makes my makeup last for longer”6:05–6:11
- “I've really been liking this”6:10–6:13
- “I think this would work better with some of my more matte foundations”6:11–6:15
- “I do think it is suitable for oily skin types because it has that silicone-y feel”6:42–6:46
- “You're really like smoothing out the pores”
- Source: Project pan update no. 48 - May 2, 2026
Mixed / Negative
No negative reviews yet — creators have only had good things to say.
What creators say
- Consensus
- 4.5 / 5 from 5 creator reviewsGrailPeople ratings based on creator reviews.
- Good for
- Oily skin (3) · Dry skin (3) · Dullness (2) · Large pores (2)
- Features
- Blurring (6) · Dewy finish (5) · Easy to use (5) · Natural finish (3) · Lightweight (3)
Product details
Details
- Type
- primer
- Finish
- natural
- Shade
- —
- Key ingredients
- Artemisia Capillaris, Vitamin C, Soft Focus Blurring Powders, Colloidal Gold, Glutathione
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