Keep It Full Plumping Lip Liner
SUMMARY OF REVIEWS
Milani Keep It Full Plumping Lip Liner is creamy, pigmented, and long-wearing with a soft matte finish that doesn't feel dry. Professional makeup artist Lisa J praises its lasting power, while juicyjas notes it's transfer-proof and visibly plumps without burning. However, Slashed Beauty reports fading and feathering after eating, and the plumping tingle may not suit everyone.
FULL REVIEWS
POSITIVE
Variant: Hot Tamale
- “My favorite shade out of the bunch cuz again, it's that brown, very rich tone with a little bit of red in there. Doesn't pull too warm. It's very intense. It's very rich”34:01–34:08
- “It's super creamy, very pigmented, also very long-wearing”34:10–34:16
- “This is plumping. So, you're going to get a little tingle in there. So, if that's not your vibe, you might want to skip out on this. It's not too much, but it definitely does plump”34:14–34:18
- “Also pretty much transfer-proof. That's why I love these lip liners. They are so, so good”34:53–34:56
- Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
Variant: Hot Tamale
- “Also richly pigmented and this visibly plumps without burning or stinging”0:48–0:54
- “Compared to Revie, it's a little bit more on the plump side, but both are stunning and you can't go wrong with a Dominique Lip Frame”0:54–0:57
- Source: Top 5 long wearing lip liners - Jan 14, 2026
Variant: Hot Tamalei
- “I'm in love with these new Keep It Full Plumping Lip Liners. This one in Hot Tamalei is my favorite shade. I'm so in love with this color. This is the perfect color for fall”15:24–15:28
- “The most perfect fall lip combo. I'm in love with it”16:04–16:09
- Source: New drugstore makeup tested: which products are worth your money - Sep 13, 2025
Variant: Hot Tamale
- “This also has that plum brown tone in it”16:12–16:16
- “I just love plum”16:14–16:16
- “Very rich, very bold, but these also come in some lighter colors if you don't like something this intense”16:18–16:23
- “I don't find the plumpness though to be too aggressive”16:25–16:28
- “It doesn't stain my lips, but it is there, so something to keep in mind”16:26–16:30
- “Such a good formula”16:30–16:32
- “Another good fall shade, but in general, if you like a darker lip liner, Hot Tamale is it”16:32–16:36
- Source: The best lip liners and my go-to lip combos - Apr 15, 2026
Variant: 140 Twice as Spice
- “This is such a great nude liner”13:31–13:38
- “So creamy, so pigmented, long lasting”13:35–13:40
- “This just stays on the lips. It really, really does”13:38–13:45
- “There is a little bit of a tingle sensation, but I would say it's pretty mild. Maybe moderate”13:43–13:47
- “The color is beautiful. Look at that. It's like the perfect kind of neutral spicy everyday liner shade. I love this one”13:53–13:57
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
Variant: 150 Hotshot
- “It is a little darker, but I want to share it with you in case you like a darker lip liner”14:03–14:06
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
Variant: Twice As Spice
- “I have two drugstore lip liners that I would pay high end prices for”1:45–1:50
- “The new Milani full plumping lip liner”1:47–1:52
- “This one is in the shade twice as spice”1:51–1:55
- Source: Drugstore makeup tutorial - Aug 2, 2025
- “These are the Milani Keep It Full Plumping Lip Liner”16:18–16:25
- “Do you think it's going to be spicy?”16:25–16:28
- “I can't feel anything yet”
- “I have two lip liner formulas swatched here”16:13–16:21
- Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
Variant: Over the Top
MIXED / NEGATIVE
Variant: Over the Top
- “The formula glides on really easily without being overly creamy, which I like. I feel like super creamy lip liners just slip around too easily. So, I like that these felt a bit stiffer, but they stayed blendable”12:46–12:53
- “They do dry down to more of a soft matte finish, but they don't feel dry”13:05–13:09
- “When you apply these, it takes a minute, but you can definitely start to feel the chili extract and ginger root oil kick in. It doesn't hurt, but it's a soft sting”
- “I think this formula helps smooth out my lip line similarly to what their plumping balms do for me, which automatically gives a bit of a plumper appearance”13:43–13:47
- “By the third day that I was testing this liner, the sting had turned into more of a tickle. So, I didn't really know if I was getting that immediate plump anymore”14:11–14:17
- “After eating lunch, the lip liner had both faded significantly and transferred to my chin, and it was also transferring onto my water bottle straw”14:31–14:35
- “After eating I was only left with the outline and actually had a little bit of feathering on this day”14:45–14:51
- “These didn't exactly blow me away. I don't know if I would spend $11 on them”14:55–14:59
- Source: Testing new makeup under $20 all week - Aug 25, 2025
Variant: Hot Tamale
- “After eating I was only left with the outline and actually had a little bit of feathering on this day”14:45–14:51
- “These didn't exactly blow me away. I don't know if I would spend $11 on them”14:55–14:59
- Source: Testing new makeup under $20 all week - Aug 25, 2025
WHAT CREATORS SAY
- Consensus
- 4.3 / 5 from 9 creator reviewsGrailPeople ratings based on creator reviews.
- Features
- Plumping (6) · Pigmented (3) · Soothing (2) · Creamy (2) · Long-wearing (2)
- ⚠ creators flagged issues with creamy (1)
- ⚠ doesn't last / fades through the day (1)
- ⚠ transfers / smudges (1)
- ⚠ feels overpriced to some (1)
Product details
Details
- Type
- lip liner
- Finish
- —
- Shade
- Hot Tamale
- Key ingredients
- Cocoa Seed Butter, Mango Seed Butter, Maxi-Lip, Chili Fruit Extract, Ginger Root Oil, Palmitoyl Tripeptide-1, Vanillyl Butyl Ether, Methyl Nicotinate, Lactic Acid, Carnauba Wax
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