Born This Way Super Coverage Multi-Use Sculpting Concealer
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Amazon →Ulta →Sephora →Nordstrom →SUMMARY OF REVIEWS
Too Faced Born This Way Super Coverage Concealer delivers full, buildable coverage with a soft radiant finish that several creators say lasts all night without creasing. Aashi Adani, who specializes in Indian skin tones, calls it her "ride or die" for events and notes it never creased on her. Kelly G flags that the formula now costs $36 for 0.45 oz, up from $29 for 0.5 oz at launch.
FULL REVIEWS
POSITIVE
- “You guys know this is my holy grail”6:58–7:03
- “This is another product that I've used before and I love”7:04–7:10
- Source: Huge self-care haul with viral products - Nov 25, 2024
- “I love this concealer so much”9:40–9:44
- “I find myself always making my way back to this product right here”9:27–9:32
- “I am a lover of Too Faced, not a hater”9:36–9:40
- Source: My 2025 Makeup Favourites - Oct 30, 2025
- “If you want full coverage, you want glam, you want your makeup to stay all night, just get this concealer. Get it blindly”6:22–6:26
- “This is the most full coverage concealer I have with the most natural finish”6:26–6:33
- “I know those two don't go hand in hand, but with this concealer, it's quite possible”6:33–6:36
- “Trust me, I've been using this for years and just look at the finish”6:36–6:42
- “You need the tiniest amount of this concealer. It's full full coverage”6:41–6:45
- “The finish is also soft, radiant, so your under eyes look smooth and healthy”6:45–6:49
- “For longevity, it lasts all night. It will last until you remove your makeup”6:49–6:53
- “It's the best high-end concealer you can get if you like coverage, long wear and non-cakey makeup, and a perfect shade match because they have a lot of shades”6:53–6:56
- Source: I tried 50+ concealers... these 8 are worth keeping - Mar 14, 2026
- “I have been using this bottle for at least 2 and a half three years at this point like this one particular bottle. It is worth every every every rupee because oh my god, it's such a good concealer”
- “I'm wearing it today and you can see how well it works and this is my ride or die”
- “When it comes down to oh I have a wedding or oh I have to be out all day. I don't trust anything as much as I trust this”
- “I feel like nothing comes close to this”
- “I have used it for so long. And it has never ever creased on me. Or never never, never ever failed me”
- “I have already gotten a stock up. I don't think this Too Faced formula is leaving my vanity any time soon”
- Source: 2025 product empties: buy or bye? - Dec 13, 2025
- “It's less bright than some of my concealers that I have and with a bit of a tan I feel like it works for me”4:35–4:41
- “I also just love this concealer formula. Anyone else think this concealer formula just rules? It's so good”4:42–4:46
- “It's just beautiful coverage. Like look at how good that's looking up on the under eye. Yes”4:56–5:04
- Source: Casual after-pool makeup re-do - Jun 27, 2026
- “Wearing that in cream puff in all my usual zones”3:54–3:59
- Source: Spring lip ideas: combos, pearl finish, stains - Mar 31, 2026
- “When this first released, it was $29 for half an ounce”9:05–9:13
- “Today there's less than there used to be. So now it cost $7 more. It is now $36 and it comes with 0.45 oz”9:22–9:30
- “It's not the most extreme, but you're still getting less”9:36–9:40
- Source: Drugstore is actually more expensive (doing the math) - Feb 27, 2026
MIXED / NEGATIVE
No negative reviews yet — creators have only had good things to say.
WHAT CREATORS SAY
- Consensus
- 4.9 / 5 from 6 creator reviewsGrailPeople ratings based on creator reviews.
- Features
- Easy to use (3) · Long-wearing (2) · Full coverage (2)
- ⚠ packaging issues noted (1)
- ⚠ feels overpriced to some (1)
Product details
Details
- Type
- concealer
- Finish
- natural
- Shade
- Cream Puff
- Key ingredients
- Sodium Hyaluronate, Coconut Water, Alpine Rose, Hyaluronic Acid
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