Creator profile
@kellygooch
Conscious consumerism. Makeup musings. Social commentary. For business inquiries: kelly@morecreative.co
RMS BeautyReDimension Hydra Powder Blush
This is perfect if you don't want so much blush, but you want to bring some life back.▶ 9:07–9:11
I want something that livens up the face in the way blush does, but I don't necessarily want to be able to see the blush the way I wanted to years ago.▶ 9:25–9:29
The blushes from Rare Beauty are some of the most expensive blushes at Sephora when you break it down per ounce.▶ 7:13–7:18
The Rare Beauty blushes are $139 per ounce.▶ 7:26–7:33
Like most of this is just packaging, the included product is very minimal.▶ 7:46–7:50
The Rare Beauty blushes are criminally expensive and dare I say like such a mid formula. I think these are so overrated in many ways.▶ 8:32–8:40
The Merit blush comes down to $97 an ounce compared to $139 an ounce for the road.▶ 8:06–8:12
The Merit blush has .31 oz compared to .18 from road.▶ 8:19–8:23
These stick blushes from Charlotte Tilbury come out to $142 per ounce.▶ 7:33–7:42
I think part of the reason I love this one so much truly is the shade. If you have very light skin, it can be hard to find a cream bronzer that is light enough.▶ 6:28–6:31
This shade is the most perfect shade for my skin tone.▶ 6:51–6:56
It blends out so easily.▶ 6:54–6:58
This is such a good product. I'm not wasting any of it.▶ 7:03–7:07
I've really fallen back in love with like baked powders like this this year because I find that they are very lightweight.▶ 7:33–7:37
They're not going to look like heavy or cakey or powdery on the skin.▶ 7:38–7:44
Because they are that like dry or baked texture, they also look very smooth.▶ 7:42–7:48
Glowiness kind of bring some life back to your skin.▶ 7:46–7:51
I find on the skin it just gives this like luminosity and glow without looking like I put a highlighter on as bronzer.▶ 7:55–7:59
This bronzer from NYX, the buttermilk bronzer. When you break it down, it's actually one of the most expensive bronzers per ounce at the drugstore.▶ 6:22–6:28
It breaks down to $65 per ounce, which is considerably more expensive than other bronzers at the drugstore like the Milani, the Physicians Formula, or the new soft touch bronzer from Essence.▶ 6:33–6:41
This is very unassuming. It seems about the same size as other products, but that's a big call out I want to make in this video.▶ 6:49–6:56
When this first released, it was $29 for half an ounce.▶ 9:05–9:13
Today there's less than there used to be. So now it cost $7 more. It is now $36 and it comes with 0.45 oz.▶ 9:22–9:30
It's not the most extreme, but you're still getting less.▶ 9:36–9:40
Sigma BeautySpectrum Color-Correcting Duo
I like this to cancel out any blue on my under eyes.▶ 3:45–3:48
I love a product like this that kind of packs a punch. Like, as a color corrector, it makes a big difference, but I don't have to apply a lot of product and I'm not getting too heavy in that area and it just looks so nice.▶ 3:50–3:54
The Kosas concealer that I love so much. That one used to be 6 mls of product and it is now 5.3 mls.▶ 9:40–9:46
I don't necessarily like this product to do a full eye look with.▶ 12:30–12:34
I find it a little bit challenging to do like a full eye look with a liquid shadow like this.▶ 12:36–12:44
If you are like me and you like a matte one and done brown eyeshadow, this is perfect for that.▶ 12:46–12:54
The shade sandstone I find gives me like the perfect look.▶ 13:00–13:04
I just do a few swipes, tap it in, and then I'll either use my face powder or my bronzer to like set it down, and then I'm done.▶ 13:02–13:09
This has the most beautiful gel-like texture, and it's advertised as being kind of glowy.▶ 0:39–0:45
I don't necessarily think of this as a glowy based product as much as I think of it as a hydrating product that lets all my other products just sit better on top.▶ 0:45–0:49
I'm normally a person who doesn't think primer does a ton, but I genuinely do see a difference when I do and don't use this product.▶ 0:53–0:57
My subsequent products just sit better on top of this.▶ 1:01–1:05
I'm someone that has dry skin and a lot of times in the winter it can start to peel and flake. And I feel like this helps mitigate that and not mess up the foundation that goes over top.▶ 1:03–1:08
The L'Oréal Blurfection powder breaks down to $76 per ounce, making it the most expensive powder at the drugstore and more expensive than most powders at Sephora.▶ 1:26–1:36
The NYX Wonder Snatch I alluded to in the beginning is $12, which seems like a really great deal until you realize it only comes with 0.2 ounces of product, which makes it $60 per ounce.▶ 0:49–0:53
I know for some categories of makeup, this might not be as big of a deal if you're not going to fully use it up, but I use up powders.▶ 1:01–1:07
I will say the translucent shade is not super translucent. It's like very white. So, if you use this on its own, you're probably going to get a little bit of a cast, unless you have very, very fair skin.▶ 4:42–4:50
I like mixing it with the pink because I also like the look of a pink under eye, but I don't want it as pink as I did a few years ago.▶ 5:02–5:08
I was at dinner with a friend and she said, 'Your under eyes literally look airbrushed. Like seeing you in person, like it looks filtered.' This is the powder that I used when she said that.▶ 6:01–6:05
I started using them again, fell back in love with them, and they've been my most reached for in 2025.▶ 6:12–6:17
The Huda Beauty powder, which breaks down to $55 per ounce.▶ 1:14–1:20
The one size powder breaks down to $30 per ounce, making it less expensive per ounce than most powders at the drugstore.▶ 1:51–1:59
I know it's more expensive upfront, but you'll be saving money in the long run.▶ 2:07–2:13
The one size powder is $7 an ounce less than the E.L.F. you are saving money.▶ 2:34–2:41
The one size powder is $7 an ounce less than the e.l.f. Cosmetics you are saving money.▶ 2:34–2:41
I've tried so many other lip liners this year. I just always come back to these ones from Saie.▶ 17:12–17:16
This is $20, which is more than I want to spend on a lip liner.▶ 17:16–17:20
My genuine favorite from this year has been the lip liners from Saie.▶ 17:24–17:30
All of the shades, like every single one. I have them all. I wear them all constantly. They are always in my purse. They are my most used products.▶ 17:28–17:33
This wears so well, but it also fades really well, which is key with lip liner. I don't want it to fade patchy. Like eventually it is going to fade, and I want it to just kind of fade away and still look uniform on the lips and natural as it does disappear.▶ 17:35–17:40
I use this basically every single time I do my makeup.▶ 16:21–16:27
This is always my base under my lip products.▶ 16:25–16:29
It is like the perfect nude lip stain to give the lips a little bit of color.▶ 16:27–16:34
I just love having a lip stain on under my lip combo because I'm less worried throughout the night if I'm like eating or drinking like, okay, like is this fading away? Is it getting patchy? Like it kind of gives you an extra layer of security.▶ 16:32–16:39
Even if the other lip products do start to fade, your lip combo is still going to look good.▶ 16:46–16:49
I have tried a bunch a bunch of shades from them. This is my favorite because it is more nude.▶ 16:54–17:00
CoverGirlClean Fresh Yummy Blur
I feel like blurring lipsticks were very big this year. A lot of brands launched them.▶ 18:19–18:21
The CoverGirl one in a stick I like a tiny bit more.▶ 18:26–18:31
I don't think this is going to be for everyone, but if anyone out there has eyebrows like mine, you will understand the struggle.▶ 11:00–11:06
I naturally have very light eyebrow hairs and very few eyebrow hairs. They're very sparse.▶ 11:08–11:13
The reason I like this, it thickens up the eyebrows.▶ 11:28–11:31
I would really only recommend this if you have sparse eyebrows.▶ 11:32–11:35
I like to take this, run it through them backwards. Seems wrong. Go the wrong way and then comb them the right way. It adds fullness back to the brows. Makes such a big difference.▶ 11:33–11:40
I feel like this helps me kind of like map it out. See where I actually have eyebrow hairs, thicken them up, add a little pigment.▶ 11:48–11:51
I don't think this is going to be for everyone.▶ 11:00–11:06
I want my lashes lifted and like up, which is hard to do. My lashes naturally point down so I have a really hard time with this and very few mascaras will hold a curl for me.▶ 14:45–14:57
This holds a curl better than anything I have ever tried and that's why I love it.▶ 14:57–15:03
Because this one has a very untraditional wand, it really doesn't clump up that much when you apply it that way.▶ 15:20–15:26
The wand is like a straight piece of metal. It has no bristles, which I initially thought was going to lead to a lot of clumping, but it really doesn't.▶ 15:26–15:33
I find when I apply the mascara like this, this direction, it helps my lashes to stay lifted.▶ 15:43–15:49
Also love the brown shade of this. It's so nice.▶ 15:49–15:53
It is one of the hardest mascaras I have found to remove. Like, think of it like a waterproof mascara. Like, it's going to hold your lashes and it's going to be on there. It's really hard to get off.▶ 16:04–16:07
The Versed Cleansing Balm comes out to $8 an ounce.▶ 3:53–3:58
My absolute favorite, the pharmacy cleansing balm, which is $11 per ounce.▶ 4:10–4:17
The new NYX Professional Makeup cleansing balm, which yes, is only $10, but also only has 1.7 oz.▶ 3:02–3:08
Just know if you buy this, you're going to use it up very quickly. It is not the same size as your standard cleansing balm. Like, it's a mini.▶ 3:12–3:15
The one from e.l.f. Cosmetics is only 2 oz. Again, cost per ounce on these is a better value than high-end, but just be warned, they're small.▶ 3:19–3:24
The Glow Recipe Cleansing Balm, which comes down to $9 an ounce.▶ 3:58–4:05
The BYOMA cleansing balm comes out to $8 an ounce.▶ 3:53–3:58
The Drunk Elephant Cleansing Balm that also includes a physical exfoliant, and that one is $10 an ounce.▶ 4:00–4:10
I don't think I ever need to use another moisturizer.▶ 18:55–18:58
I love all three. I use all three.
Even now when we're getting into the winter and it's getting dry, I'm still finding that this is plenty hydrating for me.▶ 19:22–19:24
Can we talk about the value here? This is 5.9 fluid ounces or 175 milliliters and it retails for around $15.▶ 19:27–19:36
It is very lightweight, but even though it's gel, I find it so hydrating on my dry skin.▶ 19:52–19:58
The Rhode Barrier Butter used to be 5 oz of product, and they recently shrunk it down to 3.4 oz and dropped the price by $2 down to $36.▶ 10:25–10:37
It used to be $7.60 per ounce. But now it is costing you $10.60 per ounce. The value is considerably worse than it used to be now that they've shrunk the product even though they've lowered the price.▶ 10:50–10:55
Best sunscreen I've ever used truly.▶ 21:14–21:19
I have tried and like all three of their sunscreens.▶ 20:08–20:11
This is a bond repair treatment similar to like K18 Olaplex.▶ 23:12–23:17
This brand was actually created by one of the original developers of Olaplex.
It is night and day when I use this and when I don't use this in how soft my hair is.▶ 23:29–23:33
If you want shiny soft hair, like this, I feel like makes my hair so smooth and soft to the touch.▶ 23:31–23:38
This is the hydrating version of that original foundation they launched with years ago.▶ 1:19–1:22
I would say it has a really natural satin kind of velvety finish.▶ 1:30–1:34
It is one of the best shade matches I have ever found.▶ 1:35–1:41
It melts into the skin. Like, you really can't see where the foundation starts and ends.▶ 1:41–1:44
The coverage is buildable, but it definitely starts on the lighter side, especially if you're using a sponge.▶ 1:44–1:49
Very skin-like, but you can get a little bit of coverage out of it.▶ 1:49–1:55
It softens it a little bit, but if you're really looking to cover, I would probably go in and spot conceal a little bit.▶ 2:00–2:05
Honestly, Fenty just knows how to make a good foundation.▶ 2:05–2:09
The funny part is I hated this when I first got it.▶ 9:47–9:51
It is very glowy and it will emphasize your pores if you're not using it the right way.▶ 9:57–10:03
I could see a lot of people disliking this.▶ 10:03–10:06
They advertised it as a setting powder which it is absolutely not. Instead, I need you to think of this as an hourglass ambient lighting powder, and that changes everything.▶ 10:04–10:10
If you take a small dense brush and pack this on, you'll get that subtle powder highlighter look.▶ 10:21–10:27
If you take a fluffier brush and diffuse it over the skin, it'll help to kind of blur everything together.▶ 10:27–10:32
I would go with a light hand, especially on anywhere that you are not wanting to emphasize pores because this is kind of shiny and it will do that.▶ 10:34–10:40
When used a very specific way, it is so beautiful and I've been reaching for this every time I do my makeup.▶ 10:42–10:47
I love this thing so much.▶ 21:24–21:28
I've been using this for almost a full year now.▶ 21:29–21:33
I use it minimum five times a week.▶ 21:40–21:44
It has made such a difference in just the overall texture and even tone of my skin.▶ 21:53–21:57
When it comes to red light therapy, I would not recommend buying just like a random $50 cheap mask because it's going to be a waste of $50 cuz it's not going to give you the results.▶ 22:13–22:17
They individually test every single LED light in your mask and you can get the results.▶ 22:25–22:30
Fleur really captured my heart this year.▶ 23:56–24:00
Originally I thought it was my least favorite of the four, but I still really liked it.▶ 24:00–24:03
As the year has gone on, I wear this constantly. I reach for it constantly.▶ 24:07–24:11
I am normally not a floral lover at all and somehow this is just this delectable skin.▶ 24:11–24:19
It still has that like You identity that all four of them have.▶ 24:19–24:26
I get a lot of compliments on this.▶ 24:24–24:27
The first time that I wore this back in the spring when it launched, I was getting drinks with my friend and he was like, 'You smell so nice. What are you wearing?' I mentioned what it was. The next day sends me a screenshot. He's like, 'I went home, bought it.'▶ 24:26–24:28
They recently sent me their slip-on mesh sneakers that also have that comfy cushioning and are APMA accepted.▶ 5:28–5:36
The icon loafer with a comfortable toe box, which is designed to be comfy if you have bunions or wide feet and need a little bit more space so your toes aren't pinched at the end of the shoe, as well as heel blister protection.▶ 5:36–5:42
You've heard me talk about the Yancy sneaker before, and I wear that shoe 24/7.▶ 5:20–5:25
I actually just threw them in my washer the other day because they were filthy.▶ 5:25–5:28
The Margo 3.0. And I will say as someone who walks at least 10,000 steps a day, a ballet flat is not normally the ideal shoe for walking that much, but these actually have a cushioned insole plus a heel patch, so you don't have to worry about breaking them in.▶ 4:49–4:57
That pad helps prevent a blister on the back of your heel.▶ 5:06–5:10
The Margo 2.0 already had the APMA seal of acceptance, meaning they're recognized by foot doctors for being good for foot health, and now they've gone and improved upon that.▶ 5:08–5:14
One thing I love about VIVAIA shoes is that they're machine washable.▶ 5:16–5:20