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j.uuuuudy mentioning CANMAKE Creamy Touch Eyeliner at 24:45 in their YouTube videoCreamy Touch Liner"I have been talking about this liner for years, and it's always been in my yearly favorites."$12.50@jooshica6178 reviewing CANMAKE Highlighter at 17:49 in a YouTube Shorts videoHighlighter"There's nothing that's better than this highlighter."$11.00j.uuuuudy mentioning CANMAKE Canmake Plumpuku Coordinate Eyes at 12:01 in their YouTube videoPlumpuku Coordinate Eyes"I find with this because the shadows are very soft and satin, you really can't overdo it with this too much."$13.50@amandaz reviewing CANMAKE Mermaid Skin Gel UV Spf50+ Pa++++ at 49:14 in a YouTube Shorts videoMermaid Skin Gel UV Sunscreen SPF 50+ PA++++"This sunscreen gives you a really subtle kind of glow."$8.89beautywithin mentioning CANMAKE Metalook Mascara at 17:03 in their YouTube videoMetalook Mascara"This one is actually just a piece of metal with like ridges in it."-@tina_yong reviewing CANMAKE Cream Cheek at 06:50 in a YouTube Shorts videoCream Cheek"It's got like that squishy jelly-like texture. It feels like a cream, but when you apply it on, it sets like a powder."$12.50Quick Lash Curler Remover$8.90j.uuuuudy mentioning CANMAKE Canmake Lame Mania Eyeshadow at 11:11 in their YouTube videoLamé Mania Eyeshadow"These are beautiful."-tina_yong mentioning CANMAKE Marshmallow Finish Powder at 05:06 in their YouTube videoMarshmallow Finish Powder"We're setting the base with two pressed powder shades and a fluffy powder brush."$17.00Plump Lip Care Scrub"It's a scrub, but you don't wash it off."$6.88@amandaz reviewing CANMAKE Foundation Color Nail Polish at 21:01 in a YouTube Shorts videoFoundation Nail Colors"I love this color."-j.uuuuudy mentioning CANMAKE Canmake Powder Cheek at 13:41 in their YouTube videoPowder Cheeks"I love these more as a blush topper, blush highlight."$11.00@tina_yong reviewing CANMAKE Munyutto Highlighter at 08:56 in a YouTube Shorts videoMunyutto Highlighter"What I like about this is that it's not like a chunky glitter. It's very fine, and it almost gives your skin that wet look."$16.99Slim Liquid Eyeliner"It's super similar to CANMAKE eyeliners. Just as soft, just as pigmented."$15.50@tinatanakaharris reviewing CANMAKE Mellow Dew Lip Essence at 21:03 in a YouTube Shorts videoMellow Dew Lip Essence"They released it in a tube, which is just so much easier, right?"$9.90@tinatanakaharris reviewing Cam Make Shading Powder at 35:31 in a YouTube Shorts videoShading Powder"It is absolutely gorgeous packaging. Look at that. It's got a little bow. It's got two sides to the brush."$9.12

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Creamy Touch Liner
5Creamy Touch Liner
JUDYJUDY212K subscribers
4.9Variant: 03Creamy Touch Liner
  • “You guys know that this is my favorite eyeliner for tightlining my eyes”6:27–6:32
  • “This is great because it has a long lasting power to it in the tight line, which I find is very unique for a pencil liner, but this is going to be a gel and then it dries down completely”6:37–6:47
  • “It's also very long-lasting if you want to use it as like a micro wing”6:47–6:54
  • “It's very creamy. It never skipped through the lifetime of this. I never had an issue”7:07–7:14
  • “I was actually very surprised whenever I twisted this up and that was it. Because I was like, wait, this is still super creamy and it does not act like a regular traditional um sharpening eyeliner where it starts to get dry towards the end”7:14–7:17
  • “I bought backups of this whenever I was in Japan”7:27–7:34
  • Source: Everything I emptied the last three months - May 1, 2026
By Kristina StudioBy Kristina Studio66K subscribers
Highlighter
4.9Highlighter
JooshicaJooshica2.8M subscribers
Plumpuku Coordinate Eyes
4.6Plumpuku Coordinate Eyes
JUDYJUDY212K subscribers
4.2Variant: Shade 03Plumpuku Coordinate Eyes
  • “It's basically a small palette designed for your under eye, like the lower lid to create that aegyosal look”18:11–18:18
  • “This is designed for the lower lid, but you can actually use it all over. Like I use it to complete my whole eye makeup look”18:38–18:42
  • “This is going to be great for those of you who are beginner and you want to try out that aegyosal trend because sometimes that technique can go really wrong if you don't know what colors to choose. So, this just makes it easy, fuss-free”18:56–19:02
  • “The colors are there and they're quite natural and it gives off a more believable look”19:10–19:14
  • “I got shade number three, and I really like this tone. I think it's very natural”19:28–19:34
  • “It's definitely worth checking out. It's a solid product, and it's so, so affordable”19:33–19:38
  • Source: Ranking viral Japanese beauty products - May 22, 2026
Tina YongTina Yong3.9M subscribers
Mermaid Skin Gel UV Sunscreen SPF 50+ PA++++
Metalook Mascara
4.2Metalook Mascara
Beauty WithinBeauty Within2.7M subscribers
Cream Cheek
2.5Cream Cheek
  • “It's got like that squishy jelly-like texture. It feels like a cream, but when you apply it on, it sets like a powder”6:43–6:52
  • “So, what's really good is that you can apply it after you apply your base and foundation before you set, or you can even apply it after you set”6:50–6:56
  • “I think it's the color that I chose, guys. I'm just Why did I choose this color? It's just not flattering”6:58–7:04
  • “I really wanted to like it, but as like a solo blush, I just think maybe dewy all over is making me look I don't know, it's not as flattering”7:09–7:24
  • “I prefer to use this on top of another blush color, like a matte blush color, and instead of using a highlight shade, I would go in with the shade to tap it on to give me that nice pinky sheen”7:26–7:33
  • “If you're someone who likes that dew, likes that overall glow, then you might enjoy this”7:49–7:53
  • “If you're super oily, have lots of texture, and you don't want to be highlighting all the texture, you can see my pores and the little bumps and the sebaceous glands when it's highlighted like this”7:53–7:57
  • “The color payoff is okay. It's not bad”8:05–8:09
  • Source: Ranking viral Japanese beauty products - May 22, 2026
Tina YongTina Yong3.9M subscribers
Lamé Mania Eyeshadow
4.6Lamé Mania Eyeshadow
  • “These are beautiful”
  • “These are so sparkly”
  • “They don't feel gritty on the eyes as well and like it just has the most beautiful reflection and for the price point as well, amazing”
  • “I think these are so pretty and they just elevate your look so well and they're so tiny and compact as well”11:04–11:11
  • “I would definitely recommend these if you love glitter micro glitters”11:11–11:19
  • “It is just so pretty”
  • Source: Affordable J-Beauty Products That Are Actually Good - Apr 25, 2026
JUDYJUDY212K subscribers
Marshmallow Finish Powder
Plump Lip Care Scrub
Foundation Nail Colors
Powder Cheeks
4.6Powder Cheeks
JUDYJUDY212K subscribers
Munyutto Highlighter
4.2Munyutto Highlighter
  • “What I like about this is that it's not like a chunky glitter. It's very fine, and it almost gives your skin that wet look”8:47–8:54
  • “If you're not a fan of super glittery highlighters, definitely try this out”8:56–9:01
  • “I think it really works well on the eyes, inner corners, and you can use it on your cheeks, obviously”9:01–9:04
  • “I definitely love this more than their cream blushes”9:06–9:14
  • “This highlighter is intense”
  • “It's very fine. It's very smooth. Gives you that wet look”
  • “Like the payoff is real with this”9:31–9:36
  • “I will say that it's very easy to go overboard and look too much with this product because the highlight, the payoff, it's real”9:41–9:47
  • Source: Ranking viral Japanese beauty products - May 22, 2026
Tina YongTina Yong3.9M subscribers
Slim Liquid Eyeliner
Mellow Dew Lip Essence
Shading Powder
Brand note

Japanese drugstore makeup known for creamy, precise eyeliners.

CANMAKE is a Japanese drugstore brand that punches above its price point, especially in eye makeup. The Creamy Touch Liner is the standout — a soft, pigmented pencil that glides on, sets without transferring, and stays put, making it a reliable tightlining tool. Their powder blushes and eyeshadows lean soft and luminous, but the highlighter can be intensely reflective. Overall, CANMAKE delivers functional, affordable staples with few trade-offs, though some products may feel less refined than higher-end counterparts.

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