Creator profile

Beauty Within

Beauty Within

@beautywithin

Beauty Within explores the world of skincare, beauty and wellness. We believe that with more knowledge about all the products out there, as well as our own human body and how it functions uniquely, we’re able to make positive strides to become better versions of ourselves. The hosts take viewers out on adventures and discuss lifestyle topics with industry leaders and experts. ---------------------------- Blog: https://beautywithinofficial.com/ Our shop: http://beautywithin.com Newsletter: https://bwth.in/newsletter Don't be a stranger 👻: Instagram: https://bwth.in/BeautyWithinOfficial Facebook: http://bit.ly/FBBeautyWithin Reddit: http://reddit.com/r/BeautyWithin Felicia's IG: https://bwth.in/FeliciaLeeInstagram Rowena's IG: https://bwth.in/RowenaTsaiInstagram For a full list of our recommended products: https://shopmy.us/public/beautywithin/curations ---------------------------- For business inquiries: collab@beautywithin.com

149Products
7Categories
2.7MSubscribers

FACE

Blush

blush · natural · $12.50 · romandbeauty.com, OLIVE YOUNG Global, holiholic.com
It's like this muted Barbie pink.▶ 12:50–12:57
It will make your skin look very like porcelain.▶ 13:13–13:18
When you put the blush like right under the eye when you smile, it just looks so cute.▶ 13:18–13:27
I think this color is a 10 out of 10. It's very universal, versatile.▶ 13:27–13:32
The powder is very fine. It's very easy to use and buildable, so not a lot comes out where it's uncontrollable, but you can still layer it on.▶ 13:32–13:37
I'm all about it.
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025

Concealer

concealer · natural · $10.50–$19.00 · theskinfood.com.au, theskinfood.us, dodoskin.com
This is my absolute favorite. I've been using it for years.▶ 6:50–6:53
If you have this and you only want to cover some dark under eyes, some general redness, and you don't have a lot going on, you don't need a full-on foundation, you pretty much just need this.▶ 6:56–7:01
The salmon, the orange will counteract the purple, the veins under the eye.▶ 7:08–7:14
If you have any kind of like darkening, this is instantly going to take it away and it leaves your skin just looking so good.▶ 7:14–7:18
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025

Contour

contour powder · natural · $20.00 · Sukoshi Mart
The second pick from the Glow Pick was this one.▶ 10:37–10:43
You can also use it like in other ways. You can do it for the egg yourselfal. You can use it to shade your eyes.▶ 10:49–10:53
This is actually what you should look for for a contour shade. It's a little bit gray.▶ 11:13–11:20
It's very natural.
I really enjoy it. It's very easy to use. It's light and you can build it up, but it's not too powdery where like you smack your face and the whole thing's brown.▶ 12:15–12:21
I think it's very beginner friendly.▶ 12:27–12:34
The two shades are perfect.
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025

Foundation

cushion foundation · natural · $32.00 · Ulta Beauty, Amazon
I've gone through so many of this one.▶ 4:15–4:21
It got number one best cushion foundation on Olive Young and number one on Huah 2024.▶ 4:23–4:28
Her foundations just look like skin. It's actually insane.▶ 5:02–5:07
The pigmentation of all her cushion foundations are just like it's not too cakey, but it just makes your skin look like skin.▶ 6:27–6:32
It looks airbrushed.
The toneup sun cream actually helped to brighten it from underneath so that when I put the compact over it, it's kind of fusing together to give this like illuminated look.▶ 5:43–5:49
I think this one that I got is more dewy because this is the radiant cushion, but this one is slightly more satin.▶ 5:57–6:06
I would give the coverage almost like an 8.5 out of 10.▶ 6:13–6:19
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025

Highlighter

multi-purpose balm · natural · $23.00–$24.00 · TokTok Beauty, Miessential, Skin1111
One of Wyong's makeup artist, so like K-pop idol makeup artists would use this as their kind of like inner glow lit from within skin-like finish.▶ 13:56–14:07
This just like brings your face to life and gives it that kind of natural glow.▶ 14:12–14:23
It kind of gives your face a little bit more dimension.▶ 14:33–14:41
It just gives your skin a little bit of that natural satin finish again.▶ 14:38–14:47
If you're dry, you will love this.▶ 14:47–14:52
They actually have a bunch of different shades. This is the clear one where you can use it almost like any way.▶ 14:50–14:54
You can even like I use it sometimes just like as my lips are very dry. You can use it as that. It's like a multi balm.▶ 14:57–15:01
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025

Primer

CC primer · natural · HKD 490.00 · DFS Hong Kong SAR, Lulu Shop HK, Japan Duty Free GINZA
It packs five different benefits. So, moisturizing brightening firming.▶ 1:22–1:25
It's a primer, but it also acts as your daily foundation.▶ 1:30–1:36
It is high coverage. Wo! This is really pigmented, almost like a foundation.▶ 1:36–1:42
It's got a beautiful finish. Like it really gives you that kind of lumines, naturally dewy finish.▶ 1:49–1:58
It's thicker, but it's not suffocating.
Their proprietary and unique ingredient is the patera. And patera is a fermented yeast which breaks down and produces almost like 50 different nutrients and minerals that feed and nourish the skin, which means it's like a buffet for your skin.▶ 2:05–2:12
They actually formulate it with SPF 50 PA++.▶ 2:21–2:28
I would use this with my sunscreen underneath before I go in with this because in order to get that SPF protection, you actually have to use a lot, right? And you're not going to use that much on your face.▶ 2:28–2:32
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025

Setting Powder

setting powder · matte · $17.00 · SEPHORA UK, INNISFREE Australia, INNISFREE Singapore
It was voted number one on the Glowpick Beauty Awards in 2024.▶ 7:29–7:35
Can you tell how much I love it? I've gone through so many pots of this. At least like five pores.▶ 7:31–7:41
I also like putting powders around my hairline because my hair touches my face and gets really greasy.▶ 7:46–7:50
I also use it as a dry shampoo. It works so perfect because the powder itself is really fine.▶ 7:55–8:02
It's also really affordable and honestly nothing beats it for this price point.▶ 8:00–8:07
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025

SPF

sunscreen · natural · $26.00–$28.05 · Korean Skincare UK, Glass Skin Australia, Palace Beauty
This SPF has been popping off everywhere.
It's like a makeup prep primer and sunscreen all-in-one.▶ 2:01–2:06
It's doing a little bit of everything.▶ 2:06–2:11
It won the second place award at Olive Young.▶ 2:09–2:13
It's one of the best, most highly sold Amazon picks.▶ 2:11–2:15
When she put it on, my skin looked so brightened naturally.▶ 2:28–2:33
This gives me exactly that same finish.▶ 2:35–2:41
It goes on like this, right? But don't worry cuz it blends out.▶ 2:41–2:48
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025
It's an enhancing base that you can wear on its own or you can wear it under makeup.▶ 3:11–3:17
Formulated with light enhancing technology.▶ 3:17–3:21
I love how this feels.▶ 3:28–3:30
If I just use it by itself throughout the day, it will start to kind of like move around. And so, for me, I think this is a great makeup base. And it helps stay and prolong.▶ 3:30–3:34
It's got brightening. It evens out. And the texture is a little bit lighter. It's more like a softer veil.▶ 3:39–3:44
It really does kind of prolong the wear of my foundation.▶ 4:39–4:45
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025

LIP

Cleanser

cleanser · $15.00–$20.16 · Ulta Beauty, Target, VT Cosmetics official
This is a two in one. So you can either use it as a cleanser or you can use it as a mask or you can do both.▶ 13:16–13:21
The clay in this as well as the santella helps with soothing your skin but also draws out any of the excess oils.▶ 13:21–13:30
If you use this everyday, it just helps to manage the look of my pores.▶ 13:30–13:37
It's super soft. It never really dries out. It's still flexible, which is what I love.▶ 14:02–14:06
If you love kind of like mud mask, but you can't be bothered waiting, this is such a good way to kind of just get it in as a daily step and control this area.▶ 14:33–14:41
Source: Top Amazon Korean Skincare Actually Worth Buying · Jul 2025

Face Oil

multi balm · dewy · $16.00–$18.43 · Ulta Beauty, VT Cosmetics official, VT Cosmetics India
I was actually very surprised at how nourishing this stick is.▶ 9:08–9:12
You can use it as a multi-use. You can put it in your bag and put it on your lips if your lips are dry. You can use it over like dry, cracked areas sometimes during the day.▶ 9:17–9:22
It's very soft. It glides on and is beautiful.▶ 9:47–9:52
If your skin is like always dry, maybe you're sitting in air conditioning, I can definitely see how this would work.▶ 9:50–9:55
Source: Top Amazon Korean Skincare Actually Worth Buying · Jul 2025

Lip Balm

lip balm · glossy · $41.00 · Hourglass Cosmetics, Sephora UK, Harrods
This guy is $38 and it's definitely high-end lip balm.▶ 22:18–22:31
This is pretty good.▶ 22:40–22:43
This is pretty perfect.
I wish I didn't like it, but I really do.▶ 22:43–22:50
It is a high gloss, high shine lip balm.▶ 22:46–22:53
It comes in 20 different shades.▶ 22:58–23:04
It's lightweight.
It slides onto the lips.▶ 23:01–23:06
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
lip balm · glossy · $13.00 · Superdrug, Dar Beauty, Sukoshi
This is my favorite of the lip balm in the stick category.
It glides on effortlessly.
The finish is that it gives you almost a glossy look, but without the stickiness, the tackiness, because it still feels nice and light and thin on the lips, but it just gives you high shine.▶ 1:58–2:05
I've never tried a balm that was able to deliver that shine.▶ 2:10–2:17
It's fragrance-free, so it's also really great for if you have sensitive lips.▶ 2:15–2:20
You can apply it over your lip color as well.▶ 2:25–2:29
It instantly transforms it into a gloss without the stickiness.▶ 2:29–2:33
The Korean brands have revolutionized this whole category.▶ 2:37–2:45
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
tinted lip balm · matte · $28.00 · Sephora, Blue Mercury, NARS Cosmetics
This is probably the most different of all lip balms within this category because it goes against traditionally what you would expect as a lip balm because it's actually matte.▶ 8:55–9:04
This is giving soft focus lipstick vibes with a very sheer coverage with neutral shades.▶ 9:10–9:16
It says it's a lip balm, but it just doesn't nourish my lips.▶ 9:45–9:49
It gives just like ever so slightly a little bit of like nourishment, but it's not long-lasting.▶ 9:47–9:53
It's not shiny.
It's not moisturizing.
For the price point of $38, I do have a little bit of regret.▶ 10:07–10:13
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
tinted lip balm · glossy · $14.00 · romandbeauty.com, romand.us
It's also a K beauty favorite.▶ 4:40–4:44
It's like a cult favorite at this point.▶ 4:42–4:47
It starts giving you color payoff.▶ 4:44–4:49
It's not only high shine and gives you that beautiful glossy look, but the color pigment and the color payoff is almost like medium to high.▶ 4:47–4:54
It's almost like a lipstick, which is insane, but still in the balm form.▶ 4:54–5:07
It softens any flaky areas.▶ 5:04–5:09
The color is amazing.▶ 5:07–5:13
Later on, I'm going to talk about a really high-end lip product and this is the dupe for it.▶ 5:11–5:15
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
lip balm · glossy · $24 · Summer Fridays, Sephora
This one comes in at $24 and it comes in nine different shades.▶ 19:55–20:04
I got this one. It's brown sugar because I love brown sugar.▶ 20:01–20:08
If you've ever smelt brown sugar, you can never go back to your basic birthday cakes and vanilla.▶ 20:04–20:13
I can see why people love this one.▶ 20:15–20:21
It glides on.▶ 20:18–20:24
It's smooth.
The feeling it leaves your lips is really like melted butter.▶ 20:21–20:26
It's goopy and it's shiny and it's glazed, but it's not sticky and it doesn't run.▶ 20:28–20:34
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
lip balm · glossy · $40.00 · Sephora, Dior
I've used the whole thing.▶ 10:35–10:39
It's moisturizing.
It's subtle.▶ 10:37–10:42
It's not overly shiny.
It's not overly glossy.
I loved the tint that it left my lips.▶ 10:42–10:48
I think that was really pretty and like flushed and girly.▶ 10:46–10:51
I always had to reapply this.▶ 10:51–10:55
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
lip balm · glossy · $15.00 · LUMMIR (US), YesStyle, OLIVE YOUNG Global
What makes this clear one really interesting is that it's slightly iridescent.▶ 8:00–8:07
It's got these little reflective like micro glitters which will just kind of enhance the look of that shine.▶ 8:05–8:13
It's like a thicker version of the Dr. Althia.▶ 8:15–8:20
At the beginning when you apply it, there is a little bit more of a drag.▶ 8:22–8:29
It does have that thicker consistency when you put it on.▶ 8:26–8:31
If you just like, you know, when you warm it up after you first get it, the formula will really melt to be a beautiful texture.▶ 8:31–8:37
I just wouldn't use these gray ones alone.▶ 8:37–8:43
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
lip balm · $6.99–$8.99 · Yukio Beauty, Imomoko
This one when you apply it, it also is so smooth.▶ 3:24–3:29
It glides on.▶ 3:26–3:31
It is a thin application but still leaves your lips perfectly nourished and for a long time as well.▶ 3:29–3:34
It's not like those old school waxy draggy like dry lip balms.▶ 3:36–3:46
The scent is so good.
It's like a caramel frappuccino on your lips.
It's not as glossy as the soft melting lip balm.▶ 4:25–4:32
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
lip balm · glossy · $12 · cocokind.com, Ulta
You might have seen this because of the oh so cute little charms that you can get alongside with it.▶ 13:36–13:43
I have it in the shade Be Kind.
It only comes in five different shades.▶ 13:49–13:53
The name says it's a lip blur balm, and I think I was expecting something of a blurring function, but it wasn't.▶ 13:51–13:59
It's got a really sheer payoff.
It does what a glossy balm does.▶ 14:01–14:06
It does give you that gloss look, but it's a little bit thicker and more rigid on my lips.▶ 14:05–14:12
It doesn't feel effortless and elegant like the other balms.▶ 14:10–14:20
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025

Lip Gloss

lip gloss · glossy · $10.90 · NATURE REPUBLIC
I discovered recently and it has completely just blown my mind.▶ 5:35–5:38
How beautifully perfect this texture is.
If you apply this over a really bright lipstick or a really bright lip tint, it changes the color to be more neutral.▶ 5:56–6:04
It actually mutes the shade of a really pigmented bright color.▶ 6:01–6:12
It's giving glass lips.▶ 6:18–6:22
It's instantly plumping those little fine lines, glossy pout.▶ 6:20–6:29
It leaves a really luxurious like fresh minty kind of feeling that kind of stays on your lips for a while.▶ 6:26–6:33
It's so comfortable.▶ 6:34–6:38
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
lip gloss · glossy · $10.90 · Nature Republic, Naturerepublic.com
I got this a couple of months ago in this really unique gray shade.▶ 5:42–5:47
Why is it gray? Which might sound weird.▶ 5:52–5:59
What it does is if you apply this over a really bright lipstick or a really bright lip tint, it changes the color to be more neutral.▶ 5:56–6:01
It actually mutes the shade of a really pigmented bright color.▶ 5:59–6:12
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025

Lip Stain

lip tint · glossy · $11.99 · LEWKIN, DIGISO, koreanbeauty.com
It's very lightweight. It's very natural. It's moisturizing, but it's not thick.▶ 20:58–21:02
It's just like actually a very thin layer, but the color is quite pigmented.▶ 21:02–21:08
It does cover the lines that I have.▶ 21:08–21:13
It's very light. Slightly scented. It's not overly shiny, which is something that I appreciate.▶ 21:21–21:30
I think this is a great 'my lip but better' shade.▶ 21:36–21:40
It's lightweight. It's tinted and it's not overly shiny or thick.▶ 21:40–21:50
I'm also quite impressed by the lip stain because I had two meals and I can still see it.▶ 23:19–23:25
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025

Lip Treatment

lip treatment · glossy · $22 · Sephora, Glow Recipe
The color payoff of these is fantastic.
When you just layer one on, like a sheer layer, it's just a little sheer tint.▶ 17:52–18:00
This one actually gives my lip this really pretty baby pink flush.▶ 18:10–18:20
This one has the signature watermelon scent or fragrance.▶ 18:17–18:24
It's sweet.▶ 18:26–18:30
It's delicious.
It's juicy.▶ 18:28–18:34
It's actually everything that I would want for a everyday balm that gives me a little bit of color.▶ 18:28–18:36
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025

Lipstick

EYES

Brow Product

brow pencil · natural · $14.99–$21.00 · pinknblossom.com, Kool Seoul, Skinsli
I went into Olive Young, saw Wake Make, like the little section, and had never seen the brand before and I was like, 'Oh, maybe I'll try something from them.' Went back to the hotel, used it the next day, and I was like, 'Oh my god, this is so good.' So, I went back and bought another one.▶ 8:29–8:34
How these hard eyebrow pencil formulas work is that it interacts with your oils.▶ 9:00–9:06
Only when you put it onto the brows does it melt and release the wax.▶ 9:25–9:30
It actually makes it much more natural and way easier to apply your brows where you don't have two blocks because it's not creamy.▶ 9:30–9:37
This Wake Make one is just like a dupe for that kind of formula.▶ 9:45–9:57
I was like so happy to see that this was ranking because it honestly is so good.▶ 9:54–9:59
Do you see it's very natural. It just looks like your normal brow. It doesn't look like a bunch of product.▶ 9:59–10:06
If you struggle with your eyebrows or you're too heavy-handed, definitely try this out.▶ 10:06–10:11
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025

Eyeshadow

eyeshadow palette · $29.00 · dasique.com
Dasique products are one of the most like cutest packaging I've ever seen.▶ 15:11–15:16
It's like a very soft, very easy to blend formula.▶ 15:45–15:52
I think it's like great for kind of beginner makeup.
It's very natural like that.▶ 15:58–16:04
Even though I don't have the exact basic palette, all their powder formulas are the same.▶ 16:33–16:39
I would give this probably a seven out of 10 because it's not that pigmented.▶ 16:41–16:49
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025
eyeshadow palette · $12–$18 · Olive Young Global, Stylevana, YesStyle
I also just saw how adorable are these eye shadows?▶ 3:09–3:17
Okay, this is actually the shade that the makeup artist at the color analysis place said I should focus on.▶ 3:20–3:25
It's like a little bit peachy and a little bit pink if you have warm toned skin.▶ 3:28–3:33
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025

Mascara

This is actually a mascara base and the thing is you can wear it as your mascara but it's designed to kind of prime the lashes and keep it there locked in place for all day.▶ 20:03–20:10
I tested one eye not using a base and one eye with the base with this mascara. And it's night and day.▶ 20:15–20:21
It took this mascara, which is actually very average because on my one eye, my lashes drooped. It didn't hold the curl. It was not amazing whatsoever. I actually wouldn't rate this without this. But with this, it was insane.▶ 20:18–20:33
It was smudge proof. It stayed all day. It held the curl.▶ 20:39–20:44
When you use it at first, it glides through every single hair so smoothly. It's actually a little bit glossy and then when it sets, it really sets.▶ 20:41–20:50
If you're like sweating a lot, if you rub your eyes and anything that's related to like water resistance, this literally locks your eye in place to the point where like a normal cleansing oil actually won't take it off easily.▶ 20:53–21:02
And how I get it off is with a balm. And you got to like slowly melt it in there. And that's how much it works.▶ 21:10–21:15
When you put it on and it's still starting to set, that's when you want to go in with a mascara over the top when it's still slightly drying. And it will give you the best long lasting effect.▶ 21:15–21:23
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025
This is a mascara that adds length without fibers once again.▶ 19:24–19:31
This mascara is crazy. It is lifting. It's curl holding and it's really lengthening.▶ 18:45–18:54
It doesn't clump in a bad way, but it gives you those like triangular anime looking lashes. It's much more dramatic.▶ 18:59–19:05
For the bottom lash, because one side is more flat and one side is more curved, it also is very easy to apply.▶ 19:08–19:18
I'm just amazed. I don't know how it is formulated without fibers, but it's so lengthening.▶ 19:22–19:28
This one actually got one of the highest ratings. Like, this is up there with my favorite mascara, which is the Cleo Killer Lash Super. It is very, very similar.▶ 19:31–19:36
Curl holding is about a 9 out of 10. Lengthening is like a 8.5 out of 10. Thickening is 8.5. Like it really thickens the baseline and the separating gives it a falsies effect.▶ 18:51–18:56
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025
This to me was not very impressive.▶ 21:46–21:51
It did give a very, very natural mascara look. It was like soft and a little bit wispy, but it wasn't that lengthening.▶ 21:49–21:56
If you have like kind of thick, heavy lashes and long, I don't think this stood the test whatsoever.▶ 21:58–22:08
I can see this working for people who have very thin, fluttery lashes and you want a very natural look.▶ 22:13–22:17
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025
This is probably the finest eyeliner I've ever used in my life.▶ 13:06–13:10
It's not just thin, it's ultra thin liquid liner.▶ 13:10–13:15
It says it's great for, you know, creating a delicate line. You can also use it to create lower lashes and also you can build on it to become a thicker line.▶ 13:17–13:22
This liner is smooth. It's buttery. It is accurate. And it makes creating a winged line so easy. That was one stroke.▶ 13:31–13:38
I don't know if I can ever go back to a thicker pen liner.▶ 13:41–13:46
It's really smooth. It's quick drying and it's also a waterproof formula, so it stays all day.▶ 13:46–13:50
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025
This one is actually just a piece of metal with like ridges in it.▶ 16:55–16:59
It has a 2.9 mm thickness. What it's supposed to do is kind of grip onto each lash and comb through it like a screw.▶ 16:59–17:07
It's kind of like pushing up the lashes from the root and individually defining the lash.▶ 17:10–17:15
It's very easy to get into these like little nooks and crannies of the eye. And it's not messy because this wand is so petite.▶ 17:15–17:24
This formula is also waterproof, sweatproof, sebum proof, and apparently does not smudge.▶ 17:24–17:32
People love it for the curl retention and the smudge resistance the most.▶ 17:36–17:44
They also loved how affordable it was.▶ 17:41–17:46
It gives your eyelashes nice volume.▶ 17:44–17:50
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025
They say it's an extremely thin liner that locks in place.▶ 14:16–14:21
People love it for the packaging. They love it for the brand and they love how the tip is fine and it's very smooth and melting, making the application very easy.▶ 14:21–14:28
They say it's got a waterproof formula that can withstand tears and sweat.▶ 14:34–14:40
It is very smooth. It glides onto the waterline effortlessly.▶ 15:16–15:21
This one applied perfectly.▶ 15:30–15:33
Most people just love it for that reason. It's very creamy. It's smooth.▶ 15:33–15:36
10 out of 10 for the shape, for the formula. Also, 10 out of 10. It's not smudging. It's not budging. It fills it in effortlessly.▶ 15:50–15:55
I'm actually shocked that the Anna Sui eyeliner did not stamp at all. Oh my goodness. For a pencil, that is amazing. That's almost like unheard of.▶ 22:40–22:48
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025
Powder brow products are the best if you already have basically a very full and prosperous bunch of hair and you just want to kind of even it out, make it a little bit thicker and prominent.▶ 9:52–9:57
This is a great shade.▶ 10:12–10:14
Great for traveling. It has all the three shades that you need. It does a really good job at defining it, and I honestly can't complain.▶ 10:53–10:57
The only downside is that it's a little bit harder to find the Kate products.▶ 11:01–11:04
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025

SKINCARE

Cleanser

cleanser · $20 · 107beauty.com, ModeSens, Beymen
It's actually more of a jelly texture, but it's got chaga jelly.▶ 2:46–2:53
It's got the fermented 107 vinegar, which gives your skin that boost of probiotics, and it like builds a skin barrier.▶ 2:50–2:54
It also has green tea and sentella.▶ 2:57–3:01
Chaga is just so hydrating.▶ 3:05–3:08
This doesn't leave my skin feeling stripped and dry.▶ 3:08–3:16
I use it all year. It feels so good.▶ 3:12–3:20
I feel like 107 is one of those truly underrated Korean skincare brands.▶ 3:16–3:23
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
foam cleanser · $13.00–$18.99 · Reiwatakiya, Beauty Within, Zakura Global
I cannot live without this guy.▶ 3:34–3:38
It will always be in my top favorites of life.▶ 3:40–3:48
This one for oily, combination, acne prone girls. You guys have to try this.▶ 3:45–3:51
It's definitely gentle enough to use everyday, but out of the three, it is a little bit more drying than the other ones because it has two specific ingredients that help control breakouts and control oil.▶ 3:51–3:55
Super effective, but still leaves my skin feeling really, really soft.▶ 4:02–4:06
If you have breakouts or white heads and blackheads, you use it with this. Oh my goodness, it like it just completely evens out my skin. It's just magic actually.▶ 4:06–4:11
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
cleansing oil · $20.00–$22.00 · Ulta, anua.com, anua.global
This is probably one of the most viral Korean cleansing oils.▶ 4:40–4:50
It's literally popping off the shelf.▶ 4:52–4:56
The heart leaf line from Anua is their creme dollar creme.▶ 5:14–5:19
It's like what put them on the map.▶ 5:17–5:21
It's the most popular and it's so gentle and it's so light and it doesn't stick on your face and leave like a film which is actually something that I hate and it passes the singing eye test.▶ 5:19–5:26
So if you're looking for a cleansing oil definitely try this one.▶ 5:33–5:39
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025

Face Mask

facial mask · $99 (in Renewing Duo Set) or £74.95 · Then I Met You, Glam Global UK
This is not for the faint of heart. This has glycolic acid in it.▶ 18:30–18:34
It's a chemical exfoliating mask, but it's a beautiful gel consistency with actual like rose petals in there.▶ 18:34–18:40
She is beautiful, but she is sassy.
I don't use it often, but I'll use this maybe like one to two times a month.▶ 18:48–18:53
The first time I used this, I was like, 'Holy crap, I haven't felt the sensation in so long.' It is tingling.▶ 18:50–18:57
As soon as you wash it off, it's like, 'Wow, so so so smooth, brightened, evens out your pigmentation, hyperpigmentation.' It helps to reveal that smooth skin underneath.▶ 18:57–19:04
Not for the faint of heart, but does wonders for the skin.▶ 19:22–19:26
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
face mask · $35.00 · beautywithinofficial.com, beautywithin.com
If you have normal or combination skin that's a little bit maybe oily and something just a little bit lighter but still really hydrating, use the retinino.▶ 19:57–20:04
The sheet is probably the most perfect sheet that me and my team have ever used. It fits perfectly on. It doesn't have flapping bits.▶ 20:06–20:13
You put it on there for 5 10 minutes, take it off, pat the rest in, and your skin is like instantly brightened, no matter which one you use.▶ 20:16–20:20
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
sheet mask · $28.00 · beautywithinofficial.com, skin2seoul.co.uk, ubuy.com.my
It's in this box that's like a tissue box, and it kind of makes it easier for me to remind myself to use a mask every day.▶ 19:38–19:44
I can tell you it really changes the texture of your skin if you're able to do that. It's really effective.▶ 19:44–19:49
If you have more dry, dehydrated skin, I would say definitely try the black tub. That is perfect for it.▶ 19:52–19:57
The sheet is probably the most perfect sheet that me and my team have ever used. It fits perfectly on. It doesn't have flapping bits.▶ 20:06–20:13
You put it on there for 5 10 minutes, take it off, pat the rest in, and your skin is like instantly brightened.▶ 20:16–20:20
We put the ceramide ones into our kit. So, you can find that in the radiant and glow skin ritual kit. It will truly give you the glow you've been looking for.▶ 20:23–20:29
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
face mask · $23.99–$24.99 · Mediheal.com, Ulta Beauty, Onesplus.ca
They're really interesting because they're like a gauze texture and they're super thin.▶ 0:43–0:50
I like using this if I don't wash my face in the morning, which often happens to just kind of wipe away the grime while I tone my face.▶ 0:50–0:59
It's like two in one.
I love them because I've been using this for about half a year already.▶ 1:02–1:08
The formula is nice. It's very calming because Madecasside is one of the extracts of Centella.▶ 1:18–1:28
The feeling that it gives me is it's very lightweight. It's not sticky. It's not like tacky.▶ 1:28–1:32
So it just helps to unclog everything.
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025
sheet mask · $30.00 · Ongredients US, tsmpk.com, sentisenti.com
It's like essentially a lotion, but it's not sticky and creates like the best base.▶ 9:05–9:13
She was saying she just wanted this to be like calming, soothing moisturizer that can work for all skin types all year round and give you that same kind of like protected enveloped skin.▶ 9:16–9:20
Highly recommend you guys try this out, especially if you have redness, irritation, and your skin loves Santella.▶ 9:25–9:32
Guys, you will not regret this.▶ 9:38–9:41
It's like a milky moisture barrier mask.▶ 9:42–9:48
It's like slightly creamy but not thick and it just gives you like flexible, hydrated, nourished skin.▶ 9:45–9:51
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025

Face Mist

Moisturizer

moisturizing cream · $24.00 · haruharuwonder.com, Target, Ballagrio
This line from Haruharu Wonder is my ultimate favorite. I will die on this hill for this line. It is the best one.▶ 16:56–17:06
It's got the same fermented black rice as all the other products that I've talked about.▶ 17:09–17:12
It's non-greasy.▶ 17:12–17:17
It actually has microencapsulated ceramides, five different types of ceramides.▶ 17:17–17:21
As soon as you blend it in, it just melts into the skin.▶ 17:19–17:25
Microencapsulation really helps because there's a slow release of moisturization.▶ 17:23–17:28
This one I did not feel at all. It truly kept my skin so supple and even and brightened till the next morning that it actually shocked me.▶ 17:34–17:47
It is the best moisturizer I've used the entire year. It's just everything.▶ 17:50–17:55
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
facial moisturizer · $110 · Amazon, Superegg
This is a beautifully silky cream that gives that like almost satin-like finish.▶ 14:57–15:02
Streak free. It just feels like a million bucks on your face.▶ 15:00–15:10
She is expensive. It's like $110.
She packed in really unique ingredients to build the skin. Milk thistle and neuropeptides, snow mushroom, meadowam, rose hip, hyaluronic acid, nyinomide▶ 15:12–15:17
All of them are really beautiful ingredients that improve your elasticity to plump fine lines▶ 15:24–15:30
It's definitely thicker than these two▶ 15:30–15:37
The way this makes my skin look and feel afterwards is perfect.▶ 15:33–15:42
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
face moisturizer · silky · $21.60 · doctoraltheaglobal.com, masksheets.com, darbeauty.com
This one is formulated to strengthen your skin barrier.▶ 13:58–14:04
It has something called guazelene, but it gives it the natural kind of like really pretty blue pigment.▶ 14:01–14:06
It's really great for sensitivity and calming.▶ 14:09–14:13
It's also got four different types of ceramides, which makes it a little bit thicker than the 345.▶ 14:13–14:17
Seven types of different hyaluronic acid weights.▶ 14:17–14:24
It's thicker, but it's not thick.▶ 14:23–14:26
If you're like kind of normal, dehydrated, it's the perfect texture as well.▶ 14:26–14:32
It's non-greasy. It absorbs easily. It doesn't streak.▶ 14:32–14:36
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
moisturizer · $25 · eonline.com, darbeauty.com
This one is designed for oily combination that's got inflammatory issues.▶ 13:11–13:15
The 345 actually stands for the number of ingredients that's formulated in there to help with oily, combination, breakout prone skin.▶ 13:19–13:24
This was just the perfect consistency for majority of the hotter months for me.▶ 13:33–13:42
It was so soothing. I remember I put it on, I had red welts after it was gone in the summer.▶ 13:42–13:47
This was my lifesaver and I used it every day in the summer.▶ 13:47–13:55
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
moisturizer · $32.00 · centellian24.com, centellian24usa.com, madeca.com
This is the cream that the Koreans go to after they have treatments or if they need calming metacoside and sentella.▶ 15:54–16:02
This is like the most potent form in this cream.▶ 16:06–16:13
Thomas developed eczema rash on his ear... I took this out and I was like, 'Oh, this might be able to help.' And he started using it and within a week or two, his whole eczema patch that was there for more than a month was gone.▶ 16:10–16:15
Texture of this is actually really beautiful and soft as well. It's very moisturizing.▶ 16:32–16:40
If you have a rash, if you have eczema, this is the one to go to.▶ 16:43–16:52
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
moisturizer · £20.00 · Moida K-Beauty, Zeroid Global, Zeroid Thailand
Every Korean has this in their bathroom vanity.▶ 16:46–16:51
It was like a prescribed clinical brand, but now they launched it at Olive Young.
It says for severe dry and disordered skin.▶ 17:42–17:47
Oh my gosh, that is so nice.▶ 17:13–17:17
It's like this nourishing lotion.▶ 17:16–17:20
I was expecting it to be really thick and balmy, but it's actually really lightweight and super silky and instantly just like vanished into my skin.▶ 17:18–17:22
It feels so soft.
It's a little bit actually more lightweight than that matica cream that we just used.▶ 17:30–17:37
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025
facial cream · $26 · Kool Seoul, KBeauty Shop, Amazon
This one is known clinically to really help heal your skin barrier.▶ 15:02–15:06
It's the MEDIHEAL Madecassoside cream and this actually is centella asiatica.
The cream is like just a healing almost like you know when your skin barrier has been compromised.▶ 14:58–15:03
You want a really like soothing non-irritating no fuss cream.▶ 15:03–15:13
This is the one that they suggest that you go to.▶ 15:09–15:16
I've used this when my skin has been like wounded or if it's bleeding, if you have a burn, anything like that.▶ 15:17–15:25
This cream is what will like heal your skin back to health.▶ 15:25–15:33
As minimal kind of like scarring or irritation as it smells so natural like plants.▶ 15:30–15:37
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025

Other

skincare set · beautywithin.com
I actually added that rice and retinol serum into a holiday set that I personally created.▶ 10:32–10:38
It's in the oil be gone skin clarity set and I coupled it with my favorite cleanser as well because I think that line is what I would give any of my friends for who have oily combination skin who want just a little bit of pore refinement as well as calming breakouts.▶ 10:40–10:46
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025

Serum

facial serum · dewy · $26.00 · vtcosmetics-us.com, globalvt-cosmetics.com, vt-cosmetics.in
I have gotten multiple of these and I actually sent one to my mom in Australia and she specifically called me and was like, 'You have to get me more.'▶ 7:44–7:49
I feel like this is very unique. It's unexpected because it's actually a really thick milky essence.▶ 7:47–7:54
So supple, glistening like the rainbow.▶ 8:15–8:25
As my skin changed and I got more dehydrated and a little bit more combination and dry, especially in the winter, when I used it again, I was like, 'Wow, it soothed over and plumped all the dry areas. It made my skin feel so flexible and just really healthy.'▶ 8:22–8:29
If you have dehydrated, dry, compromised skin barrier, the essence gives you that really nice flexible glow.▶ 8:09–8:15
Source: Top Amazon Korean Skincare Actually Worth Buying · Jul 2025
essence · natural · $28.00 · haruharuwonder.com, haruharuusa.com
Black rice is actually fermented for 100 hours where it goes through a process of heating and then cooling and heating and cooling which then creates the galactomyes ferment filtrate and the bifida ferment filtrate.▶ 7:03–7:08
It's like giving your skin the meal that it's hungry for.▶ 7:19–7:28
This one has five different types of ceramides which build your skin barrier so that it looks naturally glowy.▶ 7:30–7:36
It's also got two types of cholesterol and also five different types of fatty acids.▶ 7:38–7:42
It's also got fermented bamboo shoot bark which is an ingredient that really only Haruharu Wonder has used.▶ 7:53–7:57
It's my favorite toner within the range.▶ 8:01–8:07
I wish I could just like bathe in this actually like a whole bath of milky toner.▶ 8:04–8:14
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
facial serum · $22.00 · haruharuwonder.com, Yo K-Beauty, Kiokii and...
This once again is milky because it's packed with ceramides.▶ 11:10–11:15
If you have really really sensitive skin, if it's super dry, but you still want the benefits of retinol, this is it.▶ 11:15–11:20
It's truly one of the most gentle, calming, and nourishing retinols.▶ 11:23–11:28
It's got microencapsulated retinol at 0.08% and also the rice extract.▶ 11:28–11:34
I've loved using this in the last 3 months. Winter pairing it with milky consistencies is just perfection.▶ 11:35–11:44
If you have dry skin, if you have oily skin, I have oily skin, this sinks immediately into my face.▶ 11:44–11:48
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
facial serum · $26.00 · beautywithinofficial.com, maybena.com, beautywithin.com
Glutathione is a really effective ingredient for brightening and lightening hyperpigmentation, age marks, and just like discoloration on the skin.▶ 9:36–9:40
It's been studied to be just as effective as vitamin C, but without the acidity and without the potential irritation.▶ 9:45–9:52
Over the course of using it for a couple of weeks to a month, I truly see this like evened veil over my skin.▶ 9:54–10:02
This one is super lightweight and I used it mostly in the summer when I needed that kind of brightening evening effect.▶ 10:06–10:14
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
facial serum · $29.27 · MAYBENA official site, Nuriglow
It's retinol with an O, which means that it's perfect for sensitive skin or if you're starting out using vitamin A.▶ 10:21–10:28
I think that is the perfect place to start.▶ 10:28–10:36
I actually added that rice and retinol serum into a holiday set that I personally created.▶ 10:32–10:38
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
facial serum · dewy · $23.04 · VT Cosmetics official, StyleKorean
This hyalrop is probably the most lightweight out of all the RLES, which is why I love it.▶ 4:18–4:26
It instantly sinks into the skin, and I almost feel like it's the most gentle. Like I barely feel the seeker at all.▶ 4:26–4:30
Super juicy, lightweight. Feels like a really thin serum because it's so different to the other original seeker riddles. It's so watery and translucent.▶ 4:41–4:45
Source: Top Amazon Korean Skincare Actually Worth Buying · Jul 2025

SPF

sunscreen · natural · $26 · d'Alba official, SUNSHINEMALL KOREA BEAUTY, FLOWLLY
This legit is still one of the best sunscreens I've ever used.▶ 10:07–10:13
It's so perfectly lightweight but also nourishing and it just sinks into the skin.▶ 10:13–10:18
It like feels like skin care.▶ 10:18–10:21
It feels like there's nothing on there.▶ 10:20–10:25
It is a chemical sunscreen and my mom who does not like any sunscreens loves this one.▶ 10:22–10:28
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025

Toner

lotion · $50.00 · Japan Shop Fuji Shiseido, Watsons Singapore
This brand is actually under Chaseedo and it's made specifically for sensitive skin that experiences texture and dryness, which is me.▶ 8:16–8:22
I found I only needed to use like one pump and it was so so deeply hydrating that it actually lasts a really long time.▶ 8:29–8:38
A little bit goes a really long way.▶ 8:38–8:41
This one actually won the award of the cosme 2020 for best cosmetics award.▶ 8:39–8:46
It's got different size weights of hyaluronic acid but also mugwart extract.▶ 8:44–8:51
It is perfect for sensitive and dehydrated skin.▶ 8:51–8:55
I actually stopped using it because I was scared I was going to run out.▶ 8:53–8:57
I think it's perfect for the winter.
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
toner pad · $48.00 · unplainofficial.com, NONNA, House of San San
At first, I was like, 'Oh my gosh, these pads are painful.' Because it has a two-sided situation where on one side it's a gauze pad and then on the other side is a soft plush pad.▶ 4:42–4:49
First time I used it, I was like, 'Wow, I've never used a pad so rough.' Like, this gauze is intense.▶ 5:02–5:10
Just apply light pressure and don't like go in really heavy-handed like I normally do.▶ 5:12–5:17
I kept giving it a chance and kept using it throughout like the week, maybe three times a week, and I just noticed it helped so much with my texture.▶ 5:23–5:29
It's got PHA and AHA. It's got triple hyaluronic acid as well as a prebiotic blend for the microbiome and the skin barrier.▶ 5:45–5:51
It is amazing how much dead skin and grime is still on your face even after you cleanse.▶ 6:03–6:09
I use it at least three times a week.▶ 6:27–6:32
I'm so glad I discovered this brand. It's so aesthetic and I'm in love.▶ 6:30–6:34
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025

HAIR

Conditioner

conditioner · $36.00 · https://mireilabo.com
It's very softening. It's not like a treatment mask.▶ 6:51–6:55
This is definitely not for people who have, I would say, very coarse, very damaged, very brittle hair because this conditioner probably isn't going to be enough for you.▶ 6:53–7:02
If you haven't done much to your hair, if you have kind of naturally virgin hair and doesn't need too much, the conditioner will work as a perfect everyday conditioner.▶ 7:06–7:09
My hair is very long, so I need a lot of it.▶ 7:14–7:22
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025

Hair Oil

hair oil · glossy · $20.99 · Sukoshi, Kiyoko Beauty, KBeauty Shop
And then this one is also really popular, the silk oil essence.▶ 22:39–22:46
So you only need just like a tiny bit.▶ 22:44–22:49
Warm it up in your hands.▶ 22:46–22:50
You just like start from the back and work it through just the mid lengths first.▶ 22:49–22:54
Work it through the ends and then anything that's left over on your hands, you can like go through the middle cuz you don't want this to be like super heavy.▶ 22:51–23:00
You want to stay away from the root.▶ 23:03–23:09
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025

Hair Treatment

root touch-up spray · natural · $12.99 · L'Oréal Paris USA, Target
This L'Oréal Magic Root Coverup, it's a concealer spray is ridiculously effective.▶ 18:19–18:25
It's actually designed to cover up gray hair.▶ 18:25–18:32
I also use this if I want more of a fuller look and it works so well.▶ 18:30–18:35
This one is definitely more pigmented and it will definitely cover up grays or whites.▶ 18:35–18:40
If you want something more intense, this is your girl.▶ 18:40–18:48
If you want something more high coverage than a powder, then I would say use this one.▶ 18:46–18:50
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
leave-in hair treatment · £9.90–£12.56 · Korean Skincare UK, YesStyle, Cosmetify
This is the odiD. This is the no wash treatment milk protein intensive.▶ 15:24–15:29
This is like a milky toner. It's like more weighted.▶ 15:29–15:39
If you have drier hair, if you've dyed it, if you've done any sort of like heat treatment to it, then I would say this consistency will work better for you because it's just got more oomph. It's got that milk protein.▶ 15:36–15:41
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
hair treatment · $22.00 · shop.beautywithinofficial.com, koreanskincare.co.uk, YesStyle
It's neck and neck with my favorite which is the OdiD hair treatment.▶ 9:58–10:02
I'm actually completely out of this. I hope there's that's the last bit of it. It's all gone.▶ 10:02–10:09
It just like makes my hair smell divine. It is so soft. It's instantly untangled. It's shiny. It's almost like a moisturizer for your face.▶ 10:09–10:21
You need these if your hair is very dry. And my hair is dry.▶ 10:23–10:28
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
hair mask · CA$ 20.92 · YesStyle, Reiwatakiya
It has been my favorite hair treatment of the last six months.▶ 9:25–9:34
It smells really good to me. It's got that perfect hair treatment texture.▶ 9:31–9:36
If you have like normal hair, if you have damaged hair, brittle, dry ends, and you just feel like a normal conditioner is not doing enough, I'm telling you, you got to move over to hair treatments.▶ 9:36–9:41
They're a thicker version of a conditioner, but it doesn't weigh your hair down. It locks everything instantly softens it makes it manageable and I can't live without it.▶ 9:46–9:49
This one tippity top.
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
hair mask kit · $11.54–$15.00 · YesStyle, Beauty Within, Veloura LLC
The beautiful KIMTRUE hair mask kit, which is like an at home spa experience because that hair kit heats up as though you were actually going to a spa.▶ 4:27–4:32
It comes with three steps. First one is the actual hair treatment.▶ 11:09–11:16
When I say this smells really good, I mean it smells really good.▶ 11:22–11:31
As soon as you put it on, it's literally heating up. It just like makes sure every part of that conditioning mask is like baked into your hair.▶ 11:44–11:51
It's such a self-care ritual and I think such a great thing to gift because I'm sure your friends and your family have never experienced this before.▶ 11:54–11:59
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
hair cream · $46.00 · SACHAJUAN UK, Sachajuan.com, The Grooming Clinic
Nothing has ever beat this SACHAJUAN heat protectant hair cream.▶ 13:29–13:39
It protects my hair. It makes it silky smooth.
I assure you this is like when you found the perfect moisturizer for your face but for my hair.▶ 14:29–14:36
And it doesn't weigh it down. It's not greasy. It's like literally perfection.▶ 14:36–14:41
If you have frizzy hair, if you have dry hair, if you have split ends and you're just looking for like a cream, this▶ 14:41–14:45
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
hair mask · $11.00 · Amazon, UNOVE Global, Ballagrio
My favorite one from the UNOVE is actually the deep treatment, which is not here because they're sold out.▶ 21:27–21:36
This one is like you have to try it if you have super frizzy hair, if you have thick hair, if you want shine.▶ 21:40–21:45
It smells so good and they actually are the same brand as the Doctor for Hair.▶ 21:45–21:53
So, it's like a well-known and reputable kind of like hair care brand, but they also infuse protein into it.▶ 21:51–21:58
So, it's so good.
And literally, I have never tried a like hair mask that's as nourishing but not weighing it down.▶ 22:07–22:14
So, I like thoroughly enjoy this so much.▶ 22:14–22:20
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025
hair treatment · $9.79 · STYLEVANA, Beauty Amora, YesStyle
This is the Shiseido perfect shower. I believe it's like part of Shiseido. It's a Japanese brand.▶ 15:03–15:11
It's very lightweight. It's watery and it smells beautiful. It's like kind of floral.▶ 15:11–15:17
It just kind of masks like second third day hair stench that could be coming about.▶ 15:15–15:24
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
hair ampoule · $31.36–$43.99 · Vitressa, Joseph Beauty, Empress Korea
It's got this little roller, but you just put it on to the areas around the hairline, and it can help the hairline really grow back with the baby hairs and facilitate hair growth in those areas.▶ 20:25–20:29
And it's also safe to use on your brows.▶ 20:36–20:41
So, this one's really cool.▶ 20:39–20:42
So, you like pump it out, you roll it all over, and she said that one was also really popular right now for hair growth.▶ 20:41–20:46
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025

Shampoo

shampoo · $22.40 · alive-lab.com, Joom
My favorite most soothing, calming, healing is still this guy. Nothing beats it.▶ 7:55–7:59
I'm so happy that you guys have also sent in your reviews, added your reviews, and like let us know that this has worked wonders for scalp irritation.▶ 8:05–8:12
This will totally change your life.▶ 8:22–8:26
That one is great for sensitive scalps and if you just want healthy hair in general.▶ 8:35–8:41
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
shampoo · $32 · LolaVie, Amazon
I fell in love with the restorative shampoo and conditioner.▶ 1:02–1:10
Everything from the texture to the subtle smell and the perfume and aroma and the way that it really cleanses my hair.▶ 1:13–1:21
This is a very cleansing shampoo, and I found that it was able to break down several days of gunk and product super easily.▶ 1:21–1:30
It's more of a clarifying shampoo in my mind because it's not that it's stripping, but I can tell that it's super super clean.▶ 1:30–1:37
And you'll know that feeling when you've properly cleansed your hair that you have natural volume in your hair.▶ 1:39–1:45
I use this when I've used a lot of different products or I've just been super lazy and I haven't washed my hair for 3 days and I need to like get rid of a lot of buildup and that's what this was best for.▶ 1:43–1:52
The ingredients are great as well. It's got biotin which is great for hair, nyinomide, chia seeds which are great because our hair needs kind of that skin care care as well.▶ 2:01–2:04
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
shampoo · $36.00 · mireilabo.com
The Japanese philosophy of hair care is very much gentle is best.▶ 5:20–5:28
If you are to wash your hair every day, it makes sense that you want a very gentle, calming and soothing shampoo and conditioner, right? Otherwise, it's going to strip too much.▶ 5:30–5:35
It's got uji green tea extract. So, it's got the distilled green tea that they source from uji, which is the place in Japan that the highest grade of quality of matcha is sourced from.▶ 5:44–5:48
It's very calming. It's very soothing. It's got all the antioxidants.▶ 5:58–6:01
It smells so good. It's so refreshing. It's like you're in a spa.▶ 6:35–6:41
If you wash your hair every day and you haven't put a lot of stuff in it, you just need a gentle cleanse, then this is the shampoo.▶ 6:41–6:45
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
shampoo · $35.50 · YesStyle, Fresh Beauty Co., Makeup.jp
She is not just a pretty face, but works so well as a daily gentle shampoo cleanser.▶ 2:54–3:02
It's the gel texture. It's the sensorial experience. Once you smell this, you will never be able to go back to just a normal shampoo.▶ 3:07–3:14
This is the perfect everyday consistency in my opinion because it's not too stripping. It's very moisturizing. It's very soothing and it smells wonderful.▶ 4:07–4:11
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
shampoo · $24.00–$28.00 · Dr.FORHAIR Official Store, Walmart
She said the one that we love that we talked about, the Dr.FORHAIR is best for thinning hair.▶ 18:38–18:44
Like the formulation that they have which has got ceramides as well as biotin and like hair nourishing enriching and like encouraging ingredients is the best overall and I love this.▶ 18:42–18:48
I've like finished this over the last couple of years as I've like gone into more scalp health and learning more about it.▶ 18:54–19:02
And this is like a creamy formula.▶ 19:14–19:21
This one was the top of clinical shampoos, but even though it's clinical, it has a really soft scent.▶ 19:17–19:23
I would highly recommend you get this duo because actually I use this maybe once every other day.▶ 19:23–19:34
It truly helps with flakes and itchiness.▶ 19:34–19:39
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025

Styling Product

detangling spray · glossy · $29 · LolaVie, Ulta
First one is this LolaVie. It is a detangler, softener, conditioner, but also heat protectant.▶ 4:37–4:45
I spray this from the mids all the way down to the ends because that's where we need it the most.▶ 5:18–5:24
The best thing about these sprays is that it's super lightweight like a toner and so it won't weigh your hair down.▶ 5:33–5:38
Source: Hair routine for smooth and silky hair in 15 minutes · Jun 2025
hair mousse · $17.99–$19.99 · Ulta Beauty, Target
This is the Nexxus high volume cloud foam.▶ 12:09–12:19
It's got collagen proteins, hyaluronic acid, and it also acts as a heat protectant.▶ 12:25–12:32
This just helps so much, especially if you're going to blow dry, style it, curl it, whatever.▶ 12:44–12:52
You'll never get long-lasting volume and hold on natural hair. You know, it's just too soft. It's too healthy. And you need a little bit of grip when your hair is dry to have that volume.▶ 12:54–13:00
This will give you that grip and that slight kind of like hold. Like it doesn't really feel like anything.▶ 13:06–13:13
Two pumps is more than enough for me.▶ 13:16–13:22
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025

TOOLS

Brush

hair brush · $56–$75 · ibizahair.com, ShopSimon
A round bristle brush is you have to have this if you want a blowout.▶ 22:47–22:55
If you want volume, you know, I use it with this and it just gives beautiful curls that last all day but looks very natural.▶ 22:52–22:59
Bristles will give your hair shine because every time you comb through it, it almost like places the cuticle so that it's all laying flat which then gives you shine.▶ 22:56–23:06
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025

Dry Shampoo

dry shampoo · $30.00 · daehair.com, Sephora
This is the day fairy duster dry shampoo.▶ 15:57–16:06
This is not an aerosol dry shampoo.▶ 17:26–17:29
It's like a puff. It's like this. It's not aerosol. So, it literally just shoots out air and it's this beautiful cloud of dry shampoo.▶ 17:28–17:34
Out of all of them I've used, I love this one most because it smells the greatest.▶ 17:42–17:46
I actually found that it's cheaper on Amazon than Sephora.▶ 17:44–17:52
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025

Lip Balm

lip balm · glossy · $10 · Naturium, Amazon
They are $10.
They come in 13 different shades, which is awesome.▶ 12:01–12:10
I love these.
They have a sheer wash of color.▶ 12:07–12:12
It glides on beautifully.▶ 12:10–12:16
It's not sticky.
It's nourishing, but nothing too heavy.▶ 12:13–12:18
It actually has a decent color payoff.▶ 12:16–12:20
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
lip balm · glossy · $38.00 · Sephora, Moda Operandi, Cos Bar
This is actually one of two in this balm category that comes with the doe foot applicator.▶ 24:22–24:31
The formula is this lightweight kind of gel oil texture, but it's very lightweight.▶ 24:46–24:53
I just don't get a lot of payoff with each dip.▶ 24:56–25:01
I have to keep dipping it in there to reapply.▶ 24:59–25:04
What comes out onto the applicator is not a lot.▶ 25:01–25:06
I have to put it in at least like three times to get kind of a decent nourished effect.▶ 25:09–25:15
That to me is kind of red flags.▶ 25:15–25:18
Each swipe really just gives like a very light balm texture.▶ 25:26–25:35
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025

Lip Gloss

tinted lip oil · glossy · $24 · Rare Beauty
It's coming out at $18 and it's been everywhere.
This peptide lip treatment was just not it for me.
Some of them actually have a grittiness and a graininess.▶ 15:48–15:56
Mine was that where you put it on and it feels like there's little like tiny little chunks of stuff.▶ 15:53–16:01
This is actually crystallized shea butter.▶ 16:01–16:07
I was in the camp of grittiness formula.▶ 16:15–16:19
This is the smallest little applicator of all the lip balm tubes that I've actually reviewed today.▶ 16:21–16:27
I just had to apply more of it.▶ 16:31–16:35
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025
lip plumper · glossy · $16.00 · Ulta
My favorites are the clear and the pink.
The actual applicator is this kind of silicon paddle. So it's not like a doe foot brush.▶ 6:17–6:26
It is like glass lips and it fills in all the lines.▶ 6:38–6:43
It plumps up the little fine lines within my lips, but it doesn't plump the whole lip.▶ 6:41–6:51
It also leaves my lips feeling very nice and moisturized.▶ 7:02–7:08
Source: Top Amazon Korean Skincare Actually Worth Buying · Jul 2025

Lip Treatment

lip serum · glossy · $66.00 · Bobbi Brown Official Site, Sephora UK
I put it on my lips and I was floored.
This comes in a doe foot applicator, but the doe foot applicator is flexible.▶ 26:56–27:01
It's like the most beautiful gel lip oil consistency.▶ 27:04–27:10
It makes your lip look glossy, a little bit plush.▶ 27:10–27:17
It is nourishing.
It's not sticky whatsoever.
The color payoff of this kind of pigment.
All you need is one application.
Source: Ranking my best lip balms: viral, k-beauty & high-end · Jul 2025

Mascara

mascara · $21.60 · Superdrug, LOOKFANTASTIC, CLUB CLIO Canada
I've seen this everywhere.▶ 17:02–17:06
The best makeup eye product.
This long curling one is way better.▶ 17:56–18:04
This one is just falling down. My lashes are just kind of like becoming straight. This one. Look at that. It's almost reaching my eyebrows.▶ 18:01–18:09
Out of the two, hands down, this one, the matte one with the black body, the long curl. Amazing.▶ 18:12–18:21
I also like the slim brush a little bit more because if you have little petite eyes, it also makes it easier to kind of get into the crevices without smudging everywhere.▶ 18:21–18:29
Wow, I'm so glad I used this. This is an amazing mascara. I can see why it's number one.▶ 18:35–18:40
The brush is just like separating all the lashes, even my bottom eyelashes. Oh my god. Amazing.▶ 18:40–18:45
Source: Trying award-winning K-beauty products tested for 12 hours · Aug 2025

Styling Product

hair gel stick · $19.00 · NatureLab USA, NatureLab Store
The Diane Meami stick. This is a hair mascara.▶ 18:59–19:04
From the time that I used this, I've actually gotten two to three more different ones to try, but this one I just always come back to.▶ 19:03–19:11
What it does is tame the flyaways and kind of it brushes over and tames also my baby hair.▶ 19:13–19:20
As soon as you flatten the little flyaways, you look 150% more put together instantly just from like flattening those hairs.▶ 19:35–19:42
Your hair still has all the volume. It still can move. Those little flyaways are all gone.▶ 19:42–19:50
This has a high hold. So, I love this one.▶ 19:50–19:56
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025
hair clip · $3.32 · YesStyle
This has been my favorite discovery of this year, and they're the banana clips.▶ 20:38–20:45
Using a banana clip clips your hair in place like a ponytail, but gives you volume.▶ 20:49–20:56
It's super light. It's really easy to use. It's kind of just like a casual, effortless look.▶ 20:56–21:00
I have multiple of these everywhere in my bag, at home, at the office.▶ 21:00–21:08
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair · Dec 2025

Tool

facial system · $399.99 · SharkNinja, Ulta Beauty
The device that has truly opened my eyes to how smooth my skin can be is the Shark Facial Pro Glow.▶ 20:36–20:44
It truly was one of the best tools I've ever used.▶ 20:49–20:54
It's almost like a two-in-one because you get this guy, which is almost a hydroacial effect at home. So, it just sucks all my dead skin away.▶ 20:51–20:59
It was almost as though I went and got a facial at home.▶ 21:02–21:06
The second step, and what I think this is truly the best for is this guy. It's called the Depuffy tool because if you have it on the cooling setting, it helps with, you know, like the puffiness under the eye in the morning and soothing heat like rashes and welts and bumps.▶ 21:04–21:11
With the heating, it helps with blood circulation, bringing that flow back to the face, giving you that snatch.▶ 21:23–21:32
It works with your entire routine.
Even though she's expensive, totally worth it because I use this every day.▶ 21:35–21:42
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
facial massager · $168.48 · DKshop, SparkleSkin K-Beauty Shop
Something that I heard about that is also really good is the Vancor.▶ 12:42–12:49
This is so lightweight and it uses high frequency and has something called a galvanic positive ion charge as well as a negative charge and they help the skin to do different things.▶ 12:49–12:54
So the positive charge helps the skin with the pores like minimizing pores and then the negative charge helps with your skincare absorption.▶ 13:03–13:07
So using something like this in your skincare routine can really help with brightening as well as reducing pigmentation and hyperpigmentation.▶ 13:12–13:17
Especially for me, I get a lot of pigmentation from acne easily.▶ 13:22–13:28
So using this in your routine can like help to speed up that healing process with just the products that you're naturally using.▶ 13:25–13:33
So, like you can see in terms of the price comparison, this is 3.95,000 and this one is $1.99 and it gives you very similar effects.▶ 13:35–13:40
And I have to say when you hold it, it's so much lighter.▶ 13:46–13:51
Source: Everyone Uses These in Korea: What Koreans Actually Buy · Feb 2025
It comes with two different shades.
It's called Trick Concealer because you can actually make your own foundation with, you know, this salmon shade.▶ 5:23–5:31
When you apply the lilac on top of the salmon shade, it apparently is able to cover anything.▶ 5:31–5:40
It's very creamy. It's high coverage and it blends amazingly.▶ 5:46–5:55
Salmon shades cancel out the purple dark circles because it's the color wheel.▶ 5:55–6:00
This brightens everything. And it's also SPF 40 plus++.▶ 6:07–6:12
It's actually more high coverage than my favorite one, which is the Skin Food Salmon Dark Circle Corrector.▶ 6:16–6:21
You don't need a brush. You don't need fancy tools. You just use your fingers and dab it on.▶ 6:24–6:28
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025
A very soft powdery finish.▶ 11:16–11:19
When it interacts with the oils on your hair and your skin, it will release the pigment.▶ 11:30–11:36
A hard pencil is a hard pencil and it's designed to be that way because it gives you more control over how much product is coming out.▶ 11:43–11:49
This is the easiest one to use because you don't need to carry around a brush.▶ 12:19–12:23
This one's just all over one color, soft, powdery.▶ 12:23–12:31
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025
This pen is so fine. So this little brush itself is 0.01 mm ultra fine.▶ 8:20–8:26
It creates basically natural brow hairs like the thinnest finest brow hairs.▶ 8:30–8:38
I actually instantly have hair. It's amazing.▶ 8:43–8:49
The pen itself is so fine and thin, but it gives you such control.▶ 8:49–8:55
They actually made it with a blend of two different types of bristles to give it the perfect flexibility, but it's still firm so that you know you can draw it smoothly and easily.▶ 8:53–8:58
It's also smudge and resistant finish, so it will stay all day.▶ 9:03–9:09
I've never tried anything like this. I'm glad this was the first one that I tried and it will be the last one that I do because it's perfect.▶ 9:07–9:13
Source: Trying Japan's award-winning beauty products of 2025 · Dec 2025

OTHER

Body

hand cream · $30.00 · Anthropologie, evolvetogether.com
The greatest hand cream I've ever used.▶ 23:18–23:23
It's the perfect creaminess consistency in the perfect scent.▶ 23:20–23:28
Their whole packaging is very kind of like minimal and I love it.▶ 23:26–23:30
Not greasy but instantly absorbs into my hands cuz I hate having like feeling hand cream.▶ 23:33–23:38
Very very nourishing.
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025
body oil · dewy · $23–$25 · Saltair, Ulta
Oh my gosh, the best body oil I've ever used.▶ 22:14–22:19
It comes in a bunch of different scents and it instantly absorbs into the skin.▶ 22:17–22:24
It's not greasy at all. As soon as you put it on, it's absorbed and it smells so good.▶ 22:26–22:31
This is the Saltair Santal Bloom. I love these kind of like earthy woodsy kind of scents. It's so good.▶ 22:28–22:34
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025

Exfoliator

exfoliating mist · $16.90 · globalvt-cosmetics.com, Amazon.com.au, Skintory
The VT glycolic acid spray for chest acne, back acne.▶ 22:36–22:42
If you have any sort of like uh keratosis pilaris on the arms, if you just need exfoliation for the legs, this has been a game changer all year.▶ 22:39–22:47
The pump you can spray it upside down. It has this special mechanism that's made just for the body. So, you can spray it in all different angles.▶ 22:49–22:53
After I use this like every other day, it truly helped clear all the bumps and the inflammation on my body.▶ 22:57–23:02
It's got 7% glycolic acid.▶ 23:04–23:09
You can also use it on your skin as well as a toner.▶ 23:07–23:12
Source: Best of Skincare 2025: Creams, Tools, Masks & More · Dec 2025

Face Mask

Serum

facial serum · $26.00–$27.65 · Ulta Beauty, VT Cosmetics official
I still to this day use my RLES. I love them. I stand behind them.▶ 1:40–1:48
My favorites are still the 100 and 300.
I typically, to be honest, use more of the 100 because it's just flexible and you can use it with anything.▶ 1:58–2:03
The original 100 seeker is probably you can feel it, right? It's like a three out of 10.▶ 4:55–5:03
Source: Top Amazon Korean Skincare Actually Worth Buying · Jul 2025
retinol cream · $19.00 · vtcosmetics-us.com, koreanskincare.com, iHerb
This is my favorite one. Feel like I've talked about this so much.▶ 12:39–12:43
For me, I use it for texture and minimizing my pores in the most gentle way.▶ 12:43–12:48
Our skin receptors already know how to transform this ingredient. So, it doesn't need to go through a two-step process, but it's also not irritating.▶ 12:46–12:52
If you have mild acne, if you have dry, dull skin, if you have enlarged pores, I would use this with like one of the rles or if you just want to buy the one that has both, then just use this.▶ 12:56–13:01
Source: Top Amazon Korean Skincare Actually Worth Buying · Jul 2025
Beauty Within Beauty Recommendations | GrailPeople