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j.uuuuudy mentioning CANMAKE Creamy Touch Eyeliner at 24:45 in their YouTube video

Creamy Touch Liner"I have been talking about this liner for years, and it's always been in my yearly favorites."$12.50

beautywithin mentioning CANMAKE Metalook Mascara at 17:03 in their YouTube video

Metalook Mascara"This one is actually just a piece of metal with like ridges in it."-

j.uuuuudy mentioning CANMAKE Canmake Lame Mania Eyeshadow at 11:11 in their YouTube video

Lamé Mania Eyeshadow"These are beautiful."-

tina_yong mentioning CANMAKE Marshmallow Finish Powder at 05:06 in their YouTube video

Marshmallow Finish Powder"We're setting the base with two pressed powder shades and a fluffy powder brush."$17.00

j.uuuuudy mentioning CANMAKE Canmake Powder Cheek at 13:41 in their YouTube video

Powder Cheeks"I love these more as a blush topper, blush highlight."$11.00

j.uuuuudy mentioning CANMAKE Canmake Plumpuku Coordinate Eyes at 12:01 in their YouTube video

Plumpuku Coordinate Eyes"I find with this because the shadows are very soft and satin, you really can't overdo it with this too much."$13.50 Slim Liquid Eyeliner"It's super similar to CANMAKE eyeliners. Just as soft, just as pigmented."$15.50

@val_foche reviewing CANMAKE Highlighter at 06:50 in a YouTube Shorts video

Highlighter"It looks really blue."$11.00

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Creamy Touch Liner

“I have been talking about this liner for years, and it's always been in my yearly favorites”24:37–24:43
“Super creamy, very pigmented, is so smooth, doesn't transfer”24:45–24:53
“It is very very affordable”
Source: Best makeup of 2025: my holy grail products

JUDY212K subscribersJAN 2026

“I have used this for years and years and I have recommended this for years and years”8:21–8:29
“It's always in my yearly favorites for I don't know how many years now, but it is something I will always repurchase”9:18–9:23
“It's a product that I literally use every single time I do my makeup”8:48–8:53
“The micro tip makes it so easy to get precise”8:55–9:00
“Because the formula is very creamy, it's very smooth in the tightline, so it doesn't feel really funny”9:00–9:04
“But also it's very creamy, so it just glides on”9:06–9:10
“But once it sets, it sets”9:08–9:12
“It doesn't transfer”9:10–9:14
Source: Affordable J-Beauty Products That Are Actually Good

JUDY212K subscribersAPR 2026

5Variant: Black

“I absolutely love this eyeliner. Hands down my absolute favorite”20:57–21:04
Source: Every product I finished in 2025

JUDY212K subscribersDEC 2025

3.8Variant: 09

“Very soft, very precise”23:49–23:51
“It's very thin, as you can see”23:52–23:56
“It's very pigmented as well”23:56–23:59
“It's also very soft”24:09–24:12
“I broke it”
“Very creamy”
“It smudges just a bit”
“I would definitely try it because it's something new”24:40–24:43
Source: Yesstyle bestsellers tested and reviewed

Val Foché14K subscribersMAR 2026

Metalook Mascara

4.2

“This one is actually just a piece of metal with like ridges in it”16:55–16:59
“It has a 2.9 mm thickness. What it's supposed to do is kind of grip onto each lash and comb through it like a screw”16:59–17:07
“It's kind of like pushing up the lashes from the root and individually defining the lash”17:10–17:15
“It's very easy to get into these like little nooks and crannies of the eye. And it's not messy because this wand is so petite”17:15–17:24
“This formula is also waterproof, sweatproof, sebum proof, and apparently does not smudge”17:24–17:32
“People love it for the curl retention and the smudge resistance the most”17:36–17:44
“They also loved how affordable it was”17:41–17:46
“It gives your eyelashes nice volume”17:44–17:50
Source: Trying Japan's award-winning beauty products of 2025

Beauty Within2.7M subscribersDEC 2025

Lamé Mania Eyeshadow

4.6

“These are beautiful”
“These are so sparkly”
“They don't feel gritty on the eyes as well and like it just has the most beautiful reflection and for the price point as well, amazing”
“I think these are so pretty and they just elevate your look so well and they're so tiny and compact as well”11:04–11:11
“I would definitely recommend these if you love glitter micro glitters”11:11–11:19
“It is just so pretty”
Source: Affordable J-Beauty Products That Are Actually Good

JUDY212K subscribersAPR 2026

Marshmallow Finish Powder

MENTIONSVariant: ML

“We're setting the base with two pressed powder shades and a fluffy powder brush”5:02–5:06
“The lighter shade's going to go all over the face first”5:06–5:12
“For the darker powder, that's going to go around the perimeter of the face, and it's going to be like a light way to add contour and definition to the face”5:32–5:36
Source: Douyin makeup tutorial from a pro makeup artist

Tina Yong3.9M subscribersMAY 2026

MENTIONSVariant: MB

“We're setting the base with two pressed powder shades and a fluffy powder brush”7:21–7:25
“The lighter shade's going to go all over the face first”7:47–7:52
“For the darker powder, that's going to go around the perimeter of the face, and it's going to be like a light way to add contour and definition to the face”14:13–14:17
Source: Douyin makeup tutorial from a pro makeup artist

Tina Yong3.9M subscribersMAY 2026

Powder Cheeks

4.6

“I love these more as a blush topper, blush highlight”13:11–13:19
“What I love now is like a soft glow, like a luminous glow and this is what it gives”
“You still get a hint of color, but you get that beautiful sheen”13:41–13:45
“I think it's so pretty, so luminous, but doesn't make you look oily or greasy”13:52–13:57
“It doesn't emphasize texture, either”13:57–14:00
“It's just a sheen on the cheeks”13:59–14:03
Source: Affordable J-Beauty Products That Are Actually Good

JUDY212K subscribersAPR 2026

Plumpuku Coordinate Eyes

4.6

“I find with this because the shadows are very soft and satin, you really can't overdo it with this too much”11:54–11:59
“It's very beginner-friendly”12:01–12:04
“It even has a diagram on the back that helps you guide it if you don't know how to do aegyo-sal”12:04–12:07
“It teaches you on what colors to use”12:07–12:12
“It has a little contour shade which I find to be the perfect tone where it's not too dark”12:16–12:21
“This is actually really great”
“It actually works so well”12:37–12:40
“I find that it doesn't look too obvious and doesn't look too cakey”12:42–12:47
Source: Affordable J-Beauty Products That Are Actually Good

JUDY212K subscribersAPR 2026

Slim Liquid Eyeliner

MENTIONSNo clip

“It's super similar to CANMAKE eyeliners. Just as soft, just as pigmented”
Source: Makeup products I finished and hit pan on as a small beauty influencer

Val Foché14K subscribersAPR 2026

Highlighter

4.9Variant: 04

“It looks really blue”6:35–6:37
“It's a crazy product”
“This is blinding”
“I feel like this can reflect the whole universe”6:50–6:57
“It's absolutely crazy”
“It looks like a mirror”7:04–7:08
“When I apply it on my skin, it feels like my skin is shining from within”7:10–7:16
“Not just glowing, it's shining”7:14–7:19
Source: Best makeup products I tried in 2025

Val Foché14K subscribersDEC 2025

Brand note

Japanese drugstore makeup known for creamy, precise eyeliners.

CANMAKE is a Japanese drugstore brand that punches above its price point, especially in eye makeup. The Creamy Touch Liner is the standout — a soft, pigmented pencil that glides on, sets without transferring, and stays put, making it a reliable tightlining tool. Their powder blushes and eyeshadows lean soft and luminous, but the highlighter can be intensely reflective. Overall, CANMAKE delivers functional, affordable staples with few trade-offs, though some products may feel less refined than higher-end counterparts.

Shop paths

Amazon YesStyle Stylevana @cosme CANMAKE ONLINE STORE CANMAKE USA CANMAKE official CANMAKE official site

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