- “I've seen this actually. It was released quite a while back. So, it's interesting that it's kind of like coming back”24:12–24:16
- Source: Best of Beauty Awards in Japan 2025 - Jan 9, 2026
ELIXIR
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Brand note
Elixir is a Japanese brand that leans into glow and hydration, with its Luminous Glow Mist as the clearest anchor — a bi-phase setting spray that adds a shiny finish while helping makeup last, though the mist texture and fragrance can be divisive. The sunscreen line also gets mentions for plumping the skin and sitting well under makeup. Overall, it's a brand for people who want a dewy, nourished look and don't mind scented products.
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