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@j.uuuuudy reviewing JOOCYEE Jelly Highlighter Glitter Stick at 13:11 in a YouTube Shorts videoJelly Highlighter Glitter Stick"I will say yes it is."-@cosywithcait reviewing JOOCYEE Translucent Blurring Loose Powder at 08:04 in a YouTube Shorts videoTranslucent Blurring Loose Powder"It does seem like it's a very finely milled powder. If that's something you're looking for, it could be an option."$16.90@cosywithcait reviewing JOOCYEE Essence Skin Tint at 02:16 in a YouTube Shorts videoEssence Skin Tint"It definitely blends in really nicely. Really lightweight in the skin. It really does just feel like a moisturizer."$29.90@j.uuuuudy reviewing JOOCYEE Glitter Eyeshadow at 14:21 in a YouTube Shorts videoGlitter Eyeshadow Single"If you love the Urban Decay Moondust eyeshadows, you would love this as well."$12.72@cosywithcait reviewing JOOCYEE Silky Soft Powder Foundation at 12:57 in a YouTube Shorts videoSilky Soft Powder Foundation"I think it's added the tiniest little bit of coverage. It's definitely took away some of that glow from the skin tint. This side just appears more matte and the color matches well is really nice."$28.72@amandaz reviewing JOOCYEE Multi-Purpose Lip & Cheek Cream at 38:07 in a YouTube Shorts videoMulti-Purpose Lip & Cheek Cream"Oh my gosh, that is beautiful."$18.90@cosywithcait reviewing JOOCYEE Blush & Highlight at 06:57 in a YouTube Shorts videoBlush & Highlighter"Oh, yeah. Yeah. Yes, super lovely soft muted pink. I cannot wait to try this out."$18.90@cosywithcait reviewing JOOCYEE Lightweight Non-Smudging Velvet Rouge at 11:57 in a YouTube Shorts videoLightweight Non-Smudging Velvet Rouge"Whoa, definitely fit definitely feels very velvety and really soft."$18.90@cosywithcait reviewing JOOCYEE Dual-Ended Eyebrow Pencil Cream at 10:56 in a YouTube Shorts videoDual-Ended Eyebrow Pencil & Cream"I'm not too keen on that undertone. It looks olive, but then also a little bit yellow on my hand. I'm not too sure."$18.90j.uuuuudy mentioning JOOCYEE Creamy Blush Duo at 12:22 in their YouTube videoCream Blush Duo"This I would like to call is my brightening layer."-Single Eyeshadow$15.90@cosywithcait reviewing JOOCYEE Airy Wear Liquid Contour at 04:51 in a YouTube Shorts videoAiry Wear Liquid Contour"Okay, so far that's blending really nicely, actually. It's not hard to blend. It seems quite smooth."$13.90tina_yong mentioning JOOCYEE Moisturized Long-Lasting Glazed Rouge at 15:37 in their YouTube videoMoisturized Long-Lasting Glazed Rouge"This is not a traditional lipstick, nor is it a gloss or a balm. It's basically like all three mixed together."-@beautywithin reviewing JOOCYEE Tortoise Shell Matte Blush at 14:41 in a YouTube Shorts videoTortoise Shell Matte Blush"She is the most powdery, but such a fine, pretty, gorgeous color."-@cosywithcait reviewing JOOCYEE Mini Quad Eyeshadow at 09:28 in a YouTube Shorts videoMini Quad Eyeshadow"Oh, that's a nice color. It almost reminds me of the blush. It's like a nice soft muted pink."$20.90

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Jelly Highlighter Glitter Stick
4.6Variant: 04 Pink SilkJelly Highlighter Glitter Stick
JUDYJUDY212K subscribers
4.2Variant: HO1Jelly Highlighter Glitter Stick
  • “When you apply it, it has this like cooling sensation and it glides on really well”14:22–14:26
  • “It's like a gel formula, so you don't have to deal with like messy pigments or highlighting powder falling on other areas that you don't want it to go”
  • “It's easy to apply and I feel like it disperses the pigments really nicely”
  • “It's more of like a wet look. It gives you that nice glow and sheen”
  • “It's not overly pigmented and honestly I feel like it doesn't swatch like the photos online. It's a little bit more toned down and I appreciate that in highlighters”14:02–14:09
  • “When you apply this, there's like a cooling sensation”
  • “This is actually going to set in place. I don't need to apply any other product over it”14:26–14:34
  • “After you apply this on, it doesn't budge. Like, it just sets. It's just on. This won't budge”14:34–14:39
  • Source: Chinese beauty products viral test: worth it or overhyped? - Feb 3, 2026
Tina YongTina Yong3.9M subscribers
4.2Variant: HO4Jelly Highlighter Glitter Stick
  • “When you apply it, it has this like cooling sensation and it glides on really well”13:31–13:41
  • “It's like a gel formula, so you don't have to deal with like messy pigments or highlighting powder falling on other areas that you don't want it to go”13:39–13:44
  • “It's easy to apply and I feel like it disperses the pigments really nicely”13:47–13:52
  • “It's more of like a wet look. It gives you that nice glow and sheen”13:52–14:04
  • “It's not overly pigmented and honestly I feel like it doesn't swatch like the photos online. It's a little bit more toned down and I appreciate that in highlighters”14:02–14:06
  • “This is the shade I used a lot. HO4. It's great for under the eyes, on the cheeks”14:12–14:19
  • “When you apply this, there's like a cooling sensation”14:22–14:26
  • “This is actually going to set in place. I don't need to apply any other product over it”14:26–14:34
  • Source: Chinese beauty products viral test: worth it or overhyped? - Feb 3, 2026
Tina YongTina Yong3.9M subscribers
Translucent Blurring Loose Powder
MENTIONSVariant: 01 Ivory WhiteTranslucent Blurring Loose Powder
  • “It does seem like it's a very finely milled powder. If that's something you're looking for, it could be an option”8:04–8:08
  • “The only reason I'm putting this in the maybe pile is because I didn't really have a chance to test it out fully in today's video. So I feel like it would be dishonest of me to say it's a yes or a no when I've not really had much chance to use it”
  • Source: Trying Chinese beauty makeup from Joocyee - May 27, 2026
CosyWithCaitCosyWithCait319 subscribers
Essence Skin Tint
3Variant: 001Essence Skin Tint
  • “It definitely blends in really nicely. Really lightweight in the skin. It really does just feel like a moisturizer”2:11–2:13
  • “I don't think I'll personally like this product, mainly just because it's not giving a lot of coverage, and I'm just a full coverage kind of gal when it comes to my base routine”2:16–2:20
  • “There's not really any scent to this, which is really nice”
  • “One thing I'm really liking about this so far is how hydrated and healthy my skin does look. It has a nice glowy finish to it”
  • “The skin tint I would recommend to you if you want a really lightweight complexion. It's super hydrating. So, if you have dry skin, you're really going to like this”2:12–2:14
  • “Personally for me because I do like full coverage, I probably won't reach for it that much unless I'm maybe mixing it with a higher coverage foundation. So, this I would say is a maybe”12:44–12:50
  • Source: Trying Chinese beauty makeup from Joocyee - May 27, 2026
CosyWithCaitCosyWithCait319 subscribers
Glitter Eyeshadow Single
4.6Variant: Neon LightsGlitter Eyeshadow Single
JUDYJUDY212K subscribers
Silky Soft Powder Foundation
2Variant: 01Silky Soft Powder Foundation
  • “I think it's added the tiniest little bit of coverage. It's definitely took away some of that glow from the skin tint. This side just appears more matte and the color matches well is really nice”3:59–4:02
  • “I mean, I'm looking in the viewfinder and my skin does look nice and smooth and even”
  • “I probably wouldn't recommend this in all honesty. It's only 4 g of product. I'll insert the price on the screen. So, for 4 g of product, I just don't think it's really worth your money”12:57–13:03
  • Source: Trying Chinese beauty makeup from Joocyee - May 27, 2026
CosyWithCaitCosyWithCait319 subscribers
Multi-Purpose Lip & Cheek Cream
Blush & Highlighter
3.8Variant: M100 Gray PinkBlush & Highlighter
  • “Oh, yeah. Yeah. Yes, super lovely soft muted pink. I cannot wait to try this out”5:38–5:43
  • “I think it's definitely going to be more of a buildable blusher because not much color came off there, but I don't mind that especially with blusher because it can be so easy to get blush blindness, apply way too much blush in one go. So, the fact that it's more buildable is actually quite nice”5:52–5:55
  • “That's such a stunning soft pink shade. That is so beautiful”6:09–6:15
  • “So far, the contour and this blush are my two faves”6:19–6:22
  • “Number one is the blusher. I really love this color. It's just so muted. It's almost like a grey pink. You can definitely see it's got more of a cool undertone through it”13:10–13:16
  • Source: Trying Chinese beauty makeup from Joocyee - May 27, 2026
CosyWithCaitCosyWithCait319 subscribers
3.8Variant: D306 Twinkle MoonlightBlush & Highlighter
  • “Oh, that's quite nice actually. I thought on the face it would appear to have way more glitter than it's actually showing up, but that's really nice”6:49–6:53
  • “It's blending into the other products really nicely. It's not You know how with some highlighters, once it's on your face it can look quite chalky and quite almost like you can just tell where you've applied it basically, but with this product it does just blend in nicely”6:57–7:00
  • “Yeah, I quite like that actually”7:12–7:15
  • “I think I'm in two minds about it because it does give a really nice glow. It's not as glittery as I thought it would be on the face. Um but I just think with the highlighters that I have already in my collection, I can see myself reaching for those products a lot more”13:52–13:56
  • Source: Trying Chinese beauty makeup from Joocyee - May 27, 2026
CosyWithCaitCosyWithCait319 subscribers
Lightweight Non-Smudging Velvet Rouge
4.2Variant: 100 Gray PinkLightweight Non-Smudging Velvet Rouge
  • “Whoa, definitely fit definitely feels very velvety and really soft”11:43–11:50
  • “Straight away, really nice on the lips, soft, velvety, just really glides on”11:57–12:01
  • “I will say the color is not what I was expecting. I was definitely expecting sort of more of the blusher shade we used because they're both called grey pink. Expecting more of a muted pink”12:01–12:05
  • “As much as the color is not what I was expecting, I really like the formula of this”12:12–12:15
  • “The formula and how it applies was absolutely gorgeous. It definitely does feel like a velvety smooth product”13:40–13:46
  • Source: Trying Chinese beauty makeup from Joocyee - May 27, 2026
CosyWithCaitCosyWithCait319 subscribers
Dual-Ended Eyebrow Pencil & Cream
2.5Variant: 03 BrownDual-Ended Eyebrow Pencil & Cream
  • “I'm not too keen on that undertone. It looks olive, but then also a little bit yellow on my hand. I'm not too sure”10:38–10:42
  • “I think maybe because I'm not used to this type of product, I'm not the biggest fan in how I'm applying it if that makes sense”10:56–11:00
  • “I think with a product like this, because it is really quite pigmented, if you are not super super gentle when you're applying it, you will get a lot more product than you maybe would like”11:07–11:12
  • “I just feel like they're a little bit darker than I would like”11:20–11:27
  • Source: Trying Chinese beauty makeup from Joocyee - May 27, 2026
CosyWithCaitCosyWithCait319 subscribers
Cream Blush Duo
Airy Wear Liquid Contour
4.7Variant: 712 AshAiry Wear Liquid Contour
  • “Okay, so far that's blending really nicely, actually. It's not hard to blend. It seems quite smooth”4:43–4:46
  • “Oh, yeah. Look at the difference. This one just looks more snatched, defined”4:51–4:56
  • “It's not moved the product underneath and it's blending like, can you see that? It just really blends so effortlessly into the skin”5:05–5:09
  • “Yeah, wow, I really like that”5:13–5:15
  • “This is most definitely a 100% yes for me. I think you can even just see from my reaction when I was applying it that I just that I just loved it. It blended so nicely. It's a gorgeous true cool tone, which is so hard to find these days. And yeah, I really enjoyed this”13:20–13:26
  • Source: Trying Chinese beauty makeup from Joocyee - May 27, 2026
CosyWithCaitCosyWithCait319 subscribers
Moisturized Long-Lasting Glazed Rouge
4.6Moisturized Long-Lasting Glazed Rouge
Tina YongTina Yong3.9M subscribers
Tortoise Shell Matte Blush
Mini Quad Eyeshadow
3.8Variant: 03 Dusty RoseMini Quad Eyeshadow
  • “Oh, that's a nice color. It almost reminds me of the blush. It's like a nice soft muted pink”9:01–9:05
  • “Oh, they're blending really easily into each other and there's not been any fallout onto my face as well, which is always a plus”9:28–9:31
  • “I will say the brown shade isn't as pigmented as that second shade that I used. I feel like I'm having to apply more of it just to get that color”
  • “Ooh, that glitter from that palette is really nice actually”9:41–9:47
  • “That is very pretty. I feel like when the light catches it, you can almost see a couple of different tones being reflected”9:54–9:58
  • Source: Trying Chinese beauty makeup from Joocyee - May 27, 2026
CosyWithCaitCosyWithCait319 subscribers
Brand note

Affordable K-beauty color cosmetics with sparkly, buildable formulas.

Joocyee is a K-beauty brand that leans into sparkly, dimensional color products — think glittery eyeshadows and highlighters with a wet, reflective finish. The Jelly Highlighter Glitter Stick is a standout: a gel stick that glides on with a cooling sensation, sets in place, and gives a toned-down wet look, though it does fade over the day. The brand's blushes and eyeshadows tend to be buildable rather than punchy, which suits anyone who prefers a softer, layered approach over instant payoff.

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