SKIN1004

K-beauty skincare built around centella, with a standout serum-textured SPF.

SKIN1004 is a K-beauty brand that leans into centella-based, calming formulas — think lightweight textures that layer easily and suit sensitive or reactive skin. The Madagascar Centella Hyalu-Cica Water-Fit Sun Serum is the clear anchor: a serum-like SPF that disappears on application, leaves no white cast, and works for most skin types, though it's a chemical sunscreen so those with mineral-only preferences should take note.