- “If you are into like, you know, summer Friday's lip butter balm, that's when I would go with the gloss balms from Unleashia”25:48–25:52
- “These have a really lovely balminess to them”25:55–26:01
- “This shade in particular, Malibu, is I think their lightest shade, but it's nonsticky, very plush on the lips, and it really sticks and lasts. like it really forms that protective barrier that you need in a lip product like this”25:59–26:07
- “I think that brands like uh Lanz, if you've seen their glaze craze balms, like please just skip that and go straight to something like this because I was not expecting to love this as much as I do”26:15–26:24
- “I think that they absolutely killed it with this formula”26:29–26:34
- Source: Top K beauty products of 2025 - Nov 18, 2025
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- “I do think that this formula is the one that I would lead you guys to first, and it is often my recommendation over the Laneige Glaze Craz”31:18–31:27
- “This kind of texture is really unique to me. Um, it has cushion to it, so it's going to stay on the lips and feel comfortable, but it has a great glide”32:11–32:21
- “I just like that it's actually going to stay where you place it, and not look really milky and awkward”32:24–32:31
- “This has like a pretty aggressive fruit smell. I'm going to be honest, it's not like my favorite fruit smell in the world, but it's not like the worst, either”32:37–32:45
- “I think it has great cosmetic elegance”33:04–33:10
- Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
- “This, I think, has less of that milky pigment”
- “The way they formulated the pigment is not going to sit in the lip lines. It's not going to kind of exaggerate the wrinkles in your lips, but it still has the really lovely glossiness”
- “If you're wanting to lean more glossy, I would go with the Unleashia”17:28–17:33
- “You see how it just kind of fades and just makes the lips look really lovely. It doesn't look dry. It looks very plush and pretty and my lips look hydrated after it wears off”
- Source: Best drugstore dupes for high-end makeup - Nov 15, 2025
Brand note
Unleashia is a K-beauty brand that gets the most buzz for its Shaper Defining Eyebrow Pencil, which creators call a favorite for its ultra-fine tip and soft, buildable pigment. The Glitterpedia Eye Palette also has a following for its range of glitter textures and natural everyday looks. On the flip side, their cushion foundations have drawn mixed reactions — some find them average or stiff, with uneven product dispensing and finish mismatches. So if you're after brows or glitters, they're worth a look; for base makeup, you might want to try before you buy.
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