Mar 2025
"A UK based brand that I absolutely have to shout out because their bronzers are phenomenal formulations."
Makeup By Nikki La Roseprofessional makeup artist / 523K subscribers / 12yr on YouTubeVIEVE
$$See reviews of these products
Modern Bronzer"A UK based brand that I absolutely have to shout out because their bronzers are phenomenal formulations."$42
Modern Brow Gel"And just with one swipe, it really disciplines the eyebrows."$27Skin Nova Complexion Balm$48
Sunset Blush"Consistency-wise, I would say it's similar to the Tower 28, but again, I think this is literally one of those things where these products look very similar, but the color payoff is not the same."$32
Modern Lip Definer"It's a really beautiful more like cool-toned kind of like a cool-toned rose almost. It's like it got like a little bit more purple in it."$25
Eye Wand"I'm obsessed with these."$29
Invisiveil Setting Spray"Out of all of them this one is scented. It does have a really nice soft fragrance to it, so if that's something you don't like then you can skip it. However, if you like a good smelling product that hits your skin then you will really enjoy this one, and this is absolutely worth the money."$34Browse more
Makeup By Nikki La Roseprofessional makeup artist / 523K subscribers / 12yr on YouTubeMay 2026
"And just with one swipe, it really disciplines the eyebrows."
Ali Andreeacelebrity makeup artist / 1.4M subscribers / 11yr on YouTubeApr 2026
"Consistency-wise, I would say it's similar to the Tower 28, but again, I think this is literally one of those things where these products look very similar, but the color payoff is not the same."
Manny Mua4.8M subscribersMar 2026
"It's a really beautiful more like cool-toned kind of like a cool-toned rose almost. It's like it got like a little bit more purple in it."
Alexandra Anelebeauty content creator / 1.4M subscribers / 10yr on YouTubeOct 2025
"I'm obsessed with these."
Makeup By Nikki La Roseprofessional makeup artist / 523K subscribers / 12yr on YouTubeMar 2025
"Out of all of them this one is scented. It does have a really nice soft fragrance to it, so if that's something you don't like then you can skip it. However, if you like a good smelling product that hits your skin then you will really enjoy this one, and this is absolutely worth the money."
Makeup By Nikki La Roseprofessional makeup artist / 523K subscribers / 12yr on YouTubeBrand note
Makeup artist-founded brand with easy, blendable color formulas.
VIEVE is a UK-based brand from makeup artist Jamie Genevieve, and the products that come up most are straightforward, workable formulas that don't require a lot of skill. The Eye Wand eyeshadows get the most consistent praise for being easy to blend and having a good color range. The brow gel and lip liner also get positive notes for creating natural, realistic effects. There's not enough criticism to flag a recurring downside, but the brand seems to lean toward reliable, user-friendly performance rather than anything groundbreaking.
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