Apr 2026
"Consistency-wise, I would say it's similar to the Tower 28, but again, I think this is literally one of those things where these products look very similar, but the color payoff is not the same."
Manny Mua4.8M subscribersVIEVE
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Manny Mua4.8M subscribersBrand note
Makeup artist-founded brand with easy, blendable color formulas.
VIEVE is a UK-based brand from makeup artist Jamie Genevieve, and the products that come up most are straightforward, workable formulas that don't require a lot of skill. The Eye Wand eyeshadows get the most consistent praise for being easy to blend and having a good color range. The brow gel and lip liner also get positive notes for creating natural, realistic effects. There's not enough criticism to flag a recurring downside, but the brand seems to lean toward reliable, user-friendly performance rather than anything groundbreaking.
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