VIEVE
Mid-RangeMakeup artist-founded brand with easy, blendable color formulas.
Verdict
VIEVE is a UK-based brand from makeup artist Jamie Genevieve, and the products that come up most are straightforward, workable formulas that don't require a lot of skill. The Eye Wand eyeshadows get the most consistent praise for being easy to blend and having a good color range. The brow gel and lip liner also get positive notes for creating natural, realistic effects. There's not enough criticism to flag a recurring downside, but the brand seems to lean toward reliable, user-friendly performance rather than anything groundbreaking.
Featured

Modern Bronzer
you get two and the price tag isn't even Hefty on this one which is amazing so splurge on this one because the bang you get for your buck is unbeatable two pants two different undertones allinone gorgeous packaging and it's not going to break the bank

Modern Brow Gel
since I've discovered this, I'm very impressed because they really create that 3D, very realistic, fluffy, natural eyebrows effect.
Skin Nova Complexion Balm — 200 Medium Cool

Sunset Blush
Consistency-wise, I would say it's similar to the Tower 28, but again, I think this is literally one of those things where these products look very similar, but the color payoff is not the same

Modern Lip Definer — Aphrodyte
It's a really beautiful more like cool-toned kind of like a cool-toned rose almost. It's like it got like a little bit more purple in it.

Eye Wand
These are just such a great formulation that are so easy to work with.
All products
7 productsDetails
Verdict
VIEVE is a UK-based brand from makeup artist Jamie Genevieve, and the products that come up most are straightforward, workable formulas that don't require a lot of skill. The Eye Wand eyeshadows get the most consistent praise for being easy to blend and having a good color range. The brow gel and lip liner also get positive notes for creating natural, realistic effects. There's not enough criticism to flag a recurring downside, but the brand seems to lean toward reliable, user-friendly performance rather than anything groundbreaking.
Available at
Some links are affiliate links.
Links