Modern Bronzer"A UK based brand that I absolutely have to shout out because their bronzers are phenomenal formulations."$42.00
Modern Brow Gel"And just with one swipe, it really disciplines the eyebrows."$27.00Skin Nova Complexion Balm$48.00
Sunset Blush"Consistency-wise, I would say it's similar to the Tower 28, but again, I think this is literally one of those things where these products look very similar, but the color payoff is not the same."$32.00
Modern Lip Definer"It's a really beautiful more like cool-toned kind of like a cool-toned rose almost. It's like it got like a little bit more purple in it."-
Eye Wand"I'm obsessed with these."-
Invisiveil Setting Spray"Out of all of them this one is scented. It does have a really nice soft fragrance to it, so if that's something you don't like then you can skip it. However, if you like a good smelling product that hits your skin then you will really enjoy this one, and this is absolutely worth the money."$34.00
Ali Andreea1.4M subscribersMAY 2026
Manny Mua4.8M subscribersAPR 2026
Alexandra Anele1.4M subscribersMAR 2026Makeup artist-founded brand with easy, blendable color formulas.
VIEVE is a UK-based brand from makeup artist Jamie Genevieve, and the products that come up most are straightforward, workable formulas that don't require a lot of skill. The Eye Wand eyeshadows get the most consistent praise for being easy to blend and having a good color range. The brow gel and lip liner also get positive notes for creating natural, realistic effects. There's not enough criticism to flag a recurring downside, but the brand seems to lean toward reliable, user-friendly performance rather than anything groundbreaking.
Some links are affiliate links.
