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VIEVE

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makeupbynikkilarose mentioning Viv Viv Modern Bronzer Duo at 22:09 in their YouTube videoModern Bronzer"A UK based brand that I absolutely have to shout out because their bronzers are phenomenal formulations."$42.00Bounce Balm"Super moisturizing."-@allanaramaa reviewing VIEVE Silhouette Stick at 04:27 in a YouTube Shorts videoSilhouette Stick"Going in with the Vieve Silhouette stick. This one's in the shade light, and I'm just going to use that to do a bit of sculpting."-aliandreea mentioning Vieve Modern Brow Gel at 04:15 in their YouTube videoModern Brow Gel"And just with one swipe, it really disciplines the eyebrows."$27.00Skin Nova Complexion Balm$48.00@allanaramaa reviewing VIEVE Sunset Stick at 08:35 in a YouTube Shorts videoSunset Stick"Still loving the VIEVE Sunset Stick in the shade light. So pretty."-alexandraanele mentioning VIEVE Modern Lip Definer at 13:33 in their YouTube videoModern Lip Definer"It's a really beautiful more like cool-toned kind of like a cool-toned rose almost. It's like it got like a little bit more purple in it."-makeupbynikkilarose mentioning Vivve Matte Liquid Eyeshadow Stick at 57:10 in their YouTube videoEye Wand"I'm obsessed with these."-makeupbynikkilarose mentioning VIEVE Vieve Invisivail Setting Spray at 35:06 in their YouTube videoInvisiveil Setting Spray"Out of all of them this one is scented. It does have a really nice soft fragrance to it, so if that's something you don't like then you can skip it. However, if you like a good smelling product that hits your skin then you will really enjoy this one, and this is absolutely worth the money."$34.00@allanaramaa reviewing VIEVE Sunset Sticks at 07:19 in a YouTube Shorts videoSunset Sticks"Honestly, so so pretty."-

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Modern Bronzer
4.6Modern Bronzer
  • “A UK based brand that I absolutely have to shout out because their bronzers are phenomenal formulations”21:59–22:04
  • “You get two and the price tag isn't even hefty on this one which is amazing so splurge on this one because the bang you get for your buck is unbeatable. Two pans, two different undertones all in one, gorgeous packaging and it's not going to break the bank”22:09–22:13
  • Source: Luxury vs drugstore: where to spend your money
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribersMAR 2025
Bounce Balm
Silhouette Stick
4.2Variant: LightSilhouette Stick
  • “Going in with the Vieve Silhouette stick. This one's in the shade light, and I'm just going to use that to do a bit of sculpting”3:59–4:04
  • “I think the color is so pretty”
  • “It just adds a little bit of the sculpting and definition without looking like you're wearing makeup”4:27–4:32
  • “Again, the science I will never understand, but I think that even just that little bit is really nice”8:22–8:26
  • Source: Fresh & glowing everyday makeup look
Allana DavisonAllana Davison1M subscribersMAY 2026
Modern Brow Gel
Sunset Stick
Modern Lip Definer
4.6Variant: AphrodyteModern Lip Definer
  • “It's a really beautiful more like cool-toned kind of like a cool-toned rose almost. It's like it got like a little bit more purple in it”
  • “It's just like a really beautiful contour to the lips especially when I'm going in like a slightly more cool-toned direction”12:37–12:48
  • “It actually would work really beautifully with this like Katie Jane Hughes product because the tones are very similar”
  • “Beautiful formula. Like, such a beautiful formula. Again, like, you can blend it. Like, it's soft, but it'll stay put once it's down”13:33–13:39
  • Source: Nude lip products for pale olive skin
Alexandra AneleAlexandra Anele1.4M subscribersMAR 2026
Eye Wand
Invisiveil Setting Spray
Sunset Sticks
4.9Variant: LightSunset Sticks
  • “Honestly, so so pretty”
  • “They really did such a beautiful job with these. They're so creamy. I love the size of the packaging. The size of the product, it's so good. It's so easy to apply, beautiful to blend out”7:06–7:12
  • “They did such a good job with the tones of the lighter shades because they're not too cool where it literally feels like you're drawing gray cement on your face”7:19–7:22
  • “So good and definitely a huge favorite from the month”7:50–7:56
  • Source: Top beauty faves from the month: skin, makeup, empties
Allana DavisonAllana Davison1M subscribersMAY 2026
Brand note

Makeup artist-founded brand with easy, blendable color formulas.

VIEVE is a UK-based brand from makeup artist Jamie Genevieve, and the products that come up most are straightforward, workable formulas that don't require a lot of skill. The Eye Wand eyeshadows get the most consistent praise for being easy to blend and having a good color range. The brow gel and lip liner also get positive notes for creating natural, realistic effects. There's not enough criticism to flag a recurring downside, but the brand seems to lean toward reliable, user-friendly performance rather than anything groundbreaking.

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Brown ThomasHarrods UKHarrods USVIEVE BeautyVieve Beautyvievebeauty.com