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4.9Variant: LightSunset Sticks
  • “Honestly, so so pretty”
  • “They really did such a beautiful job with these. They're so creamy. I love the size of the packaging. The size of the product, it's so good. It's so easy to apply, beautiful to blend out”7:06–7:12
  • “They did such a good job with the tones of the lighter shades because they're not too cool where it literally feels like you're drawing gray cement on your face”7:19–7:22
  • “So good and definitely a huge favorite from the month”7:50–7:56
  • Source: Top beauty faves from the month: skin, makeup, empties
Brand note

Makeup artist-founded brand with easy, blendable color formulas.

VIEVE is a UK-based brand from makeup artist Jamie Genevieve, and the products that come up most are straightforward, workable formulas that don't require a lot of skill. The Eye Wand eyeshadows get the most consistent praise for being easy to blend and having a good color range. The brow gel and lip liner also get positive notes for creating natural, realistic effects. There's not enough criticism to flag a recurring downside, but the brand seems to lean toward reliable, user-friendly performance rather than anything groundbreaking.

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