- “It's been around for literally forever. I guess still popular”
- Source: Best of Beauty Awards in Japan 2025 - Jan 9, 2026
Yves Saint Laurent
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Brand note
Yves Saint Laurent is a legacy luxury brand whose powder blushes have become a clear standout in 2025 — creators consistently call the Make Me Blush 24H Buildable Powder Blush a near-perfect formula for its buildable pigment, smooth blend, and blurring finish that works on both matte and shimmer versions. The Lash Clash mascara also gets strong loyalty for instant volume and drama, though some note it can get clumpy over time and doesn't always hold a curl all day.
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