Swipe All-Over Hydrating Serum Concealer
Lightweight serum concealer with buildable coverage that self-sets and stays put on combination skin.
SUMMARY OF REVIEWS
Tower 28's Swipe All-Over Hydrating Serum Concealer is a lightweight, serum-like formula that professional makeup artist Lisa J says gives "fantastic coverage" despite its thin consistency. It dries down faster than many hydrating concealers, per professional makeup artist Nikki La Rose, and stays put without settling into lines when set with powder. Several creators note it's ideal for combination skin and winter use, though one prefers it for summer; it's best for those wanting a dewy, hydrating finish that won't look thick under the eyes.
FULL REVIEWS
POSITIVE
- “These are the dreamiest creamiest super thin not cakey concealers, and they have insane coverage”0:04–0:09
- “I don't care what anyone says these will always be in my top three all-time favorite concealer”0:09–0:12
- Source: 6 Must-Have Makeup Products (My Holy Grails)
Kayla Ryan751K subscribersMAR 2025
- “It is like kind of my holy grail concealer as far as summer makeup”6:05–6:13
- “If you have like again like an upcoming event or anything like that, this duo is going to last”6:27–6:40
- “It's just not going to look thick and heavy under the eyes, but it's going to add moisture”6:36–6:46
- Source: My ride-or-die makeup products I'll never be without
Amanda Z128K subscribersAUG 2025
- “It's really good for combination skin”15:39–15:43
- “It works really well as like a concealer foundation hybrid”15:44–15:52
- Source: Holy grail makeup only
Amanda Z128K subscribersAPR 2026
- “This is a serum concealer meaning it's very lightweight, it has a serum like consistency. It has ingredients for the skin underneath the eyes”2:15–2:22
- “It is really beautiful and it gives fantastic coverage”2:25–2:28
- “Even though it's lightweight and thin in consistency, you're going to get exceptional coverage”2:27–2:32
- “It's hydrating but it doesn't stay creamy and emollient throughout the day so you can set it with a little powder and it'll stay in place”2:35–2:41
- “It's not going to move and slide around. It's not going to mix with your mascara or your eyeliner and create a mess throughout the day. It's not going to move and settle into fine lines throughout the day”2:42–2:47
- “A very small amount is all you need”2:54–2:58
- “It's a great price point too. It's one of the more accessible brands at Sephora so I wanted to share that”3:02–3:09
- Source: Best makeup for dry and mature skin
Lisa J368K subscribersMAY 2026
- “It is super comfortable, ultra hydrating. It gives your skin a very dewy, glowy look”14:06–14:14
- “It's not something that I'll reach for during the summer as much. It's more so like a wintertime concealer for me”14:14–14:17
- Source: 50 products I actually used up (beauty empties I loved + hated)
Andréa Matillano362K subscribersAPR 2026
- “I'm going to let this one sit for about 45 seconds, and then we're going to blend it out”1:06–1:10
- Source: New Makeup I'm Already Reaching For | Honest Beauty Review
- “This has less of a dry-down time than let's just say Natasha Denona High Glam Concealer or Max Factor Revenge French Face or any of the more hydrating moisturizing concealers like Tower 28's”0:44–0:47
- “Those are going to take more time to dry down and self-set than this one will”
- Source: Concealer that lasts all day
MIXED / NEGATIVE
No negative reviews yet — creators have only had good things to say.
More from Tower 28 Beauty
WHAT CREATORS NOTICE
| Creators say | Hydrating (4) · Lightweight (2) · Full coverage (2) |
|---|
Product details
Details
- Creator consensus
- 4.7 / 5 from 5 creator reviewsGrailPeople editorial read of the visible creator reviews.
- Type
- concealer
- Finish
- natural
- Shade
- —
- Key ingredients
- Hyaluronic Acid, Centella Asiatica Leaf Extract, Lysine
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