MakeWaves Lengthening + Volumizing Mascara
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Tower 28 Beauty Site →Amazon →Sephora →SUMMARY OF REVIEWS
Tower 28 MakeWaves Lengthening + Volumizing Mascara builds easily without clumping, giving long, clean lashes. Several creators praise its curl-holding ability and the brown shade Drift for a natural gradient look. A board-certified dermatologist uses it layered over a blue mascara for a subtle pop, and one creator calls it her "number one favorite mascara of all time."
FULL REVIEWS
POSITIVE
- “My number one favorite mascara of all time”33:02–33:07
- “I just like fell back in love with it. I'm actually wearing it today. That really is one of my favorite formulas of all time”33:10–33:18
- “I think I will always end up repurchasing this even if there is a time period where I don't have it on hand”33:20–33:26
- Source: 50 products I actually used up (beauty empties I loved + hated) - Apr 22, 2026
- “Nothing performs quite like this one”20:56–21:00
- “This is great because it does curl”21:14–21:18
- “It holds a curl well”21:16–21:19
- “It adds volume. It adds length”21:19–21:24
- “All around it's just like the perfect dramatic mascara”21:21–21:27
- “I forgot how much I love this mascara. It's so good”21:52–21:59
- Source: My #1 favorite makeup product in every category - May 13, 2026
- “I'm using the Tower 28 mascara, and I really like this technique”
- “It gives you this really pretty gradient look”
- “This gives just such a pretty falsie effect look”21:21–21:28
- “I really, really love that. I just feel like for daytime it's so nice, but also for nighttime it's just it does a lot”
- Source: Best new makeup I've tried recently - May 19, 2026
Variant: Black & Brown
- “I'm going on with the Tower 28 Beauty in two shades. Drift, which is their dark brown shade first”17:35–17:46
- “This is a really nice brown where isn't going to skew at least on me. It doesn't skew to red or dusty. This is a nice brown”19:05–19:16
- Source: Full face of Basma Beauty: hits, misses & honest thoughts - Apr 24, 2026
Variant: Brown and Black
- “Doing brown all over and just using a little bit of the black in the like outer couple eyelashes. It creates the most beautiful falsie effect gradient look. It's gorgeous”5:48–5:56
- Source: May 2026 beauty favorites: complexion, eyes, lips, skincare & haircare - May 29, 2026
Variant: Jet
- “I love Tower 28 Beauty's Make Waves Mascara in Jet on top of that just to give that poof effect”1:08–1:15
- Source: Top Makeup Picks from a Derm - Apr 21, 2025
- “This one is very buildable”34:03–34:07
- “I love it because you can't really go super like clumpy with it”34:07–34:14
- “It just again pushes up the lashes, frames out the eyes”34:14–34:21
- “Very black, super long lashes, but not like a clumpy sort of mess”34:17–34:26
- “If I'm having a very, very, very good eyelash day, I would say seven times out of 10, I'm probably wearing the Tower 28”34:23–34:29
- Source: Best of beauty 2025 - Dec 30, 2025
Variant: Black
- “I always put the blue one by YSL first, followed by a second coat of the Tower 28 MakeWaves in black”
- “It gives an illusion of like blue without being too in your face, and people ask me every day because I'm up in people's faces treating them, 'What do you have on your eyes?' And it's usually these two mascaras”
- Source: Sephora Sale Faves for Every Concern from a Dermatologist - Apr 4, 2026
Variant: Drift
- “I'm using my Tower 28 Beauty in Drift”14:18–14:21
- “When I do a super blown out look like this, I really want the focus to be the eyes, maybe even the eyeshadow, and not so much the lashes. I don't want the lashes to overtake, and I feel like brown brown really goes with bronze”14:06–14:12
- Source: My version of the best bronzed look - May 12, 2026
Variant: Mini
- “I think the Tower 28 Beauty mascara is really good if you want something that gives length and like long natural flutteriness”20:31–20:38
- Source: Overhyped beauty must haves I regret buying in 2025 - Dec 17, 2025
Variant: Mini / Black
- “This is Tower 28 Beauty mascara. And as you can see the applicator is like plastic comb. It's going to make your lashes really clean but still giving that natural length or volume”
- Source: Clean girl makeup for brown skin: cover under eye dark circles without foundation - Jan 31, 2026
MIXED / NEGATIVE
No negative reviews yet — creators have only had good things to say.
WHAT CREATORS SAY
- Consensus
- 4.7 / 5 from 8 creator reviewsGrailPeople ratings based on creator reviews.
- Good for
- Brown skin tones (1)
- Features
- Volumizing (4) · Lengthening (2) · Easy to use (2) · Natural / everyday (2)
Product details
Details
- Type
- mascara
- Finish
- —
- Shade
- —
- Key ingredients
- Carnauba Wax, Castor Seed Oil, Cucumber Fruit Extract, Tocopherol, Ascorbyl Palmitate
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