Soft Focus Blurring Blush
SUMMARY OF REVIEWS
ILIA Soft Focus Blurring Blush is a buildable powder blush with a satin finish that professional makeup artist Lisa J says "light up the skin, reflect light without magnifying texture or making your pores look larger." Several creators praise its blurring effect on texture and pores, with Makeup By Nikki La Rose calling it one of the most blurring powder blushes she's tried in 18 years. The shade range includes soft mauves and warm peaches that suit various skin tones, and the formula is described as easy to blend and long-lasting.
FULL REVIEWS
POSITIVE
Variant: Wonder & Breathless
- “You guys know my love for this blush formula. Absolutely gorgeous. Amazing colors as well”26:53–26:57
- “They blend in so nicely. They feel like silk on my hands. I was so surprised with this formula”27:18–27:25
- “I tried one and I ended up buying I think I have five or six colors of this and do not regret them at all”27:40–27:45
- “I think this is probably my favorite product from them”27:45–27:52
- Source: Top 25 Beauty Releases of 2025 - Dec 27, 2025
Variant: Glimpse
- “I really think this is blurring”6:39–6:43
- “I love this shade glimpse. I think it is so wonderful”6:42–6:46
- “It is such a soft formula, like it's so easy to work with, it stays really, really well”6:48–6:54
- “It's very rare for me to try a powder blush and feel blown away and like I can't stop using it. This is one of the few exceptions”6:56–7:01
- “If I lost this, I would repurchase it and I don't know that I could say that about every blush that I own or even most of the blushes I own”6:26–6:28
- Source: Repurchase or pass? Popular new skincare, makeup, and beauty reviews - May 7, 2026
Variant: Flutter
- “This one is Flutter. This is the one that I've been using the most lately”12:44–12:50
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Variant: Glimpse
- “More recently, I've been using the Flutter and the Glimpse. They're the two lightest shades in the line”13:04–13:11
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
- “You guys know I have not been able to shut up about these blushes ever since they came out earlier this year”12:30–12:36
- “This baked formula is gorgeous. I love the sheen of these blushes”12:35–12:44
- “They all have this gorgeous gorgeous like satin finish that just makes your cheeks look like like they're just radiating like just like lit from within radiating. So beautiful”
- “I can't get enough of these. I love this baked powder”
- “I think you just can't go wrong with this formula”14:02–14:06
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
- “They're one of the most blurring powder blushes I've ever tried in my 18 years of doing makeup”12:29–12:40
- “Not only are they actually blurring, it's not just marketing, they actually do blur your skin”12:40–12:45
- “Great if you want a powder blush that blurs texture, fine lines, larger pores, anything like that”12:45–12:51
- “These are also great for all skin types”12:51–12:53
- “I love that they launched some what I would call quote-unquote more boring shades. So like really soft mauves, really soft pale blush tones, really wearable everyday colors that are not too dramatic, not too overly pigmented, not too overly out there”12:55–13:05
- “If you ever want something that's just a really soft safe color to wear with any of your eyeshadow looks, any of your lip colors, then ILIA powder blushes has some really great safe shades to choose from”13:05–13:16
- “These retail for 36 dollars, they're new, they're noteworthy, and they absolutely earn a spot in this video because they're that good”13:16–13:25
- Source: Best blushes sold at Sephora - Apr 11, 2026
Variant: Pulse
- “This really gorgeous like bright bright bright warm red. I can't wait to use this in the summertime”12:56–13:04
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Variant: Closer
Variant: Flutter
- “I personally love these myself, I think they are so beautiful”14:41–14:44
- “It's a really pretty warm peach, it works well with the bronzer”15:43–15:47
- “I highly recommend this as a powder bronzer for mature skin because it's going to give you some radiance and some glow without a heavy shimmer or a heavy sparkle, which we all know that can magnify texture”
- “This is going to light up the skin, reflect light without magnifying texture or making your pores look larger”16:04–16:10
- Source: I tried Sephora's highest rated makeup - Feb 21, 2026
Variant: Breathless
- “This was the first shade that I bought and I feel like this is a great shade for most people”6:39–6:44
- “It's just this really soft kind of mauve”6:44–6:48
- “When I was doing wedding makeup, what would be the go-to products I would use on brides because you know that it's just timeless. It's flattering. It's neutral. It looks good on everyone”6:46–6:52
- Source: 2025 Beauty Awards: My Top Makeup + Skincare Favorites (Over 40 Friendly!) - Dec 21, 2025
Variant: Flutter
- “It's a really soft peach”
- “What I like about this formula is there is a little bit of radiance and light reflective properties to the product, but it's not shimmery or glittery”
- “These are buildable. So, you can really shear them out and get a soft wash of color, or you can layer them to get more pigment payoff if you'd like”7:05–7:08
- Source: 2025 Beauty Awards: My Top Makeup + Skincare Favorites (Over 40 Friendly!) - Dec 21, 2025
Variant: Sensation
- “This has a little bit more color. It's a little deeper”7:35–7:39
- “Great for deeper skin tones”
- Source: 2025 Beauty Awards: My Top Makeup + Skincare Favorites (Over 40 Friendly!) - Dec 21, 2025
MIXED / NEGATIVE
No negative reviews yet — creators have only had good things to say.
WHAT CREATORS SAY
- Consensus
- 4.9 / 5 from 10 creator reviewsGrailPeople ratings based on creator reviews.
- Good for
- Deep skin tones (1)
- Features
- Natural finish (3) · Blurring (2) · Easy to use (2) · Long-wearing (2) · Glossy (2)
Product details
Details
- Type
- blush
- Finish
- natural
- Shade
- Flutter
- Key ingredients
- Edelweiss Extract, Winged Kelp Extract, Squalane, Mica, Tapioca Starch, Silica, Boron Nitride, Tocopherol
Some links are affiliate links. We may earn a commission.
Links