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@kayliboyle reviewing ILIA Skin Tint at 15:53 in a YouTube Shorts videoSuper Serum Skin Tint SPF 40"I go in Ilia skin tint, but you're going to see it's like medium coverage."$48.00@lisajmakeup reviewing ILIA BEAUTY Soft Focus Blurring Blush at 15:43 in a YouTube Shorts videoSoft Focus Blurring Blush"I really think this is blurring."$36.00@kackie reviewing ILIA Eye Stylus Shadow Stick at 28:31 in a YouTube Shorts videoEye Stylus Shadow Stick"I really, really love these."$33.00@zabrena reviewing ILIA Sun Serum Mineral Sunscreen SPF 50 with 8-Hour Oil Control at 04:36 in a YouTube Shorts videoSun Serum Mineral Sunscreen SPF 50 with 8-Hour Oil Control"It does have a slight tint to the formula, so it does help to hide hyperpigmentation discoloration in the skin slightly with added sunscreen mixed in."-@zabrena reviewing ILIA Skin Blur Serum Concealer with 12-Hour Wear at 03:48 in a YouTube Shorts videoSkin Blur Serum Concealer with 12-Hour Wear"It gives you a blurred-out finish to the skin, but it doesn't leave your skin looking dry and creaky."$32.00@makeupbycheryl reviewing ILIA Base Face Milk at 29:29 in a YouTube Shorts videoThe Base Face Milk"I love this for underneath makeup, especially for summer. If you just need some lightweight hydration underneath makeup, makes it go on way better."$58.00@thecleanbeautycode reviewing ILIA Matte Bronzer at 03:30 in a YouTube Shorts videoSunshift Cream Bronzer"I love this. It's just so stunning. It is so so gorgeous and it just melts into the skin. It is a gorgeous gorgeous formula."$38.00Clean Line Liquid Eyeliner"Super, super black."$29.00@thecleanbeautycode reviewing ILIA Concealer at 05:47 in a YouTube Shorts videoTrue Skin Serum Concealer"I really have been liking that product."$32.00@thegarsowtwins reviewing ILIA Lip Crayon at 03:31 in a YouTube Shorts videoLip Sketch Hydrating Crayon"It's an incredible product and color."$26.00@themichelewang reviewing ILIA Soft Focus Finishing Powder at 34:10 in a YouTube Shorts videoSoft Focus Finishing Powder"I cannot shut up about this pressed powder."$44.00@haleykimaking reviewing ILIA Multi-Stick Cream Blush + Highlighter + Lip Tint at 18:51 in a YouTube Shorts videoMulti-Stick"The base of this formula is Sunflower Seed Oil which is moisturizing."$34Skin Rewind Complexion Stick"I actually like it more than the Dior."$50.00@itsjuststephslife reviewing ILIA Limitless Mascara at 17:09 in a YouTube Shorts videoLimitless Lash Mascara"I absolutely love this."$28@angiehotandflashy reviewing ILIA Overglaze Hydrating Lip Gloss at 18:09 in a YouTube Shorts videoOverglaze Hydrating Lip Gloss"It's got a very small doe foot that doesn't bring any product up out of the vial. Like every time I go to use this, I have to literally put it back in, scrape around the edge to get some gloss on there."$26.00@mandydavismua reviewing ILIA Blending Brush at 04:12 in a YouTube Shorts videoBlending Brush"I'm going to use this brush that ILIA sent me. It's the blending brush that I've really been liking to not only mix concealers on the back of my hand, but also really work it into the brush."$27.00@makeupbytiffanyd reviewing ILIA Warm Nude Eyeshadow Palette at 35:59 in a YouTube Shorts videoThe Necessary Eyeshadow Palette"My very favorite eyeshadow palette, though, has been this one."$41.00

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Super Serum Skin Tint SPF 40
4.2Super Serum Skin Tint SPF 40
  • “As a product formulator, I really like this one because it's lightweight, it doesn't peel under the makeup, it gives me a nice glowy look to the skin”4:40–4:42
  • “It doesn't oxidize, it doesn't affect my foundation that I put on top”4:48–4:51
  • “My skin today looks absolutely beautiful and I think it's because of this”4:51–4:54
  • “Shade range though, here's where there is a problem. They have a light color and then they have a medium to deep color, but it's not dark enough”4:54–4:57
  • “I think it wears beautifully, it doesn't separate under the foundation, and the SPF it provides is incredible”5:08–5:10
  • “It's mineral base, so it's great for sensitive skin”5:15–5:16
  • “I think it's a great product. I think it's worth getting”5:19–5:23
  • Source: I tested every new makeup release this month - here's what failed - May 28, 2026
Marlena StellMarlena Stell1.6M subscribers
4.2Super Serum Skin Tint SPF 40
The Clean Beauty CodeThe Clean Beauty Code15K subscribers
4.2Variant: 0.5 SkySuper Serum Skin Tint SPF 40
Allana DavisonAllana Davison1M subscribers
2.5Super Serum Skin Tint SPF 40
  • “It has a very refreshed, revived kind of glow to the skin”17:51–17:56
  • “I like the amount of coverage that it gives because it's not so sheer that it's nothing, but it's not feeling like a medium coverage where you can really see the coverage sitting on the skin”17:53–18:01
  • “There's a lot of shades to choose from and that's nice”18:09–18:14
  • “This has that weird feeling on my skin of that drying down of the zinc oxide in here. It goes a little bit chalky”18:36–18:43
  • “It definitely softens the look of texture a little bit”19:04–19:08
  • “I have noticed that when I'm wearing it consistently, I really get a little stinging around my nose and on my chin”19:14–19:21
  • “It does feel like there's something in here that irritates my skin or makes it kind of feel a little itchy”19:21–19:33
  • “It ends up being a no”
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
Amanda ZAmanda Z128K subscribers
1.5Super Serum Skin Tint SPF 40
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
Soft Focus Blurring Blush
4.9Variant: GlimpseSoft Focus Blurring Blush
Jessica BraunJessica Braun663K subscribers
4.9Soft Focus Blurring Blush
  • “You guys know I have not been able to shut up about these blushes ever since they came out earlier this year”12:30–12:36
  • “This baked formula is gorgeous. I love the sheen of these blushes”12:35–12:44
  • “They all have this gorgeous gorgeous like satin finish that just makes your cheeks look like like they're just radiating like just like lit from within radiating. So beautiful”
  • “I can't get enough of these. I love this baked powder”
  • “I think you just can't go wrong with this formula”14:02–14:06
  • Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Michele WangMichele Wang267K subscribers
4.9Soft Focus Blurring Blush
  • “They're one of the most blurring powder blushes I've ever tried in my 18 years of doing makeup”12:29–12:40
  • “Not only are they actually blurring, it's not just marketing, they actually do blur your skin”12:40–12:45
  • “Great if you want a powder blush that blurs texture, fine lines, larger pores, anything like that”12:45–12:51
  • “These are also great for all skin types”12:51–12:53
  • “I love that they launched some what I would call quote-unquote more boring shades. So like really soft mauves, really soft pale blush tones, really wearable everyday colors that are not too dramatic, not too overly pigmented, not too overly out there”12:55–13:05
  • “If you ever want something that's just a really soft safe color to wear with any of your eyeshadow looks, any of your lip colors, then ILIA powder blushes has some really great safe shades to choose from”13:05–13:16
  • “These retail for 36 dollars, they're new, they're noteworthy, and they absolutely earn a spot in this video because they're that good”13:16–13:25
  • Source: Best blushes sold at Sephora - Apr 11, 2026
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.9Variant: Wonder & BreathlessSoft Focus Blurring Blush
Tania B. WellsTania B. Wells64K subscribers
4.8Variant: FlutterSoft Focus Blurring Blush
  • “I personally love these myself, I think they are so beautiful”14:41–14:44
  • “It's a really pretty warm peach, it works well with the bronzer”15:43–15:47
  • “I highly recommend this as a powder bronzer for mature skin because it's going to give you some radiance and some glow without a heavy shimmer or a heavy sparkle, which we all know that can magnify texture”
  • “This is going to light up the skin, reflect light without magnifying texture or making your pores look larger”16:04–16:10
  • Source: I tried Sephora's highest rated makeup - Feb 21, 2026
Lisa JLisa J369K subscribers
4.8Variant: FlutterSoft Focus Blurring Blush
Lisa JLisa J369K subscribers
4.8Variant: BreathlessSoft Focus Blurring Blush
Lisa JLisa J369K subscribers
Eye Stylus Shadow Stick
4.9Variant: FaunEye Stylus Shadow Stick
Lisa JLisa J369K subscribers
4.9Variant: AdornEye Stylus Shadow Stick
  • “I have been absolutely obsessed with Look how pretty that is”15:35–15:40
  • “I feel like it just looks so pretty, but it's not super extreme on me. So, it isn't so bright that it's looking crazy, but it has such a nice brightness to it”
  • “It is such Look how pretty that shade is. It's just ridiculous”16:04–16:09
  • “These build up really nicely. So, it might be more at first it might be a little bit more subtle looking, but you can really build them up”
  • “This just gives me the most beautiful eye look. And just wearing it on its own is also so nice”16:26–16:33
  • Source: Best new makeup I've tried recently - May 19, 2026
The Clean Beauty CodeThe Clean Beauty Code15K subscribers
4.8Variant: OpulentEye Stylus Shadow Stick
Kackie Reviews BeautyKackie Reviews Beauty139K subscribers
4.8Variant: OpulentEye Stylus Shadow Stick
  • “What really deserves kudos is the shimmer formula of the Ilia eyeshadow sticks because they are the only eyeshadow stick like true eyeshadow stick”28:40–28:47
  • “The shimmer actually stays are the Ilia ones. The shimmer stays. It doesn't like blend away”28:57–29:06
  • “I swatched them on the back of my hand and then tried to wash them off with soap and hot water and they wouldn't come off”29:06–29:10
  • “I just think that they are a triumph”29:12–29:15
  • “I reach for them constantly”
  • Source: Best of the best makeup of 2025 - Dec 19, 2025
Kackie Reviews BeautyKackie Reviews Beauty139K subscribers
Sun Serum Mineral Sunscreen SPF 50 with 8-Hour Oil Control
3.5Variant: Light to MediumSun Serum Mineral Sunscreen SPF 50 with 8-Hour Oil Control
  • “As you're rubbing it into the skin, it feels surprisingly light. Like as I was applying it, I was like, 'Okay, I actually really like how this feels. It's not greasy. It's not pasty. It's not heavy. It glides across my skin really nicely”5:43–5:47
  • “This has a sheer tint that is definitely a little bit too dark and orange for my skin”
  • “Every time I was wearing it and I walked past a mirror, I was like, 'My skin just looks dirty.'”6:29–6:34
  • “If your skin is even more fair than mine, this is definitely not going to be something that works for you”6:34–6:38
  • “I actually think that it looks really pretty on the skin. It wears nicely. It's nice to reapply”
  • “I honestly think that it's a really beautiful formula”
  • “If they had a shade that worked for me, I would continue to wear it, but until then, I just I don't feel like this is something I will ever reach for”7:39–7:44
  • Source: I Tried 20 New Viral Beauty Products... Don't Waste Your Money - Jul 26, 2026
Abbey YungAbbey Yung840K subscribers
3.5Variant: Light MediumSun Serum Mineral Sunscreen SPF 50 with 8-Hour Oil Control
Kackie Reviews BeautyKackie Reviews Beauty139K subscribers
1.5Variant: DeepSun Serum Mineral Sunscreen SPF 50 with 8-Hour Oil Control
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Skin Blur Serum Concealer with 12-Hour Wear
4.9Skin Blur Serum Concealer with 12-Hour Wear
  • “It gives you a blurred-out finish to the skin, but it doesn't leave your skin looking dry and creaky”11:12–11:16
  • “It doesn't look dry on my skin”11:45–11:45
  • “I can use a brush or a sponge with it depending on how much coverage I need, and it's just really beautiful”11:47–11:49
  • “I think that it is an innovative product and one of my favorite launches from Ilia”12:01–12:03
  • “It's going to look way more natural, and it's going to fade a lot more natural than trying to do that again, like matte full coverage concealer with a glowy base”
  • “If you are a oily person, this is a must-have”38:44–38:48
  • Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Rudi BerryRudi Berry74K subscribers
4.5Variant: 7CSkin Blur Serum Concealer with 12-Hour Wear
ZabrenaZabrena588K subscribers
4.5Variant: 5N SatinSkin Blur Serum Concealer with 12-Hour Wear
Julia Adams MUAJulia Adams MUA286K subscribers
The Base Face Milk
Sunshift Cream Bronzer
3Variant: EclipseSunshift Cream Bronzer
GirlytheLazyGirlytheLazy1.5K subscribers
Clean Line Liquid Eyeliner
True Skin Serum Concealer
Lip Sketch Hydrating Crayon
Soft Focus Finishing Powder
Multi-Stick
3.8Variant: In the MoodMulti-Stick
Haley KimHaley Kim1.4M subscribers
Skin Rewind Complexion Stick
Limitless Lash Mascara
Overglaze Hydrating Lip Gloss
4.5Variant: SlipOverglaze Hydrating Lip Gloss
HotandFlashyHotandFlashy1.2M subscribers
Blending Brush
The Necessary Eyeshadow Palette
Brand note

Ilia is a clean beauty brand that's genuinely good at a few specific things — the Super Serum Skin Tint SPF 40 is a standout for its natural, skin-like finish and medium coverage that doesn't oxidize, though it can feel oily or irritating for some. The Soft Focus Blurring Blush actually blurs texture and pores without shimmer, and the Eye Stylus Shadow Sticks are impressively budge-proof. The trade-off: performance can be inconsistent across the line, and the shade range for deeper skin tones has been called out as lacking.

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