Product profile

e.l.f. Cosmetics

Power Grip Primer

3Mentions
3Creators
$11Price
Typeface primer
Finish
Retailerselfcosmetics.com
Key ingredientsNiacinamide, Sodium Hyaluronate, Glycerin, Butylene Glycol, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium AscorbylPhosphate, PEG-150 Distearate, Polysorbate 80

Creator evidence

Jaclyn Hill

professional makeup artist · beauty content creator · 15yr on YouTube

holy grail · drugstore · everyday
This is still one of my favorite primers ever.▶ 1:23–1:29
It's like $6. I get it on Amazon and it's just got the best grip ever.▶ 1:27–1:32
I suggest pressing this product into your skin and not rubbing it.▶ 1:32–1:37
I just think that it activates the tackiness a little bit more and you'll just be happier with it overall.▶ 1:36–1:39
I need you to understand the grippyiness.▶ 1:40–1:43
Source: My current makeup routine in depth tutorial · Jul 2025

Monica Ravi-Conway

beauty content creator · specializing in brown and olive skin tones · 3yr on YouTube

tried and true · drugstore · drugstore, dupes, luxury
The e.l.f. Cosmetics Power Grip Primer at Ulta Beauty comes in at $11 for 0.81 oz of product coming in price per ounce $13.56.▶ 1:33–1:45
And when I said she is sticky, I meant that.▶ 1:45–1:50
I also think if you like that ultra sticky formula, this does wear really well, and I do really like it.▶ 2:34–2:42
e.l.f. Cosmetics comes in at $13.56 per ounce.
e.l.f. Cosmetics, at least in this case, is not scamming us.▶ 2:33–2:37
Source: Drugstore vs high-end makeup price per ounce comparison · Apr 2026

Abbey Yung

beauty content creator · 13yr on YouTube

tried and true · drugstore · everyday · oily
With this primer, that does not happen.▶ 1:31–1:36
This is definitely not the most cosmetically elegant primer I've ever tried.▶ 1:33–1:40
It's thick. It's stiff. It's tacky.▶ 1:46–1:50
It's really similar to the original Power Grip Primer that does not have a mattifying effect.▶ 1:48–1:54
Not only is this something that plays really nicely with makeup I layer on top of it without causing streaking or peeling, it's also something that really helps with all day makeup wear and preventing my skin from looking oily.▶ 2:01–2:07
If there's a foundation that I really love the look of and love everything about except for how oily my skin looks wearing it at the end of the day, then I can just layer this underneath it before I apply that foundation and it will prevent that from happening.▶ 2:09–2:18
If you deal with similar issues and are looking for a drugstore solution, I highly recommend this one.▶ 2:26–2:32
Source: 10 Best Makeup Products of 2025 (My Honest Favorites) · Dec 2025