e.l.f. Cosmetics

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amandaz mentioning e.l.f. Cosmetics Glow Reviver Lip Oil at 27:22 in their YouTube videoGlow Reviver Lip Oil"The glow revor lip oil just it has the same texture the same glossiness the same like minty smell."$9.00@skylerreneee reviewing e.l.f. Cosmetics Soft Glam Satin Concealer at 01:09 in a YouTube Shorts videoSoft Glam Satin Concealer"The Elf Soft Glam Satin Concealer is so good."$5@drugstoremaven reviewing e.l.f. Cosmetics Camo Liquid Bronzer & Contour at 00:20 in a YouTube Shorts videoCamo Liquid Bronzer & Contour"We like this one more than the e.l.f. in the two."-@kayliboyle reviewing e.l.f. Cosmetics Grippy Primer at 11:11 in a YouTube Shorts videoPower Grip Primer"I'm going to go in with the e.l.f. Cosmetics today just cuz it's super affordable and I'm not going to lie, it's kind of my favorite."$11prakritisingh mentioning e.l.f. Cosmetics Cream Glide Lip Liner at 00:42 in their YouTube videoCream Glide Lip Liner"One of my favorite liners ever is Dark Cocoa by e.l.f. Cosmetics. It is $3."$3@zabrena reviewing e.l.f. Cosmetics Halo Glow Setting Powder at 08:04 in a YouTube Shorts videoHalo Glow Setting Powder"I swear by this one. I've been using this one for a couple years now and it's still one that I rave about to this day."$9.00@morganturnermakeup reviewing e.l.f. Cosmetics Halo Glow Liquid Filter at 06:00 in a YouTube Shorts videoHalo Glow Liquid Filter"The Elf is not a real dupe if I'm being picky with the Charlotte Tilbury."$15@beautyover70withlea reviewing e.l.f. Cosmetics Soft Glam Foundation at 07:37 in a YouTube Shorts videoSoft Glam Satin Foundation"Love it, love it, love it."$9.00@juicyjas reviewing e.l.f. Cosmetics Halo Glow Silky Powder Highlighter at 14:44 in a YouTube Shorts videoHalo Glow Silky Powder Highlighter"This e.l.f. Cosmetics Halo Glow Silky Powder Highlighter is the prettiest."-@marlenastell reviewing e.l.f. Cosmetics Holy Hydration! Thirst Burst Drops at 08:25 in a YouTube Shorts videoHoly Hydration! Thirst Burst Drops"If you don't have these in your collection, get it."$17@andreamatillano reviewing e.l.f. Cosmetics Camo Liquid Blush at 18:34 in a YouTube Shorts videoCamo Liquid Blush"This is holy grail status for me."$8amandaz mentioning e.l.f. Cosmetics Perfect 10 Eyeshadow Palette at 19:56 in their YouTube videoPerfect 10 Eyeshadow Palette"The mattes blend beautifully."$11@itsbabykelz reviewing e.l.f. Cosmetics Glow Reviver Melting Tinted Lip Balm at 02:10 in a YouTube Shorts videoGlow Reviver Melting Tinted Lip Balm"I've heard that this was a dupe for the Summer Fridays Lip Butter Balms, but I honestly think that these are better."$9@emilynoel83 reviewing e.l.f. Cosmetics Sheer for It Blush Lip & Cheek Tints at 14:16 in a YouTube Shorts videoSheer For It Blush Tint"I love this product from e.l.f. Cosmetics these little sheer for it blush tints."$6.00@morganturnermakeup reviewing e.l.f. Cosmetics Soft Glam Cream Bronzer at 04:42 in a YouTube Shorts videoSoft Glam Cream Bronzer"Oh my gosh, I love these. I think they're probably my favorite as far as blush and bronzer sticks go right now."$7@zabrena reviewing e.l.f. Cosmetics Halo Glow Skin Tint at 01:08 in a YouTube Shorts videoHalo Glow Skin Tint SPF 50"It is pigmented and you don't need much."$18@laurafagelman reviewing e.l.f. Cosmetics Topper at 07:41 in a YouTube Shorts videoFine as Fleck Glitter Eyeshadow"I love how it gives your lid that wet look shine and it brings a lot of light to the eyes."$6.00lisajmakeup mentioning e.l.f. Cosmetics Liquid Velvet Eyeshadow at 10:45 in their YouTube videoLiquid Velvet Eyeshadow"These are fantastic."-@andreamatillano reviewing e.l.f. Cosmetics Lash XTNDR Tubing Mascara at 48:25 in a YouTube Shorts videoLash XTNDR Tubing Mascara"It's more subtle, definitely softer, but it's still really pretty on the lashes."$8@zabrena reviewing e.l.f. Cosmetics Liquid Poreless Putty Primer at 03:56 in a YouTube Shorts videoLiquid Poreless Putty Primer"Nothing can compare to it in my opinion."$11@emilynoel83 reviewing e.l.f. Cosmetics Soft Glam Cream Blush at 03:59 in a YouTube Shorts videoSoft Glam Cream Blush"I think it just goes on so smoothly this way. It really gives you like an airbrushed finish. It's just gorgeous."$7@morganturnermakeup reviewing e.l.f. Cosmetics Micro-Fine Brow Pencil at 03:26 in a YouTube Shorts videoMicro-Fine Brow Pencil"The pencil itself is perfect."$8.00@itsjuststephslife reviewing e.l.f. Cosmetics Halo Glow Pressed Powder at 26:53 in a YouTube Shorts videoHalo Glow Powder Filter"That is also looking very very blurring on the forehead."$15@lisajmakeup reviewing e.l.f. Cosmetics Glow Reviver Lip Oil Stick at 20:11 in a YouTube Shorts videoGlow Reviver Lip Oil Stick"This is so similar to the YSL Candy Glaze."$10@mandyleabeauty reviewing e.l.f. Cosmetics Power Grip Setting Spray at 24:01 in a YouTube Shorts videoPower Grip Dewy Setting Spray"The Elf Power Grip setting spray has been my most used this year. I'm almost out of this. So so good."$10@morganturnermakeup reviewing e.l.f. Cosmetics Set It Bright Correcting & Brightening Setting Powder at 03:24 in a YouTube Shorts videoSet It Bright Correcting & Brightening Setting Powder"Elf killed it."$12.00@emilynoel83 reviewing e.l.f. Cosmetics Hydrating Camo Concealer at 13:38 in a YouTube Shorts videoHydrating Camo Concealer"Great product here if you want a little added juice in the concealer and you still want the concealer to be full coverage."-lisajmakeup mentioning e.l.f. Cosmetics Glow Reviver Slipstick at 15:58 in their YouTube videoGlow Reviver Slipstick"This is like one of those balmy sheer lipsticks. You can build it up to get a little color."$10@drugstoremaven reviewing e.l.f. Cosmetics Complexion Duo Brush at 00:04 in a YouTube Shorts videoComplexion Duo Brush"They make some of the best affordable brushes, but by far my most reached for is the Complexion Duo Brush."$9.00@drugstoremaven reviewing e.l.f. Cosmetics Holy Hydration! Makeup Melting Cleansing Balm at 00:25 in a YouTube Shorts videoHoly Hydration! Makeup Melting Cleansing Balm"I love the product. I absolutely love it."$12@marlenastell reviewing e.l.f. Cosmetics Whoa Glow SPF 30 at 10:23 in a YouTube Shorts videoSuntouchable Whoa Glow Broad Spectrum SPF 30 Sunscreen"I have gone through so many bottles of this."$15.00@stephheim_ reviewing e.l.f. Cosmetics Bite-Size Eyeshadow Palette at 01:27 in a YouTube Shorts videoBite-Size Eyeshadow Palette"These are so pigmented but still blendable."$4.00@andreamatillano reviewing e.l.f. Cosmetics O Face Satin Lipstick at 39:14 in a YouTube Shorts videoO Face Satin Lipstick"This formula feels high-end."$9.00@emilynoel83 reviewing e.l.f. Cosmetics Putty Blush at 02:23 in a YouTube Shorts videoLuminous Putty Blush"It's perfect for the tone that I'm talking about here."$7@emilynoel83 reviewing e.l.f. Cosmetics Main Stain Lip Marker at 17:16 in a YouTube Shorts videoMain Stain Lip Marker"I was 100% here for it."$9@emilynoel83 reviewing e.l.f. Cosmetics Lock It Down Eyeshadow Primer at 05:17 in a YouTube Shorts videoLock It Down Eyeshadow Primer"This eyeshadow primer is great if you have textured eyelids or if you like really want to layer a lot of shadow on top because it's very thin."$8.00@emilynoel83 reviewing e.l.f. Cosmetics Tap & Blend Concealer Brush at 06:03 in a YouTube Shorts videoTap & Blend Concealer Brush"It's going to do great with this guy."-@emilynoel83 reviewing e.l.f. Cosmetics Buffing Foundation Brush at 05:24 in a YouTube Shorts videoBuffing Foundation Brush"This is the e.l.f. Cosmetics buffing foundation brush."$8.00@laura88lee reviewing e.l.f. Cosmetics Lamination Gel at 07:11 in a YouTube Shorts videoBrow Laminating Gel"This makes a good brow gel. You just have to give it a little push."$9@laura.lavigne reviewing e.l.f. Cosmetics Bronzing Drops at 28:49 in a YouTube Shorts videoBronzing Drops"I actually do like to mix this with moisturizer in the mornings to give a little bit of color to the skin, a little bit of a nice bronziness."$14@zabrena reviewing e.l.f. Cosmetics Liquid Blush at 08:17 in a YouTube Shorts videoStain & Tint Blending Brush"These are fabulous because even if you're like me, forgot to apply them before you did your powder, it's okay. They're still workable and they still blend easily over the top."$6@lisajmakeup reviewing e.l.f. Cosmetics Halo Glow Blush Beauty Wand at 12:34 in a YouTube Shorts videoHalo Glow Blush Beauty Wand"I love this product."$8.00@simplyblair reviewing e.l.f. Cosmetics Bright + Brew-tiful Eye Cream at 45:04 in a YouTube Shorts videoBright + Brew-tiful Eye Cream"This seems really nice."$13@makeupbynikkilarose reviewing e.l.f. Cosmetics Wow Brow Tinted Gel at 13:09 in a YouTube Shorts videoWow Brow Gel"I love this for a good affordable brow gel."-@kayla.ryan1 reviewing e.l.f. Cosmetics Pro Curler at 04:09 in a YouTube Shorts videoPro Eyelash Curler"If you want a good lash curler from the drugstore, I recommend the e.l.f. Cosmetics Pro Curler."-@lisajmakeup reviewing e.l.f. Cosmetics Incredi-Curl Mascara at 18:25 in a YouTube Shorts videoIncredi-Curl Volumizing and Curling Mascara"This mascara is a curling and volumizing mascara."$11@emilynoel83 reviewing e.l.f. Cosmetics Suntouchable Invisible Sunscreen at 02:40 in a YouTube Shorts videoSuntouchable! Invisible Sunscreen SPF 35"The e.l.f. Cosmetics Suntouchable Invisible Sunscreen SPF 35 at $14 would be your widely available drugstore alternative."$15@moorebeautifully reviewing e.l.f. Cosmetics Jelly Pop Dew Primer at 03:57 in a YouTube Shorts videoJelly Pop Dew Primer"It actually performs fine and it's just not something from my personal preference and I don't think this works well on dry skin very much and I am not a fan of watermelon."$10@mrsmelissam reviewing e.l.f. Cosmetics Glow Reviver Lip Oil Glimmer at 23:06 in a YouTube Shorts videoGlow Reviver Lip Oil Glimmer"These are beautiful. I love these so much."$9@moorebeautifully reviewing e.l.f. Cosmetics Powder Contour Palette at 24:53 in a YouTube Shorts videoContour Palette"This if you need something to brighten up your under eyes and you can mix both of these shades to get a really custom beautiful shade. This is a freaking stunning palette. The powders are so great."$10.00@zabrena reviewing e.l.f. Cosmetics Holy Strokes Micro Brow Pen at 02:59 in a YouTube Shorts videoHoly Strokes Micro-Fine Liquid Brow Pen"What I love the most about it is that it looks like your own brow hairs."$19.99@morganturnermakeup reviewing e.l.f. Cosmetics Primer-Infused Matte Blush at 08:06 in a YouTube Shorts videoPrimer-Infused Matte Blush"This is one of my favorites from them."$8.00@moorebeautifully reviewing e.l.f. Cosmetics Brow Lift at 04:27 in a YouTube Shorts videoInstant Lift Brow Pencil"I know I could go in there and grab this and be like, 'Yep, I can create a brow with this.'"-@angiehotandflashy reviewing e.l.f. Cosmetics Pout Clout Lip Plumping Pen at 04:21 in a YouTube Shorts videoPout Clout Lip Plumping Pen"These are more of like a grab-and-go kind of lippy where you're not going to put on a lip liner and you just want to hydrate your lips but with a little bit of color. These are perfect for that."$8.00@beautyover70withlea reviewing e.l.f. Cosmetics Lip Plumping Gloss at 15:16 in a YouTube Shorts videoLip Plumping Gloss"That is my holy grail for 2025. Lip gloss drugstore."$8.00@glamgirlgabi reviewing e.l.f. Cosmetics Lash and Roll Mascara at 23:16 in a YouTube Shorts videoLash 'N Roll Mascara"I think this is a fantastic mascara. Worth it."$6@moorebeautifully reviewing e.l.f. Cosmetics Powder Blush Palette at 25:37 in a YouTube Shorts videoPowder Blush Palette"That is one of my top blush formulas again in my whole entire collection. And I feel like it's like my little secret that I absolutely love."$10@emilynoel83 reviewing e.l.f. Cosmetics Blush Brush at 01:56 in a YouTube Shorts videoBlush Brush"For my powders, I'm going to always be reaching for the e.l.f. Cosmetics blush brush. I think it's just perfect shape and size."-@juliedawnbeauty reviewing e.l.f. Cosmetics Flat Top Powder Brush at 17:23 in a YouTube Shorts videoFlat Top Powder Brush"I have had these for years. Like I think I first purchased these in like 2015. So, these are well over 10 years old now."-@emilynoel83 reviewing e.l.f. Cosmetics Smooth Swipe Foundation Brush at 02:32 in a YouTube Shorts videoSmooth Swipe Angled Foundation Brush"This is my e.l.f. Cosmetics smooth swipe foundation brush. That really wide big foundation brush."-emilynoel83 mentioning e.l.f. Cosmetics Pinkie Puff at 06:25 in their YouTube videoHalo Glow Pinkie Puffs"I'm using that e.l.f. Cosmetics Pinky Puff, and I'm just hitting all these areas."$6.00@juliedawnbeauty reviewing e.l.f. Cosmetics Angled Blush Brush at 18:24 in a YouTube Shorts videoAngled Blush Brush"This is another brush that I use all the time for applying blush."$6.00@taylorwynn reviewing e.l.f. Cosmetics Camo Powder Foundation at 19:55 in a YouTube Shorts videoCamo Powder Foundation"This has coverage. If you use any kind of powder foundation that has coverage, that can really help just make your under eyes look nice and bright because it is adding that coverage."$12@abbeyyung reviewing e.l.f. Cosmetics 3-in-Wonder Magic Styling Cream Wand at 16:59 in a YouTube Shorts video3-in-Wonder Magic Styling Cream"Both of these do a really nice job smoothing flyaways. I would say that they're equally good in that sense."$9amandaz mentioning e.l.f. Cosmetics Lip Stain at 27:02 in their YouTube videoGlossy Lip Stain"The e.l.f. Cosmetics lip stains and the e.l.f. Cosmetics lip oils these are luxury formulas like they are really really good."$4@taylorwynn reviewing e.l.f. Cosmetics Red Delicious Gloss at 29:28 in a YouTube Shorts videoLip Gloss"This is amazing. I love the cushiony feel to this applicator."$5.00@juliedawnbeauty reviewing e.l.f. Cosmetics Large Powder Brush at 15:57 in a YouTube Shorts videoPrecision Powder Brush"I'm just going in with this e.l.f. Cosmetics large powder brush and I'm just going in with the powder now."$8.00@amandaz reviewing e.l.f. Cosmetics Squeeze Me Lip Balm at 54:39 in a YouTube Shorts videoSqueeze Me Lip Balm"Smell is nice compared to the last one. This is just kind of like a soft peach kind of smell, and it has a nice glossiness to it."$5@glamgirlgabi reviewing e.l.f. Cosmetics Hydrating Face Primer at 04:20 in a YouTube Shorts videoHydrating Face Primer"The hydrating face primer is really, really, really nice."$7.95@helgamua reviewing e.l.f. Cosmetics Eyeliner Pen at 31:26 in a YouTube Shorts videoH2O Proof Eyeliner Pen"This product is pigmented and mega long lasting."$8.00@glamgirlgabi reviewing e.l.f. Cosmetics HD Powder at 16:47 in a YouTube Shorts videoHigh Definition Powder"This is a skip it for me."$8@laura88lee reviewing e.l.f. Cosmetics H2O Proof Inkwell Waterproof Eyeliner at 02:16 in a YouTube Shorts videoH2O Proof Inkwell Waterproof Eyeliner"Dark Cocoa Liner by e.l.f."$8.00@simplyblair reviewing e.l.f. Cosmetics Soft Glam Corrector at 10:24 in a YouTube Shorts videoSoft Glam Brightening Corrector"The first thing that stood out to me about this is number one, it's very thin, but it's also very creamy. Like, it has a very creamy like buttery texture to it."$5@ms.angiekim reviewing e.l.f. Cosmetics O Face Shimmer Balm at 08:58 in a YouTube Shorts videoO Face Shimmer Balm"It's nothing more than a clear base with champagne gold shimmer, but the packaging and the overspray and the formula was enough for me to get it."$12amandaz mentioning e.l.f. Cosmetics No Budge Shadow Stick at 18:08 in their YouTube videoNo Budge Shadow Stick"It's kind of like a yellow beige."$6.00No Budge Retractable Eyeliner$6.00@ms.angiekim reviewing e.l.f. Cosmetics Sun Boss Gloss at 13:28 in a YouTube Shorts videoSun Boss Gloss SPF 25"I didn't like it very much only because it tasted very strongly of coconut sunscreen, which I can't ignore."$7@laura88lee reviewing e.l.f. Cosmetics Lip Hydration Mask at 01:00 in a YouTube Shorts videoHoly Hydration! Hydrating Lip Mask"It does taste like blue bubblegum or like blue raspberry to me."-@glamgirlgabi reviewing e.l.f. Cosmetics Stay Cool Primer Stick at 01:29 in a YouTube Shorts videoStay Cool Primer Stick"The reason that I love this is because it looks really great under concealer."$7.00@christendominique reviewing e.l.f. Cosmetics 16HR Camo Concealer at 06:06 in a YouTube Shorts video16HR Camo Concealer"e.l.f always has the dupes to every popular product so I wouldn't be surprised if this one ends up working out."$8.00@abbeyyung reviewing e.l.f. Cosmetics Never Thirsty Moisturizing Conditioner at 31:33 in a YouTube Shorts videoNever Thirsty Moisturizing Conditioner"The Elf Conditioner is thicker and creamier than Moroccan Oil, but for a cream, it's one that is definitely on the lightweight side."$9@sofiaseesbeauty reviewing ESUM V27 Small Angled Shadow Brush at 09:19 in a YouTube Shorts videoSmall Angled Brush"I live for this brush."$5.00@haleykimaking reviewing e.l.f. Cosmetics Monochromatic Multi Stick at 20:28 in a YouTube Shorts videoMonochromatic Multi Stick"The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery."$8.00tati mentioning e.l.f. Cosmetics Liquid Shadow at 13:33 in their YouTube videoLiquid Shadow"You guys know I also like the Armani one, but this has been just my go-to move every single day because you don't really have to do anything and I feel way more current."-@morganturnermakeup reviewing e.l.f. Cosmetics Thirst Burst Plumptide Lip Treatment at 02:46 in a YouTube Shorts videoThirst Burst Lip Treatment Plump + Quench 1% Peptide Complex"This is really smooth. It has a nice thickness to it."$8Camo Color Corrector"Blends out like a dream."$5.00@laura88lee reviewing e.l.f. Cosmetics Glass Skin Serum Stick at 02:38 in a YouTube Shorts videoGlass Slick Serum Stick"This is a peptide stick and it's supposed to be like a hydrating beautiful skin serum in a stick solid form that you can rub into your skin."$12Holy Hydration! Hydro-Gel Moisturizer$13@vivnguyenbeauty reviewing e.l.f. Cosmetics Acne Calming Water Cream at 13:50 in a YouTube Shorts videoBlemish Breakthrough Acne Calming Water Cream"I would not repurchase this."$12@taylorwynn reviewing e.l.f. Cosmetics Ultra Precise Brow Pencil at 22:05 in a YouTube Shorts videoUltra Precise Brow Pencil"Both these just have the perfect consistency in my opinion. They're nice and fine. They stay on well. They have the spoolie on the other end. They're affordable."$7.00@laura88lee reviewing e.l.f. Cosmetics Cream Eyeshadow at 17:41 in a YouTube Shorts videoNo Budge Cream Eyeshadow"I actually have used this before and I love it."$6.00andreamatillano mentioning e.l.f. Cosmetics Holy Hydration! Face Cream at 42:59 in their YouTube videoHoly Hydration! Face Cream"I've been using this for years and years, kind of off and on. It's not something that I feel like I have to have on hand, but if I do go back to it and use it, I kind of fall back in love with it over again."$14@abbeyyung reviewing e.l.f. Cosmetics Humidity Hero Anti-Frizz Styling Spray at 05:44 in a YouTube Shorts videoHumidity Hero Anti-Frizz Styling Spray"Both products claim to repel moisture and humidity, reduce frizz, give glossy, silky smooth results with a lightweight, non-greasy feel, and require heat to activate with heated tension giving best results."$9Cream & Powder Face Brush$9.00@abbeyyung reviewing e.l.f. Cosmetics Gloss Mode Treatment Oil at 20:12 in a YouTube Shorts videoGloss Mode Treatment Oil"The Elf oil looks like it's a bit thicker when you dispense it, but it's something that has more of that chew just like silicone-like slip feel to it. It's very slickery and slippery. But it doesn't feel greasy to me like an actual oil."$10amandaz mentioning e.l.f. Cosmetics Love Triangle Lip Liner at 00:15 in their YouTube videoLove Triangle Lip Filler Liner"The lip liner, the lip oil, and the lip stains — the three lip products I absolutely love."$4.00@ms.angiekim reviewing e.l.f. Cosmetics Lip Exfoliator at 10:07 in a YouTube Shorts videoLip Exfoliator"I'm not a fan of stick exfoliators. They're not my preferred way to soften my lips."$5@abbeyyung reviewing e.l.f. Cosmetics Never Thirsty Moisturizing Shampoo at 32:53 in a YouTube Shorts videoNever Thirsty Moisturizing Shampoo"It cleans a lot better. It feels a lot lighter in my hair. And honestly, for a shampoo that is supposed to be moisturizing, it does a really nice job of cleaning without leaving any sort of heavy conditioning residue behind."$9@prakritisingh reviewing e.l.f. Cosmetics Halo Glow Contour Beauty Wand at 02:06 in a YouTube Shorts videoHalo Glow Liquid Contour Wand"I do find myself using this contour one from e.l.f. Cosmetics a lot more."$10@estherdaze reviewing Fluff Lip Oil at 07:42 in a YouTube Shorts videoTinted Lip Oil"I actually really like it. It feels like an oil, it definitely does. It's a balm and it melts upon contact with your finger and it's a very light wash of color but it doesn't feel like cooking oil or anything like that."$6.00@vivnguyenbeauty reviewing e.l.f. Cosmetics Stay All Day Blue Light Micro Setting Mist at 27:15 in a YouTube Shorts videoStay All Night Blue Light Micro-Setting Mist"Would not repurchase this."$10.00Liquid Bronzer & Contour Duo Brush$10.00@glamgirlgabi reviewing e.l.f. Cosmetics Smoky Kohl Liner at 23:00 in a YouTube Shorts videoSmoky Kohl Eyeliner"It's definitely not the worst liner I've ever tried in my life."$4@helgamua reviewing e.l.f. Cosmetics Liquid Metallic Eyeshadows at 33:16 in a YouTube Shorts videoLiquid Metallic Eyeshadow"I have some drawbacks. They are quite dry and it's not really that nice to apply them and ideally you should apply them using fingers."$6.00@glamgirlgabi reviewing e.l.f. Cosmetics Set It Bright Powder Quad at 13:56 in a YouTube Shorts videoSet It Bright Powder Quad"Definitely a dupe for Givenchy, right? It is."$12@ms.angiekim reviewing e.l.f. Cosmetics Hydrating Core Lip Shine at 10:30 in a YouTube Shorts videoHydrating Core Lip Shine"The only reason why I picked this up was purely for the heart-shaped core in the center of the stick."$10@laura88lee reviewing e.l.f. Cosmetics Restoring Calm Cream at 01:47 in a YouTube Shorts videoHoly Hydration! Barrier Goals Cream"This feels just like the road barrier cream to me. It works the same and it wears beautifully under makeup regardless of how thick it is."$13@helgamua reviewing e.l.f. Cosmetics Glitzshow Eyeshadow Stick at 28:13 in a YouTube Shorts videoGlitzshow Eyeshadow Stick"These sticks are gorgeous. If we compare them to Essence and Catrice, they look brighter."$8@tamararenaye reviewing e.l.f. Cosmetics Liquid Eyeliner at 26:01 in a YouTube Shorts videoPrecision Liquid Eyeliner"I have not tried any other brand liquid liner."$6.00Eyebrow Duo Brush$6@skylerreneee reviewing e.l.f. Cosmetics Power Grip Hair Gel at 00:03 in a YouTube Shorts videoPower Grip Hair Gel"Elf came out with a power grip hair gel."-_evess mentioning e.l.f. Cosmetics Expert Liquid Liner at 18:17 in their YouTube videoExpert Liquid Liner"E.L.F. Expert Liquid, like nothing crazy, nothing fancy."$4.00

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4.9Glow Reviver Lip Oil
  • “The glow revor lip oil just it has the same texture the same glossiness the same like minty smell”27:07–27:16
  • “They have a really beautiful fresh look”
  • “They really fill in the lines of the lips but they're not gloopy they're not heavy”27:22–27:30
  • “The shades are gorgeous”
  • “They really just did a beautiful job through and through with this formula”27:27–27:37
  • “I basically like kind of stopped using the ones from Dior and recommending them because these kind of became the best of beauty pick”27:37–27:43
  • Source: Best drugstore makeup, ever - Feb 9, 2025
4.9Variant: Honey TalksGlow Reviver Lip Oil
4.9Variant: Princess CutGlow Reviver Lip Oil
4.9Variant: It's Giving GuavaGlow Reviver Lip Oil
4.9Variant: Burst BubbleGlow Reviver Lip Oil
4.8Variant: Princess CutGlow Reviver Lip Oil
4.8Variant: Red DeliciousGlow Reviver Lip Oil
4.8Variant: Crystal BallerGlow Reviver Lip Oil
4.5Variant: Red DeliciousGlow Reviver Lip Oil
4.5Variant: Crystal BallerGlow Reviver Lip Oil
3.5Variant: Rose EnvyGlow Reviver Lip Oil
3.5Variant: Clear, Jelly PopGlow Reviver Lip Oil
3.5Variant: Apricot FeelingsGlow Reviver Lip Oil
4.7Variant: 21 Light NeutralSoft Glam Satin Concealer
4.5Variant: 21Soft Glam Satin Concealer
4.5Variant: Fair NeutralSoft Glam Satin Concealer
  • “I personally been obsessed with this, and this is something that, you know, gets mixed reviews, but I personally love this”14:34–14:39
  • “I found that this is one of the more creaseless concealers on me personally”14:48–14:53
  • “It is a little bit drier, and it's not as full coverage as it looks, but it's doing a pretty good job. It feels so wonderful. It feels really lightweight to me. It's thin. It's not hydrating”14:53–14:58
  • “If I'm going to be honest with you, there's not a lot of products that are under 10 bucks that wear a really long time. That's kind of the nature of why they're priced a certain way. But, you can get a really beautiful look that's going to wear 8 hours and not 24”15:09–15:15
  • “All I'm saying is for five bucks, this concealer has my approval 100%”15:44–15:50
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
4.5Variant: 35 Medium CoolSoft Glam Satin Concealer
4.2Variant: Light 20 & Light 21Soft Glam Satin Concealer
  • “It's very thin, like very, very thin and creamy”15:17–15:22
  • “They're only $5, which is really, really good nowadays for the drugstore”15:27–15:38
  • “I would say you do get about a medium coverage from that. Definitely not full”16:42–16:48
  • “This concealer from e.l.f. Cosmetics is also a formula that you can kind of let sit on your skin for a few minutes and then blend and you should still be able to blend it, which is nice”17:05–17:15
  • “I do think based on this 21 color, I think they run kind of warm”47:38–47:46
  • “If you're a neutral, cool leaning undertone, I would probably get a cool undertone in this concealer”47:48–47:53
  • “These are good”
  • “Stand out for sure are the e.l.f. Cosmetics concealers and the corrector. I think they did a great job with these”
  • Source: New 2026 drugstore makeup releases: what's worth it & what's not - Jan 13, 2026
3.5Variant: Fair CoolSoft Glam Satin Concealer
  • “It's a little bit peachier than what I typically reach for”3:34–3:39
  • “I'm noticing how glowy of a finish this has”3:53–3:58
  • “Maybe that shade wasn't quite right for me. It's not too obvious, but I'm almost seeing a little bit of that like peachiness in some of like my fine lines”4:00–4:07
  • “Formula-wise, that feels like nice. It's pretty lightweight”
  • “It's not going to give you crazy coverage”4:17–4:21
  • “I like the fact that it has a little bit less. It has hydrating hibiscus complex and hyaluronic acid in it”4:28–4:36
  • “I'm not sure if it's like my favorite drugstore concealer yet, but time will tell, you know?”4:41–4:44
  • Source: Trying new drugstore makeup and found some gems - Apr 22, 2026
2.8Variant: 12 Fair WarmSoft Glam Satin Concealer
  • “I haven't used this concealer in a long while and I think it's because it's probably not the best”3:57–4:03
  • “This concealer definitely feels a lot more stiffer to blend out compared to something like my Tower 28 concealer or my Natasha Denona concealer”4:19–4:24
  • “It is blendable. I just feel like I have to work a little bit harder to get it blended out”4:30–4:34
  • “The soft glam satin concealer is decent, but it's not my favorite drugstore concealer”
  • “I much prefer the NYX Bare With Me serum concealer instead. I just find that the NYX formula is a lot creamier and more pigmented, whereas this can get a little dry and it's a bit difficult to blend out”26:31–26:42
  • “While it's not great, it's not terrible either”26:46–26:53
  • “I do like the squishy packaging and how it has a doe foot and so it's really easy to use up the product, which I always appreciate as well”26:55–27:00
  • Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
5Variant: 03 LightCamo Liquid Bronzer & Contour
4.9Variant: 2 Fair Light CoolCamo Liquid Bronzer & Contour
  • “To me, it's just this really soft, blendable, flattering kind of beige with a little bit of pink to it”18:34–18:42
  • “I just have a feeling that some of you are really going to enjoy that one because it's hard to find I think this kind of color at the drugstore with a formula that's also long lasting and easy to work with”18:42–18:46
  • “The formula in and of itself is fantastic”19:04–19:10
  • “I personally think that it is one of the best formulas at the drugstore”19:08–19:12
  • “I think the liquid camo blushes and bronzers from e.l.f. Cosmetics are probably within my top three favorite products that e.l.f. Cosmetics creates”19:12–19:17
  • Source: Best bronzers, ever. (No more orange!) - Jul 12, 2026
4.5Camo Liquid Bronzer & Contour
4.5Camo Liquid Bronzer & Contour
  • “Pigmentation is high. You don't have to use a lot”5:01–5:05
  • “This product dries down and you don't have to set it with a powder”5:03–5:07
  • “It's easy to work with these products and it's quite easy to blend them and they look beautiful on skin and they don't look orange on skin. They look quite neutral and I like it”5:07–5:16
  • “Both products are great. Both products are stunning”5:21–5:26
  • “You don't have to set them with a powder. But if you have oily prone skin, better to set them with a powder in your case”5:05–5:09
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
4.5Variant: Fair LightCamo Liquid Bronzer & Contour
4.2Variant: Light MediumCamo Liquid Bronzer & Contour
  • “This is highly pigmented”
  • “I love the product, but it could be a little overwhelming”8:47–8:55
  • “It's very pigmented. It gives you a great bang for your buck”9:02–9:08
  • “It's definitely not the most user-friendly. You got to watch yourself”9:13–9:17
  • “It's one that really makes an impact”9:19–9:23
  • “This would be for the chiseling out, the absolute sculpting of the face”9:31–9:35
  • “It is not hard to blend, but you do have to watch yourself more on amount than some of the other things I'm mentioning”9:16–9:19
  • “Quality product here, drugstore price, and something I think once you get one of these, you'll have it a long time”9:43–9:48
  • Source: Ranking my top bronzers - all formats - May 2, 2026
4.2Variant: FairCamo Liquid Bronzer & Contour
  • “I haven't used this in a while, but I remember liking it a lot”5:04–5:12
  • “I have used this liquid bronzer before, so I know that it's going to work exceptionally well, and it's like the perfect color as a bronzer for any fair olive skin toned girly”5:32–5:41
  • “The shade fair in particular is not too orangey, not too red, and it's perfectly muted to compliment my skin tone”27:03–27:11
  • “The shade fair light gives your complexion the perfect amount of warmth without going too orangey”27:13–27:16
  • “I wouldn't recommend these for oily skin. I think the Rare Beauty Liquid Bronzer and Contours are better suited for an oilier skin type, but if you're on the drier side, these are amazing to add to your collection”27:19–27:23
  • “They're not overly pigmented, making them super easy to use”27:29–27:35
  • Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
4.9Power Grip Primer
4.5Power Grip Primer
  • “With this primer, that does not happen”1:31–1:36
  • “This is definitely not the most cosmetically elegant primer I've ever tried”1:33–1:40
  • “It's thick. It's stiff. It's tacky”1:46–1:50
  • “It's really similar to the original Power Grip Primer that does not have a mattifying effect”1:48–1:54
  • “Not only is this something that plays really nicely with makeup I layer on top of it without causing streaking or peeling, it's also something that really helps with all day makeup wear and preventing my skin from looking oily”2:01–2:07
  • “If there's a foundation that I really love the look of and love everything about except for how oily my skin looks wearing it at the end of the day, then I can just layer this underneath it before I apply that foundation and it will prevent that from happening”2:09–2:18
  • “If you deal with similar issues and are looking for a drugstore solution, I highly recommend this one”2:26–2:32
  • Source: 10 Best Makeup Products of 2025 (My Honest Favorites) - Dec 7, 2025
4.5Variant: 4%Power Grip Primer
  • “The Power Grip Primer is the best option if you want a good sticky primer”2:37–2:41
  • “It is probably one of the thickest, stickiest bases out there, but it locks your makeup into place extremely well”2:49–2:54
  • “I can use this in the middle of the summer on like a 15-hour makeup day, and my makeup looks amazing by the end of the day”2:56–3:00
  • “It is incredibly hydrating”
  • “My skin looks so glowy, so dewy when I use this product”3:12–3:17
  • “You can always go in and set your makeup with powder and it will erase that glow, but you still get the longevity”3:17–3:20
  • “Such a great option as long as you're looking for like a thick, hydrating, sticky base”3:20–3:26
  • Source: Best drugstore makeup products in every category - Apr 22, 2025
4.2Power Grip Primer
3.5Power Grip Primer
  • “I happen to have a mini of the Power Grip Niacinamide. I always travel with this cuz she’s little, you know, it’s one of the few mini primers I own”6:58–7:04
  • “Do I think the Power Grip really translates to good staying power? I actually kind of think it does”7:10–7:18
  • “It’s not my favorite for feel and putting it on. Like I it irritates me the stickiness level in these primers to have to put them on”7:18–7:23
  • “I squeeze out the amount that I would use of like any primer and then I’m always having to use about double of this product because you can only get over so much of your face. It’s so sticky”7:27–7:31
  • “It just doesn’t have the spread ability, if that’s even a word, as a lot of other primers I have”7:35–7:42
  • “I do think it helps staying power, but you got to be able to get past the absolute stickiness and drag and just like need to use actually quite a bit of product to spread it all over your face”8:42–8:46
  • “Some people are going to be cool with it. Obviously, tons of people are cool with it cuz it’s a bestseller”
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
3.5Power Grip Primer
  • “Every time you use it, you have to use a lot because what you think a full pump should get all over your skin, it only tracks over part of the face and then you've got to add more to get across your forehead and everywhere else”16:28–16:34
  • “I think it contributes to good staying power”16:39–16:43
  • “It's a pain to put on”
  • “There are other drugstore gripping primers that will grip that will enhance staying power that are not so sticky and just such a pain to apply”16:58–17:04
  • “I have to give credit where credit is due. They're doing their job”17:07–17:10
  • “A lot of people don't mind that it's sticky like I do”
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
3Power Grip Primer
  • “This is a non-comedogenic primer, which means it's not going to clog your pores”1:04–1:07
  • “It does have a pretty thick consistency to it, and it can be hard to spread”1:24–1:32
  • “You can feel it on the face. I have never considered this a lightweight product”1:38–1:41
  • “This does give you a very slick, dewy look, and that radiance does show through your foundation”1:51–1:55
  • “I think that the results are really pretty”2:29–2:33
  • “Those with oily skin may want to balance it out with a bit more of a matte foundation”2:31–2:38
  • “This primer helps smooth the skin. It definitely minimizes the appearance of my pores and texture”2:41–2:48
  • “Some of my expression lines were more noticeable kind of right away”2:51–2:55
  • Source: Testing & rating the top 4 drugstore grip primers - Oct 27, 2025
1.5Power Grip Primer
4.9Variant: Dark CocoaCream Glide Lip Liner
4.9Variant: Dark CocoaCream Glide Lip Liner
  • “I just found the best lip liner dupe on the market”0:28–0:37
  • “$3 for the e.l.f. Cosmetics dark cocoa”
  • “They're identical”
  • “The formulas I'm telling you are like identical”0:57–1:03
4.8Variant: Mauve AsideCream Glide Lip Liner
4.5Cream Glide Lip Liner
4.2Cream Glide Lip Liner
  • “I tried in 2025 lip liners from e.l.f. Cosmetics first time and I like them. They are soft, they are creamy, they pigmented”38:13–38:17
  • “They aren't long-lasting because they are creamy, waxy based”38:16–38:26
  • “If you want to make sure that such products stay longer in place, apply them over powder and they would stay longer in place”38:24–38:27
  • “They so so good. You can apply them all over your lips and as they are quite creamy you know no dryness no dryness while wearing them”38:26–38:38
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
2Variant: Mauve AsideCream Glide Lip Liner
  • “It’s a $3 product. I see the appeal in that”1:11–1:17
  • “This is definitely a thumbs down for me”1:17–1:21
  • “What e.l.f. Cosmetics has given us here is basically a lipstick formed into a lip liner packaging and it basically ends up having the staying power of a lipstick”1:23–1:29
  • “It’s really, really creamy. It goes on super easily”1:31–1:37
  • “The creaminess of it wears down really fast”1:46–1:50
  • “I definitely think you’re better off spending a few bucks more and getting yourself a Revlon Coloray lip liner or from Krice, they have something called plumping lip liner and those wear too”1:48–1:54
  • “You want a little bit of dryness in there, so it has a little better chance of really adhering to your lips”
  • “This shade, by the way, that I put on in the video is called Mauve Aside. It is a good color and as you put it on, it seems like it’s something you’re going to love and then it’s like, well, it’s just kind of going up into fine lines, wearing down super quick”2:15–2:21
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
4.9Halo Glow Setting Powder
4.8Variant: Light PinkHalo Glow Setting Powder
  • “Just so softening brightening on the skin”15:08–15:14
  • “It's just not that sparkly cakey kind of powder, just really illuminating and pretty but will set your makeup”15:12–15:20
  • “Took down all of the shine but I have like a very kind of perfected very polished look going on”15:25–15:34
  • “The elf really helped to take down the dew of the foundation without it being drying heavy”15:34–15:42
  • “If you lost your holy grail in the Shian powder that they reformulated last year, might want to give this one a try”15:44–15:52
  • Source: Best drugstore makeup, ever - Feb 9, 2025
4.2Halo Glow Setting Powder
4.2Halo Glow Setting Powder
  • “This product is so so good. Textures thin, silky, and actually if we compare these two, I would say that they kind of close to each other”
  • “You can use such products if you have oily prone skin as finishing powders”15:36–15:40
  • “Everyone can use such products in under eye area and they hold concealers quite well and if you use something slightly sudden in your under eye area, your lines, wrinkles, they would appear smaller and not that visible because of this lighting effect”15:27–15:32
  • “If you have for dry prone skin, you can wear such products all over your face”15:32–15:38
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
4Halo Glow Setting Powder
3.5Variant: Fair/LightHalo Glow Setting Powder
4.9Halo Glow Liquid Filter
  • “The Elf is not a real dupe if I'm being picky with the Charlotte Tilbury”3:04–3:08
  • “It actually offers a little bit more coverage, which makes me like it honestly a little bit more than the Charlotte Tilbury”
  • “I love how the Elf makes my skin look with that extra little bit of coverage”6:00–6:06
  • “I think it's better to put a skin tint over this because the glow shows through even more and your skin is even more of an even tone”6:06–6:12
  • “It's got a very similar glow, just different levels of coverage and I prefer the $15 option over the $50 option”6:18–6:25
  • Source: Best Charlotte Tilbury dupes - Jul 20, 2026
4.9Halo Glow Liquid Filter
  • “The E.L.F. Halo Glow Liquid Filter is one of the best things that could have ever happened to me in my makeup journey”2:56–3:03
  • “Whenever I discovered that Halo Glow plus Spot Concealing is like the perfect duo for me, changed the game”3:03–3:11
  • “It is this gel-like sort of consistency. The doe foot is huge. It applies on your face so beautifully”3:28–3:33
  • “It's very, very minimal coverage”
  • “A lot of people use this as primer and not just like a skin tint or foundation”3:42–3:49
  • Source: Ultimate drugstore makeup routine - Apr 7, 2025
4.8Halo Glow Liquid Filter
4.5Halo Glow Liquid Filter
4Variant: 6 Light CoolHalo Glow Liquid Filter
  • “That is not light coverage, folks. At least with the brush, that is high medium. That looks really flawless and I feel like that color is actually really nice”6:28–6:31
  • “It's looking heavier than a skin tint. Like it does it it is sitting on my skin more like a foundation. And I would not call this light coverage. This definitely has high medium coverage. But it's looking very pretty”6:37–6:43
  • “I like it enough that I would wear it again. I think the shade is actually perfect match for right now at least”7:01–7:05
  • “I like that it has SPF in it and it's water resistant for 80 minutes”24:20–24:26
  • “my initial impression on the Halo Glow is that I would definitely wear it again”
  • Source: Affordable drugstore makeup under $15 - Jun 3, 2026
3.8Variant: 2Halo Glow Liquid Filter
  • “You spend any amount of time on TikTok for example, somebody’s swiping this stuff on”9:14–9:19
  • “I am wearing this today kind of to serve as my foundation”9:21–9:28
  • “It gives me a lot of glow”
  • “It’s on the glowier end”
  • “I can wear it all day and be happy with it if I’m setting it and doing those additional steps”10:42–10:47
  • “I’ll give it a thumbs up because I think it does a good job”10:09–10:14
  • “In the broader scope of makeup land, I probably prefer the Rimmel multitasker better than filters a little bit more than this, just cuz I think it does a little more for my coverage compared to this and isn’t off the charts glowy”10:11–10:18
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
3.8Variant: 2Halo Glow Liquid Filter
4.8Soft Glam Satin Foundation
4.8Soft Glam Satin Foundation
  • “This is a true medium coverage foundation”4:39–4:45
  • “It has a gorgeous satin finish and I love a satin finish foundation these days because you can typically manipulate it”4:43–4:47
  • “If you go in with a matte base, you get more of a fully matte look when you pair it with this product”4:49–4:52
  • “If you go in with a super hydrating or glowy base like this product, this will end up looking more glowy”4:52–4:58
  • “I love that it's not a super intense full coverage foundation because it looks like skin”
  • “It wears super well on my skin”5:09–5:13
  • “Highly recommend trying this if you're looking for like a good everyday option”5:40–5:43
  • Source: Best drugstore makeup products in every category - Apr 22, 2025
4.5Soft Glam Satin Foundation
  • “E.L.F. really made a splash with their E.L.F. soft glam satin foundation. So, if you like the look of satin skin, you like full coverage, you like glam, you like perfected skin, you like being budget friendly, this is your gal”
  • “This is so gorgeous. It's very comfortable”
  • “The soft glam sits on my skin a little bit more. So, if I touch it, it kind of transfers a little bit more”
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
4.2Variant: 12 Fair Warm, 22 Light Warm (mixed)Soft Glam Satin Foundation
  • “Coverage for the first layer is I would say somewhere between light to medium”2:49–2:55
  • “Every time I put this on, I'm so impressed by how well the foundation is laying on top of the skin, especially over that primer. They just work really well together”3:17–3:21
  • “These actually gave me decent coverage”25:47–25:51
  • “I usually use the Danessa Myricks Blurring Balm Powder in universal because I do have oilier skin and it definitely helps to extend the wear time of the foundation”25:57–26:04
  • “For dry leaning skin, so dry leaning skin and combo dry skin, this is a decent drugstore foundation”26:07–26:12
  • “I love the packaging of this product because it's lightweight and travel friendly and I always prefer a squeeze tube over a pump foundation”26:15–26:18
  • Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
4.9Variant: Soft Pearl EraHalo Glow Silky Powder Highlighter
4.9Variant: Blush MoneyHalo Glow Silky Powder Highlighter
4.5Halo Glow Silky Powder Highlighter
4.5Variant: Blush MoneyHalo Glow Silky Powder Highlighter
4.2Variant: Soft Pearl EraHalo Glow Silky Powder Highlighter
  • “This is beautiful on the skin”5:57–6:01
  • “You can see it adds a nice touch of highlight”6:00–6:05
  • “It is sparkly, it's gorgeous, and if you want a little bit of glow, it does do a great job of doing just that”6:02–6:10
  • “It did last throughout the day. I didn't have any issues with not seeing it by the end of the day, and I felt like it was very subtle and pretty good overall”6:10–6:17
  • Source: Drugstore makeup review - Mar 7, 2026
4.2Variant: Soft Pearl EraHalo Glow Silky Powder Highlighter
4.2Halo Glow Silky Powder Highlighter
  • “Beautiful alternative, I would say, to the Rare Beauty. They are really wet, stunning looking”37:43–37:48
  • “In my opinion, it's just a little more magical. It's just got that oomph. But the price point is three times the price. So, it should be for that price point. It's not an exact dupe. It's not better than the original, but it's really beautiful on its own”37:53–38:06
  • “I would say that's one of the best highlighters at the drugstore, period. When you're not comparing it to something else, they are beautiful. Totally worth it”38:08–38:12
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
3.5Variant: Soft Pearl EraHalo Glow Silky Powder Highlighter
  • “I believe this is supposed to be a dupe for the Rare Beauty highlighter”18:28–18:33
  • “The Rare Beauty highlighter is a lot more smoother in texture and also in shine. I find that the particle size for this E.L.F. highlighter is just a teensy bit larger than the Rare Beauty one, but they are pretty close”18:29–18:40
  • “This is a decent highlighter, but if I'm comparing it to the Rare Beauty highlighter, the Rare Beauty highlighter is better in my opinion”18:29–18:36
  • “This powder is not as finely milled. And so when you apply the product onto your skin, it just kind of sits on top rather than melting into the skin”30:02–30:06
  • “It's not bad, but it's not amazing either”30:08–30:15
  • “This is probably best suited for younger skin. So, someone who's in college or up to their late 20s”30:11–30:18
  • Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
2.5Variant: Soft Pearl EraHalo Glow Silky Powder Highlighter
  • “It's very bright and reflective. Like this is a pop for highlight”30:02–30:08
  • “It's just not something that I feel is like my taste in highlighter at this point in time. In 2016, I would have eaten this up. But now in 2026, I really only reach for highlights that are either very sheer and glossy or really soft and diffused”
  • “It's just a bit too bright for me, but if that's what you're looking for, it'll give you that and it wears well”30:54–30:58
  • Source: I tried 27 new drugstore beauty launches - May 17, 2026
4.8Holy Hydration! Thirst Burst Drops
  • “This is a great dupe for the Glow Recipe niacinamide dew drops, the watermelon ones”18:07–18:14
  • “If you're looking for an affordable option of a product that's going to prep your skin for makeup, this is one of those products”18:14–18:18
  • “This is going to keep your makeup from looking that way”18:47–18:53
  • “If you have dry skin, dehydrated skin, mature skin... for normal, dry, mature, people who have dehydrated skin like me, this is so amazing”18:51–18:55
  • “It's literally like water for your skin, and then your makeup just goes over it perfectly, so beautifully”19:02–19:13
  • “This is a product that I definitely would repurchase, that I recommend so, so much”19:13–19:18
  • Source: June product empties: 20+ products used up - Jun 26, 2026
5Variant: Peach PerfectCamo Liquid Blush
5Variant: Peach PerfectCamo Liquid Blush
4.9Camo Liquid Blush
4.9Variant: Peach PerfectCamo Liquid Blush
  • “I do think that the e.l.f. Cosmetics liquid camo blushes are maybe the best liquid blushes at the drugstore”7:09–7:21
  • “There aren't a lot of liquid blushes that are going to give you that finish and that blend”7:18–7:25
  • “The fact that this just blended on its own like this”7:35–7:44
  • “My cheeks, they just have this blur. There's like this really soft freshness to this blush and it stays in place where you put it”7:42–7:48
  • “Really difficult to find that at the drugstore”7:50–7:58
  • “I still do think that these are the best”
  • “If there is one drugstore liquid blush that I think formulation wise is really excellent, it is the e.l.f. Cosmetics”8:19–8:23
  • Source: Not all cheap makeup is worth it...here's what actually is - May 2, 2026
4.9Variant: Bronze BombCamo Liquid Blush
4.2Variant: Suave MauveCamo Liquid Blush
  • “I gave myself just a small bit because a very little goes a long way”4:22–4:28
  • “I blended it in. I got a good look”4:28–4:31
  • “I know I’m going to have good staying power with this”4:30–4:34
  • “These do wear well”4:31–4:33
  • “You better not go too far with this or you’re going to have way too much on your cheeks”4:42–4:47
  • “For me personally, I think the most outstanding thing e.l.f. Cosmetics’s got going on from like a liquid blush perspective are the tints. I adore these. I wear them all the time, lip and cheek”4:49–4:54
  • “e.l.f. Cosmetics is doing a good job with it”5:18–5:23
  • “This product, I think loads of brands are doing these. It’s not like you absolutely have to look for e.l.f. Cosmetics to this product and for it to be good”5:03–5:09
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
4.2Variant: Suave MauveCamo Liquid Blush
4.2Variant: Dusty RoseCamo Liquid Blush
  • “Look at that really easy pretty blend that looks nice. It's pretty color”9:01–9:15
  • “It's giving a really nice flush. I think it looks good”9:52–9:58
  • “I don't think it's as pigmented as like the Rare Beauty blushes, which is good because those can sometimes be hard to work with. This is nice because you can just touch the D foot to your face three little dots, then blend it in, and you've got a nice amount of blush that lasts all day”
  • “You can see that blush is still on there. It's still showing and it gives like that little lip from within glow”23:28–23:34
  • Source: Testing new drugstore makeup 2025: Elf, L'Oreal, NYX & more - Feb 7, 2025
3.5Variant: Bold-Faced Lilac, Peach Perfect (mixed)Camo Liquid Blush
mentionsVariant: Suave MauveCamo Liquid Blush
4.9Variant: Keep It EtherealPerfect 10 Eyeshadow Palette
4.9Perfect 10 Eyeshadow Palette
4.9Variant: Keep It ErilPerfect 10 Eyeshadow Palette
  • “This is an amazing quality find”1:03–1:07
  • “I love this neutral brown in the palette. This makes for the easiest, most simple everyday looks”1:09–1:16
  • “It's the perfect cool toned neutral. It's really difficult to find neutral browns that don't pull too warm, especially in the drugstore”1:22–1:31
  • “It's absolutely stunning”
  • “Very high quality, very pigmented, really easy to work with”1:45–1:53
  • “Hit it out of the park. Spectacular. I love these”1:53–1:57
  • “Affordable price point, great quality. What more could you ask for?”1:57–2:01
  • “Looked spectacular by the end of the day. No issues with those whatsoever”8:29–8:33
  • Source: Drugstore makeup reviews - Dec 5, 2025
4.8Variant: Keep It EtherealPerfect 10 Eyeshadow Palette
  • “When I tell you I have never loved my eyes more than when I have put one of these on my eyes”7:01–7:05
  • “This feels dry and crusty when you stick your finger on it. When you put it on your eyes, which is really all that matters, I am telling you, you get the most stunning, beautiful, it shows up”7:05–7:12
  • “It compares like to my Charlotte Tilbury right there”7:20–7:27
  • “I just love every time I have had this on my eyes”7:25–7:28
  • “I think the colors are so flattering in that palette”7:27–7:34
  • “For the price point, you absolutely cannot go wrong with it. I think it is 100% worth the money”7:32–7:36
  • “I can't wait to pick up another color”
  • Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025
4.8Variant: Keep It EtherealPerfect 10 Eyeshadow Palette
4.2Variant: Keep It EtherealPerfect 10 Eyeshadow Palette
  • “The only negative thing I'm noticing about the eyeshadow palette is there is a bit of kickback when I'm picking up the eyeshadows. But that's just me being really nitpicky”
  • “It sticks really well to the skin as soon as it's applied. I have zero fallout, which is incredible”15:56–16:00
  • “This is great if you don't want to spend an arm and a leg on the Makeup by Mario Ethereal Eyes palette. This is a fantastic alternative”29:02–29:07
  • “The shades are not exact, but they are pretty close. I would say that this is just a hair warmer and you get a lot of kickback and fallout, but at least the fallout is easy to swipe away from your face as long as it's powdered well”29:14–29:18
  • “I definitely recommend this. This is a great budget eyeshadow palette”
  • Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
4.2Variant: Keep It EtherealPerfect 10 Eyeshadow Palette
4.7Variant: Cotton CandyGlow Reviver Melting Tinted Lip Balm
4.7Variant: Blue Razz SlushyGlow Reviver Melting Tinted Lip Balm
4.2Variant: Vanilla ToffeeGlow Reviver Melting Tinted Lip Balm
  • “I like the moisture level in these”11:14–11:18
  • “I like the color level, too”11:16–11:19
  • “If you're looking for something just juicy on your lips, something that feels like you're getting a treatment, but you would also like some color, these are really nice”11:19–11:23
  • “It's more of a throw it on vibe because it's got that applicator thing there and I'm just going to mush it on”11:42–11:48
  • “You can get good pigment out of these even for it being a lighter shade in the lineup”12:12–12:17
  • “Good quality product there”12:23–12:25
  • “I will say this, just in terms of texture, moisturizing texture, I'm even more impressed by what they put out as part of the E.L.F. Skin line that I talked about in the last video. These little guys, the thirst burst plumptide lip treatments”12:29–12:34
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
4Glow Reviver Melting Tinted Lip Balm
3.5Variant: Strawberry ShortcakeGlow Reviver Melting Tinted Lip Balm
4.8Sheer For It Blush Tint
  • “I love this product from e.l.f. Cosmetics these little sheer for it blush tints”13:56–14:04
  • “They are water weight, but they are staining”14:16–14:21
  • “They're a sheer stain. They're buildable”14:19–14:23
  • “The thing about using a stain is they're weightless”14:32–14:36
  • “Something I really like about them and I prefer over Benefits, we've got a doe foot applicator and then we've got this kind of funnel design in here so you don't have a lot of mess around the top of your product”14:50–14:54
  • “I just love the format. I love the price. I love what they do”
  • “I like the multitasking nature of them as well”19:02–19:06
  • Source: Makeup haul under $10 at Walmart - Jun 6, 2026
4.8Variant: Left on RedSheer For It Blush Tint
  • “I love these. This has been a product that ever since it came out I have been using with consistency and I've been using really several of the different shades”
  • “I love these as part of lip combos. They're great on the cheeks as well”
  • “I love the rosy glow that I get with this”
  • “If you're a person who wants color on your lips, but you absolutely don't want to feel anything, you got to try one of these stains”
  • Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
4.8Variant: Left on RedSheer For It Blush Tint
4.8Variant: Plums UpSheer For It Blush Tint
3.5Sheer For It Blush Tint
3.5Sheer For It Blush Tint
  • “These do not smell or taste like anything”11:13–11:23
  • “I would describe the texture as a very thin, watery serum that has a bit of a learning curve if you are using it as a blush”11:20–11:25
  • “When I first tried this out, I used the application technique that they showed on their website where they do like one dot at a time spaced out and then blending that out with a brush. But doing that on top of foundation was a patchy mess for me”11:26–11:29
  • “I tried this again by adding more product in one central area and blending that out first before adding product to the rest of my cheek where I want to add even more color. And that worked way better”11:45–11:49
  • “If I blend a little bit too much, it starts to go patchy and break down the foundation that I have underneath it”
  • “I would consider this to be sheer with a natural finish”12:13–12:18
  • “I do feel like the color held up well on my cheeks”12:21–12:25
  • “As a lip stain, unlike Benitin, I don't have issues applying this and making the pigment look even”12:45–12:49
  • Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
4.9Variant: FairSoft Glam Cream Bronzer
  • “Oh my gosh, I love these. I think they're probably my favorite as far as blush and bronzer sticks go right now”23:17–23:22
  • “These are definitely better than the Milani when it comes to the undertones”23:33–23:37
  • “The lightest shade, fair, is actually a perfect neutral. It's not too warm. It's not cool like a contour”23:37–23:42
  • “These didn't oxidize or turn into a different color when I applied them to my skin”23:56–24:02
  • “It's just creamy enough that it blends out well, but it's not one of those emollient blush sticks that feels greasy or like it's going to slide around. It dries right to a powder, like velvety finish”25:09–25:16
  • “They honestly have great staying power. They last all day”25:26–25:30
  • “Even when I go to bed at night, I can still see the product holding up. So, honestly, 10 out of 10 for these. I have no complaints whatsoever”25:31–25:38
  • Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
4.8Variant: TanSoft Glam Cream Bronzer
4.5Variant: TanSoft Glam Cream Bronzer
4.5Variant: MediumSoft Glam Cream Bronzer
4.9Halo Glow Skin Tint SPF 50
4.8Variant: 6 Light Cool / 11 Fair NeutralHalo Glow Skin Tint SPF 50
  • “It has SPF 15. It's mineral SPF. It's water resistant. It's also supposed to be hydrating and serum-like”1:24–1:30
  • “I'm surprised at the coverage of the skin tint. It's supposed to give a lighter coverage, but also have the ability to be built up”1:33–1:40
  • “I think it gives probably right about at a medium level of coverage if you build it up, but if you just do a sheer layer, yes, you can absolutely get that light coverage”1:43–1:49
  • “It has this like natural, dewy finish, but not sweaty or anything like that”1:53–1:59
  • “It sits really beautifully on the skin”2:01–2:06
  • “With that SPF, it doesn't have any white cast either, which is really really nice”2:04–2:10
  • “You can see it does give up to a medium coverage if you wanted to build it up”2:36–2:44
  • “It doesn't look too heavy when you do that either”2:44–2:53
  • Source: New and viral e.l.f. cosmetics drops review - Jun 29, 2026
4.7Variant: 4 Light NeutralHalo Glow Skin Tint SPF 50
4.5Halo Glow Skin Tint SPF 50
  • “I think if you have very dry skin, you're on a budget and you want something that feels similar to like the IT Cosmetics CC Cream or even the Saie Sun Melt Tinted Moisturizer, I could see you loving this”38:32–38:43
  • “I think this is more blurring and elegant than like the Ilia Super Serum Skin Tint”38:58–39:04
  • “I think it's more blurring and even more elegant than the Tower 28 and it wears beautifully”39:00–39:12
  • “I'm always surprised at how well it wears on my skin”39:08–39:16
  • “This does have zinc oxide in it, but it does not have the weird crackly dry down on my skin that looks awkward”39:14–39:21
  • “This is affordable and very very good in my opinion”39:37–39:45
  • “It does feel like the affordable alternative to something like the CC oil Tint and Protect, something like the Ilia, something like the Tower 28. It's just really fantastic, super creamy, and really just delicious on the skin”50:25–50:29
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
4Variant: Tan NeutralHalo Glow Skin Tint SPF 50
  • “This one was also pretty difficult to get the 1/4 tsp of sunscreen”8:57–9:02
  • “It is very much giving, in my opinion, peanut butter baby if you use the 1/4 tsp of sunscreen”9:12–9:20
  • “I really like this formula and I really like the finish”9:23–9:27
  • “I like wearing this on top of my usual SPF as like an added SPF skin tint”9:27–9:33
  • “On its own, I don't think this is going to work because again, it's giving peanut butter baby”9:33–9:36
  • “I do think it's giving hella greasy”9:42–9:46
  • “It says water resistant 80 minutes, which is I think a really great feature of this product”9:53–9:58
  • “I would put this at good. It's not the best, but for $14, I still think that's pretty damn good”
  • Source: I tested and ranked 13 viral tinted sunscreens on brown skin - Jul 4, 2026
4.8Variant: White HotFine as Fleck Glitter Eyeshadow
3.5Variant: 24 Karat GoldFine as Fleck Glitter Eyeshadow
  • “These from e.l.f. Cosmetics are absolutely beautiful. They do dry out kind of quickly, but this is the color. Oh, nope. Mine's completely dried out”31:57–32:05
  • “This is your standard run-of-the-mill and crazy impact, beautiful shimmer. The problem is I don't wear stuff like that every single day as much as I used to. I don't reach for them as much as I used to. Then they dry out so quickly”32:09–32:14
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
1.5Fine as Fleck Glitter Eyeshadow
4.6Variant: Beige & BoujeeLiquid Velvet Eyeshadow
  • “These are fantastic”
  • “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
  • “I like that they're pretty pigmented because you can also use them as liner”
  • “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
  • “This would be a good option. You want it to be more sheer than more heavy”
  • “Really like these. Highly recommend”
  • Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
4.6Variant: Ginger SnapLiquid Velvet Eyeshadow
4.6Variant: Pink ChiffonLiquid Velvet Eyeshadow
  • “These are fantastic”
  • “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
  • “I like that they're pretty pigmented because you can also use them as liner”
  • “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
  • “This would be a good option. You want it to be more sheer than more heavy”
  • “Really like these. Highly recommend”
  • Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
4.6Variant: Extra ToastedLiquid Velvet Eyeshadow
  • “These are fantastic”
  • “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
  • “I like that they're pretty pigmented because you can also use them as liner”
  • “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
  • “This would be a good option. You want it to be more sheer than more heavy”
  • “Really like these. Highly recommend”
  • Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
4.5Liquid Velvet Eyeshadow
4.2Variant: Beige & BougieLiquid Velvet Eyeshadow
  • “The color is like nowhere near the same. Like, I don't think so”9:57–10:02
  • “When I went to blend it out, it was pretty much doing the same thing”10:00–10:07
  • “It is a touch lighter, but like this eye looks very similar to this eye”10:07–10:13
  • “It blended out so gorgeously that I'm going to go ahead and say that e.l.f. Cosmetics is duping Armani very, very well”
  • “The formula is not as thin. It's not as glossy. e.l.f. Cosmetics dries down a little bit more matte”10:26–10:33
  • “I love them both. These are both incredible”10:30–10:35
  • Source: 10 Drugstore Makeup Dupes - Apr 6, 2026
4Variant: Beige & BoujeeLiquid Velvet Eyeshadow
4Variant: Beige & BoujeeLiquid Velvet Eyeshadow
  • “It has a creamy consistency to it. Very easy to apply”1:33–1:38
  • “I was pleasantly surprised with how easy it was to blend this shade out on the lid”1:36–1:44
  • “It looks gorgeous on the eyes”1:55–1:58
  • “Not a huge fan of the color. Really not”1:59–2:06
  • “I love the formula, right? Don't get me wrong”2:03–2:08
  • “If it were up to me, I would honestly go back and look at another color in this line”2:08–2:13
  • “Formula excellent”
  • “It lasted throughout the day so super spectacularly fabulous that I have no complaints with this one at all”2:26–2:34
  • Source: Drugstore makeup review - Mar 7, 2026
4.9Lash XTNDR Tubing Mascara
4.9Lash XTNDR Tubing Mascara
4.8Lash XTNDR Tubing Mascara
  • “It is not going to smudge. It's what I always wear on my lower lash line without fail”14:19–14:26
  • “It's the formula I trust. Tubing mascara. That's why I say it doesn't smudge. It's a tubing mascara, so it's incapable of smearing and messing up your look”14:29–14:33
  • “It's overall a fairly defining mascara. Kind of lengthening, too. It can bulk you up enough, I think, with repeated coats”14:52–14:56
  • “It's very rare that I like mess up with it and boop it on my eyelids and like get mascara everywhere. You can be very neat with it”15:17–15:23
  • “The curl holding, too”
  • Source: First 10 makeup products I'd buy if starting fresh - Jan 3, 2026
4.8Lash XTNDR Tubing Mascara
  • “I just love e.l.f. Cosmetics Lash Xtndr Mascara. I'm so glad it's a thing. I use it every day on the lower lashes because that's kind of my smudgy danger zone”19:10–19:17
  • “Another great positive for this mascara is the brush is so easy to control. That's a really compact brush. If you have issues with kind of like getting messy with it and accidentally tapping your eyelid and not wanting to have to correct all that, this one's really easy to manage”19:41–19:46
  • Source: All drugstore wedding guest makeup look - Jun 16, 2026
4.8Liquid Poreless Putty Primer
4.3Liquid Poreless Putty Primer
  • “It's really good. I feel like it's kind of the underrated primer, excuse me, in e.l.f. Cosmetics' range”2:50–2:54
  • “It just has a beautiful texture crossing the skin. It almost feels like something is stretching over the surface of your skin and actually having an impact on the look of pores”2:59–3:05
  • “I can definitely tell around my nose when I use this, but it's just really smooth, easy to blend”3:10–3:17
  • “It's got more moisture in it than a Benefit Porefessional. I feel like it's actually a pretty special texture”3:38–3:45
  • Source: Best makeup you can buy at Dollar General - Feb 28, 2026
4.2Liquid Poreless Putty Primer
  • “If you want something smoothing and mattifying, something very thin that actually like sinks into the skin, this one is great”3:32–3:36
  • “It does a great job of blurring and smoothing out the skin, just like the Milani primer”3:36–3:43
  • “This one dries down to like a true soft matte finish”3:41–3:48
  • “There's almost a little bit of a powdery feel”3:46–3:50
  • “If you have very oily skin, I think this is going to be more ideal for you than the Milani primer”3:48–3:54
  • “They both give your skin that smooth, blurred finish, but this one feels a little bit more moisturizing on the skin, whereas this one definitely leaves my skin more matte throughout the day”3:54–3:58
  • “This for me is more ideal during like the summer time when my skin is extra oily”4:00–4:07
  • “And I like this one during like the spring and the fall and the winter when my skin could use a little extra hydration”4:06–4:13
  • Source: Best drugstore makeup products in every category - Apr 22, 2025
4Liquid Poreless Putty Primer
2Liquid Poreless Putty Primer
  • “I've used the liquid poreless putty primer before and I really did like it”0:40–0:50
  • “Upon application, I can't really tell if it's neutralizing any redness in my skin just because when I'm rubbing my skin, it's also making it more red”1:03–1:08
  • “This did help my makeup look smoother upon application, but it didn't do a whole lot to control the oil”
  • “I couldn't notice any difference in my redness when I was applying it onto my face”25:23–25:26
  • “This product is probably best suited for someone who is on the drier side, who has mild redness, but for someone like myself who's a little bit oily and has a lot of redness on her skin, this is definitely not for me”25:29–25:35
  • “I will not be reaching for this, unfortunately”25:43–25:47
  • Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
4.8Variant: Pink on ItSoft Glam Cream Blush
  • “I think it just goes on so smoothly this way. It really gives you like an airbrushed finish. It's just gorgeous”26:19–26:25
  • “These also have a medium level of pigmentation. So, they're a little bit more buildable if you want more color payoff, but they're not super sheer either”
  • “I think these are absolutely worth getting. I think they really nailed the formula”
  • “Definitely a win for e.l.f. Cosmetics. These are really just perfection”27:21–27:25
  • Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
4.5Variant: CinnamoodSoft Glam Cream Blush
4.5Variant: CinnamoodSoft Glam Cream Blush
  • “This tone really got me thinking about other options”0:15–0:22
  • “Cinnamude is really good”0:59–1:02
  • “I like the texture e.l.f. Cosmetics is working with in these little sticks”1:01–1:08
  • “They don't feel ultra juicy as they cross the cheeks. But when you go to blend it in, you almost feel just a little I wouldn't say a full cream to powder shift, but just a little bit of that feeling of lightness across the skin when you go to blend it where it's just no struggle”1:11–1:18
  • “If you were going to apply a blush this deep that leaves that kind of darkness on your cheek, you need it to be easily blendable for that to work”1:26–1:33
  • “That one I feel is very user friendly”1:42–1:49
  • Source: Toasty blush round-up: all my faves - Jun 18, 2026
4.2Variant: CinnamoodSoft Glam Cream Blush
  • “They are quite glowy and really beautiful”11:24–11:29
  • “This is a warm terracotta brown, and it makes for like that sun-burny, brownie, bronzy blush color. Very pretty”
  • “The Elf ones, I would I would say they're like a little more pigmented. me, I need to go in with less product, especially with a color like this, cuz it can get a little too brownie, a little too bronzy on me”11:55–11:59
  • “Do you see how pretty that is though? It's like a bronzy blush”12:14–12:17
  • Source: Viral drugstore makeup tested - Jul 26, 2026
4Variant: Pink on ItSoft Glam Cream Blush
4.8Variant: BlondeMicro-Fine Brow Pencil
4.5Variant: Neutral BrownMicro-Fine Brow Pencil
4.2Variant: Neutral BrownMicro-Fine Brow Pencil
1.5Variant: Fair WarmHalo Glow Powder Filter
4.9Variant: Mauve MentalityGlow Reviver Lip Oil Stick
4.5Variant: Rose LatteGlow Reviver Lip Oil Stick
4.2Variant: Rose LatteGlow Reviver Lip Oil Stick
3Variant: Mauve Mentality, Jam PackedGlow Reviver Lip Oil Stick
  • “This is a pretty spot-on formula to the new lip oil sticks from Rare Beauty”
  • “I didn't enjoy the applicator. It just got a little bit messy, and they were just a little too thin for my preference”9:56–10:03
  • “They again had a lot of pigment. They had that little bit of a lip oil feel and that glossiness, but were still quite thin and almost again like a serum lipstick texture. Not a ton of cushion”10:00–10:11
  • “The Elf fruit scent is very intense. That's one thing I don't like about the Elf versus the Rare Beauty”10:28–10:37
  • Source: Best Drugstore Dupes for High-End Makeup - Jul 20, 2026
4.8Power Grip Dewy Setting Spray
4.5Power Grip Dewy Setting Spray
  • “This is more my favorite like hydrating”6:03–6:11
  • “I like this one because it's a dewy setting spray, but it doesn't look like shiny like shiny dew”
  • “I like the type of dewy that makes your skin look hydrated so that your skin looks healthy when you put it on”6:56–7:07
  • “It's also giving like refreshing when you put it on”7:14–7:18
  • “This you can use on top of everything that I just listed and they will still control your oil throughout the day”7:27–7:34
  • “It's not going to look flat. It's not going to look like dead”7:38–7:44
  • “It's just so light, so airy. It just works”8:17–8:23
  • “A multi-use product”
  • Source: Baddie on a Budget: Top Setting Sprays Under $20 - Oct 20, 2025
3Power Grip Dewy Setting Spray
  • “It is one of those products where you got the two different liquids and you got to shake them together”5:56–5:58
  • “It’s got 5% aloe plus hyaluronic acid, squaline, green tea seed oil”6:03–6:07
  • “It is a very fine mist. I like the way it sprays out. I can’t complain about the mechanics of the product”6:05–6:11
  • “Compared to other setting mists I own, I don’t feel like this works wonders on staying power”6:11–6:18
  • “I think it gives me a good look after it’s applied. It gives me a little more juicy, even more hydrated look after putting it on”6:18–6:22
  • “It’s certainly not going as far as like the L’Oreal 3 second mist if staying power is your absolute priority”6:26–6:31
  • “I don’t think this one is doing that much in that regard, but for me it’s just giving more moisture at the end of a look”6:43–6:47
  • “I don’t think it’s a dud product, but I’m kind of like right in the middle there”6:49–6:51
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
1.5Power Grip Dewy Setting Spray
5Variant: FairSet It Bright Correcting & Brightening Setting Powder
5Variant: FairSet It Bright Correcting & Brightening Setting Powder
4.5Variant: FairSet It Bright Correcting & Brightening Setting Powder
4.4Variant: Light to MediumSet It Bright Correcting & Brightening Setting Powder
4.2Variant: Light-MediumSet It Bright Correcting & Brightening Setting Powder
4.8Variant: Light PeachHydrating Camo Concealer
  • “Great product here if you want a little added juice in the concealer and you still want the concealer to be full coverage”13:16–13:24
  • “I feel like I can always count on this concealer”13:38–13:42
  • “It’s a great pick for those who feel like they’re encountering a lot of under eye dryness”13:44–13:50
  • “If a lot of concealers look cakey and heavy and thick on you as the day rolls on, you don’t need a lot of this product, but you know, spread it out, tap it in, and I think you’ll be super satisfied with the result”13:50–13:55
  • “If you’re ultra oily, this isn’t a product that I would be laying on real thick around, let’s say, your nose or your forehead”14:00–14:07
  • “The key area where I think of this as totally winning for you is the under eye”14:12–14:17
  • “I’m glad it’s in the top 10”14:15–14:19
  • “It’s really one of the only products I think of in the drugstore that’s tackling both the needs of full coverage and moisture in one”14:19–14:23
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
4.8Variant: Light PeachHydrating Camo Concealer
  • “Been a user of this and a lover of this for years”5:38–5:42
  • “This is the one that you can count on for coverage. This is the one you can count on for not overdrying”5:55–5:59
  • “It's really the concealer that I go back to in my mind when I'm trying a new concealer and I'm thinking about coverage and I'm thinking about texture. Like, I'm always kind of referencing this in my mind”6:01–6:07
  • “Look at the coverage. Like, we're doing so well on coverage”6:29–6:33
  • Source: Best makeup you can buy at Dollar General - Feb 28, 2026
3Hydrating Camo Concealer
  • “Oh, this is so thick and nice”4:57–5:01
  • “It is oxidizing a little bit, but I got the lightest shade, so it doesn't matter too much. It's not like turning orange, it's just getting a little darker, but it's so thick and heavy coverage and it covered that blue that was on my eye perfectly”5:11–5:15
  • “Oh, this concealer is hard to blend in”5:09–5:13
  • “This concealer is so thick and full coverage. Wow”12:19–12:24
  • “I would say if you're going to go get the concealer, get the hydrating version for sure, just cuz I just felt pretty heavy all day”26:34–26:38
  • Source: Full face of makeup dupes - which is worth it? - May 15, 2026
1.5Hydrating Camo Concealer
4.5Variant: Rose LatteGlow Reviver Slipstick
4.5Glow Reviver Slipstick
4.4Variant: Love SlickGlow Reviver Slipstick
  • “It is, in my opinion, perfectly pigmented for a sheer lipstick. Like it just adds a really nice wash of color”27:54–28:00
  • “I like how the case is magnetic, too”28:03–28:06
  • “The texture's really nice. It's really smooth, really buttery”28:06–28:10
  • “This is such a great formula. It's very moisturizing. The color is pigmented enough for it to show up. You can build it up. You can sheer it out. I really like this as like a summertime sheer color”
  • “I also recommend this if you're looking for a sheer-ish lipstick”36:11–36:16
  • Source: New(ish) Makeup On Fair Skin - May 30, 2026
4.3Variant: Rose LatteGlow Reviver Slipstick
4.5Complexion Duo Brush
4.9Variant: SunbeamSuntouchable Whoa Glow Broad Spectrum SPF 30 Sunscreen
4.4Variant: Dirty TalkO Face Satin Lipstick
  • “I bought the shade Dirty Talk in search of a Charlotte Tilbury Pillow Talk dupe”7:54–8:01
  • “Everything about these lipsticks felt like a high-end lipstick that you might find at a Sephora, minus the Elf branding on the side”8:04–8:07
  • “The formula is pigmented, smooth, and very comfortable on the lips, and the magnetic packaging elevates the experience of using them”8:11–8:16
  • “The only con that I can think of is that finding a shade that works for you might be a bit tricky, since testers aren't really a thing anymore at the drugstore”8:20–8:24
  • Source: Drugstore lip product declutter with swatches and reviews - May 22, 2026
4.5Variant: BaliLuminous Putty Blush
  • “It's perfect for the tone that I'm talking about here”2:21–2:26
  • “See that toastiness? It's like bronze and some warmth. It's like somebody dumped terracotta, bronzy brown, and dusty rose into a pot and just stirred it up”2:23–2:27
  • “These really have that easy kind of cream to powder blendability on the top of the cheeks”2:32–2:41
  • “They can shear out even more than you expect”2:42–2:47
  • “I think that's a wonderful standalone color”2:52–2:58
  • “All of these shades that I have, the creams definitely have that standalone intensity. You don't need to top them with a powder”2:56–2:59
  • Source: Toasty blush round-up: all my faves - Jun 18, 2026
3.5Variant: Heat CheckLuminous Putty Blush
3.5Variant: BermudaLuminous Putty Blush
  • “The formula is a bit creamy but once you blend it into your skin it becomes a like a powder finish like satin matte”18:36–18:38
  • “When blending with my fingers it was easy and smooth without any patchiness”18:51–18:53
  • “Although the color was very sheer with just one layer, it has like to medium pigment density, require multiple layers to reach medium coverage”18:56–18:58
  • “This product has a nice creamy, not too creamy but decent amount of creamy consistency. Blends pretty well”18:21–18:23
  • “I personally don't like this shimmery sheen glow when it comes to cream blush. I just want it to be just no shimmer, just only color, so this is just my personal preference”19:47–19:49
  • “Compared to the price itself, it has very decent quality, so I will give four out of five”
  • Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
4.8Variant: Rose MacaronMain Stain Lip Marker
4.5Main Stain Lip Marker
  • “I think they do a pretty darn good job of making these true to color”17:12–17:18
  • “The pink one, the one that seems like it should be light pink, actually does come off kind of light pink on you”17:16–17:20
  • “There's clear differences with all of these, which I appreciate”17:24–17:31
  • “I really like that shade called Marvelous. That's a very pretty one”17:29–17:33
  • “The one called Gone Garnet is an awesome red. I wore that one on Fourth of July. If you love a red stained lip, that's so good”17:33–17:38
  • “These give you lip liner type precision”
  • “You have more control over the flow of liquid”19:06–19:13
  • “The staying power is very good”
  • Source: Hot makeup categories and my faves in each one - Jul 18, 2026
3.5Variant: RosewoodMain Stain Lip Marker
4.8Variant: Rosé You SlayHalo Glow Blush Beauty Wand
3.5Variant: Rosé You SlayHalo Glow Blush Beauty Wand
  • “Just from the bottle, the Elf one looks like a beautiful color”5:05–5:10
  • “Wow. It has a very similar color to the Charlotte Tilbury one”5:19–5:27
  • “It is kind of staying exactly where I placed it. I can sort of see the dots. Like, the product stays exactly where you placed it. It's kind of difficult to blend out”5:28–5:34
  • “If I were to apply it how I normally do onto the back of my hand, get an even application on the blush, and then put it to the top of my cheek, I think I would be very happy with this, and I would not have a problem”5:47–5:54
  • “On the face, if I didn't tell you, I don't think you would be able to notice a difference”6:19–6:23
  • Source: Luxury vs Drugstore Makeup Comparison - May 24, 2026
2.5Bright + Brew-tiful Eye Cream
  • “This has a really really nice texture. It feels almost kind of whipped. It's rich but not something that feels overly heavy”
  • “The brightening effect is definitely pretty. It's like a soft pearlescence, a soft luminance. It's not something that looks glittery or shimmery or anything like that”14:31–14:38
  • “This is not something I would ever wear under makeup”14:45–14:48
  • “I just don't personally see myself repurchasing something like this”
  • Source: I tried 27 new drugstore beauty launches - May 17, 2026
4.5Wow Brow Gel
2.5Incredi-Curl Volumizing and Curling Mascara
2.5Jelly Pop Dew Primer
  • “It actually performs fine and it's just not something from my personal preference and I don't think this works well on dry skin very much and I am not a fan of watermelon”4:10–4:16
  • “This one is just not in need”3:57–4:00
  • “It's a little bit of like a watermelon scented, stronger take on their original E.L.F. Grip Primer”3:59–4:07
  • “If you love your E.L.F. grip primer. I think just stick with that because this is basically the same thing with a little bit of added watermelon, maybe a little bit more hydration and a little bit more tackiness, but it's not something that I think you need to run out and get before it sells out”4:21–4:31
  • Source: Speed reviews of 75+ makeup products - Dec 18, 2025
4.9Variant: Crystal BallerGlow Reviver Lip Oil Glimmer
4.5Contour Palette
4.2Contour Palette
  • “This is a multitasker. Without having a ton of products on hand, they have something here that can really be adjusted to be the type of product a person needs it to be”8:35–8:39
  • “You got lighter tone, deeper tone. You've got the ability to mix”8:44–8:48
  • “These powders are very soft. They're very pigmented. If you haven't tried them before, it doesn't take a lot. You don't need to be scrubbing your brush in there”9:12–9:16
  • “A classic product, a nice product, something that could also become eye shadow for you in a pinch if you were trying to really minimize purchases”11:43–11:48
  • Source: Best makeup you can buy at Dollar General - Feb 28, 2026
4.2Variant: Neutral BrownInstant Lift Brow Pencil
  • “I know I could go in there and grab this and be like, 'Yep, I can create a brow with this.'”13:56–14:03
  • “I do love the tone of neutral brown because while it is a thicker pencil and it would show like if it was an improper tone of pencil, given the thickness of the pencil, I think it would definitely kind of show up. But it's very good, very cool”14:03–14:07
  • “You have the spoolie that you can brush through and that does help when you feel like maybe the texture or the size isn't quite perfect with your brow pencil. That spoolie, don't underestimate what that can do cuz it can kind of diffuse the product a little bit”14:15–14:22
  • Source: Best makeup you can buy at Dollar General - Feb 28, 2026
3.5Instant Lift Brow Pencil
  • “This is like really really intense gel for your eyebrows. But this works if you're into that look where you laminate your brows to your face. This is your guy”4:14–4:20
  • “Actually, when I really want my brows to look crisp, but when I'm just sort of running out the door, I want them to look a little more natural but just brushed and stay in place, I will use the next one”4:27–4:33
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
3Variant: In the Clear, Pinky OutPout Clout Lip Plumping Pen
4.9Powder Blush Palette
4.8Flat Top Powder Brush
4.5Variant: 150CCamo Powder Foundation
  • “This has coverage. If you use any kind of powder foundation that has coverage, that can really help just make your under eyes look nice and bright because it is adding that coverage”19:41–19:47
  • “For whatever reason this one works really well for me under my eyes”19:55–19:58
  • “I also like using this powder on my face. Like if I need feel like I need to lighten up my face or need a little more coverage, I will use this with a big fluffy brush”
  • Source: Summer Makeup Routine for Heat & Humidity - Jul 21, 2026
23-in-Wonder Magic Styling Cream
23-in-Wonder Magic Styling Cream
  • “Elf is thicker and balmier and more slick. I would not describe Elf as lightweight or whipped at all”12:53–12:58
  • “I think that they both do a nice job of making my hair look smooth and sleek”13:17–13:24
  • “With Elf, I feel like it almost dulls my shine a little”15:28–15:33
  • “Elf isn't not smooth, it just it doesn't feel as smooth as Day, and it definitely increases friction while brushing a little bit”
  • “Where I think that Elf out-performs Day and does a better job for me is with curl definition and style hold”
  • “Is Elf an exact dupe of Day? Definitely not. Do they have some of the same benefits? Yes, but are there enough similarities for me to feel like I can say that Elf is close enough to being a dupe? No”
  • “I do feel like this is a solid option for $9, but because I like that one so much more, and that is really why I would have reached for a styling cream, I would stick with Nexxus over this, and I won't be repurchasing this”15:47–15:53
  • Source: E.L.F. Haircare Dupes vs High-End: Ingredient Comparison - Jul 5, 2026
4.6Glossy Lip Stain
  • “The e.l.f. Cosmetics lip stains and the e.l.f. Cosmetics lip oils these are luxury formulas like they are really really good”26:57–27:04
  • “You don't need the Dior lip oils like you just don't anymore”
  • “e.l.f. Cosmetics did a really good job with the shades and the formula is great”28:01–28:05
  • “It has this like cream lip stain formula”28:03–28:10
  • “If you are looking for a more accessible lip stain definitely go with e.l.f. Cosmetics”28:08–28:13
  • Source: Best drugstore makeup, ever - Feb 9, 2025
4.8Variant: Red DeliciousLip Gloss
3.5Squeeze Me Lip Balm
4Hydrating Face Primer
4.3Variant: Light PinkSoft Glam Brightening Corrector
4O Face Shimmer Balm
  • “It's nothing more than a clear base with champagne gold shimmer, but the packaging and the overspray and the formula was enough for me to get it”8:50–8:54
  • “The bomb itself is a bit stiff and leaves just enough moisture to hydrate the lips, but I wouldn't use this as a solution to chapped lips”8:58–9:02
  • “I like to use this on days where I'm wearing a light amount of makeup and I want to keep the lips simple, but with a tiny bit of pizzazz”9:08–9:11
  • “This is staying in my collection, because it's an easy-to-use and beautiful product”9:15–9:18
  • Source: Drugstore lip product declutter with swatches and reviews - May 22, 2026
4.5Stay Cool Primer Stick
1.5Never Thirsty Moisturizing Conditioner
  • “The Elf Conditioner is thicker and creamier than Moroccan Oil, but for a cream, it's one that is definitely on the lightweight side”31:26–31:32
  • “This does give me better slip while in the shower, but after I don't feel like I love my results much more”31:33–31:40
  • “This just does not condition as well as those”31:45–31:49
  • “I have to use a thicker, creamier leave-in spray with this. Otherwise, if I do something lightweight and liquidy like Pantene Miracle Rescue, TRESemme Keratin Smooth, TRESemme Heat Tamer, I do not like how my hair feels afterwards”31:49–31:53
  • “I just I never love how my hair feels with this”31:59–32:03
  • “I DID NOT LIKE THE CONDITIONER EITHER. It made my ears really, really tangled”35:23–35:29
  • Source: E.L.F. Haircare Dupes vs High-End: Ingredient Comparison - Jul 5, 2026
4.9Small Angled Brush
  • “I live for this brush”
  • “This is the bittiest, tiniest little finger shape brush that you can use for any kind of detail work”9:10–9:18
  • “Boom, pop a little eye brightener on that, and it is camouflage”9:19–9:29
  • “You can use it for concealer. You can use it on your complexion, but you can also use this as an eye shadow brush”9:29–9:34
  • “You can use this for cream eye shadow. For anything that's like kind of creamy or liquidy, this is great for”9:36–9:41
  • “Any kind of shimmer that you need to like pat onto the eye, this is going to be so precise. It's going to give you that professional look without any fallout”
  • “You really can use this all over the face. It is a fantastic brush”9:55–10:03
  • Source: Makeup brushes I would buy if I lost all mine - Apr 30, 2026
3.5Variant: Sparkling RoseMonochromatic Multi Stick
  • “The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery”20:21–20:24
  • “It is a lightweight cream but feels more oily and slippery as it blends into the skin”20:28–20:31
  • “When blending with fingers it feels more glittery on top of the pigment making it feel like way it gives a subtle pink sheer color with one swipe adding more shine than color”20:33–20:37
  • “To get better coverage I try a second layer but it left too much product on my skin be careful when applying”20:45–20:47
  • “If you're looking for a blush that has a sheer matte finish that gives you a more shimmery look you will probably like this product”21:16–21:18
  • “It stays pretty well onto the skin so I think this will be idea for people with dry or combination skin”21:23–21:27
  • “Considering the really affordable price $5 I will give four out of five”
  • Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
4.7Variant: Sheer GuavaThirst Burst Lip Treatment Plump + Quench 1% Peptide Complex
  • “This is really smooth. It has a nice thickness to it”2:41–2:45
  • “It's not sticky, but it has some grab on the lips”2:46–2:52
  • “This is way better, actually, than their regular line lip balms, tinted lip balms”2:57–3:03
  • “This one actually feels like it's going to be hydrating”3:04–3:08
  • “Oh, I love the consistency of this”3:08–3:13
  • “This lip treatment stayed on my lips so nicely throughout the process”
  • “This is such a pleasant surprise”
  • “I never thought a lip treatment would have that it factor, but I'm really, really impressed with the Elf skin lip treatment”3:10–3:16
  • Source: Drugstore dupes for my favorite makeup - Jul 14, 2026
2.5Glass Slick Serum Stick
  • “This is a peptide stick and it's supposed to be like a hydrating beautiful skin serum in a stick solid form that you can rub into your skin”2:25–2:33
  • “I think this product feels kind of like heavy. Feels a little bit greasy, a little bit heavy, but I do find it to be”2:38–2:42
  • “My face turns red after I use it”2:44–2:48
  • “If you have oily skin, I would not use this. I would stay away from it because I think it is too much of a thick, heavy moisturizer”2:51–2:57
  • “If you have super dry skin and you feel like your makeup isn't adhering, it's not sticking on, it's breaking apart, there's dry patches, something like this would be fantastic”2:58–3:01
  • Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
3.5Humidity Hero Anti-Frizz Styling Spray
  • “Both products claim to repel moisture and humidity, reduce frizz, give glossy, silky smooth results with a lightweight, non-greasy feel, and require heat to activate with heated tension giving best results”2:00–2:04
  • “I would say that Elf is maybe just a little bit more watery while Color Wow has maybe the littlest bit more slip, but it's not a big difference at all”5:44–5:50
  • “I just don't think that there's a drastic difference. I think both add really great shine and do a nice job of making my hair smooth and sleek”6:21–6:27
  • “I did notice that my brush would catch and snag a little bit more with that in and my hair felt a little less soft and smooth than Color Wow”7:15–7:19
  • “I feel like Elf actually looks a little bit better here. It just looks a little less frazzled”8:38–8:44
  • “Elf held up really well in high humidity despite its much lower price”9:13–9:17
  • “Technically, if we're being technical and really being nitty-gritty about which one I think feels better, looks better, gives me better results overall, I do think that Color Wow wins but not by a ton”9:17–9:23
  • “Is there enough of a difference to where I feel like I have to spend $30 versus $9 to get these kinds of results? No”9:27–9:35
  • Source: E.L.F. Haircare Dupes vs High-End: Ingredient Comparison - Jul 5, 2026
4.2Gloss Mode Treatment Oil
  • “The Elf oil looks like it's a bit thicker when you dispense it, but it's something that has more of that chew just like silicone-like slip feel to it. It's very slickery and slippery. But it doesn't feel greasy to me like an actual oil”20:10–20:14
  • “It takes less of that Olaplex oil to make my hair look greasy and stringy and weigh it down than it does that Elf oil”
  • “Elf just feels lighter in my hair but still gives me all those benefits that I'm looking for”
  • “I think visually, I don't really see a difference in terms of smoothing or adding shine. They both do a really nice job”
  • “Elf comes out on top for me and is something that I definitely prefer”20:12–20:16
  • “If you are looking for something that is cheaper than high-end options, then Elf is definitely a really nice $10 hair oil that smells incredible”22:42–22:46
  • Source: E.L.F. Haircare Dupes vs High-End: Ingredient Comparison - Jul 5, 2026
3.5Never Thirsty Moisturizing Shampoo
  • “It cleans a lot better. It feels a lot lighter in my hair. And honestly, for a shampoo that is supposed to be moisturizing, it does a really nice job of cleaning without leaving any sort of heavy conditioning residue behind”30:26–30:30
  • “I like the shampoo. I had no issues with it. It just doesn't do anything for me that my other favorites don't already do for me to feel like, oh, I need to keep buying this shampoo only”32:53–32:56
  • Source: E.L.F. Haircare Dupes vs High-End: Ingredient Comparison - Jul 5, 2026
3Tinted Lip Oil
  • “I actually really like it. It feels like an oil, it definitely does. It's a balm and it melts upon contact with your finger and it's a very light wash of color but it doesn't feel like cooking oil or anything like that”7:21–7:29
  • “It is beautiful and it is multi-functional”7:42–7:46
  • “I just feel a bit iffy about sticking my finger in and putting it on my lips and sticking my finger in and putting on my face and then I'm scared I'm going to break out my face”7:52–7:58
  • “It is a pretty basic formula. Like, I'm not wowed by the formula”8:15–8:20
  • “It is pretty expensive, and other than its looks, functionality wise it's a very simple formula. I don't feel wowed by it, but it is beautiful, it is stunning, and I will use it”8:28–8:36
  • Source: Ranking viral lip products brutally honest - Sep 22, 2024
3.5Liquid Metallic Eyeshadow
  • “I have some drawbacks. They are quite dry and it's not really that nice to apply them and ideally you should apply them using fingers”33:01–33:09
  • “For some daily needs for some daily looks these toppers are it. They don't It's not a full dupe to Urban Decay, to Fenty Beauty and so on”33:16–33:25
  • “They look simple at some point. But as basic toppers, they are good. They are good if you need a kind of a duo chrome”40:12–40:18
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
4.9Variant: JoyfulHydrating Core Lip Shine
4.5Holy Hydration! Barrier Goals Cream
  • “This feels just like the road barrier cream to me. It works the same and it wears beautifully under makeup regardless of how thick it is”1:31–1:43
  • “This is made for people with eczema, it's made for people with sensitive skin”1:47–1:53
  • “I love just like a natural beautiful cream, and this is so good. It wears so good under makeup”2:10–2:17
  • “If you're like, 'I want a rich moisturizer for a very low price.' This is crazy good, okay?”2:14–2:23
  • “It feels a little heavy, but ultimately it wears so well under makeup”2:23–2:31
  • Source: Viral drugstore makeup tested - Jul 26, 2026
4.6Power Grip Hair Gel
Brand note

e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.

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