- “I'm going to go in with the e.l.f. Cosmetics today just cuz it's super affordable and I'm not going to lie, it's kind of my favorite”11:11–11:18
- Source: Full makeup tutorial with product recommendations - Feb 24, 2026
e.l.f. Cosmetics
See reviews of these products
Power Grip Primer"I'm going to go in with the e.l.f. Cosmetics today just cuz it's super affordable and I'm not going to lie, it's kind of my favorite."$11
Camo Liquid Bronzer & Contour"We like this one more than the e.l.f. in the two."-
Glow Reviver Lip Oil"The glow revor lip oil just it has the same texture the same glossiness the same like minty smell."$9.00
Soft Glam Satin Concealer"The Elf Soft Glam Satin Concealer is so good."$5
Cream Glide Lip Liner"One of my favorite liners ever is Dark Cocoa by e.l.f. Cosmetics. It is $3."$3
Soft Glam Satin Foundation"Love it, love it, love it."$9.00
Camo Liquid Blush"I find this formula to be so similar to a lot of the high-end alternatives I've tried."$8
Halo Glow Setting Powder"I swear by this one. I've been using this one for a couple years now and it's still one that I rave about to this day."$9.00
Halo Glow Silky Powder Highlighter"This e.l.f. Cosmetics Halo Glow Silky Powder Highlighter is the prettiest."-
Halo Glow Liquid Filter"The E.L.F. Halo Glow Liquid Filter is one of the best things that could have ever happened to me in my makeup journey."$15
Lash XTNDR Tubing Mascara"It's more subtle, definitely softer, but it's still really pretty on the lashes."$8
Glow Reviver Melting Tinted Lip Balm"I love the feeling of that one as well. Very hydrating."$9
Sheer For It Blush Tint"I love this product from e.l.f. Cosmetics these little sheer for it blush tints."$6.00
Perfect 10 Eyeshadow Palette"The mattes blend beautifully."$11
Liquid Velvet Eyeshadow"These are fantastic."-
Holy Hydration! Thirst Burst Drops"e.l.f. Cosmetics Thirst Burst Drops were the number one moisturizer from the drugstore that I actually used this year."$17
Power Grip Dewy Setting Spray"The Elf Power Grip setting spray has been my most used this year. I'm almost out of this. So so good."$10
Liquid Poreless Putty Primer"Nothing can compare to it in my opinion."$11
Halo Glow Skin Tint SPF 50"It is pigmented and you don't need much."$18
Fine as Fleck Glitter Eyeshadow"These sticks are gorgeous. If we compare them to Essence and Catrice, they look brighter."$6.00
Complexion Duo Brush"They make some of the best affordable brushes, but by far my most reached for is the Complexion Duo Brush."$9.00
Holy Hydration! Makeup Melting Cleansing Balm"I love the product. I absolutely love it."$12
Hydrating Camo Concealer"Been a user of this and a lover of this for years."-
Glow Reviver Slipstick"This is like one of those balmy sheer lipsticks. You can build it up to get a little color."$10
Bite-Size Eyeshadow Palette"These are so pigmented but still blendable."$4.00
Soft Glam Cream Bronzer"Oh my gosh, I love these. I think they're probably my favorite as far as blush and bronzer sticks go right now."$7
Halo Glow Powder Filter"This one is more coverage. So, you can use it comes with a sponge, but ain't nobody using a sponge. But you can do this more as a powder foundation."$15
Tap & Blend Concealer Brush"It's going to do great with this guy."-
Buffing Foundation Brush"Really like the shape and size of this one."$8.00
Brow Laminating Gel"This makes a good brow gel. You just have to give it a little push."$9
Stain & Tint Blending Brush"These are fabulous because even if you're like me, forgot to apply them before you did your powder, it's okay. They're still workable and they still blend easily over the top."$6
Suntouchable Whoa Glow Broad Spectrum SPF 30 Sunscreen"My favorite sunscreen from the drugstore is the e.l.f. Cosmetics Suntouchable Whoa Glow."$15.00
Soft Glam Cream Blush Stick"I think it just goes on so smoothly this way. It really gives you like an airbrushed finish. It's just gorgeous."$7
Micro-Fine Brow Pencil"The pencil itself is perfect."$8.00
Bright + Brew-tiful Eye Cream"This seems really nice."$13
Glow Reviver Lip Oil Glimmer"These are beautiful. I love these so much."$9
Contour Palette"This if you need something to brighten up your under eyes and you can mix both of these shades to get a really custom beautiful shade. This is a freaking stunning palette. The powders are so great."$10.00
Jelly Pop Dew Primer"It actually performs fine and it's just not something from my personal preference and I don't think this works well on dry skin very much and I am not a fan of watermelon."$10
Set It Bright Correcting & Brightening Setting Powder"This one instantly smooths."$12.00
Holy Strokes Micro-Fine Liquid Brow Pen"What I love the most about it is that it looks like your own brow hairs."$19.99
Instant Lift Brow Pencil"I know I could go in there and grab this and be like, 'Yep, I can create a brow with this.'"-
Lip Plumping Gloss"That is my holy grail for 2025. Lip gloss drugstore."$8.00
Soft Glam Cream Blush"Oh, I think that's going to be perfect, actually."-
Main Stain Lip Marker"More pigmented than the hooded ones. I will give it that. Like you don't have to try as hard to get pigment out."$9
Powder Blush Palette"That is one of my top blush formulas again in my whole entire collection. And I feel like it's like my little secret that I absolutely love."$10
Lock It Down Eyeshadow Primer"I think they're both good options. Just another product in the makeup routine where you definitely can get a really good result without paying high-end money for it."$8.00Blush Brush-
Flat Top Powder Brush"I'm just using this flat top e.l.f. Cosmetics brush to apply this powder."-
Halo Glow Pinkie Puffs"I'm using that e.l.f. Cosmetics Pinky Puff, and I'm just hitting all these areas."$6.00
Angled Blush Brush"This is another brush that I use all the time for applying blush."$6.00
Smooth Swipe Angled Foundation Brush"This is my e.l.f. Cosmetics smooth swipe foundation brush. That really wide big foundation brush."-
Precision Powder Brush"I'm just going in with this e.l.f. Cosmetics large powder brush and I'm just going in with the powder now."$8.00
Glossy Lip Stain"The e.l.f. Cosmetics lip stains and the e.l.f. Cosmetics lip oils these are luxury formulas like they are really really good."$4
Squeeze Me Lip Balm"Smell is nice compared to the last one. This is just kind of like a soft peach kind of smell, and it has a nice glossiness to it."$5
Wow Brow Gel"This is one of the easiest products I've ever used or recommended on my channel."-
H2O Proof Eyeliner Pen"This product is pigmented and mega long lasting."$8.00
H2O Proof Inkwell Waterproof Eyeliner"Dark Cocoa Liner by e.l.f."$8.00
Soft Glam Brightening Corrector"The first thing that stood out to me about this is number one, it's very thin, but it's also very creamy. Like, it has a very creamy like buttery texture to it."$5
No Budge Shadow Stick"It's kind of like a yellow beige."$6.00Lip Gloss$5.00No Budge Retractable Eyeliner$6.00Holy Hydration! Thirst Burst Drops Brightening Serum"These are beautiful. They are such a great price point."$13
16HR Camo Concealer"e.l.f always has the dupes to every popular product so I wouldn't be surprised if this one ends up working out."$8.00
O Face Satin Lipstick"This formula feels high-end."$9.00
Small Angled Brush"I live for this brush."$5.00
Monochromatic Multi Stick"The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery."$8.00
Primer-Infused Matte Blush"Do you think that looks the same? I feel like it's pretty good."$8.00
Liquid Shadow"You guys know I also like the Armani one, but this has been just my go-to move every single day because you don't really have to do anything and I feel way more current."-
Suntouchable! Invisible Sunscreen SPF 35"The e.l.f. Cosmetics Suntouchable Invisible Sunscreen SPF 35 at $14 would be your widely available drugstore alternative."$15Camo Color Corrector"Blends out like a dream."$5.00
Luminous Putty Blush"The formula is a bit creamy but once you blend it into your skin it becomes a like a powder finish like satin matte."$7
Glass Slick Serum Stick"This is a peptide stick and it's supposed to be like a hydrating beautiful skin serum in a stick solid form that you can rub into your skin."$12Camo Powder Foundation"I do like this for underneath my eyes. Well, I would powder everywhere right now. I have always loved using powder foundation under my eyes because it adds coverage. This shade right now is too dark though."$12Holy Hydration! Hydro-Gel Moisturizer$13
Ultra Precise Brow Pencil"Both these just have the perfect consistency in my opinion. They're nice and fine. They stay on well. They have the spoolie on the other end. They're affordable."$7.00
Fine as Fleck Glitter Eyeshadow Topper"I absolutely love this topper."-
No Budge Cream Eyeshadow"I actually have used this before and I love it."$6.00
Holy Hydration! Face Cream"I've been using this for years and years, kind of off and on. It's not something that I feel like I have to have on hand, but if I do go back to it and use it, I kind of fall back in love with it over again."$14Cream & Powder Face Brush$9.00
Love Triangle Lip Filler Liner"The lip liner, the lip oil, and the lip stains — the three lip products I absolutely love."$4.00
Pro Eyelash Curler"If you want a good lash curler from the drugstore, I recommend the e.l.f. Cosmetics Pro Curler."-
Halo Glow Liquid Contour Wand"I do find myself using this contour one from e.l.f. Cosmetics a lot more."$10
Tinted Lip Oil"I actually really like it. It feels like an oil, it definitely does. It's a balm and it melts upon contact with your finger and it's a very light wash of color but it doesn't feel like cooking oil or anything like that."$6.00
Halo Glow Blush Beauty Wand"Just from the bottle, the Elf one looks like a beautiful color."$8.00
Incredi-Curl Volumizing and Curling Mascara"This leans wet, but not overly so. However, it's definitely more of like a thicker, stiffer formula."$11
Liquid Metallic Eyeshadow"I have some drawbacks. They are quite dry and it's not really that nice to apply them and ideally you should apply them using fingers."$6.00
Glitzshow Eyeshadow Stick"These sticks are gorgeous. If we compare them to Essence and Catrice, they look brighter."$8
Pout Clout Lip Plumping Pen"These are more of like a grab-and-go kind of lippy where you're not going to put on a lip liner and you just want to hydrate your lips but with a little bit of color. These are perfect for that."$8.00
Precision Liquid Eyeliner"I have not tried any other brand liquid liner."$6.00Eyebrow Duo Brush$6
Power Grip Hair Gel"Elf came out with a power grip hair gel."-
Expert Liquid Liner"E.L.F. Expert Liquid, like nothing crazy, nothing fancy."$4.00
Blush"This is on the cheaper end from E.L.F., $2."$10
Hydrating Core Lip Shine"If I just want a bit more of a color, I would tend to go for this."$10Halo Glow Highlight Beauty Wand"This one immediately is hard to blend, doesn't look as luminous or glowy, it's not as light reflecting. I don't like it."$10.00Browse more
- “Sticky primers are my absolute favorite”
- “These are my tried-and-true E.L.F. Powers”
- “I mean, clearly I'm almost out”
- Source: How to apply makeup for beginners: in depth step by step - May 26, 2025
- “This is still one of my favorite primers ever”1:23–1:29
- “It's like $6. I get it on Amazon and it's just got the best grip ever”1:27–1:32
- “I suggest pressing this product into your skin and not rubbing it”1:32–1:37
- “I just think that it activates the tackiness a little bit more and you'll just be happier with it overall”1:36–1:39
- “I need you to understand the grippyiness”1:40–1:43
- Source: My current makeup routine in depth tutorial - Jul 2, 2025
- “With this primer, that does not happen”1:31–1:36
- “This is definitely not the most cosmetically elegant primer I've ever tried”1:33–1:40
- “It's thick. It's stiff. It's tacky”1:46–1:50
- “It's really similar to the original Power Grip Primer that does not have a mattifying effect”1:48–1:54
- “Not only is this something that plays really nicely with makeup I layer on top of it without causing streaking or peeling, it's also something that really helps with all day makeup wear and preventing my skin from looking oily”2:01–2:07
- “If there's a foundation that I really love the look of and love everything about except for how oily my skin looks wearing it at the end of the day, then I can just layer this underneath it before I apply that foundation and it will prevent that from happening”2:09–2:18
- “If you deal with similar issues and are looking for a drugstore solution, I highly recommend this one”2:26–2:32
- Source: 10 Best Makeup Products of 2025 (My Honest Favorites) - Dec 7, 2025
Variant: 4%
- “The Power Grip Primer is the best option if you want a good sticky primer”2:37–2:41
- “It is probably one of the thickest, stickiest bases out there, but it locks your makeup into place extremely well”2:49–2:54
- “I can use this in the middle of the summer on like a 15-hour makeup day, and my makeup looks amazing by the end of the day”2:56–3:00
- “It is incredibly hydrating”
- “My skin looks so glowy, so dewy when I use this product”3:12–3:17
- “You can always go in and set your makeup with powder and it will erase that glow, but you still get the longevity”3:17–3:20
- “Such a great option as long as you're looking for like a thick, hydrating, sticky base”3:20–3:26
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “The e.l.f. Cosmetics Power Grip Primer at Ulta Beauty comes in at $11 for 0.81 oz of product coming in price per ounce $13.56”1:33–1:45
- “And when I said she is sticky, I meant that”1:45–1:50
- “I also think if you like that ultra sticky formula, this does wear really well, and I do really like it”2:34–2:42
- “e.l.f. Cosmetics comes in at $13.56 per ounce”
- “e.l.f. Cosmetics, at least in this case, is not scamming us”2:33–2:37
- Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
- “When it comes to this type of primer, this sticky one, you want to press it in instead of rubbing it in”2:44–2:52
- “You're going to need this stickiness to help your makeup stick and adhere onto your skin”2:53–3:06
- Source: Full face drugstore makeup routine for oily skin - May 19, 2026
- “My dry skin loves a serum”
- “This doesn't make my makeup pill”
- “If you are into grippy primers and you're into giving your skin hydration, this is a great pickup”
- Source: Speed reviews of 75+ makeup products - Dec 18, 2025
- “Both of these primers are like glue for your makeup”
- “These are going to hold your makeup in place for hours”
- “Both of these are very glowy”
- “I think my makeup looks better on this side. Looks a little bit oily on the E.L.F. side”
- Source: Affordable makeup dupes that perform like high-end - May 28, 2025
- “I forgot how sticky this stuff is. Definitely stickier than the milk one. I can say that 100%”8:01–8:05
- “I used to love this primer”8:11–8:14
- Source: Full face of makeup dupes - which is worth it? - May 15, 2026
- “This is a non-comedogenic primer, which means it's not going to clog your pores”1:04–1:07
- “It does have a pretty thick consistency to it, and it can be hard to spread”1:24–1:32
- “You can feel it on the face. I have never considered this a lightweight product”1:38–1:41
- “This does give you a very slick, dewy look, and that radiance does show through your foundation”1:51–1:55
- “I think that the results are really pretty”2:29–2:33
- “Those with oily skin may want to balance it out with a bit more of a matte foundation”2:31–2:38
- “This primer helps smooth the skin. It definitely minimizes the appearance of my pores and texture”2:41–2:48
- “Some of my expression lines were more noticeable kind of right away”2:51–2:55
- Source: Testing & rating the top 4 drugstore grip primers - Oct 27, 2025
- “Every time you use it, you have to use a lot because what you think a full pump should get all over your skin, it only tracks over part of the face and then you've got to add more to get across your forehead and everywhere else”16:28–16:34
- “I think it contributes to good staying power”16:39–16:43
- “It's a pain to put on”
- “There are other drugstore gripping primers that will grip that will enhance staying power that are not so sticky and just such a pain to apply”16:58–17:04
- “I have to give credit where credit is due. They're doing their job”17:07–17:10
- “A lot of people don't mind that it's sticky like I do”
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “I happen to have a mini of the Power Grip Niacinamide. I always travel with this cuz she’s little, you know, it’s one of the few mini primers I own”6:58–7:04
- “Do I think the Power Grip really translates to good staying power? I actually kind of think it does”7:10–7:18
- “It’s not my favorite for feel and putting it on. Like I it irritates me the stickiness level in these primers to have to put them on”7:18–7:23
- “I squeeze out the amount that I would use of like any primer and then I’m always having to use about double of this product because you can only get over so much of your face. It’s so sticky”7:27–7:31
- “It just doesn’t have the spread ability, if that’s even a word, as a lot of other primers I have”7:35–7:42
- “I do think it helps staying power, but you got to be able to get past the absolute stickiness and drag and just like need to use actually quite a bit of product to spread it all over your face”8:42–8:46
- “Some people are going to be cool with it. Obviously, tons of people are cool with it cuz it’s a bestseller”
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
Variant: Light
- “We like this one more than the e.l.f. in the two”6:03–6:10
- “This one is a true liquid, really thin. So, I prefer this because I feel like it adds just a really thin layer of product”6:14–6:21
- “If you're building up with like a powder on top, it doesn't get like too cakey”6:23–6:26
- “It's literally perfect”6:26–6:30
- “I've repurchased this so many times. I think this is my third tube this year”6:32–6:37
- “It's phenomenal, especially for the price”6:39–6:42
- Source: Best of Beauty 2025: Favorite Makeup and Fragrance - Jan 4, 2026
Variant: Fair Light
- “Never without this”7:49–7:50
- “It's so good”
- “Favorite liquid contour product”7:51–7:53
- Source: Empties January '26 | Products we've used up! - Jan 19, 2026
- “If cream bronzer's too dewy and powder bronzer's too dry, give Liquid Bronzer a try”0:20–0:23
- “This one's my favorite”
- Source: Top 5 Best Products From Elf - Jul 14, 2025
- “If you have more oily skin, you're probably gonna like this better because it's super thin in consistency”0:43–0:45
- Source: Best Drugstore Makeup of 2025 - Dec 19, 2025
- “This is the definition of effortless”17:47–17:51
- “It just applies so easily to the skin”17:49–17:53
- “It takes two seconds to blend out”17:51–17:55
- “It does not dry down so fast that you don't have time to work with it”18:02–18:06
- “It looks great on the skin”
- “Super lightweight, very, very beautiful”18:11–18:15
- “Highly recommend this if you are looking for a liquid bronzer or a liquid contour”18:13–18:19
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “Pigmentation is high. You don't have to use a lot”5:01–5:05
- “This product dries down and you don't have to set it with a powder”5:03–5:07
- “It's easy to work with these products and it's quite easy to blend them and they look beautiful on skin and they don't look orange on skin. They look quite neutral and I like it”5:07–5:16
- “Both products are great. Both products are stunning”5:21–5:26
- “You don't have to set them with a powder. But if you have oily prone skin, better to set them with a powder in your case”5:05–5:09
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Variant: Light Medium
- “These e.l.f. Cosmetics Camel liquid bronzer and contours are great, too, because they're kind of a hybrid between a warm and cool tone”11:19–11:22
- “These are good alternatives to the Rare Beauty liquid contour”11:24–11:28
- “They build up nicely and they blend really easily into the skin”11:31–11:38
- “I love the shade light medium”
- Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
Variant: Fair Light
- “This is a really unique color because it's not incredibly cool toned, but this is definitely not warm. This is much more of an in between contour bronzer situation for me. It's very neutral, which is why I like it”9:24–9:33
- “It gives a little bit of warmth to my face without looking like straight up bronzer. I love this color and the formula is really nice”9:40–9:43
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Variant: Light
- “Last all day spreadable formula that doesn't cling awkwardly on the skin”10:18–10:29
- “It has enough of a slip on the skin but it isn't slippy and it sets down and lasts”10:24–10:34
- “All of the shades are also so nuanced”10:39–10:44
- “e.l.f. Cosmetics has just done a really really good job coming up with more nuanced shades”10:42–10:47
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “That actually blended out pretty nicely”
- “The e.l.f. Camo Bronzer and the e.l.f. Camo Blush, these are both really really nice, and every place that I put this it looks really smooth and nice”23:02–23:09
- Source: Testing new drugstore makeup 2025: Elf, L'Oreal, NYX & more - Feb 7, 2025
Variant: Light Medium
- “This is highly pigmented”
- “I love the product, but it could be a little overwhelming”8:47–8:55
- “It's very pigmented. It gives you a great bang for your buck”9:02–9:08
- “It's definitely not the most user-friendly. You got to watch yourself”9:13–9:17
- “It's one that really makes an impact”9:19–9:23
- “This would be for the chiseling out, the absolute sculpting of the face”9:31–9:35
- “It is not hard to blend, but you do have to watch yourself more on amount than some of the other things I'm mentioning”9:16–9:19
- “Quality product here, drugstore price, and something I think once you get one of these, you'll have it a long time”9:43–9:48
- Source: Ranking my top bronzers - all formats - May 2, 2026
Variant: Fair Light
- “Really like these. They blend really well”9:58–10:02
- “I think if you're looking for a drugstore option, very nice”10:01–10:04
- Source: Best makeup of 2025 - Jan 22, 2026
Variant: 03 Light
- “This one is in shade three light which looks to be pretty dark to me, kind of dark”7:27–7:33
- “Oh, help, too warm. I think I need the light shade in that”8:00–8:05
- Source: Testing new drugstore makeup 2025: Elf, L'Oreal, NYX & more - Feb 7, 2025
Variant: 03 Light
- “This is a nice bronzer”
- “This again is very heavily pigmented”
- “It blends like a dream”
- Source: Best makeup of 2025 for mature skin from drugstore to high end - Dec 19, 2025
Variant: Light Medium
- “This looks just like my makeup by Mario, this looks just like all the high-end liquid bronzers that are on the market. Performs just as long, blends just as easy, just as easy to work with, and you can save a ton of money”24:55–25:00
- Source: Luxury vs drugstore: where to spend your money - Mar 8, 2025
- “The glow revor lip oil just it has the same texture the same glossiness the same like minty smell”27:07–27:16
- “They have a really beautiful fresh look”
- “They really fill in the lines of the lips but they're not gloopy they're not heavy”27:22–27:30
- “The shades are gorgeous”
- “They really just did a beautiful job through and through with this formula”27:27–27:37
- “I basically like kind of stopped using the ones from Dior and recommending them because these kind of became the best of beauty pick”27:37–27:43
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “If you're still buying the Dior Lip Oils, let me save you some money because these e.l.f. Glow Reviver Lip Oils are 10 out of 10”0:14–0:18
- Source: Top 5 Best Products From Elf - Jul 14, 2025
Variant: It's Giving Guava
- “The e.l.f. Cosmetics lip oils are some of the glossiest, juiciest lip oils I've ever used”11:58–12:04
- Source: Ultimate drugstore makeup favorites 2025 - Dec 11, 2025
Variant: Princess Cut
- “This one has just a teensy more warm pink to it”6:50–6:59
- “The reflective quality is so great”6:59–7:03
- “It doesn't have any kind of feel. It just has the glimmer”7:05–7:12
- “I feel like they're not slipping. They're not migrating outside my lip”8:47–8:55
- “This is one of my small joys in life right now is setting off the lip look with one of these”8:53–8:57
- “If it bothers you to have some product come off on your doe foot applicator... maybe get Princess Cut because you can't see it happening as much as you do on this one”9:00–9:06
- “It's absolutely popping off”
- Source: Spring lip ideas: combos, pearl finish, stains - Mar 31, 2026
Variant: Crystal Baller
- “The reflective quality is so great”6:59–7:03
- “It doesn't have any kind of feel. It just has the glimmer”7:05–7:12
- “I just feel like springtime, the element of a little bit of frostiness, I love it. I love it so much”7:17–7:24
- “I feel like they're not slipping. They're not migrating outside my lip”8:47–8:55
- “This is one of my small joys in life right now is setting off the lip look with one of these”8:53–8:57
- Source: Spring lip ideas: combos, pearl finish, stains - Mar 31, 2026
Variant: Honey Talks
- “No glimmer, just shine”
- Source: Ranking my top bronzers - all formats - May 2, 2026
Variant: Red Delicious
- “It’s soft, it’s sheer, it’s very shiny”14:48–14:54
- “It gives an attractive shine to the lips, but not a lot of color”14:51–14:56
- “I’m kind of surprised that these are coming to the top of the list when they have put out some really good stuff since that time”14:56–15:01
- “Both the plumping lip oils and the glimmer lip oils offer a little more visually to the lips as well as the shine”15:04–15:13
- “I love the glimmers myself. I’m not always maybe in the mood for the plump action, which you can feel it on those”15:11–15:18
- “The Glow Reviver Glimmers impress me more than just the regular ones”15:45–15:49
- “I wish I would have seen those in the top 10”16:03–16:06
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
Variant: Princess Cut
- “These are really nice, you guys”20:36–20:40
- “These kind of remind me of like a dupe for the Dior lip oils”20:38–20:43
- “The formula is very nice”20:57–20:59
- “It's a lip oil”
- “It also feels like a treatment”20:59–21:02
- “These are fantastic”
- “They're super affordable and um you won't just be disappointed”
- “I wouldn't do the shimmery one... it's a little too shimmery for me”20:43–20:46
- Source: Allure Best of Beauty 2025: My Real Winners You Should Actually Buy - Nov 4, 2025
Variant: Crystal Baller
- “The Glimmer version is so gorgeous”32:47–32:52
- “I don't have a lot of glittery or shimmery lip oils in my collection”32:49–32:56
- “These just look very beautiful”33:12–33:16
- “They really elevate the look every single time”33:01–33:08
- “The shimmer level kind of varies”33:28–33:31
- “My favorite out of all three is Crystal Baller”33:30–33:35
- “If I wear this on top of another lip product, it just instantly amplifies it”33:32–33:39
- “This is a very thin formula”
- Source: Best drugstore makeup products in every category - Apr 22, 2025
Variant: Red Delicious
- “I love the applicator on this one. It just like hugs your lips”17:16–17:20
- “Smells so good. It's minty. I love a good minty lip product”17:22–17:30
- “I think the e.l.f. Cosmetics has a little more color payoff”17:33–17:36
- “This just looks so nice cuz it brings back a little bit of like warmth into your face”17:41–17:46
- Source: 2025 favorites: best makeup, hair, beauty and perfumes of the year - Dec 17, 2025
Variant: Piggy Bank
- “I really love the Piggy Bank shade”14:58–15:01
- “These are the plumping ones, by the way, but they're not too much”15:01–15:05
- “It's a little minty”15:03–15:07
- “It's like a light shimmery pink”15:05–15:08
- Source: The best lip liners and my go-to lip combos - Apr 15, 2026
Variant: Burst Bubble
- “This is pretty much an exact dupe, you guys, for the Dior plumping lip oils”20:37–20:41
- “They are really fantastic”20:41–20:44
- “The only difference is it doesn't say Dior on it”20:43–20:46
- “So good”
- “It's a great lip treatment, too. Very hydrating to the lips”20:51–20:54
- “Gives a little tingle sensation, but very comfortable, not like irritating at all”20:53–20:58
- Source: 2025 Beauty Awards: My Top Makeup + Skincare Favorites (Over 40 Friendly!) - Dec 21, 2025
- “Oh, pretty though. It's got like a minty. It's so pretty. It looks like a high-end lip oil”6:09–6:13
- Source: Full face drugstore makeup tutorial - Jun 9, 2026
- “I do like the E.L.F. lip oil the most”
- Source: Full makeup tutorial with product recommendations - Feb 24, 2026
- “It's super affordable”
- “It's a really nice product”32:48–32:50
- “It feels nice at first”32:59–33:01
- “It doesn't give you a long lasting hydrating feel”
- “Once it dissipates, you're left with lips that need hydration and nourishment back on top”33:05–33:08
- Source: Allure Best of Beauty according to me - Oct 11, 2025
Variant: Rose Envy
- “The formula is nice, guys”22:30–22:35
- “When I do a lip oil and I like overline my lip, it shouldn't look messy. ... There should be a line, like where the oil starts and ends when you apply it. This did that perfectly”22:35–22:40
- “Slightly less sticky”23:07–23:09
- “If you're tight on cash and you get the Elf one, you will not be disappointed”23:24–23:29
- Source: Luxury vs Drugstore Makeup Comparison - May 24, 2026
- “The Elf Soft Glam Satin Concealer is so good”1:07–1:12
- “The coverage on this, amazing”1:09–1:12
- “I also love the way that this wears throughout the day. Like by the end of the day, this still looks so good”1:12–1:14
- “She's five bucks”1:14–1:18
- “This kind of shocked me”1:17–1:18
- Source: Best drugstore makeup under $10 - May 17, 2026
Variant: 21 Light Neutral
- “This is such a beautiful concealer”4:02–4:08
- “I wore this for 8 hours the other day and it just did not budge”4:04–4:12
- “Really great coverage”
- “This stuff blends like high-end”4:24–4:28
- “For $5, I just think that's crazy”4:27–4:30
- “It really doesn't crease and get all up in there, and it gives you like this natural coverage where it's not too cakey”4:53–4:56
- “For the price point and the quality, it's crazy”32:18–32:21
- “I've even done wear tests with these and they're just beyond fantastic”32:20–32:27
- Source: Best new drugstore makeup finds 2026 - Jan 11, 2026
Variant: 20 / Fair Cool
- “I'm almost out of it, but that's okay cuz it's $5”3:20–3:24
- “This foundation and concealer combo is unmatched”3:36–3:41
- Source: Full face drugstore makeup tutorial - Jun 9, 2026
Variant: 21
- “The e.l.f. Cosmetics soft glam side concealer is another good one”10:33–10:39
- “This has more medium coverage similar to the foundation but in a concealer form”10:38–10:42
- “It doesn't excessively crease and the formula of this is very thin”10:42–10:46
- “If you have a lot of fine lines or if your under eyes are dry, you will love this formula”10:43–10:49
- “It wears nicely, but it's still really natural on the skin as well”10:49–10:56
- Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
Variant: Fair Neutral
- “I personally been obsessed with this, and this is something that, you know, gets mixed reviews, but I personally love this”14:34–14:39
- “I found that this is one of the more creaseless concealers on me personally”14:48–14:53
- “It is a little bit drier, and it's not as full coverage as it looks, but it's doing a pretty good job. It feels so wonderful. It feels really lightweight to me. It's thin. It's not hydrating”14:53–14:58
- “If I'm going to be honest with you, there's not a lot of products that are under 10 bucks that wear a really long time. That's kind of the nature of why they're priced a certain way. But, you can get a really beautiful look that's going to wear 8 hours and not 24”15:09–15:15
- “All I'm saying is for five bucks, this concealer has my approval 100%”15:44–15:50
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Variant: Light 20 & Light 21
- “It's very thin, like very, very thin and creamy”15:17–15:22
- “They're only $5, which is really, really good nowadays for the drugstore”15:27–15:38
- “I would say you do get about a medium coverage from that. Definitely not full”16:42–16:48
- “This concealer from e.l.f. Cosmetics is also a formula that you can kind of let sit on your skin for a few minutes and then blend and you should still be able to blend it, which is nice”17:05–17:15
- “I do think based on this 21 color, I think they run kind of warm”47:38–47:46
- “If you're a neutral, cool leaning undertone, I would probably get a cool undertone in this concealer”47:48–47:53
- “These are good”
- “Stand out for sure are the e.l.f. Cosmetics concealers and the corrector. I think they did a great job with these”
- Source: New 2026 drugstore makeup releases: what's worth it & what's not - Jan 13, 2026
- “This has more of a soft satin finish”8:14–8:21
- “I feel like with the Elf ones specifically, it does dry down pretty quick”9:38–9:41
- Source: Long lasting flawless drugstore makeup routine - May 16, 2026
Variant: Fair Cool
- “It's a little bit peachier than what I typically reach for”3:34–3:39
- “I'm noticing how glowy of a finish this has”3:53–3:58
- “Maybe that shade wasn't quite right for me. It's not too obvious, but I'm almost seeing a little bit of that like peachiness in some of like my fine lines”4:00–4:07
- “Formula-wise, that feels like nice. It's pretty lightweight”
- “It's not going to give you crazy coverage”4:17–4:21
- “I like the fact that it has a little bit less. It has hydrating hibiscus complex and hyaluronic acid in it”4:28–4:36
- “I'm not sure if it's like my favorite drugstore concealer yet, but time will tell, you know?”4:41–4:44
- Source: Trying new drugstore makeup and found some gems - Apr 22, 2026
Variant: Light Warm
- “I used this to tone down the concealer shade”8:06–8:10
- Source: Full face new drugstore makeup 2026 - Apr 28, 2026
Variant: Light Warm
- “This is a new concealer from e.l.f. Cosmetics. This is the soft glam satin concealer”0:37–0:41
- “I got the shade light warm”0:41–0:44
- “These shades always run a little bit darker than you think”0:43–0:46
- “I'm using kind of a heavy hand because that foundation didn't provide very much coverage”0:45–0:50
- “This is really quite easy to blend”0:50–0:54
- Source: New Drugstore Makeup 2026 - Jan 23, 2026
- “i just don't like the way this wears”0:25–0:27
- “it looks a little textured”0:12–0:14
- Source: I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES - Apr 29, 2026
Variant: Dark Cocoa
- “One of my favorite liners ever is Dark Cocoa by e.l.f. Cosmetics. It is $3”18:09–18:14
- “I love the formula. Super creamy”
- “These two colors are the exact same color”18:25–18:33
- “Babe, that's the same color. I don't know what to tell you”18:45–18:50
- “Same. Can't tell a difference”18:57–19:00
- “And they both worked so beautifully because the formulas are top tier”18:59–19:06
- Source: Best drugstore dupes ever created - Apr 22, 2026
Variant: Dark Cocoa
Variant: Mauve Aside
- “These are amazing for lining the lips and giving you that perfect base so when your lip combo starts to wear away, you still have something underneath”2:43–2:47
- “Line your lips with these before you do your foundation”2:49–2:52
- “They're going to go on a lot smoother and last a lot longer”2:51–2:55
- “Once these dry down, they're not going anywhere”2:54–2:57
- “I really, really use these on a daily basis”2:55–3:00
- Source: Best affordable makeup of 2025 explained - Dec 12, 2025
- “These lip liners are amazing”0:37–0:40
- “Espresso Martini, which is a really nice cool tone brown”0:39–0:45
- “Dark Cocoa, which is a dark brown chocolaty shade”0:43–0:47
- “Pinky Swear, which is a neutral pink”0:47–0:51
- “Plum and Get It, which is a plum shade”0:51–0:54
- “These two shades go with most of my mauve and nude lipsticks”0:58–1:02
- “If you're around NC4042, these two shades are going to look amazing on you”1:02–1:05
- Source: Nykaa Pink Love Sale Recommendations under Rs.500 - Feb 6, 2026
Variant: Pinky Swear
- “They're so creamy and soft and they provide long lasting wear on the lips”8:42–8:48
- “And they're $3. You can't beat that”8:48–8:54
- Source: Full Face Tutorial Drugstore Makeup Favorites Under $11 - Dec 27, 2025
- “These are really good lip liners and super creamy”36:18–36:23
- “I was shocked because I thought they were going to be super dry but they are not”36:21–36:30
- Source: 2025 Best Drugstore Makeup Tested on Mature Skin - Dec 30, 2025
- “I tried in 2025 lip liners from e.l.f. Cosmetics first time and I like them. They are soft, they are creamy, they pigmented”38:13–38:17
- “They aren't long-lasting because they are creamy, waxy based”38:16–38:26
- “If you want to make sure that such products stay longer in place, apply them over powder and they would stay longer in place”38:24–38:27
- “They so so good. You can apply them all over your lips and as they are quite creamy you know no dryness no dryness while wearing them”38:26–38:38
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
- “Elf lip pencils. These are probably like the cheapest, they're $3”1:48–1:51
- “I mean babes, you just can't beat that price”1:49–1:53
- Source: Full face of drugstore products under $10 - Mar 24, 2026
Variant: Mauve Side
Variant: Espresso Martini
- “This one's a little bit lighter than Rimmel Cappuccino”19:46–19:50
- “This formula is not as long-wearing as some of the others that I did mention, but it is the most affordable out of the bunch”19:48–19:53
- “Still wanted to mention it though because it does give some good creamy pigment”19:54–19:57
- Source: The best lip liners and my go-to lip combos - Apr 15, 2026
Variant: Mauve Aside
- “It’s a $3 product. I see the appeal in that”1:11–1:17
- “This is definitely a thumbs down for me”1:17–1:21
- “What e.l.f. Cosmetics has given us here is basically a lipstick formed into a lip liner packaging and it basically ends up having the staying power of a lipstick”1:23–1:29
- “It’s really, really creamy. It goes on super easily”1:31–1:37
- “The creaminess of it wears down really fast”1:46–1:50
- “I definitely think you’re better off spending a few bucks more and getting yourself a Revlon Coloray lip liner or from Krice, they have something called plumping lip liner and those wear too”1:48–1:54
- “You want a little bit of dryness in there, so it has a little better chance of really adhering to your lips”
- “This shade, by the way, that I put on in the video is called Mauve Aside. It is a good color and as you put it on, it seems like it’s something you’re going to love and then it’s like, well, it’s just kind of going up into fine lines, wearing down super quick”2:15–2:21
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “Love it, love it, love it”
- “That is my holy grail foundation that I wear probably 95% of the time”7:37–7:45
- Source: 2025 Holy Grail Drugstore Favorites - Jan 22, 2026
Variant: 25 Light Neutral
- “This is one of my favorite drugstore foundations ever and it's not heavy, it's like more of a tinted moisturizer type thing, so I would recommend this over the Lumi”22:24–22:30
- Source: Testing new drugstore makeup 2025: Elf, L'Oreal, NYX & more - Feb 7, 2025
- “This is a true medium coverage foundation”4:39–4:45
- “It has a gorgeous satin finish and I love a satin finish foundation these days because you can typically manipulate it”4:43–4:47
- “If you go in with a matte base, you get more of a fully matte look when you pair it with this product”4:49–4:52
- “If you go in with a super hydrating or glowy base like this product, this will end up looking more glowy”4:52–4:58
- “I love that it's not a super intense full coverage foundation because it looks like skin”
- “It wears super well on my skin”5:09–5:13
- “Highly recommend trying this if you're looking for like a good everyday option”5:40–5:43
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “This foundation seriously wears like high-end”2:12–2:19
- “It has really good coverage”2:17–2:20
- “It's not too dewy where you're going to be like super super shiny”2:19–2:25
- “It's probably like a medium satin”2:23–2:27
- “Really great for everyday”2:27–2:30
- Source: Best new drugstore makeup finds 2026 - Jan 11, 2026
Variant: 25 + 31 Mixed
- “The E.L.F. Soft Glam Satin Foundation is for those of you who want medium coverage with a satin finish”9:47–9:51
- “It's extremely long-lasting”
- “It lasts so well, but it looks so skin-like”10:03–10:06
- “It pretty much enhances your skin in the best way”10:04–10:08
- Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
Variant: Fair Cool
- “I'm noticing how glowy of a finish this has. It doesn't have like sparkles in it, but it definitely looks more fresh and healthy, which I do like”1:43–1:46
- Source: Trying new drugstore makeup and found some gems - Apr 22, 2026
- “I gotta say this shit is pretty good. Very lightweight, very buildable”0:11–0:14
- Source: Full face of drugstore products under $10 - Mar 24, 2026
- “E.L.F. really made a splash with their E.L.F. soft glam satin foundation. So, if you like the look of satin skin, you like full coverage, you like glam, you like perfected skin, you like being budget friendly, this is your gal”
- “This is so gorgeous. It's very comfortable”
- “The soft glam sits on my skin a little bit more. So, if I touch it, it kind of transfers a little bit more”
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
- “I find this formula to be so similar to a lot of the high-end alternatives I've tried”18:30–18:34
- “You don't have to spend, you know, 20, $30 on a liquid blush”18:34–18:40
- “They look just as great”18:46–18:49
- “They blend out as easily”18:48–18:51
- “They last as well on the skin”18:51–18:53
- “They are super lightweight”
- “I just love them”19:15–19:17
- Source: Best drugstore makeup products in every category - Apr 22, 2025
Variant: Peach Perfect
- “I do think that the e.l.f. Cosmetics liquid camo blushes are maybe the best liquid blushes at the drugstore”7:09–7:21
- “There aren't a lot of liquid blushes that are going to give you that finish and that blend”7:18–7:25
- “The fact that this just blended on its own like this”7:35–7:44
- “My cheeks, they just have this blur. There's like this really soft freshness to this blush and it stays in place where you put it”7:42–7:48
- “Really difficult to find that at the drugstore”7:50–7:58
- “I still do think that these are the best”
- “If there is one drugstore liquid blush that I think formulation wise is really excellent, it is the e.l.f. Cosmetics”8:19–8:23
- Source: Not all cheap makeup is worth it...here's what actually is - May 2, 2026
Variant: Bronze Bomb
- “They're essentially the same thing as the Rare Beauty liquid blushes”
- “When I say that these are actually a dupe, I mean that they are actually a dupe”14:15–14:20
- “They're just absolutely fantastic”14:18–14:24
- “It is a really beautiful terracotta shade”14:28–14:33
- “I don't think you can go wrong with really any of them; they're absolutely beautiful”14:33–14:37
- Source: Best drugstore makeup, ever - Feb 9, 2025
Variant: Suave Mauve
- “When E.L.F. liquid camo blushes came out, they made it so obvious who they were coming after because both of these shades are also basically the damn same and also one of my favorite shades ever, too”11:09–11:15
- “I find that E.L.F.'s. It's a little bit less spreadable”11:24–11:31
- “This is my favorite shade from the E.L.F. Camo CC blushes. This is Suave Mauve. Cuz it is a little bit more of a muted shade”11:35–11:41
- “This one retails for $8 with 0.13 oz of product coming in at $61.50 per ounce”11:42–11:51
- “E.L.F. is basically $62 per ounce”
- “The winner here is clearly E.L.F”12:39–12:44
- Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
Variant: Dusty Rose
- “Look at that really easy pretty blend that looks nice. It's pretty color”9:01–9:15
- “It's giving a really nice flush. I think it looks good”9:52–9:58
- “I don't think it's as pigmented as like the Rare Beauty blushes, which is good because those can sometimes be hard to work with. This is nice because you can just touch the D foot to your face three little dots, then blend it in, and you've got a nice amount of blush that lasts all day”
- “You can see that blush is still on there. It's still showing and it gives like that little lip from within glow”23:28–23:34
- Source: Testing new drugstore makeup 2025: Elf, L'Oreal, NYX & more - Feb 7, 2025
Variant: Dusty Rose
- “These are both beautiful blushes. They're both very, very pigmented, so you got to be careful when applying these”
- “They look gorgeous on the skin”11:40–11:44
- “I would say that these are fairly similar to the Rare Beauty blushes”
- Source: Best makeup of 2025 for mature skin from drugstore to high end - Dec 19, 2025
- “$8 blush Or the elf one. I use these pretty much all throughout like high school and college and it was always in this specific shade”1:17–1:22
- Source: Full face of drugstore products under $10 - Mar 24, 2026
Variant: Coral Crush
- “This one is a dupe of the Rare Beauty Liquid Blush”9:21–9:27
- “I know it looks too bright on my hand, but it looks stunning on my cheeks”9:33–9:37
- “This is also very pigmented like the Rare Beauty blush”9:37–9:40
- “It's definitely more vibrant than the road blush”9:49–9:52
- Source: Brutally honest review of 14 viral makeup products - Jan 9, 2026
Variant: Peach Perfect
- “It's actually what I'm wearing today”4:30–4:31
- “It's stunning”
- “Out of all of the liquid blushes that exist, honestly, I think this is one of my top favorites”5:24–5:25
- “It gives me the most luscious, youthful, dewy looking cheeks”5:56–5:59
- “I love this formula so much. I actually want to go back and get all the colors because I'm obsessed with these so much”5:59–6:02
- “Especially for summer hands. $7”6:13–6:13
- “It blends so beautifully”
- Source: Top 10 blushes I would buy again after testing 204 - Jul 31, 2025
Variant: Suave Mauve
- “I gave myself just a small bit because a very little goes a long way”4:22–4:28
- “I blended it in. I got a good look”4:28–4:31
- “I know I’m going to have good staying power with this”4:30–4:34
- “These do wear well”4:31–4:33
- “You better not go too far with this or you’re going to have way too much on your cheeks”4:42–4:47
- “For me personally, I think the most outstanding thing e.l.f. Cosmetics’s got going on from like a liquid blush perspective are the tints. I adore these. I wear them all the time, lip and cheek”4:49–4:54
- “e.l.f. Cosmetics is doing a good job with it”5:18–5:23
- “This product, I think loads of brands are doing these. It’s not like you absolutely have to look for e.l.f. Cosmetics to this product and for it to be good”5:03–5:09
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “I swear by this one. I've been using this one for a couple years now and it's still one that I rave about to this day”7:59–8:02
- “It looks flawless and it doesn't emphasize anything on the face that you don't want it to and it blurs, too”8:04–8:13
- “It provides a radiant glow rather than that mattified stale look that a lot of powders tend to do”8:13–8:19
- Source: Affordable drugstore makeup for mature skin under $20 - Nov 28, 2025
- “I love it for its silky texture”7:24–7:30
- “Perfect for those who don't want to have a chalky finish on the skin or you don't want to have that fully mattified look because what this does is it still allows for a bit of a glow to come through”7:29–7:34
- Source: Full Face Tutorial Drugstore Makeup Favorites Under $11 - Dec 27, 2025
Variant: Light Pink
- “Just so softening brightening on the skin”15:08–15:14
- “It's just not that sparkly cakey kind of powder, just really illuminating and pretty but will set your makeup”15:12–15:20
- “Took down all of the shine but I have like a very kind of perfected very polished look going on”15:25–15:34
- “The elf really helped to take down the dew of the foundation without it being drying heavy”15:34–15:42
- “If you lost your holy grail in the Shian powder that they reformulated last year, might want to give this one a try”15:44–15:52
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “The original loose version is so pretty”1:16–1:22
- “Don't let the word glow in the name throw you off because it's really not highlighter-y at all”1:21–1:25
- “Looks more softly diffused and it locks my makeup in all day”1:25–1:31
- “It's such a pretty base”1:29–1:32
- Source: Best drugstore makeup under $20 - Mar 26, 2026
- “This product is so so good. Textures thin, silky, and actually if we compare these two, I would say that they kind of close to each other”
- “You can use such products if you have oily prone skin as finishing powders”15:36–15:40
- “Everyone can use such products in under eye area and they hold concealers quite well and if you use something slightly sudden in your under eye area, your lines, wrinkles, they would appear smaller and not that visible because of this lighting effect”15:27–15:32
- “If you have for dry prone skin, you can wear such products all over your face”15:32–15:38
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
- “The one size powder is $7 an ounce less than the e.l.f. Cosmetics you are saving money”2:34–2:41
- Source: Drugstore is actually more expensive (doing the math) - Feb 27, 2026
- “This is a beautiful high-end looking, not flat, not matte powder”20:31–20:40
- “It gives a beautiful realistic skin sheen to the face. You can see on my skin right here, it does have a little bit of a glow that it gives your skin”20:41–20:46
- “It is a really nice setting powder. You just kind of have to want to like that look. And again, the price is right”20:54–21:01
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Variant: Light Pink
- “If you got to travel for a wedding, you want to take a good little powder with you. This has a full lock over the holes. So that's nice to have”5:20–5:24
- Source: All drugstore wedding guest makeup look - Jun 16, 2026
Variant: Light Pink
- “I set my under eye after I did that concealer. I set it with the e.l.f. Cosmetics Halo Glow Loose Powder in the light pink shade”17:37–17:42
- “This can give a decent amount of coverage”17:55–17:59
- “It’s a really nice feeling powder. Actually feels straight buttery to the touch”17:56–18:01
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “Elf Halo Glow Powder Filter. Honestly, honestly, this gives a really pretty sheen over the face”0:49–0:53
- “Don't use it to set because it's glowy”0:55–0:59
- “If you want some glow, put a little bit of this all over”0:59–1:03
- “Overhyped, if you ask me”
- Source: 2025 powders ranked worst to best - May 24, 2025
Variant: Soft Pearl Era
- “This e.l.f. Cosmetics Halo Glow Silky Powder Highlighter is the prettiest”14:40–14:47
- “A lot of people compare the Halo Glow Silky Powder Highlighter to Rare Beauty, but I think this one is better”14:44–14:50
- “It's not as shimmery and it just goes on a lot silkier and smoother on the skin”14:50–14:57
- “Soft Pearl Era is my favorite shade and I also love it cuz it doesn't break as easily as Rare Beauty”14:54–15:00
- Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
Variant: Blush Money
- “If y'all have not seen these new ELF highlighters, you got to be living under a rock because these are so good”1:06–1:11
- “I love the Rare Beauty highlights because they give the most beautiful glow. And E.L.F. really honestly, I mean, they duped them”1:17–1:22
- “They literally look the same”1:39–1:41
- “This is, I think, eight or nine bucks. Really, really good”1:42–1:47
- “Has definitely been a standout favorite for me recently”1:46–1:49
- Source: Must-have beauty and skincare products for 2026 - Jan 21, 2026
- “You really are going to achieve like no one's going to look at your face and be like, I can tell a big difference. They're not”13:28–13:34
- “You're going to achieve a very similar look”13:36–13:38
- “They look like they're the exact same size”
- “Look how similar that is. Wow”14:00–14:05
- “What did I tell you? What did I say? I said it was gorgeous and now you believe me”14:13–14:20
- Source: Best drugstore dupes ever created - Apr 22, 2026
Variant: Blush Money
- “They are so beautiful and I love them”
- “They are a little more subtle than like a 2016 blinding highlight”20:07–20:14
- “This one is subtle but it's not like so subtle you wouldn't see it”20:33–20:37
- “That is so beautiful”
- “They're bomb”
- “Save your money because they have duped Rare Beauty, but they are so good”34:05–34:09
- “Really, really beautiful”34:09–34:13
- “Just like natural, stunning highlighter”34:09–34:16
- Source: Best new drugstore makeup finds 2026 - Jan 11, 2026
Variant: Soft Pearl Era
- “This is beautiful on the skin”5:57–6:01
- “You can see it adds a nice touch of highlight”6:00–6:05
- “It is sparkly, it's gorgeous, and if you want a little bit of glow, it does do a great job of doing just that”6:02–6:10
- “It did last throughout the day. I didn't have any issues with not seeing it by the end of the day, and I felt like it was very subtle and pretty good overall”6:10–6:17
- Source: Drugstore makeup review - Mar 7, 2026
Variant: Soft Pearl Era
- “There's not huge chunks of sparkle in this, but it's definitely like more on the metallic side if you build it up”13:56–14:03
- “You just need to be light-handed”22:29–22:32
- “If you go in with like a lighter hand, it's actually quite nice. It's pretty”
- “That highlighter is really pretty. It definitely adds a nice glow. You just need to be light-handed, so keep that in mind”22:24–22:31
- Source: Trying new drugstore makeup and found some gems - Apr 22, 2026
- “Beautiful alternative, I would say, to the Rare Beauty. They are really wet, stunning looking”37:43–37:48
- “In my opinion, it's just a little more magical. It's just got that oomph. But the price point is three times the price. So, it should be for that price point. It's not an exact dupe. It's not better than the original, but it's really beautiful on its own”37:53–38:06
- “I would say that's one of the best highlighters at the drugstore, period. When you're not comparing it to something else, they are beautiful. Totally worth it”38:08–38:12
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Variant: Blush Money
- “These are really, really ultra glowy just like the Rare Beauty”37:44–37:49
- “Less is more”
- Source: New drugstore makeup releases reviewed - Jan 6, 2026
Variant: Soft Pearl Era
- “It's very bright and reflective. Like this is a pop for highlight”30:02–30:08
- “It's just not something that I feel is like my taste in highlighter at this point in time. In 2016, I would have eaten this up. But now in 2026, I really only reach for highlights that are either very sheer and glossy or really soft and diffused”
- “It's just a bit too bright for me, but if that's what you're looking for, it'll give you that and it wears well”30:54–30:58
- Source: I tried 27 new drugstore beauty launches - May 17, 2026
- “The E.L.F. Halo Glow Liquid Filter is one of the best things that could have ever happened to me in my makeup journey”2:56–3:03
- “Whenever I discovered that Halo Glow plus Spot Concealing is like the perfect duo for me, changed the game”3:03–3:11
- “It is this gel-like sort of consistency. The doe foot is huge. It applies on your face so beautifully”3:28–3:33
- “It's very, very minimal coverage”
- “A lot of people use this as primer and not just like a skin tint or foundation”3:42–3:49
- Source: Ultimate drugstore makeup routine - Apr 7, 2025
Variant: 4 Medium
- “I have used the e.l.f. Cosmetics Halo Glow Liquid Filter for at least a year and I love it”
- “Both of these have a beautiful finish. Beautiful non-glittery, non-shimmery finish”
- “I just place these on the high points of my face. That gives a nice highlight, a nice dimension to my face”5:56–6:00
- Source: Affordable makeup dupes that perform like high-end - May 28, 2025
- “The most effective product at the drugstore to pick up is by far the Elf Halo Glow Liquid Tint”3:39–3:45
- “In terms of ease of use, you can't beat this”3:46–3:51
- “You have instantly created a cheat sheet to healthy, glowy, luminous, lit from within skin”4:29–4:35
- “You'll get compliments on your skin”
- “You'll be able to use less foundation if you're putting foundation on top”4:37–4:42
- Source: Anyone can use these drugstore makeup products - May 2, 2026
Variant: 2
- “If you love glowy makeup and you also like a light medium coverage, this duo is amazing”1:08–1:14
- “Only those two products are on my skin and it's already looking hydrated, glowy, got a little bit of coverage going on”1:54–1:57
- Source: Full face drugstore makeup 2026: expensive look, budget price - Apr 9, 2026
Variant: 2
- “One that I really previously hadn't gotten that much use out of, but I'm realizing, hey, I'm liking this one as well”1:04–1:09
- “It's very radiant”
- “You can wear these under foundations and kind of adjust the look and make a standard foundation look more luminous or wear them on their own”1:21–1:24
- “Add in concealer, add in setting powder, and you've got a full look there”1:29–1:33
- Source: Glowy not sticky coverage faves and how I apply them - Apr 14, 2026
Variant: 2
- “You spend any amount of time on TikTok for example, somebody’s swiping this stuff on”9:14–9:19
- “I am wearing this today kind of to serve as my foundation”9:21–9:28
- “It gives me a lot of glow”
- “It’s on the glowier end”
- “I can wear it all day and be happy with it if I’m setting it and doing those additional steps”10:42–10:47
- “I’ll give it a thumbs up because I think it does a good job”10:09–10:14
- “In the broader scope of makeup land, I probably prefer the Rimmel multitasker better than filters a little bit more than this, just cuz I think it does a little more for my coverage compared to this and isn’t off the charts glowy”10:11–10:18
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
Variant: 6 Light Cool
- “That is not light coverage, folks. At least with the brush, that is high medium. That looks really flawless and I feel like that color is actually really nice”6:28–6:31
- “It's looking heavier than a skin tint. Like it does it it is sitting on my skin more like a foundation. And I would not call this light coverage. This definitely has high medium coverage. But it's looking very pretty”6:37–6:43
- “I like it enough that I would wear it again. I think the shade is actually perfect match for right now at least”7:01–7:05
- “I like that it has SPF in it and it's water resistant for 80 minutes”24:20–24:26
- “my initial impression on the Halo Glow is that I would definitely wear it again”
- Source: Affordable drugstore makeup under $15 - Jun 3, 2026
- “Same issue with the RM Beauty, but this just looks really dry and it smells horrible”
- Source: Worst beauty products I've tried in 2025 so far - Aug 10, 2025
- “It's more subtle, definitely softer, but it's still really pretty on the lashes”48:20–48:26
- “It gives your lashes a long, fluttery look”48:25–48:31
- “Because it is a tubing mascara, it just removes really easily at the end of the night, which I do appreciate”48:29–48:34
- “It's become my go-to because I'm not always doing dramatic eyeshadow”48:02–48:06
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “Absolutely love it”
- “If I do another brand mascara, say Milani, L'Oreal, even high-end, then I use this mascara on my bottom lashes always”10:58–11:06
- Source: 2025 Holy Grail Drugstore Favorites - Jan 22, 2026
- “My number one mascara for the year is going to go to the Lash Extender from Elf. I love this tubing mascara”15:04–15:07
- “It's a little bit more of a dry formula. It goes on very quickly. Gives good length. It's not overly clumpy”15:15–15:19
- “It's very water resistant, which is a necessity for me”15:21–15:26
- “It also removes relatively easy”15:26–15:29
- “It does hold up to my very very watery eyes. So, I love this one. It's affordable”15:54–16:00
- Source: Best Drugstore Makeup of 2025 - Dec 12, 2025
- “It is not going to smudge. It's what I always wear on my lower lash line without fail”14:19–14:26
- “It's the formula I trust. Tubing mascara. That's why I say it doesn't smudge. It's a tubing mascara, so it's incapable of smearing and messing up your look”14:29–14:33
- “It's overall a fairly defining mascara. Kind of lengthening, too. It can bulk you up enough, I think, with repeated coats”14:52–14:56
- “It's very rare that I like mess up with it and boop it on my eyelids and like get mascara everywhere. You can be very neat with it”15:17–15:23
- “The curl holding, too”
- Source: First 10 makeup products I'd buy if starting fresh - Jan 3, 2026
- “They have a decent selection of mascara, but their best is the e.l.f. Lash Extender Best Drugstore Tubing Mascara”0:09–0:12
- Source: Top 5 Best Products From Elf - Jul 14, 2025
- “I just love e.l.f. Cosmetics Lash Xtndr Mascara. I'm so glad it's a thing. I use it every day on the lower lashes because that's kind of my smudgy danger zone”19:10–19:17
- “Another great positive for this mascara is the brush is so easy to control. That's a really compact brush. If you have issues with kind of like getting messy with it and accidentally tapping your eyelid and not wanting to have to correct all that, this one's really easy to manage”19:41–19:46
- Source: All drugstore wedding guest makeup look - Jun 16, 2026
- “I put it there every day, but you can use it top or bottom and or both, whatever”18:56–19:00
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “It's tubing. It's not going to smudge”22:04–22:08
- “I love this. I also just appreciate the brush. Like, it's not going to get me in too much trouble with booping it on my eyelid. It's very easy to control just with tubing mascaras”22:22–22:27
- Source: Best makeup you can buy at Dollar General - Feb 28, 2026
- “Lash Extender is a tubing mascara, so that's not going to smudge”9:24–9:31
- Source: No touch-ups needed drugstore coverage routine - Mar 3, 2026
- “I'm on my second or third tube of the E.L.F. and it's legit”
- “It's a tubing mascara just as much as the high-end ones are tubing mascaras. You know, it's not like it does a lesser job on that claim”
- “No, it will not run. It will not smear”
- “Really nice, easy to control brush”
- Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
- “I'm going to do my e.l.f. Cosmetics lash extender. You know, we're doing that on the lowers”10:18–10:22
- Source: No-fail makeup routine for time constraints - Apr 21, 2026
- “E.L.F. Lash Extender on the lower lashes. That's my tubing mascara”10:08–10:12
- Source: Glowy not sticky coverage faves and how I apply them - Apr 14, 2026
- “E.L.F. lash extender on the lower lash line”4:53–4:57
- Source: Spring lip ideas: combos, pearl finish, stains - Mar 31, 2026
- “This one doesn't run on me. It doesn't smudge”37:47–37:50
- “Great formula for all-day wear. It's not messy. It's not overly wet. It's more of a creamy consistency, which I think are the easiest to work with”37:52–37:57
- Source: Anyone can use these drugstore makeup products - May 2, 2026
Variant: Brown
- “And then taking the e.l.f. Cosmetics Curl Mascara, this is a lash extender mascara in the shade brown”6:58–7:02
- Source: Easy cool toned makeup tutorial for beginners - May 3, 2026
Variant: Strawberry Shortcake
- “I love the feeling of that one as well. Very hydrating”36:22–36:27
- Source: Best makeup of 2025 - Jan 22, 2026
Variant: Strawberry Shortcake
- “It smells good. It works well. It looks beautiful. No dryness while wearing, no dryness after wearing”41:57–42:07
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
- “Obviously, the e.l.f. Cosmetics Glow Reviver Melting Lip Balm, $9”2:08–2:11
- “It's supposed to kind of be like a summer Friday's dupe, but honestly, I think they're even better”2:10–2:17
- Source: Full face of drugstore products under $10 - Mar 24, 2026
Variant: Vanilla Toffee
- “I like the moisture level in these”11:14–11:18
- “I like the color level, too”11:16–11:19
- “If you're looking for something just juicy on your lips, something that feels like you're getting a treatment, but you would also like some color, these are really nice”11:19–11:23
- “It's more of a throw it on vibe because it's got that applicator thing there and I'm just going to mush it on”11:42–11:48
- “You can get good pigment out of these even for it being a lighter shade in the lineup”12:12–12:17
- “Good quality product there”12:23–12:25
- “I will say this, just in terms of texture, moisturizing texture, I'm even more impressed by what they put out as part of the E.L.F. Skin line that I talked about in the last video. These little guys, the thirst burst plumptide lip treatments”12:29–12:34
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “These are really nice”27:36–27:38
- “They're very, very similar to ColourPop's formula, very similar to the Summer Fridays lip balm”27:38–27:42
- “ColourPop's formula is just slightly closer”27:44–27:48
- “These have a little bit more pigment”
- “They're very glossy, super shiny”28:03–28:07
- “They don't last as long as ColourPop or Summer Fridays”28:06–28:10
- “They actually wear off pretty fast on me, but because it is a true lip balm, it's not something that I usually mind reapplying multiple times throughout the day”28:08–28:14
- “It definitely doesn't dry out my lips, it feels really moisturizing even once it wears off”28:18–28:22
- Source: Best drugstore makeup products in every category - Apr 22, 2025
Variant: Strawberry Shortcake
- “I actually think that elf did not do a bad job with this product whatsoever”12:32–12:39
- “It is quite thick. It has this like nice plushiness to it”
- “This might actually give you a better treatment effect on your lips than something like Summer Fridays”12:21–12:26
- “The scent is pretty atrocious. At least on my lips, it tastes very chemically, a bitter kind of aftertaste”12:52–12:59
- “This was one of the ingredients list that really impressed me”
- “As a treatment product, I don't think it's bad at all”13:27–13:32
- Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
- “The formulas feel the exact same”
- “That iridescent sheen that they give you on your lips and within the packaging literally looks almost identical”19:35–19:41
- “These two products have the exact same amount of product in them. They're both 15 grams”19:44–19:51
- “You really can't tell difference”20:02–20:05
- “That is ridiculous though”
- Source: Best drugstore dupes ever created - Apr 22, 2026
- “I love this product from e.l.f. Cosmetics these little sheer for it blush tints”13:56–14:04
- “They are water weight, but they are staining”14:16–14:21
- “They're a sheer stain. They're buildable”14:19–14:23
- “The thing about using a stain is they're weightless”14:32–14:36
- “Something I really like about them and I prefer over Benefits, we've got a doe foot applicator and then we've got this kind of funnel design in here so you don't have a lot of mess around the top of your product”14:50–14:54
- “I just love the format. I love the price. I love what they do”
- “I like the multitasking nature of them as well”19:02–19:06
- Source: Makeup haul under $10 at Walmart - Jun 6, 2026
- “This kind of leaves the most beautiful berry stain. It is so stunning”9:27–9:33
- “This color lasts me, I kid you not, so long throughout the day, even through eating and drinking”9:39–9:43
- Source: Ultimate drugstore makeup favorites 2025 - Dec 11, 2025
Variant: Maple Latte
- “Longwearing stain. It's getting dry”22:19–22:23
- Source: All drugstore wedding guest makeup look - Jun 16, 2026
Variant: Maple Latte
- “It can be hard to find good neutral truly neutral stains”15:40–15:48
- “It looks like that is really a true kind of tan looking color there”15:45–15:51
- Source: Makeup haul under $10 at Walmart - Jun 6, 2026
Variant: Left on Red
- “I love these. This has been a product that ever since it came out I have been using with consistency and I've been using really several of the different shades”
- “I love these as part of lip combos. They're great on the cheeks as well”
- “I love the rosy glow that I get with this”
- “If you're a person who wants color on your lips, but you absolutely don't want to feel anything, you got to try one of these stains”
- Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
Variant: Left on Red
- “So classic Benitint rosy”13:50–13:54
- “There's something that feels very effortless about that. Very springtime vibes”14:11–14:15
- “Keep it with a light eye. And I think it really feels like spring, like you're doing some kind of dressed up occasion. And it's springtime and you just want to look classic. This kind of lip is so great”14:12–14:18
- Source: Spring lip ideas: combos, pearl finish, stains - Mar 31, 2026
Variant: So Petal
- “Really more vividness in its pinkiness”16:14–16:18
- “It's brighter than that”16:18–16:20
- “Think bright kind of coolish pink. Maybe just dipping its toe into berry as well”16:26–16:31
- Source: Makeup haul under $10 at Walmart - Jun 6, 2026
Variant: Mauve Actually
- “The mauve one at the bottom looks even more berry”16:39–16:44
- Source: Makeup haul under $10 at Walmart - Jun 6, 2026
Variant: Plums Up
- “I have come to enjoy these so much. I've been in such a groove of wanting to reach for one of these every day”15:39–15:44
- “It is multitasking lip and cheek. If you want to use it as a blush, it can be that”15:47–15:50
- “It can be a longwearing staining lip color that looks like a really pretty blotted matte lip on its own or like layer a gloss over top. I love it”15:50–15:54
- Source: First 10 makeup products I'd buy if starting fresh - Jan 3, 2026
Variant: Burgundid That
- “Looks like kind of an earthy berry type of shade and not quite as warm as Cherry Cola”15:53–16:01
- “I'm so into this shade”17:01–17:04
- “It feels like a stain version of Clinique's Black Honey”17:16–17:22
- Source: Makeup haul under $10 at Walmart - Jun 6, 2026
- “I use this 90% of the time on my lips all the time, but I have used it on my cheeks and it is gorgeous. For a stain, it's not patchy at all”12:26–12:31
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Variant: Pink Positive
- “It smells good. It works well. It looks beautiful. No dryness while wearing, no dryness after wearing”46:02–46:08
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
- “These do not smell or taste like anything”11:13–11:23
- “I would describe the texture as a very thin, watery serum that has a bit of a learning curve if you are using it as a blush”11:20–11:25
- “When I first tried this out, I used the application technique that they showed on their website where they do like one dot at a time spaced out and then blending that out with a brush. But doing that on top of foundation was a patchy mess for me”11:26–11:29
- “I tried this again by adding more product in one central area and blending that out first before adding product to the rest of my cheek where I want to add even more color. And that worked way better”11:45–11:49
- “If I blend a little bit too much, it starts to go patchy and break down the foundation that I have underneath it”
- “I would consider this to be sheer with a natural finish”12:13–12:18
- “I do feel like the color held up well on my cheeks”12:21–12:25
- “As a lip stain, unlike Benitin, I don't have issues applying this and making the pigment look even”12:45–12:49
- Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
- “I think if you already own the Benetint or these Elf Sheer For It drops, this isn't quite as innovative as I thought it was going to be”
- Source: Drugstore Duds and Gems - May 18, 2026
Variant: Keep It Ethereal
- “The mattes blend beautifully”19:55–19:59
- “I feel like they have good pigment but you're not held hostage by the pigment”19:59–20:04
- “This has a really great balance”20:09–20:13
- “I actually quite love the shimmers in here”20:11–20:16
- “When you apply them with a finger they warm up on the eyes”20:19–20:24
- “I really was not expecting to love this as much as I do but it now has become my favorite drugstore palette”20:35–20:43
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “These perfect 10 eyeshadow palettes from e.l.f. Cosmetics are the best”4:41–4:45
- “They have softer, warmer tones”4:47–4:50
- “They're smooth, buttery, good pigment”4:59–5:06
- Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
- “This comes in at $11. There are 10 eyeshadows in here, all matte”0:25–0:29
- “Great neutrals for a variety of your everyday looks”0:29–0:35
- “I love this one. It's one of my absolute favorites”0:56–1:03
- “I wouldn't be surprised if I hit pan on it at some point”1:01–1:05
- “It's just such a simple, easy, pulled together look for everyday”2:08–2:11
- Source: Full Face Tutorial Drugstore Makeup Favorites Under $11 - Dec 27, 2025
Variant: Keep It Eril
- “This is an amazing quality find”1:03–1:07
- “I love this neutral brown in the palette. This makes for the easiest, most simple everyday looks”1:09–1:16
- “It's the perfect cool toned neutral. It's really difficult to find neutral browns that don't pull too warm, especially in the drugstore”1:22–1:31
- “It's absolutely stunning”
- “Very high quality, very pigmented, really easy to work with”1:45–1:53
- “Hit it out of the park. Spectacular. I love these”1:53–1:57
- “Affordable price point, great quality. What more could you ask for?”1:57–2:01
- “Looked spectacular by the end of the day. No issues with those whatsoever”8:29–8:33
- Source: Drugstore makeup reviews - Dec 5, 2025
Variant: Keep It Ethereal
- “When I tell you I have never loved my eyes more than when I have put one of these on my eyes”7:01–7:05
- “This feels dry and crusty when you stick your finger on it. When you put it on your eyes, which is really all that matters, I am telling you, you get the most stunning, beautiful, it shows up”7:05–7:12
- “It compares like to my Charlotte Tilbury right there”7:20–7:27
- “I just love every time I have had this on my eyes”7:25–7:28
- “I think the colors are so flattering in that palette”7:27–7:34
- “For the price point, you absolutely cannot go wrong with it. I think it is 100% worth the money”7:32–7:36
- “I can't wait to pick up another color”
- Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025
Variant: Keep It Ethereal
- “This looks a lot like the tones in the Makeup by Mario. It's probably a dupe”33:33–33:39
- “If you get your hands on this, you will not be disappointed”33:43–33:46
- “The shimmers in here, the mattes blend out so nicely. They are not patchy at all, but the shimmers in here are really where my heart just starts to flutter every time I put them on my eyes”33:58–34:05
- “This is such a great palette, worth the money”34:11–34:15
- Source: Best makeup of 2025 awards - Jan 4, 2026
Variant: Keep It Ethereal
- “I decided on this little palette from e.l.f. Cosmetics. It's the Keep It Ethereal palette”9:23–9:26
- “I really do like this one for easy, gentle everyday looks”9:26–9:30
- “I used some of this shade that has a little bit of shimmer, kind of blending gently up above the look and it gave I think the prettiest little haze there”9:30–9:38
- Source: Glowy not sticky coverage faves and how I apply them - Apr 14, 2026
Variant: Nude Mood
- “I found that this is just perfect shade range for everyday makeup look because it's not too bright, not too dark, just perfect neutral shade ranges”20:47–20:57
- Source: Clean girl makeup drugstore edition - Dec 20, 2025
Variant: Beige & Boujee
- “These are fantastic”
- “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
- “I like that they're pretty pigmented because you can also use them as liner”
- “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
- “This would be a good option. You want it to be more sheer than more heavy”
- “Really like these. Highly recommend”
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
Variant: Ginger Snap
- “These are fantastic”
- “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”9:29–9:35
- “I like that they're pretty pigmented because you can also use them as liner”9:40–9:43
- “Once they dry down, they set really well, but they don't feel dry and heavy”9:46–9:52
- “I've used a ginger snap as liner and it is beautiful”9:43–9:48
- “This would be a good option. You want it to be more sheer than more heavy”10:05–10:08
- “Really like these. Highly recommend”10:08–10:12
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
Variant: Pink Chiffon
- “These are fantastic”
- “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
- “I like that they're pretty pigmented because you can also use them as liner”
- “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
- “This would be a good option. You want it to be more sheer than more heavy”
- “Really like these. Highly recommend”
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
Variant: Extra Toasted
- “These are fantastic”
- “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
- “I like that they're pretty pigmented because you can also use them as liner”
- “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
- “This would be a good option. You want it to be more sheer than more heavy”
- “Really like these. Highly recommend”
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
- “This is a beautiful option if you want a one-and-done, but you like a matte finish”25:35–25:39
- “This is super thin, incredibly easy to blend out”25:39–25:46
- “You can get more of a natural sheer finish, but you can easily build it up if you want something a little bit more intense, too”25:44–25:48
- “These don't fade throughout the day”26:22–26:26
- “Have any issues with them smudging, creasing”26:24–26:28
- “They wear really really well”
- Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
Variant: Beige & Boujee, Extra Toasted, Cable Knit
- “I have only used these one time, I will say. But the time that I used them, I was very, very, very impressed”30:28–30:33
- “In terms of the formulas, I would say the E.L.F. is kind of a mix in terms of the texture and the formula of the Armani and the Makeup by Mario”32:28–32:34
- “I loved the E.L.F. ones when I wore them the other day”33:28–33:33
- “You can see blended in beautifully. Super easy”35:15–35:22
- “When I wore them the other day, they were very impressive”36:15–36:19
- “At the end of the day, they have not faded away”36:19–36:25
- “I feel like I might have had like a tiny tiny bit of creasing. Very minimal”36:22–36:31
- “These are impressive, guys”
- Source: New 2026 drugstore makeup releases: what's worth it & what's not - Jan 13, 2026
- “Next, for eyes, I'm going to use this e.l.f. Cosmetics liquid eyeshadow”1:19–1:24
- “This is a matte liquid eyeshadow”1:23–1:27
- “So easy to work with and it lasts the entire day”1:24–1:30
- “You can use it as a base or you can use it as your full eyeshadow look”1:28–1:31
- Source: Go-To Drugstore Makeup Routine 2026 - Feb 6, 2026
Variant: Beige & Bougie
- “The color is like nowhere near the same. Like, I don't think so”9:57–10:02
- “When I went to blend it out, it was pretty much doing the same thing”10:00–10:07
- “It is a touch lighter, but like this eye looks very similar to this eye”10:07–10:13
- “It blended out so gorgeously that I'm going to go ahead and say that e.l.f. Cosmetics is duping Armani very, very well”
- “The formula is not as thin. It's not as glossy. e.l.f. Cosmetics dries down a little bit more matte”10:26–10:33
- “I love them both. These are both incredible”10:30–10:35
- Source: 10 Drugstore Makeup Dupes - Apr 6, 2026
Variant: Beige & Boujee
- “It has a creamy consistency to it. Very easy to apply”1:33–1:38
- “I was pleasantly surprised with how easy it was to blend this shade out on the lid”1:36–1:44
- “It looks gorgeous on the eyes”1:55–1:58
- “Not a huge fan of the color. Really not”1:59–2:06
- “I love the formula, right? Don't get me wrong”2:03–2:08
- “If it were up to me, I would honestly go back and look at another color in this line”2:08–2:13
- “Formula excellent”
- “It lasted throughout the day so super spectacularly fabulous that I have no complaints with this one at all”2:26–2:34
- Source: Drugstore makeup review - Mar 7, 2026
- “e.l.f. Cosmetics Thirst Burst Drops were the number one moisturizer from the drugstore that I actually used this year”0:00–0:07
- “It's so lightweight and hydrating”
- Source: Best drugstore makeup of 2025 - Dec 11, 2025
- “I use these drops even on my normal makeup days”0:17–0:20
- “I really, really love how glowy and dewy it makes my skin”0:19–0:23
- Source: Drugstore Prom Makeup Tutorial - Apr 17, 2025
- “For my serum today, I'm going in with the e.l.f. Cosmetics Thirst Burst Drops”
- Source: Affordable Drugstore Makeup Routine - May 11, 2025
- “And then for more hydration, thirst drops from e.l.f. Cosmetics are great cuz it's going to give you a natural dewy finish and your makeup is going to lay so nicely over top”0:29–0:33
- Source: Drugstore skin prep for long lasting makeup - Aug 4, 2025
- “I don't go really heavy with my skincare just because I do have combination skin and my skin type doesn't need a ton of skin care during the day”0:16–0:19
- Source: Trying the Viral Shelby Ann Makeup Tutorial - Jul 21, 2025
- “The Elf Power Grip setting spray has been my most used this year. I'm almost out of this. So so good”23:54–24:01
- “Such a great sprayer”24:01–24:03
- “The mist, I mean, it is the finest mist I've ever gotten from a drugstore setting spray. It is microfine”24:15–24:19
- “It smells amazing. It sets my makeup beautifully. It's a little bit luminous and hydrating”24:19–24:27
- “If you are a setting spray person, this is such a good one from the drugstore and affordable”24:27–24:31
- Source: Best Drugstore Makeup of 2025 - Dec 12, 2025
- “This is more my favorite like hydrating”6:03–6:11
- “I like this one because it's a dewy setting spray, but it doesn't look like shiny like shiny dew”
- “I like the type of dewy that makes your skin look hydrated so that your skin looks healthy when you put it on”6:56–7:07
- “It's also giving like refreshing when you put it on”7:14–7:18
- “This you can use on top of everything that I just listed and they will still control your oil throughout the day”7:27–7:34
- “It's not going to look flat. It's not going to look like dead”7:38–7:44
- “It's just so light, so airy. It just works”8:17–8:23
- “A multi-use product”
- Source: Baddie on a Budget: Top Setting Sprays Under $20 - Oct 20, 2025
- “I find that I have to spray like 30 times in order to be happy with the amount of product on my face”11:53–12:01
- “I don't love the smell of this”12:01–12:04
- “I wouldn't really use this a set because I don't find that this makes makeup last longer. I don't find that long lasting claim to be true”12:16–12:19
- “Also, it claiming to be dewy also not really true”12:27–12:32
- “This is just not one that I recommend. Unfortunately, I just don't find that it does anything”12:36–12:46
- Source: I tried every viral setting spray - Aug 30, 2025
- “It is one of those products where you got the two different liquids and you got to shake them together”5:56–5:58
- “It’s got 5% aloe plus hyaluronic acid, squaline, green tea seed oil”6:03–6:07
- “It is a very fine mist. I like the way it sprays out. I can’t complain about the mechanics of the product”6:05–6:11
- “Compared to other setting mists I own, I don’t feel like this works wonders on staying power”6:11–6:18
- “I think it gives me a good look after it’s applied. It gives me a little more juicy, even more hydrated look after putting it on”6:18–6:22
- “It’s certainly not going as far as like the L’Oreal 3 second mist if staying power is your absolute priority”6:26–6:31
- “I don’t think this one is doing that much in that regard, but for me it’s just giving more moisture at the end of a look”6:43–6:47
- “I don’t think it’s a dud product, but I’m kind of like right in the middle there”6:49–6:51
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “Nothing can compare to it in my opinion”
- “Can't beat it. I absolutely love it”
- Source: 2025 Holy Grail Drugstore Favorites - Jan 22, 2026
- “I recently discovered the e.l.f. Cosmetics Liquid Poreless Putty Primer, and it's quickly become one of my favorites”3:44–3:51
- “It erases everything. Pores completely disappear and it acts as a blurring filter on the skin”3:56–4:08
- “I didn't really expect to like it as much as I do cuz I was a little hesitant”4:14–4:20
- “It looks absolutely amazing and it plays well underneath makeup”4:21–4:29
- “It helps the makeup to last a little bit longer on the skin and it's just all the way around. Great product”4:27–4:32
- Source: Full Face Tutorial Drugstore Makeup Favorites Under $11 - Dec 27, 2025
- “It's really good. I feel like it's kind of the underrated primer, excuse me, in e.l.f. Cosmetics' range”2:50–2:54
- “It just has a beautiful texture crossing the skin. It almost feels like something is stretching over the surface of your skin and actually having an impact on the look of pores”2:59–3:05
- “I can definitely tell around my nose when I use this, but it's just really smooth, easy to blend”3:10–3:17
- “It's got more moisture in it than a Benefit Porefessional. I feel like it's actually a pretty special texture”3:38–3:45
- Source: Best makeup you can buy at Dollar General - Feb 28, 2026
- “If you want something smoothing and mattifying, something very thin that actually like sinks into the skin, this one is great”3:32–3:36
- “It does a great job of blurring and smoothing out the skin, just like the Milani primer”3:36–3:43
- “This one dries down to like a true soft matte finish”3:41–3:48
- “There's almost a little bit of a powdery feel”3:46–3:50
- “If you have very oily skin, I think this is going to be more ideal for you than the Milani primer”3:48–3:54
- “They both give your skin that smooth, blurred finish, but this one feels a little bit more moisturizing on the skin, whereas this one definitely leaves my skin more matte throughout the day”3:54–3:58
- “This for me is more ideal during like the summer time when my skin is extra oily”4:00–4:07
- “And I like this one during like the spring and the fall and the winter when my skin could use a little extra hydration”4:06–4:13
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “It is pigmented and you don't need much”1:02–1:05
- “If you just take a small drop of it, it's enough to provide beautiful coverage on the skin while still allowing your skin to look like skin”1:08–1:13
- “It does not feel heavy. It's not matte. It doesn't sink into fine lines and wrinkles”1:20–1:25
- “It doesn't emphasize those minor lines that we start to get as our skin ages”1:22–1:32
- “It wears fantastically well throughout the day”1:34–1:39
- “It's an amazing find. If you've not tried it yet, you have to because it's phenomenal”1:36–1:41
- Source: Affordable drugstore makeup for mature skin under $20 - Nov 28, 2025
- “I think if you have very dry skin, you're on a budget and you want something that feels similar to like the IT Cosmetics CC Cream or even the Saie Sun Melt Tinted Moisturizer, I could see you loving this”38:32–38:43
- “I think this is more blurring and elegant than like the Ilia Super Serum Skin Tint”38:58–39:04
- “I think it's more blurring and even more elegant than the Tower 28 and it wears beautifully”39:00–39:12
- “I'm always surprised at how well it wears on my skin”39:08–39:16
- “This does have zinc oxide in it, but it does not have the weird crackly dry down on my skin that looks awkward”39:14–39:21
- “This is affordable and very very good in my opinion”39:37–39:45
- “It does feel like the affordable alternative to something like the CC oil Tint and Protect, something like the Ilia, something like the Tower 28. It's just really fantastic, super creamy, and really just delicious on the skin”50:25–50:29
- Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
- “This is the Halo Skin by e.l.f. Cosmetics, Wicked Glowy”0:13–0:17
- “Wicked! So glowy, but it actually wears so beautiful on the skin”0:15–0:21
- Source: Best drugstore makeup of 2025 - Dec 11, 2025
Variant: 4 Light Neutral
- “It's actually similar in texture to the Aboran one”6:30–6:34
- “It's like a medium thickness, but also gives a nice finish”6:38–6:42
- “This doesn't make you look greasy. Yeah, it's really really nice. I really like it”7:36–7:44
- Source: Best makeup of 2025 - Jan 22, 2026
- “These sticks are gorgeous. If we compare them to Essence and Catrice, they look brighter”40:12–40:18
- “They are longlasting”
- “They look beautiful. They are longlasting”
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
- “e.l.f. Cosmetics Fine as Fleck Shadow absolutely stunning look at that sparkle”0:38–0:46
- Source: Full Face Using the Best Drugstore Makeup - Jan 6, 2025
Variant: Filthy Rich
- “Filthy Rich is a beautiful Smokey glossy one-and-done eyeshadow at the drugstore. Look no further, that is it”21:11–21:25
- “If I want more of a dramatic kind of one-and-done, that's the one that I'm going and recommending to you guys”21:22–21:31
- Source: Best drugstore makeup, ever - Feb 9, 2025
Variant: Champagne Showers
- “Champagne Showers is still absolutely beautiful”21:00–21:05
- “If you prefer more of a powder to like a putty texture, I would say go with this”21:02–21:08
- Source: Best drugstore makeup, ever - Feb 9, 2025
Variant: 24 Karat Gold
- “These from e.l.f. Cosmetics are absolutely beautiful. They do dry out kind of quickly, but this is the color. Oh, nope. Mine's completely dried out”31:57–32:05
- “This is your standard run-of-the-mill and crazy impact, beautiful shimmer. The problem is I don't wear stuff like that every single day as much as I used to. I don't reach for them as much as I used to. Then they dry out so quickly”32:09–32:14
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
- “They make some of the best affordable brushes, but by far my most reached for is the Complexion Duo Brush”0:04–0:07
- Source: Top 5 Best Products From Elf - Jul 14, 2025
- “My two favorite brushes for application are the Vers brush and the e.l.f. Cosmetics Complexion Duo Brush”
- Source: Best Drugstore Blushes by Category - Jan 27, 2026
- “This is so so similar to the It Cosmetics”1:39–1:45
- “I find that the way it applies and the way makeup looks afterwards is very similar if not identical to the It Cosmetics Heavenly Luxe”1:57–2:00
- “I love this for blush. This one for blush is so incredible”2:04–2:12
- “I also really like it for bronzer. And it's very soft. It's a great brush”2:12–2:18
- “I use them interchangeably. They're both great brushes”2:52–2:57
- Source: Top 10 makeup brushes that make any makeup look better plus dupes - Apr 21, 2026
- “The e.l.f. Cosmetics complexion duo brush is a good one”2:47–2:53
- “Any good dense brush, any of mine that I like will work well with this stuff”2:49–2:58
- Source: No touch-ups needed drugstore coverage routine - Mar 3, 2026
- “I'm going to take my e.l.f. Cosmetics Duo brush and just get that all blended in”1:01–1:07
- Source: No-fail makeup routine for time constraints - Apr 21, 2026
- “I love the product. I absolutely love it”
- Source: My winter skincare routine for face and body - Feb 19, 2026
- “I love it”
- “It melts the makeup off of the eyes, the face, the heavy liners, or anything like that as good as some 40 and $45 cleansers”
- “You can get it in different sizes”
- Source: 2025 Holy Grail Drugstore Favorites - Jan 22, 2026
- “Their skincare is really hit or miss for me, but by far their best product is the e.l.f. Holy Hydration Cleansing Balm”0:25–0:31
- Source: Top 5 Best Products From Elf - Jul 14, 2025
- “The one from e.l.f. Cosmetics is only 2 oz. Again, cost per ounce on these is a better value than high-end, but just be warned, they're small”3:19–3:24
- Source: Drugstore is actually more expensive (doing the math) - Feb 27, 2026
Variant: Light Peach
- “Been a user of this and a lover of this for years”5:38–5:42
- “This is the one that you can count on for coverage. This is the one you can count on for not overdrying”5:55–5:59
- “It's really the concealer that I go back to in my mind when I'm trying a new concealer and I'm thinking about coverage and I'm thinking about texture. Like, I'm always kind of referencing this in my mind”6:01–6:07
- “Look at the coverage. Like, we're doing so well on coverage”6:29–6:33
- Source: Best makeup you can buy at Dollar General - Feb 28, 2026
Variant: Medium Sand
- “I felt like this shade um actually was a little dark for me”8:08–8:18
- “I just decided to toss this one. I'd had it for a long time and it was just the wrong shade”8:30–8:33
- Source: Beauty empties: mini reviews, repurchases, duds - Jan 15, 2026
Variant: Light Peach
- “Great product here if you want a little added juice in the concealer and you still want the concealer to be full coverage”13:16–13:24
- “I feel like I can always count on this concealer”13:38–13:42
- “It’s a great pick for those who feel like they’re encountering a lot of under eye dryness”13:44–13:50
- “If a lot of concealers look cakey and heavy and thick on you as the day rolls on, you don’t need a lot of this product, but you know, spread it out, tap it in, and I think you’ll be super satisfied with the result”13:50–13:55
- “If you’re ultra oily, this isn’t a product that I would be laying on real thick around, let’s say, your nose or your forehead”14:00–14:07
- “The key area where I think of this as totally winning for you is the under eye”14:12–14:17
- “I’m glad it’s in the top 10”14:15–14:19
- “It’s really one of the only products I think of in the drugstore that’s tackling both the needs of full coverage and moisture in one”14:19–14:23
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “Oh, this is so thick and nice”4:57–5:01
- “It is oxidizing a little bit, but I got the lightest shade, so it doesn't matter too much. It's not like turning orange, it's just getting a little darker, but it's so thick and heavy coverage and it covered that blue that was on my eye perfectly”5:11–5:15
- “Oh, this concealer is hard to blend in”5:09–5:13
- “This concealer is so thick and full coverage. Wow”12:19–12:24
- “I would say if you're going to go get the concealer, get the hydrating version for sure, just cuz I just felt pretty heavy all day”26:34–26:38
- Source: Full face of makeup dupes - which is worth it? - May 15, 2026
- “This is just too difficult to apply”0:25–0:33
- Source: I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES - Apr 29, 2026
Variant: Rose Latte
- “This is like one of those balmy sheer lipsticks. You can build it up to get a little color”15:52–15:58
- “Isn't that pretty? Just so much shine”15:58–16:01
- “I love that color. Just a great everyday rose shade”16:00–16:04
- “Throw it on your lips without liner if you just want to enhance your lip color a bit, have some hydration, and have some shine”16:02–16:07
- “It's not a long lasting color, so you do need to reapply it throughout the day”16:11–16:15
- “I just love it. It's just one of those easy things that you can put on without needing a mirror, without needing to put a lip liner on and really shape the lips so good”16:15–16:17
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
- “These are really, really pretty”34:42–34:44
- “I like these because they're very comfortable, super shiny, just like easy to apply”34:43–34:50
- “If you like the idea of like an all-in-one formula, something shiny, balm-like, not sticky, that you can sheer out or build up, these are great”35:37–35:43
- “They have beautiful colors to choose from”35:46–35:49
- Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
Variant: Rose Latte
- “I'm very impressed with this new thing from e.l.f. Cosmetics”
- “The way these feel on your lips is so smooth, rich, creamy”
- “Also, I like the smell, too. Really sweet and yummy”
- “But look at the shine. Shine from a stick”
- “Oh, it feels so comfy”
- Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
Variant: Rose Latte
- “I like the magnetic closure. I like kind of the weight of the tube”2:52–2:56
- “They transfer down really nicely”2:56–3:00
- “They do show some immediate shine”2:59–3:01
- “They’re not going to be in it for the long haul staying power-wise, but that’s something I expect more out of a lip liner and less out of a product like this”3:00–3:04
- “I think it’s a quality product, a luxurious feeling product”3:36–3:42
- “I think so many people would love Rose Latte as an everyday kind of slightly deepened nude dusty rose”3:22–3:27
- “These are more like moisturizing, easy throw them on. They’re not here for a long time, but they’re here for a good time type of products”3:53–3:57
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “These are so pigmented but still blendable”1:25–1:28
- “Honestly, I've been pulling for this almost every day because it's so easy to get an eyeshadow look”1:27–1:31
- “There's only four shades so you don't even have to think about it”1:31–1:35
- “It's super natural”1:33–1:36
- “It's what I have on my eyes right now”1:33–1:38
- Source: Best affordable makeup of 2025 explained - Dec 12, 2025
Variant: I Love You a Latte
- “e.l.f. takes the cake for eyeshadows. Liquid eyeshadows are so easy to work with and I love the shades. And then this little bite-sized palette in the shade I Love You a Latte. This is great for everyday use”1:15–1:27
- Source: Holy Grail Affordable Makeup Products - Apr 15, 2026
Variant: I Love You a Latte
- “I love these little palettes”11:34–11:36
- “They only come with four colors, but I do like the color stories. I feel like they make a lot of sense”11:38–11:41
- Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
Variant: Truffles
- “It's got this like shimmery peery gray”14:01–14:10
- “This is really pretty if you want to do like shimmer pearlescent but slightly smokey”14:18–14:27
- Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
Variant: Take Your Pink
- “I've barely used this one”5:12–5:15
- “It's fine”
- Source: Makeup haul under $10 at Walmart - Jun 6, 2026
Variant: Rosewater
- “I used the e.l.f. Cosmetics little quad here. This is their rose water quad. I just used it cuz I feel like I never reach for this one, so I felt like using it today. It’s okay. It’s just a massive jump between all these shades and this darkest one”18:16–18:24
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
Variant: Fair
- “Oh my gosh, I love these. I think they're probably my favorite as far as blush and bronzer sticks go right now”23:17–23:22
- “These are definitely better than the Milani when it comes to the undertones”23:33–23:37
- “The lightest shade, fair, is actually a perfect neutral. It's not too warm. It's not cool like a contour”23:37–23:42
- “These didn't oxidize or turn into a different color when I applied them to my skin”23:56–24:02
- “It's just creamy enough that it blends out well, but it's not one of those emollient blush sticks that feels greasy or like it's going to slide around. It dries right to a powder, like velvety finish”25:09–25:16
- “They honestly have great staying power. They last all day”25:26–25:30
- “Even when I go to bed at night, I can still see the product holding up. So, honestly, 10 out of 10 for these. I have no complaints whatsoever”25:31–25:38
- Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
Variant: Light Medium
- “The light medium is slightly warmer, but I also don't find it to be overly orange or yellow. It's warm, but it has maybe just a slightly rosier undertone. So, it still works for my skin tone”23:45–23:50
- “It looks a lot darker in a swatch than when you actually blend it on your skin. It fades quite a bit”24:58–25:04
- Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
Variant: Light Medium
- “It really is going on nicely”7:53–7:56
- “That really did just melt into my skin in such a nice way”8:26–8:29
- Source: Drugstore makeup outperforms high end - Jun 1, 2026
Variant: Tan
- “It's blending so easily”
- “It almost seems like it has kind of a matte finish”2:39–2:49
- “The texture is such that it's just not sticky at all”3:01–3:06
- “I think that did an excellent job”3:10–3:13
- “Seems really effective”3:11–3:13
- “You don't need a lot of product”3:13–3:17
- “Comes in multiple shades”3:15–3:17
- “$7 for each does not feel like a ridiculous price to me”4:53–4:57
- Source: Makeup haul under $10 at Walmart - Jun 6, 2026
- “This one is more coverage. So, you can use it comes with a sponge, but ain't nobody using a sponge. But you can do this more as a powder foundation”11:46–11:57
- “Again, it leaves your skin looking luminous as a finishing powder if you want that without adding any oils to your skin”11:57–12:12
- Source: Best makeup releases of 2025 - Dec 11, 2025
Variant: Light Natural
- “I'm just going to kind of hit the tops of my cheeks with this”25:42–25:48
- “A little bit of glow without it being like a full-on highlighter”25:56–26:02
- Source: New drugstore makeup launches for spring 2026 - Apr 19, 2026
Variant: Light Neutral
- “Halo Glow Powder Filter, their pressed powder in light neutral. This can give a decent amount of coverage”9:08–9:12
- “It’s a really nice feeling powder. Actually feels straight buttery to the touch”
- “Also kind of responsible for knocking down the glow a bit”
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “It's going to do great with this guy”3:29–3:32
- Source: First 10 makeup products I'd buy if starting fresh - Jan 3, 2026
- “It's kind of got that little flat side. It spreads the concealer really well”6:03–6:08
- Source: Top 10 Revlon Products: Famous Faves to Hidden Gems - May 21, 2026
- “This is my e.l.f. Cosmetics Tap and Blend concealer brush. I am just tapping it around”3:50–3:54
- Source: Nude by Nature Makeup at Walmart - Full Face Try On - May 12, 2026
- “This little I think this is an e.l.f. Cosmetics. It's called the e.l.f. Cosmetics tap and blend concealer brush”1:19–1:25
- Source: Easy cool toned makeup tutorial for beginners - May 3, 2026
- “Really like the shape and size of this one”5:24–5:31
- Source: Catrice haul and try-on - Apr 7, 2026
- “This is the e.l.f. Cosmetics buffing foundation brush”2:52–2:55
- Source: Glowy not sticky coverage faves and how I apply them - Apr 14, 2026
- “This makes a good brow gel. You just have to give it a little push”6:55–7:02
- “It works really well for that, too”7:11–7:15
- “I do like that cuz I feel like you can get in with the little hairs whenever they make the spoolie actually so small. So, I ain't mad at it”7:28–7:34
- “And it's $9. You're saving $19”
- “This is an iconic dupe”7:45–7:47
- Source: Best drugstore dupes ever created - Apr 22, 2026
- “I do enjoy this one”
- “You can go through this. It will look whitish in my brows at first, but they have the little comb and brush and you can pretty much get it looking just so”15:34–15:41
- Source: Best makeup you can buy at Dollar General - Feb 28, 2026
- “These are fabulous because even if you're like me, forgot to apply them before you did your powder, it's okay. They're still workable and they still blend easily over the top”7:56–8:05
- “Color lasts all day. It doesn't fade and it looks great on the skin”8:17–8:23
- “I want to say this these come in at around $8”8:23–8:29
- Source: Full Face Tutorial Drugstore Makeup Favorites Under $11 - Dec 27, 2025
Variant: Sunbeam
- “My favorite sunscreen from the drugstore is the e.l.f. Cosmetics Suntouchable Whoa Glow”1:11–1:17
- “Using the Sunbeam shade, which is, I think, like the original”1:17–1:24
- “Like, tinted, but barely tinted”1:20–1:24
- “This is what your skin should look like before you put your makeup on top of it”1:24–1:28
- “Literally, nearly reflective”1:28–1:32
- Source: Affordable Drugstore Makeup Routine - May 11, 2025
- “Her biggest thing is have very glowy, almost glass-like skin for your makeup application”0:26–0:32
- Source: Trying the Viral Shelby Ann Makeup Tutorial - Jul 21, 2025
Variant: Pink on It
- “I think it just goes on so smoothly this way. It really gives you like an airbrushed finish. It's just gorgeous”26:19–26:25
- “These also have a medium level of pigmentation. So, they're a little bit more buildable if you want more color payoff, but they're not super sheer either”
- “I think these are absolutely worth getting. I think they really nailed the formula”
- “Definitely a win for e.l.f. Cosmetics. These are really just perfection”27:21–27:25
- Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
Variant: Muted Mauve
- “The muted mauve I applied directly from the stick just so I could show you that. And that works fine”26:38–26:42
- “Once I blend these out, I don't really notice a difference. Both in terms of the finish and also the color as well”26:56–27:00
- Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
Variant: Muted Mauve
- “It goes on very, very smoothly”11:42–11:43
- “It's creamy”11:46–11:48
- “It's not overly glowy”11:48–11:50
- “It has like a true satin finish to it”11:50–11:50
- “Definitely a powdery feel”11:53–11:53
- “This probably will not be the most ideal formula because it doesn't have a ton of pigment”15:09–15:10
- Source: Drugstore makeup outperforms high end - Jun 1, 2026
Variant: Blonde
- “The pencil itself is perfect”25:24–25:27
- “It's exactly what I look for in a brow pencil because it's teeny tiny and it's on the more dry side”25:26–25:34
- “That tiny tip paired with kind of the drier feel just allows me to create brow strokes that are smaller and more natural looking”25:39–25:44
- “The shade blonde is perfect for my brows”25:54–25:57
- “This one is perfect for me”
- Source: The best new products I've tried in a long time - Apr 26, 2026
Variant: Blonde
- “It is teeny tiny. Oh my gosh, so good”24:02–24:08
- “I just feel like a super small pencil like that looks the most natural”
- “The pencil itself is a little bit on the drier side, which I also feel allows me to create a little bit more of a natural look as well”24:15–24:19
- Source: Everyday drugstore makeup routine - Jun 14, 2026
Variant: Neutral Brown
- “This is a really really fine fine pencil”28:21–28:29
- “Pretty creamy”
- “The color is good. Very easy to use”28:42–28:48
- “I actually love a brow pencil that's this tiny like this. I just find they're a little bit easier”28:44–28:51
- “This is great. I really like this. Easy to use. Love the fine point. Really good neutral brown color. No complaints on this”49:54–49:59
- “I think that's a great option”50:02–50:05
- Source: New 2026 drugstore makeup releases: what's worth it & what's not - Jan 13, 2026
- “This seems really nice”44:54–44:57
- “It does feel very similar to the Banana Brite from Ole Hendrickson”45:04–45:08
- “It's a really nice texture, and I didn't have any peeling under my eyes with the concealer on top”
- Source: New 2026 drugstore makeup releases: what's worth it & what's not - Jan 13, 2026
- “This has a really really nice texture. It feels almost kind of whipped. It's rich but not something that feels overly heavy”
- “The brightening effect is definitely pretty. It's like a soft pearlescence, a soft luminance. It's not something that looks glittery or shimmery or anything like that”14:31–14:38
- “This is not something I would ever wear under makeup”14:45–14:48
- “I just don't personally see myself repurchasing something like this”
- Source: I tried 27 new drugstore beauty launches - May 17, 2026
Variant: Candy Coated
- “These are beautiful. I love these so much”23:03–23:10
- “They have the prettiest shift to them”23:06–23:14
- “It looks very unassuming when you're putting it here on my arm or on my hand. No big deal to it. But then you get it on to a lipstick that is kind of blasé and it just boom. It's just beautiful over the top”23:12–23:17
- Source: Best drugstore makeup products of 2025 - Dec 30, 2025
Variant: Crystal Baller
- “This one is my favorite and it's called Crystal Baller”23:25–23:34
- “This one really sets off any sort of lipstick you have. It has this just beautiful sheen to it with a bunch of like silver gold glitter there. Champagne”23:30–23:37
- “These are not plumpers. They're just the glimmer. But I think they're so pretty and I love them so much”23:43–23:50
- Source: Best drugstore makeup products of 2025 - Dec 30, 2025
Variant: Divine Wine
- “I love that glimmer range because I mean they just do a great job of popping off in shine and shimmer and having some color”15:56–16:05
- “I just think that looks nice”16:05–16:08
- Source: Makeup follow-ups: products I actually really like - May 19, 2026
Variant: Crystal Baller
- “Glitzy Glimmery. Blend it in. I think that's fun. I really enjoy that”22:59–23:06
- Source: All drugstore wedding guest makeup look - Jun 16, 2026
- “This if you need something to brighten up your under eyes and you can mix both of these shades to get a really custom beautiful shade. This is a freaking stunning palette. The powders are so great”24:34–24:41
- “They are such incredible palettes. They have everything you need. I absolutely love these. They are just the right amount of pigmented. They're not patchy. They go on so well”24:53–25:02
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
- “This is a multitasker. Without having a ton of products on hand, they have something here that can really be adjusted to be the type of product a person needs it to be”8:35–8:39
- “You got lighter tone, deeper tone. You've got the ability to mix”8:44–8:48
- “These powders are very soft. They're very pigmented. If you haven't tried them before, it doesn't take a lot. You don't need to be scrubbing your brush in there”9:12–9:16
- “A classic product, a nice product, something that could also become eye shadow for you in a pinch if you were trying to really minimize purchases”11:43–11:48
- Source: Best makeup you can buy at Dollar General - Feb 28, 2026
- “It actually performs fine and it's just not something from my personal preference and I don't think this works well on dry skin very much and I am not a fan of watermelon”4:10–4:16
- “This one is just not in need”3:57–4:00
- “It's a little bit of like a watermelon scented, stronger take on their original E.L.F. Grip Primer”3:59–4:07
- “If you love your E.L.F. grip primer. I think just stick with that because this is basically the same thing with a little bit of added watermelon, maybe a little bit more hydration and a little bit more tackiness, but it's not something that I think you need to run out and get before it sells out”4:21–4:31
- Source: Speed reviews of 75+ makeup products - Dec 18, 2025
Variant: Light-Medium
- “This one instantly smooths”11:13–11:14
- “I love how smooth that made my skin. And it's not glowy”11:26–11:29
- “I wouldn't say it's super brightening on me”11:18–11:18
- “I do really like how it made my under eyes look”28:33–28:36
- “Definitely very smoothing”28:39–28:39
- “The e.l.f. Cosmetics one might be just a little bit more longwearing”
- Source: Testing all the new summer drugstore makeup launches - Jun 17, 2026
Variant: Light to Medium
- “This is a really great finely milled silky setting powder”6:24–6:29
- “It's not over mattifying either where it's like cakey”6:34–6:38
- “It's like super light, but also does a really good job setting”6:36–6:40
- “I do feel like e.l.f. Cosmetics made a good one”6:54–6:58
- “I mostly like using the pink shade for my under eye”7:04–7:08
- “It sets the heck out of your makeup without making it cakey or too matte”7:08–7:14
- Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
Variant: Soft Brown
- “What I love the most about it is that it looks like your own brow hairs”2:32–2:39
- “It's very easy to use”
- “That one is $8 and it's lasted me for a while. I think I've been using it for about a month and a half now, and it's still going strong”2:59–3:07
- Source: Full Face Tutorial Drugstore Makeup Favorites Under $11 - Dec 27, 2025
- “This is literally just water”0:53–0:56
- “There is absolutely no pigment in here”0:55–0:58
- “I store it upside down. I shake it. I can maybe get like one stroke”0:56–1:00
- Source: Worst beauty products I've tried in 2025 so far - Aug 10, 2025
Variant: Neutral Brown
- “I know I could go in there and grab this and be like, 'Yep, I can create a brow with this.'”13:56–14:03
- “I do love the tone of neutral brown because while it is a thicker pencil and it would show like if it was an improper tone of pencil, given the thickness of the pencil, I think it would definitely kind of show up. But it's very good, very cool”14:03–14:07
- “You have the spoolie that you can brush through and that does help when you feel like maybe the texture or the size isn't quite perfect with your brow pencil. That spoolie, don't underestimate what that can do cuz it can kind of diffuse the product a little bit”14:15–14:22
- Source: Best makeup you can buy at Dollar General - Feb 28, 2026
- “This is like really really intense gel for your eyebrows. But this works if you're into that look where you laminate your brows to your face. This is your guy”4:14–4:20
- “Actually, when I really want my brows to look crisp, but when I'm just sort of running out the door, I want them to look a little more natural but just brushed and stay in place, I will use the next one”4:27–4:33
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Variant: Sparkling Rose
- “That is my holy grail for 2025. Lip gloss drugstore”
- “I have probably eight different shades, but this one is my favorite”15:16–15:22
- Source: 2025 Holy Grail Drugstore Favorites - Jan 22, 2026
- “Stunning gloss. I'm just using the one from e.l.f”0:52–0:58
- Source: Full Face Using the Best Drugstore Makeup - Jan 6, 2025
Variant: Cinnamood
- “Oh, I think that's going to be perfect, actually”3:51–3:56
- “Wow. Oh, I love this toastiness so much”
- “It's shearing out to seem almost like a muted red”3:59–4:03
- “I feel like this could be so pretty on the lips, too”4:28–4:33
- “Everything's staying rather matte”4:35–4:39
- “Loving the tone. Absolutely love”4:45–4:49
- “I think that's a great summertime your skin tones maybe got a little more tan going on”4:48–4:53
- “$7 for each does not feel like a ridiculous price to me”4:53–4:57
- Source: Makeup haul under $10 at Walmart - Jun 6, 2026
Variant: Pink on It
- “They do blend good on the skin”20:02–20:02
- “Easy to work with. It's not really giving me any problems”20:08–20:10
- “This is a more natural formula”20:10–20:12
- “I do feel like the color has definitely faded a little bit, but it was kind of more natural to begin with”
- “Really nice and easy to work with if you want something a little more again more natural, buildable”19:39–19:41
- “These would be good for more of a lighter makeup day for sure”29:45–29:47
- Source: Testing all the new summer drugstore makeup launches - Jun 17, 2026
Variant: Beige Bait
- “More pigmented than the hooded ones. I will give it that. Like you don't have to try as hard to get pigment out”
- “This has held on all day. It's gone through two full meals without touchup”29:55–30:00
- “These might be some of the better ones from the drugstore. Might be like top tier of the lip stain markers that I have tried”30:10–30:16
- “I'm really impressed with this”30:24–30:25
- “It has stayed on pretty well today. So, that's impressive”30:39–30:42
- “This is a little bit hard to apply, but it has like a weird flat edge”
- “These have a weird musty smell to them that I don't really like”
- Source: Testing all the new summer drugstore makeup launches - Jun 17, 2026
Variant: Rosewood
- “They're a little bit less intense than they looked online, which I actually prefer”23:33–23:39
- “I don't know if it's the most ideal shape”
- “The pointed edge seems to work well”
- “The stain is like really severely clinging to those areas”
- “I think this is probably going to be a little bit longer lasting than their typical watery lip tint”23:39–23:43
- Source: Drugstore makeup dupes for high-end brands - Jun 15, 2026
- “That is one of my top blush formulas again in my whole entire collection. And I feel like it's like my little secret that I absolutely love”25:13–25:19
- “So freaking stunning. Perfect for travel”25:37–25:41
- “They are pigmented, but they are gorgeous and they're so blurring. I love me some blurring blush. I love it. I love it so much”26:14–26:19
- “Absolutely gorgeous. 10 out of 10”
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Variant: Bright Pink
- “My blush is that one I rediscovered from e.l.f. Cosmetics bright pink is that one”8:05–8:12
- Source: No touch-ups needed drugstore coverage routine - Mar 3, 2026
- “I think they're both good options. Just another product in the makeup routine where you definitely can get a really good result without paying high-end money for it”
- “I do enjoy using the Doe Foot. Something about that just makes it feel really quick and easy”
- Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
- “I've got the E.L.F. Lock It Down Eye Primer”9:21–9:24
- Source: Glowy not sticky coverage faves and how I apply them - Apr 14, 2026
- “I just like having a little doe foot”
- Source: All drugstore wedding guest makeup look - Jun 16, 2026
- “I'm just using this flat top e.l.f. Cosmetics brush to apply this powder”1:44–1:49
- Source: Full face of under $10 makeup fast everyday look - May 19, 2026
- “I have had these for years. Like I think I first purchased these in like 2015. So, these are well over 10 years old now”16:48–16:58
- “I use this all the time for setting foundation with powder”17:23–17:33
- “This is like my next most used brush to set my foundation”17:33–17:39
- “It's one of those brushes that I use pretty much every day and it's lasted forever”17:49–18:00
- “Definitely highly recommend that brush”
- Source: High-end dupes: Top makeup brushes & beauty tools under $10 - Jun 6, 2026
- “I'm using that e.l.f. Cosmetics Pinky Puff, and I'm just hitting all these areas”6:24–6:29
- Source: Glowy not sticky coverage faves and how I apply them - Apr 14, 2026
- “This is another brush that I use all the time for applying blush”18:00–18:10
- “I tend to reach for the e.l.f. Cosmetics one more than the Morphe one”18:24–18:30
- “This is a great brush for applying blush”18:32–18:39
- Source: High-end dupes: Top makeup brushes & beauty tools under $10 - Jun 6, 2026
- “This is my e.l.f. Cosmetics smooth swipe foundation brush. That really wide big foundation brush”2:32–2:37
- Source: Nude by Nature Makeup at Walmart - Full Face Try On - May 12, 2026
- “Look at the size of that thing”2:41–2:47
- Source: All drugstore wedding guest makeup look - Jun 16, 2026
- “Oh, this is handling this one with ease. Look how pretty this looks already”1:47–1:55
- “The speed with which I can get around my face”2:03–2:07
- Source: First 10 makeup products I'd buy if starting fresh - Jan 3, 2026
- “I'm just going in with this e.l.f. Cosmetics large powder brush and I'm just going in with the powder now”15:57–16:01
- Source: Current go-to everyday look: top makeup under $5 - May 21, 2026
- “The e.l.f. Cosmetics lip stains and the e.l.f. Cosmetics lip oils these are luxury formulas like they are really really good”26:57–27:04
- “You don't need the Dior lip oils like you just don't anymore”
- “e.l.f. Cosmetics did a really good job with the shades and the formula is great”28:01–28:05
- “It has this like cream lip stain formula”28:03–28:10
- “If you are looking for a more accessible lip stain definitely go with e.l.f. Cosmetics”28:08–28:13
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “Smell is nice compared to the last one. This is just kind of like a soft peach kind of smell, and it has a nice glossiness to it”54:29–54:35
- “I don't know if it's one I would like tell you guys to run out and buy. Maybe in like a pinch”54:39–54:43
- “Does do a good job of having the moisture and kind of sealing it in, so that is one good thing about it”54:43–54:48
- “More of just like a comforting kind of everyday balm”54:48–54:55
- Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
- “This is one of the easiest products I've ever used or recommended on my channel”12:52–12:57
- “This adds a tint to your brows. It adds more fiber, more density, more fullness, and bonus, it's going to tame your brows, brush them up into place, and give you all-day hold”13:09–13:14
- “It's really knocking out so many steps so quick, so efficiently, and with minimal time and minimal effort”13:18–13:24
- Source: Anyone can use these drugstore makeup products - May 2, 2026
- “This product is pigmented and mega long lasting”
- “If you have watery eyes, you can try to apply it closer to your inner corner and it should stay quite perfectly in place”38:26–38:29
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Variant: Chestnut Brown
- “This product is pigmented and mega long lasting”31:12–31:17
- “If you have watery eyes, you can try to apply it closer to your inner corner and it should stay quite perfectly in place”31:26–31:32
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Variant: Dark Envy
- “Dark Cocoa Liner by e.l.f”
- “These are only a couple dollars”2:16–2:19
- “They're so creamy”
- Source: Best drugstore makeup of 2025 - Dec 11, 2025
Variant: Light Pink
- “The first thing that stood out to me about this is number one, it's very thin, but it's also very creamy. Like, it has a very creamy like buttery texture to it”10:06–10:14
- “It's actually a true pink”10:24–10:27
- “I love it's very, very thin, very hydrating. I like it a lot”11:21–11:28
- “I would not call this full coverage in terms of a color corrector. I would say this is more like a medium level of coverage”12:50–12:57
- “I am loving this tone”
- “This formula is really, really nice”13:45–13:52
- “I could wear this on its own and not put concealer over the top”13:59–14:04
- “I'm impressed with this”
- Source: New 2026 drugstore makeup releases: what's worth it & what's not - Jan 13, 2026
Variant: Thrift Shop
- “It's kind of like a yellow beige”31:10–31:16
- “This one from e.l.f. is very smooth, not drying”18:02–18:10
- “It will make everything last longer”18:08–18:12
- “This is also a really good option”18:10–18:16
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “These are beautiful. They are such a great price point”
- “You can mix them into your foundation. It goes well under your foundation”
- “I loved this kind of primer for the summer especially”
- Source: Speed reviews of 75+ makeup products - Dec 18, 2025
- “e.l.f always has the dupes to every popular product so I wouldn't be surprised if this one ends up working out”
- “It is a lot more full coverage than the Hourglass one”6:06–6:09
- “I honestly feel like I would buy this one over this one”
- Source: Drugstore dupes for high-end makeup - Jul 19, 2024
Variant: No Doubt
- “This formula feels high-end”39:11–39:15
- “It looks high-end on the lips”39:14–39:18
- “It is so creamy, so rich, so comfortable”39:16–39:21
- “They are incredibly longwearing”
- “Just so so nice”
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “I live for this brush”
- “This is the bittiest, tiniest little finger shape brush that you can use for any kind of detail work”9:10–9:18
- “Boom, pop a little eye brightener on that, and it is camouflage”9:19–9:29
- “You can use it for concealer. You can use it on your complexion, but you can also use this as an eye shadow brush”9:29–9:34
- “You can use this for cream eye shadow. For anything that's like kind of creamy or liquidy, this is great for”9:36–9:41
- “Any kind of shimmer that you need to like pat onto the eye, this is going to be so precise. It's going to give you that professional look without any fallout”
- “You really can use this all over the face. It is a fantastic brush”9:55–10:03
- Source: Makeup brushes I would buy if I lost all mine - Apr 30, 2026
Variant: Sparkling Rose
- “The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery”20:21–20:24
- “It is a lightweight cream but feels more oily and slippery as it blends into the skin”20:28–20:31
- “When blending with fingers it feels more glittery on top of the pigment making it feel like way it gives a subtle pink sheer color with one swipe adding more shine than color”20:33–20:37
- “To get better coverage I try a second layer but it left too much product on my skin be careful when applying”20:45–20:47
- “If you're looking for a blush that has a sheer matte finish that gives you a more shimmery look you will probably like this product”21:16–21:18
- “It stays pretty well onto the skin so I think this will be idea for people with dry or combination skin”21:23–21:27
- “Considering the really affordable price $5 I will give four out of five”
- Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
- “Do you think that looks the same? I feel like it's pretty good”
- “I'm going to say that the way that this feels and blends is a definite dupe”15:25–15:30
- Source: Drugstore dupes for high-end makeup - Jul 19, 2024
- “You guys know I also like the Armani one, but this has been just my go-to move every single day because you don't really have to do anything and I feel way more current”13:04–13:09
- “How fresh and pretty and quick”13:33–13:37
- Source: Drugstore makeup that beats luxury - Apr 20, 2026
- “The e.l.f. Cosmetics Suntouchable Invisible Sunscreen SPF 35 at $14 would be your widely available drugstore alternative”7:51–7:56
- “Also very similar in texture and ingredient profile, and this one actually offers 80 minutes of water resistance, so it's actually a step up in that department”7:56–8:02
- Source: Science-backed skincare dupes saving patients thousands - May 29, 2026
Variant: Light Pink Rose
- “Blends out like a dream”
- “This concealer is it so good”
- Source: Best new drugstore makeup finds 2026 - Jan 11, 2026
Variant: Bermuda
- “The formula is a bit creamy but once you blend it into your skin it becomes a like a powder finish like satin matte”18:36–18:38
- “When blending with my fingers it was easy and smooth without any patchiness”18:51–18:53
- “Although the color was very sheer with just one layer, it has like to medium pigment density, require multiple layers to reach medium coverage”18:56–18:58
- “This product has a nice creamy, not too creamy but decent amount of creamy consistency. Blends pretty well”18:21–18:23
- “I personally don't like this shimmery sheen glow when it comes to cream blush. I just want it to be just no shimmer, just only color, so this is just my personal preference”19:47–19:49
- “Compared to the price itself, it has very decent quality, so I will give four out of five”
- Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
- “This is a peptide stick and it's supposed to be like a hydrating beautiful skin serum in a stick solid form that you can rub into your skin”2:25–2:33
- “I think this product feels kind of like heavy. Feels a little bit greasy, a little bit heavy, but I do find it to be”2:38–2:42
- “My face turns red after I use it”2:44–2:48
- “If you have oily skin, I would not use this. I would stay away from it because I think it is too much of a thick, heavy moisturizer”2:51–2:57
- “If you have super dry skin and you feel like your makeup isn't adhering, it's not sticking on, it's breaking apart, there's dry patches, something like this would be fantastic”2:58–3:01
- Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
Variant: 150C
- “I do like this for underneath my eyes. Well, I would powder everywhere right now. I have always loved using powder foundation under my eyes because it adds coverage. This shade right now is too dark though”
- Source: Affordable drugstore makeup under $15 - Jun 3, 2026
Variant: Neutral Brown
- “Both these just have the perfect consistency in my opinion. They're nice and fine. They stay on well. They have the spoolie on the other end. They're affordable”22:05–22:10
- Source: 2025 favorites: best makeup, hair, beauty and perfumes of the year - Dec 17, 2025
- “I absolutely love this topper”
- “I'll just place it on top of like my regular shimmer that's not super glittery or anything”7:26–7:34
- “It just adds like a little bit more of a bling to the look”7:41–7:48
- “You can really build up on it to get it to look a little bit more blingy”7:51–7:55
- Source: 2025 Best Drugstore Makeup Tested on Mature Skin - Dec 30, 2025
Variant: Comet
- “I actually have used this before and I love it”17:41–17:45
- “It's so pretty”
- Source: Best new drugstore makeup finds 2026 - Jan 11, 2026
- “I've been using this for years and years, kind of off and on. It's not something that I feel like I have to have on hand, but if I do go back to it and use it, I kind of fall back in love with it over again”
- “I know it does work well for me”42:59–43:02
- Source: 50 products I actually used up (beauty empties I loved + hated) - Apr 22, 2026
- “The lip liner, the lip oil, and the lip stains — the three lip products I absolutely love”28:32–28:36
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “If you want a good lash curler from the drugstore, I recommend the e.l.f. Cosmetics Pro Curler”4:03–4:09
- “It's only $5, but I can't find it anywhere”4:09–4:13
- Source: Drugstore Prom Makeup Tutorial - Apr 17, 2025
Variant: Medium/Tan
- “I do find myself using this contour one from e.l.f. Cosmetics a lot more”
- “The shades are also similar almost”
- “Both of these have a very dewy finish”
- “It's not exactly a dupe, but I am using this a lot these days”2:06–2:12
- Source: Affordable makeup dupes that perform like high-end - May 28, 2025
- “I actually really like it. It feels like an oil, it definitely does. It's a balm and it melts upon contact with your finger and it's a very light wash of color but it doesn't feel like cooking oil or anything like that”7:21–7:29
- “It is beautiful and it is multi-functional”7:42–7:46
- “I just feel a bit iffy about sticking my finger in and putting it on my lips and sticking my finger in and putting on my face and then I'm scared I'm going to break out my face”7:52–7:58
- “It is a pretty basic formula. Like, I'm not wowed by the formula”8:15–8:20
- “It is pretty expensive, and other than its looks, functionality wise it's a very simple formula. I don't feel wowed by it, but it is beautiful, it is stunning, and I will use it”8:28–8:36
- Source: Ranking viral lip products brutally honest - Sep 22, 2024
Variant: Rosé You Slay
- “Just from the bottle, the Elf one looks like a beautiful color”5:05–5:10
- “Wow. It has a very similar color to the Charlotte Tilbury one”5:19–5:27
- “It is kind of staying exactly where I placed it. I can sort of see the dots. Like, the product stays exactly where you placed it. It's kind of difficult to blend out”5:28–5:34
- “If I were to apply it how I normally do onto the back of my hand, get an even application on the blush, and then put it to the top of my cheek, I think I would be very happy with this, and I would not have a problem”5:47–5:54
- “On the face, if I didn't tell you, I don't think you would be able to notice a difference”6:19–6:23
- Source: Luxury vs Drugstore Makeup Comparison - May 24, 2026
- “This leans wet, but not overly so. However, it's definitely more of like a thicker, stiffer formula”32:47–32:55
- “I find that it kind of like makes my lashes stick and clump together when I'm applying it”32:55–33:01
- “It does have really pretty curl”33:01–33:03
- “I feel like there's just something kind of spidery about how this looks”33:03–33:06
- “It did hold up well with wear”33:06–33:09
- “Another that I'm not keeping”32:32–32:36
- Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
- “I have some drawbacks. They are quite dry and it's not really that nice to apply them and ideally you should apply them using fingers”33:01–33:09
- “For some daily needs for some daily looks these toppers are it. They don't It's not a full dupe to Urban Decay, to Fenty Beauty and so on”33:16–33:25
- “They look simple at some point. But as basic toppers, they are good. They are good if you need a kind of a duo chrome”40:12–40:18
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
- “These sticks are gorgeous. If we compare them to Essence and Catrice, they look brighter”27:57–28:05
- “They are longlasting”
- “They look beautiful. They are longlasting”28:13–28:19
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Variant: Pinky Up
- “These are more of like a grab-and-go kind of lippy where you're not going to put on a lip liner and you just want to hydrate your lips but with a little bit of color. These are perfect for that”3:49–3:55
- “These are beautiful. They're very hydrating”4:21–4:25
- Source: Best makeup of 2025 for mature skin from drugstore to high end - Dec 19, 2025
- “I have not tried any other brand liquid liner”26:01–26:09
- “Don't care to”
- “My e.l.f. Cosmetics is good for me”
- “It's good with me”
- “It's good to me”
- Source: My 2025 Makeup Favourites - Oct 30, 2025
- “Elf came out with a power grip hair gel”0:01–0:04
- “I've been hearing that this is a really strong gel and it works really well at holding up your brows”0:03–0:07
- “Definitely stronger than elf's brow gel so far”0:16–0:21
- “It's quite literally feeling like one of the strongest gels I've ever put in my brow”0:21–0:24
- “This lasts all day with no white flakes”0:27–0:32
- Source: Full Face of New Makeup Launches - Mar 12, 2026
- “E.L.F. Expert Liquid, like nothing crazy, nothing fancy”18:17–18:29
- “This is like $5, $7 maybe”
- Source: Full face of drugstore makeup (baddie on a budget) - Apr 8, 2026
Variant: Bright Pink
- “This is on the cheaper end from E.L.F., $2”12:18–12:24
- “This shade can be cheap and do the work for me”12:44–12:48
- “Look at that. I can't believe I haven't used this blush more. Actually, that is such a classic pink, making me feel alive”13:07–13:14
- “I've rediscovered this blush. I think that's so good. The shade is called bright pink”25:47–25:51
- Source: Best makeup you can buy at Dollar General - Feb 28, 2026
Variant: Joyful - Pink Rose
- “If I just want a bit more of a color, I would tend to go for this”5:52–5:55
- Source: 5 minute natural makeup look for beginners - Mar 18, 2026
- “This one immediately is hard to blend, doesn't look as luminous or glowy, it's not as light reflecting. I don't like it”
- Source: Drugstore dupes for high-end makeup - Jul 19, 2024
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