Fino Premium Touch Hair Mask
SUMMARY OF REVIEWS
Shiseido Fino Premium Touch Hair Mask has a thick, creamy-gel texture that leaves hair very silky even after just five minutes, and a little goes a long way for the price. Several creators call it worth the hype and a repurchase staple, with one noting it outperforms a popular Western hair mask. The scent is described as clean and pleasant, and the product is praised for delivering salon-like results at home.
FULL REVIEWS
POSITIVE
- “I genuinely think it's worth the hype”19:00–19:04
- “I love the Fino Hair Mask”19:02–19:05
- “Either or, honestly, it is worth the hype and the way your... It's like a at-home hair treatment that... It just It is like no other hair”19:08–19:16
- “I recently tried a hair mask from a Western brand that's very popular, too. My hair did not feel the same”19:18–19:23
- “I get so much more product in this”19:25–19:29
- “These are so worth it”
- “Honestly, your hair will feel amazing either way”19:40–19:47
- “As soon as I did it again, I was like, 'Wow, I need to do this weekly because I'm reminded why these hair masks went viral and why they're so good.'”19:49–19:53
- Source: Affordable J-Beauty Products That Are Actually Good - Apr 25, 2026
- “This has been absolutely game-changing in terms of even if I just wash my hair with shampoo use this and blow dry it it's already so much smoother and so much less frizzy”20:56–21:06
- “Honestly everything Rose said is the feeling of when you I'm going to call it an upgrade when you upgrade from using a conditioner to a hair mask that step is otherworldly for your hair”21:19–21:27
- Source: Best hair care of 2024 for hair loss, dandruff, dull and dry hair - Dec 26, 2024
- “The smell is weird. It kind of smells like an aerosol spray”14:25–14:32
- “I used this and I loved it”14:28–14:34
- “I thought that this was going to be like the one”14:32–14:37
- Source: Every beauty product I bought in Japan - Feb 14, 2026
- “It smells really good, it definitely smells very clean”9:24–9:29
- “It's very thick, it's like a creamy gelish kind of texture”9:27–9:36
- “I definitely makes my hair very very silky even though I only leave it on for about like 5 minutes not even”9:51–9:55
- “A little goes a really really long way and the price is really not bad, it's actually quite cheap”9:59–10:05
- “This is a good product, I really like it”10:06–10:10
- Source: Ranking TikTok viral products again (brutally honest) - Jan 22, 2025
MIXED / NEGATIVE
No negative reviews yet — creators have only had good things to say.
WHAT CREATORS SAY
- Consensus
- 4.5 / 5 from 4 creator reviewsGrailPeople ratings based on creator reviews.
- Value
- Value for money (2)
- ⚠ scent some found off-putting (1)
Product details
Details
- Type
- hair mask
- Finish
- —
- Shade
- —
- Key ingredients
- royal jelly, squalane
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