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@magdalinejanet reviewing Shiseido Eyelash Curler at 08:15 in a YouTube Shorts videoEyelash Curler"The Shiseido eyelash curler is literally the only one that works with my eyelashes."$28.00j.uuuuudy mentioning Fino Fino Hair Mask at 19:02 in their YouTube videoFino Premium Touch Hair Mask"I genuinely think it's worth the hype."-@soobeauty_official reviewing Shiseido Revital Essence Skin Glow Foundation at 08:25 in a YouTube Shorts videoRevitalEssence Skin Glow Foundation SPF 30"The Shiseido is radiant, hydrating, perfect for everyday wear, especially if you hate removing heavy makeup at the end of the day."-@beautywithin reviewing Shiseido IHADA Medicated Night Pack at 14:31 in a YouTube Shorts videoIHADA Night Pack"This moisturizer consistency, holy crap, hard to beat."$31.99@buildyourmoxie reviewing Senka Perfect Whip at 00:51 in a YouTube Shorts videoSenka Perfect Whip Collagen In Beauty Face Foam"This is a really good face wash."$12.99@beautywithin reviewing Shiseido Tsubaki Premium Repair Hair Mask at 22:34 in a YouTube Shorts videoTsubaki Premium EX Repair Hair Mask"I tried the Fino, loved that. I tried then the gold Tsubaki, I then tried the Tsubaki premium repair."-@beautywithin reviewing Shiseido Elixir Day Care Revolution Tone Up SPF50+ PA++++ at 16:48 in a YouTube Shorts videoElixir Day Care Revolution Tone Up SPF50+ PA++++"Literally shocked."-@taylorwynn reviewing Shiseido Synchro Skin Radiant Lifting Foundation at 11:56 in a YouTube Shorts videoSynchro Skin Radiant Lifting Foundation SPF 30"That's been a favorite foundation of mine for years now and yep, they discontinued it."$45.00@tinatanakaharris reviewing Shiseido Deco Shadow at 28:26 in a YouTube Shorts videoDeco Shadow"It is like the one for you to put along your hairline to fill in your hairline and stuff."-Hiaru Matto Highlighter"It is very very subtle with no shimmer or reflective properties."-@amandaz reviewing Shiseido Tsubaki Premium Volume & Repair Conditioner at 42:45 in a YouTube Shorts videoTsubaki Premium Volume & Repair Conditioner"This is meant to be good for repairing, but also not really weigh down the hair."-@beyobestbeauty reviewing Shiseido Elixir the Serum AA at 35:27 in a YouTube Shorts videoElixir The Serum AA"I feel like when I'm using this, I feel like I notice a difference when I'm using it continuously."$76.67@tinatanakaharris reviewing Shiseido Ultimune Power Infusing Hand Cream at 09:43 in a YouTube Shorts videoUltimune Power Infusing Hand Cream"I've like literally never seen it before, but I guess it's in the Hall of Fame. That's pretty cool."$32.16@tinatanakaharris reviewing Aqualabel Esthetic Cleansing Gel at 04:12 in a YouTube Shorts videoAqualabel Esthetic Cleansing Gel"I liked the fact that it's kind of a one and done cleanser."-@angiehotandflashy reviewing Shiseido Urban Environment Mineral Clear SPF 50 at 05:37 in a YouTube Shorts videoUrban Environment Mineral Clear Sunscreen SPF 50"This is a very runny white liquid. It feels lightweight and slippery, like very elegant skin care going on. I actually love the feel of this one when I'm putting it on."$39.00Benefique Reset Clear Lotion$36.64@juliaadamsmua reviewing Shiseido Bamboo 111 Lipstick at 19:22 in a YouTube Shorts videoColorGel LipBalm"It's like a tinted lip balm, but it's just a nice soft nudie shade that kind of just goes with anything."$28beautywithin mentioning Shiseido Ma Cherie Perfect Shower Ex at 15:18 in their YouTube videoMa Cherie Perfect Shower EX"This is the Shiseido perfect shower. I believe it's like part of Shiseido. It's a Japanese brand."$9.79@dr.jennyliu reviewing Shiseido Senka Perfect Whip Cleansing Foam at 10:17 in a YouTube Shorts videoSenka Perfect Whip Cleansing Foam"This is a really really lovely rich cushiony microfoam that deeply cleanses without stripping your skin barrier."$10.50@beautywithin reviewing Shiseido IHADA Balm at 15:57 in a YouTube Shorts videoIHADA Balm"It uses highly purified petroleum, which won't clog your pores, but it will seal the skin."-@tinatanakaharris reviewing Shiseido Ultimate Power Infusing Serum at 04:06 in a YouTube Shorts videoUltimune Power Infusing Serum"Another product that I thought like already existed."$78.00@tinatanakaharris reviewing Anessa Day Serum N at 17:55 in a YouTube Shorts videoAnessa Sun Dual Care Day Serum SPF 50+ PA++++"They have released the day serum before but this is a new one because it has a green lid to it."-@tinatanakaharris reviewing HAKU Melano Focus IV at 05:02 in a YouTube Shorts videoHaku Melano Focus IV Whitening Serum"Haku is literally known for all like brightening products, but I guess they have a serum that's ranked in."-@beautywithin reviewing Shiseido Elixir Balancing Oyasumi Mask at 13:07 in a YouTube Shorts videoElixir Balancing Oyasumi Mask"I love it. I love it. I love it."-@laura.lavigne reviewing Feno Premium Touch Hair Oil at 16:17 in a YouTube Shorts videoFino Premium Touch Hair Oil"So far so good with this."$20.99@gothamista reviewing Shiseido Ultimate Sun Protector Lotion Mineral SPF60 at 17:59 in a YouTube Shorts videoUltimate Sun Protector Lotion Mineral SPF 60+"I also really love Shiseido's Mineral Ultimate Sun Protector Lotion with an SPF of 60."$52.00@tinatanakaharris reviewing Sinoadore Jelly Circulist at 10:45 in a YouTube Shorts videoSINOADORE Jelly Circulist"Apparently it's a jelly that's supposed to make your skin all nice. It's got vitamin C, fiber, hatamugi, cherry, and something. Huh, how random, but I guess it was an inner care item."-@tinatanakaharris reviewing Maquillage Essence Liquid EX at 19:12 in a YouTube Shorts videoMaquillage Essence Liquid EX"It has a high coverage watery serum foundation it helps with your skin while wearing it."$29.99@dr.jennyliu reviewing Shiseido Aqualabel Anti-Aging Oil-in Treatment Lotion at 11:42 in a YouTube Shorts videoAqualabel Anti-Aging Oil-in Treatment Lotion"This is a hybrid lotion essence with anti-aging benefits formulated really ideal for kind of that mature dry skin."-@dr.jennyliu reviewing Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF 50+ at 07:16 in a YouTube Shorts videoAnessa Perfect UV Sunscreen Skincare Milk SPF 50+ PA++++"It's an ideal sunscreen that contains hybrid chemical and mineral filter."-@amandaz reviewing Shiseido Anessa Mineral UV Sunscreen Mild Gel SPF 35 at 18:16 in a YouTube Shorts videoAnessa Mineral UV Sunscreen Mild Gel SPF 35"This is actually marketed as being good for post-procedure skin."-DAIYA FUDE Face Duo$42.00@beautywithin reviewing Shiseido d program Moist Care Lotion at 10:02 in a YouTube Shorts videod program Moist Care Lotion"It's so nourishing, so moisturizing."-Tsubaki Premium EX Damage Care & Repair Shampoo"I liked this one, but I didn't notice anything like insane with it. So, I would not repurchase this one. It was fine and it was moisturizing enough but like not nearly as good as the other ones that I talked about."$18.47@tinatanakaharris reviewing Shiseido Benefiance Brightening Gel Cream at 13:09 in a YouTube Shorts videoBenefiance Brightening and Wrinkle Smoothing Cream"I don't know if I've ever seen a gel cream from Shiseido before."-@gothamista reviewing Shiseido Vital Perfection Uplifting and Firming Advanced Eye Cream at 13:03 in a YouTube Shorts videoVital Perfection Uplifting and Firming Advanced Eye Cream"I feel like it does have an impact, especially for me on my upper eyelid area. It doesn't seem as droopy."$121.50@aashiadani reviewing Shiseido Ultimune Power Infusing Concentrate at 08:39 in a YouTube Shorts videoUltimune Power Infusing Concentrate"I feel like it did absolutely nothing for my skin."$110.00

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Eyelash Curler
4.9Eyelash Curler
Magdaline JanetMagdaline Janet106K subscribers
4.9Eyelash Curler
  • “They are just the best”31:50–31:54
  • “If I want my curl to really last, that's when I'm going for Shiseido”31:53–31:59
  • “I love the Kevyn Aucoin one probably equally, but I used this one more”31:59–32:05
  • “They're both so good that if one went away, I wouldn't feel bad because I would just go to the other one”32:08–32:14
  • “Glidey and smooth. You really notice when an eyelash curler is too sharp up here. And this is not too sharp”32:14–32:24
  • “Some of them like really hurt the lashes or the eyes. Maybe I just have sensitive eyes, but there are some that are incredibly sharp”32:24–32:31
  • “This one is gentle but also effective”32:38–32:44
  • Source: Best of beauty 2025 - Dec 30, 2025
Amanda ZAmanda Z128K subscribers
Fino Premium Touch Hair Mask
4.9Fino Premium Touch Hair Mask
JUDYJUDY212K subscribers
4.8Fino Premium Touch Hair Mask
Beauty WithinBeauty Within2.7M subscribers
4Fino Premium Touch Hair Mask
estherdazeestherdaze26K subscribers
RevitalEssence Skin Glow Foundation SPF 30
4.8Variant: 160RevitalEssence Skin Glow Foundation SPF 30
Elena RachitskayaElena Rachitskaya514K subscribers
4.5RevitalEssence Skin Glow Foundation SPF 30
  • “This foundation became really popular within the Korean beauty community, and it spread like wildfire, and it just became really, really popular, and also sold out multiple times”8:07–8:17
  • “This foundation is very sheer and light”8:25–8:28
  • “If you're looking for that thick coverage, you're oily skin, this is something you do want to stay away from”8:27–8:30
  • “It has earned the nickname like spa or sauna glow. So, it kind of gives you that nice refreshing glow as if you just got out of the sauna”8:39–8:44
  • “I just love finishing off my base makeup with this, because it just gives me that really pretty glow”9:01–9:08
  • “This foundation does more to my texture and finish. It attributes more, it adds more in that area, as opposed to like pores than coverage”9:08–9:18
  • Source: Best Kbeauty makeup products of 2025 - Dec 29, 2025
Soo Beauty 수뷰티Soo Beauty 수뷰티419K subscribers
4.2Variant: 220 LinenRevitalEssence Skin Glow Foundation SPF 30
AndreannaAndreanna3.4K subscribers
3RevitalEssence Skin Glow Foundation SPF 30
  • “I put it on my 2020 favorites”5:56–6:03
  • “I really loved it because super a lot of the glow”6:03–6:08
  • “I think this between eight foundation this is the most glow”6:06–6:13
  • “Even like a few minute later, one hour later, still only this glow. I can see the glow”6:18–6:28
  • “Definitely never ever for the oily skin, never ever for anybody who has so much visible pores because pores will be like hello”6:28–6:33
  • “This foundation has amazing glow”6:38–6:42
  • “I think this is like definitely you have a very obvious glow foundation”6:49–6:56
  • “I'm not going to say it's not my favorite anymore because I think I can only use this for like a really short moment”7:11–7:18
  • Source: I spent $700 testing 8 luxury foundations - Apr 19, 2026
CYoungCYoung84K subscribers
IHADA Night Pack
4.9IHADA Night Pack
Beauty WithinBeauty Within2.7M subscribers
Senka Perfect Whip Collagen In Beauty Face Foam
3.5Senka Perfect Whip Collagen In Beauty Face Foam
Laura LavigneLaura Lavigne2.4K subscribers
Tsubaki Premium EX Repair Hair Mask
4.9Tsubaki Premium EX Repair Hair Mask
Beauty WithinBeauty Within2.7M subscribers
3Tsubaki Premium EX Repair Hair Mask
Abbey YungAbbey Yung840K subscribers
Elixir Day Care Revolution Tone Up SPF50+ PA++++
4.5Elixir Day Care Revolution Tone Up SPF50+ PA++++
Beauty WithinBeauty Within2.7M subscribers
Synchro Skin Radiant Lifting Foundation SPF 30
Deco Shadow
Hiaru Matto Highlighter
Tsubaki Premium Volume & Repair Conditioner
Elixir The Serum AA
4.2Elixir The Serum AA
  • “I feel like when I'm using this, I feel like I notice a difference when I'm using it continuously”35:15–35:20
  • “I feel like I will notice like my skin, it just looks like nice and like firm. It looks nicer and firmer when I'm using it”35:27–35:31
  • “I notice it most when I'm not using it. When I'm not using it, I'm like, oh, like my skin just looks a little bit like it could use a little bit something else”35:37–35:43
  • “This product I really enjoyed using it and I definitely feel like I noticed the difference”35:53–36:00
  • “This is not very moisturizing. I like the effects it has on my skin, but it is not very moisturizing. The serum is very watery”36:12–36:19
  • “I do like this product. I would purchase it again”36:41–36:46
  • Source: Summer 2025 Empties - Oct 5, 2025
BE YO BEST BEAUTY・美容ベストBE YO BEST BEAUTY・美容ベスト4K subscribers
Ultimune Power Infusing Hand Cream
Aqualabel Esthetic Cleansing Gel
Urban Environment Mineral Clear Sunscreen SPF 50
1.5Urban Environment Mineral Clear Sunscreen SPF 50
  • “This is a very runny white liquid. It feels lightweight and slippery, like very elegant skin care going on. I actually love the feel of this one when I'm putting it on”5:30–5:37
  • “It does leave a slight white cast and it does rub in unevenly and it feels fairly sticky and greasy”5:37–5:50
  • “After 20 minutes, the white cast does settle in a little bit, but not enough for me. Plus, it settles into all my wrinkles, including my neck wrinkles. It does still feel a little bit tacky and heavy even after an hour”5:50–5:56
  • “For me, it wasn't wearable on its own”
  • “This one gets a zero out of five as a standalone sunscreen”
  • Source: I tried $500 worth of new mineral sunscreens - May 15, 2026
HotandFlashyHotandFlashy1.2M subscribers
ColorGel LipBalm
Ma Cherie Perfect Shower EX
Senka Perfect Whip Cleansing Foam
4.2Senka Perfect Whip Cleansing Foam
Dr. Jenny LiuDr. Jenny Liu316K subscribers
IHADA Balm
Ultimune Power Infusing Serum
Anessa Sun Dual Care Day Serum SPF 50+ PA++++
Haku Melano Focus IV Whitening Serum
Elixir Balancing Oyasumi Mask
4.8Elixir Balancing Oyasumi Mask
  • “I love it. I love it. I love it”
  • “This gives you the effect of peeling masks without actually needing to peel anything off at night”12:54–13:04
  • “You put this on basically to seal over everything. You work it in and it kind of creates a film, but it's not sticky”13:07–13:10
  • “It's kind of like a gel film, but it also isn't like a suffocating layer either”13:10–13:18
  • “It will like dry down. It won't be as shiny as this, but it still kind of like sucks it all in”13:23–13:26
  • “It literally pushes all the skincare in there”13:28–13:31
  • “I look at the dry areas and those areas are still hydrated the next morning”
  • “This literally traps everything in there”13:50–13:53
  • Source: Top rated Japanese skincare and haircare products - Apr 26, 2025
Beauty WithinBeauty Within2.7M subscribers
Fino Premium Touch Hair Oil
4Fino Premium Touch Hair Oil
Laura LavigneLaura Lavigne2.4K subscribers
Ultimate Sun Protector Lotion Mineral SPF 60+
SINOADORE Jelly Circulist
Maquillage Essence Liquid EX
Aqualabel Anti-Aging Oil-in Treatment Lotion
4.2Aqualabel Anti-Aging Oil-in Treatment Lotion
Dr. Jenny LiuDr. Jenny Liu316K subscribers
Anessa Perfect UV Sunscreen Skincare Milk SPF 50+ PA++++
4.2Anessa Perfect UV Sunscreen Skincare Milk SPF 50+ PA++++
Dr. Jenny LiuDr. Jenny Liu316K subscribers
Anessa Mineral UV Sunscreen Mild Gel SPF 35
3.5Anessa Mineral UV Sunscreen Mild Gel SPF 35
  • “This is actually marketed as being good for post-procedure skin”18:11–18:19
  • “Probably on the thicker side compared to some of the other products we're talking about”18:16–18:20
  • “You can get it there, and it doesn't feel absolutely sticky. It doesn't feel chalky. It doesn't feel heavy. In fact, the finish is more on the natural side, but it's going to take you a while to get there, guys”18:27–18:32
  • “If you have dark eyebrows like me, watch out for the eyebrows, cuz your eyebrows are going to turn purple”18:42–18:46
  • “It doesn't have a lot of alcohol in it. It has no fragrance. It's just kind of a really good for gentle, sensitive skin kind of product”18:47–18:52
  • “If you lean oily, and you want a mineral sunscreen, go with the Anessa”18:59–19:07
  • “This is only SPF 35. So, that is I do take it down a notch because of that, but I don't think it's a bad one”19:08–19:13
  • Source: Best Asian Sunscreens of 2026 and Ones to Avoid - Jul 2, 2026
Amanda ZAmanda Z128K subscribers
d program Moist Care Lotion
4.7d program Moist Care Lotion
Beauty WithinBeauty Within2.7M subscribers
Tsubaki Premium EX Damage Care & Repair Shampoo
Benefiance Brightening and Wrinkle Smoothing Cream
Vital Perfection Uplifting and Firming Advanced Eye Cream
4.5Vital Perfection Uplifting and Firming Advanced Eye Cream
GothamistaGothamista685K subscribers
Ultimune Power Infusing Concentrate
1.5Ultimune Power Infusing Concentrate
  • “I feel like it did absolutely nothing for my skin”8:32–8:40
  • “I wore it under makeup, and it looked beautiful. It gave a nice glow from within, but I don't need to spend 6,000 or 4,000 rupees for it”8:39–8:43
  • “It's supposed to treat your fine lines. It's supposed to treat your wrinkles. It's supposed to be great for anti-aging as well, but it did nothing for me, guys. Nothing at all”8:48–8:51
  • “I was so disappointed”
  • “Literally nothing”
  • Source: 2026 product empties: buy or bye? - Feb 14, 2026
Aashi AdaniAashi Adani299K subscribers · Sponsored
Brand note

Shiseido is a Japanese beauty brand that creators consistently turn to for reliable, well-engineered staples rather than trend-driven launches. Its most talked-about product is the Eyelash Curler, which multiple creators describe as gentle, effective, and long-lasting — a no-brainer for anyone who struggles with flat lashes or sensitive eyes. On the complexion side, the RevitalEssence Skin Glow Foundation offers a sheer, dewy finish that suits dry or mature skin but can emphasize texture and pores on oily skin.

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