Do It All Radiant Concealer
BUY IT HERE
Amazon →Ulta →Sephora →Nordstrom →SUMMARY OF REVIEWS
IT Cosmetics Do It All Radiant Concealer is hydrating and dewy with medium coverage that feels lightweight and wears smoothly without sliding throughout the day. It delivers a smooth, hydrated under-eye look, though the packaging can get a bit messy. Best for those wanting a natural, skin-like finish with good coverage.
FULL REVIEWS
POSITIVE
Variant: 230
- “This is one of the best all over concealers that I've ever used”25:39–25:47
- “Out of all of the concealers that I have, and that's quite a lot, this is the best at concealing issues around the face. So whether it be hyperpigmentation, melasma, dark spots, any of those things, I feel like this is the best at that”
- “The one thing that I hate about it, it's this applicator, the sponge tip, but I can overlook that because it is such a good concealer”26:06–26:12
- Source: The best makeup of 2025 - Dec 29, 2025
Variant: Light Medium Neutral
- “It's much more hydrating and dewy”12:11–12:18
- “Much more dewy, hydrating. Not as thick as House Labs, but still gives medium coverage”12:09–12:16
- “I love this concealer for day-to-day”
- “A lot of their products are just very much like your skin but better, but still with good coverage. Not totally light, which I appreciate”12:25–12:28
- Source: Sephora sale recommendations 2025: what's actually worth it - Oct 29, 2025
Variant: Light Medium Neutral
- “I love It Cosmetics complexion products cuz they always are so lightweight, but they give great coverage and they wear nicely, too”16:53–16:59
- “This concealer just always gives that smooth, very hydrated under eye look, but it doesn't slide throughout the day”17:04–17:08
- “The packaging can get a little bit messy, but it's worth it because the formula is good”17:12–17:14
- Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
MIXED / NEGATIVE
No negative reviews yet — creators have only had good things to say.
WHAT CREATORS SAY
- Consensus
- 4.8 / 5 from 3 creator reviewsGrailPeople ratings based on creator reviews.
- Features
- Hydrating (2)
- ⚠ packaging issues noted (2)
Product details
Details
- Type
- concealer
- Finish
- luminous
- Shade
- Light Medium Neutral
- Key ingredients
- niacinamide, hyaluronic acid, vitamin B5, vitamin E
Some links are affiliate links. We may earn a commission.
Links