IT Cosmetics

Do It All Sheer Tint Face Balm

SUMMARY OF REVIEWS

IT Cosmetics Do It All Sheer Tint Face Balm applies as a cream that melts into a liquid, providing light to medium coverage that evens skin tone and texture without looking like makeup. Professional makeup artist Julia Adams MUA calls it her "number one favorite skin tint," noting it works for both her oily complexion and her mother's dry skin. Several creators mention it leaves a dewy, radiant finish that can get shiny by the end of the day, and they advise against wearing it over primer for the most natural look.

FULL REVIEWS

POSITIVE

4.9Variant: 210Do It All Sheer Tint Face Balm
4.8Variant: Light NeutralDo It All Sheer Tint Face Balm
4.6Variant: 210 Light NeutralDo It All Sheer Tint Face Balm
  • “It reminded me a little bit of the CoverGirl Olay Simply Ageless cream foundation, because that one starts out as a cream, but as you start applying it, it sort of like melts into a liquid”1:12–1:17
  • “When I apply this, I feel like there's enough coverage where it just gives me like a thin veil over everything to create this more even base”1:51–1:55
  • “It almost looks like a filter in real life”1:59–2:05
  • “Not only is it helping even out discoloration and redness, but I do feel like it makes my texture look smoother”2:03–2:08
  • “This does end up drying down where it doesn't feel tacky, it doesn't feel wet on the skin, but it does maintain this radiance”2:19–2:25
  • “This starting point is even a little bit too shiny for me, because I know as I move throughout my day, I'm going to get even shinier”2:41–2:48
  • “In my opinion, the way this sits on my face, it just does not look like makeup at all”3:05–3:10
  • “This does not catch on my dry patches at all”3:41–3:44
  • Source: I tested new makeup releases for over a month... hits or misses? - Apr 6, 2026

MIXED / NEGATIVE

No negative reviews yet — creators have only had good things to say.

WHAT CREATORS SAY

Consensus
4.8 / 5 from 3 creator reviewsGrailPeople ratings based on creator reviews.
Features
Easy to use (3) · Lightweight (2) · Sheer (2) · Dewy finish (2)
  • didn't control oil for some (1)
  • doesn't last / fades through the day (1)
Product details

Details

Type
tinted moisturizer
Finish
radiant
Shade
210
Key ingredients
Hyaluronic Acid, Collagen Peptide, Vitamin E

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