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@morganturnermakeup reviewing IT Cosmetics Do It All Sheer Tint Face Balm at 04:52 in a YouTube Shorts videoDo It All Sheer Tint Face Balm"Wow, this is now my number one favorite skin tint."$34.00@thecleanbeautycode reviewing IT Cosmetics Heavenly Luxe #7 Brush at 01:11 in a YouTube Shorts videoHeavenly Luxe Complexion Perfection Brush #7"This I you can use for contouring around the face, even for blending eyeshadow, concealer."$50.00@sofiaseesbeauty reviewing IT Cosmetics Airbrush Complexion Perfection Brush #115 at 01:34 in a YouTube Shorts videoAirbrush Complexion Perfection Brush #115"This is very dense. It is also quite flat, and the top has a little bit of a wispiness."$28.00@juicyjas reviewing IT Cosmetics Do It All Radiant Concealer at 17:04 in a YouTube Shorts videoDo It All Radiant Concealer"This is one of the best all over concealers that I've ever used."$30.00@juicyjas reviewing IT Cosmetics Concealer Brush at 12:00 in a YouTube Shorts videoHeavenly Luxe Dual Airbrush Concealer Brush #2"Another brush I love, very similar to the one from House Labs, but the one from IT Cosmetics is fabulous."$28.00@frmheadtotoe reviewing IT Cosmetics Cc+ at 00:53 in a YouTube Shorts videoYour Skin But Better CC+ Cream with SPF 50+"I cannot tell you I have gone through so many tubes of this."$47.00laura88lee mentioning IT Cosmetics Foundation Brush at 05:47 in their YouTube videoFoundation Brush"I use it all the time."-j.uuuuudy mentioning IT Cosmetics Bye-Bye Pores Press Powder at 16:50 in their YouTube videoBye Bye Pores Translucent Pressed Setting Powder"I specifically only use this for my brows."$32.00@abbeyyung reviewing IT Cosmetics Bye Bye Breakout Serum at 00:28 in a YouTube Shorts videoBye Bye Breakout Salicylic Acid Acne Serum"The IT Cosmetics Bye Bye Breakout Serum is incredible for helping with texture and blackheads."$36.00@lauraraebeauty reviewing IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick at 05:04 in a YouTube Shorts videoSuperhero No-Tug Waterproof Eyeshadow Stick"This is fabulous, and this will be 30% off. It's $17.50."$28@abbeyyung reviewing IT Cosmetics Hello Sunshine Sunscreen at 07:37 in a YouTube Shorts videoHello Sunshine Invisible Sunscreen For Face SPF 50"It's very nice, very light. Nothing like the thick, greasy, pasty sunscreens that we're used to."$36.00@robertwelsh reviewing IT Cosmetics Do It All Lip Transformer Hydrating Lip Farmer Lip Balm and Liner at 04:27 in a YouTube Shorts videoDo It All Lip Transformer Hydrating Lip Farmer Lip Balm and Liner"This looks cool."-@msgoldgirl reviewing IT Cosmetics Cc+ Nude Glow at 03:59 in a YouTube Shorts videoCC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40"My current most reached for foundation for the last few months."$39.00@drsamellis reviewing IT Cosmetics Cc+ Cream Natural Matte Foundation with SPF 40 at 06:26 in a YouTube Shorts videoCC+ Cream Natural Matte Foundation with SPF 40"For anyone who is looking for full coverage but do not want to look like they are just wearing like a face caked in makeup, absolutely recommend basically any of the CC creams from the IT Cosmetics line."$39.00@abbeyyung reviewing IT Cosmetics 227 Flawless Blush Brush at 35:27 in a YouTube Shorts videoLove Beauty Fully Flawless Blush Brush #227"I just love this for powder blush so much. I feel like it's the perfect size and shape."-@beautyover70withlea reviewing IT Cosmetics Brush Bath at 02:02 in a YouTube Shorts videoBrush Bath Purifying Solid Makeup Brush Cleanser"It's a brush cleaner that you use on your makeup brushes and all your eye brushes just temporarily, not a good thorough weekly cleaning, but it comes in a spray bottle and you just put a couple of spritz on a paper towel, run your brush back and forth."$23.00

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Do It All Sheer Tint Face Balm
4.9Variant: 210Do It All Sheer Tint Face Balm
Julia Adams MUAJulia Adams MUA286K subscribers
4.8Variant: Light NeutralDo It All Sheer Tint Face Balm
Morgan TurnerMorgan Turner372K subscribers
4.6Variant: 210 Light NeutralDo It All Sheer Tint Face Balm
  • “It reminded me a little bit of the CoverGirl Olay Simply Ageless cream foundation, because that one starts out as a cream, but as you start applying it, it sort of like melts into a liquid”1:12–1:17
  • “When I apply this, I feel like there's enough coverage where it just gives me like a thin veil over everything to create this more even base”1:51–1:55
  • “It almost looks like a filter in real life”1:59–2:05
  • “Not only is it helping even out discoloration and redness, but I do feel like it makes my texture look smoother”2:03–2:08
  • “This does end up drying down where it doesn't feel tacky, it doesn't feel wet on the skin, but it does maintain this radiance”2:19–2:25
  • “This starting point is even a little bit too shiny for me, because I know as I move throughout my day, I'm going to get even shinier”2:41–2:48
  • “In my opinion, the way this sits on my face, it just does not look like makeup at all”3:05–3:10
  • “This does not catch on my dry patches at all”3:41–3:44
  • Source: I tested new makeup releases for over a month... hits or misses? - Apr 6, 2026
Slashed BeautySlashed Beauty127K subscribers
4Variant: Light Neutral 210Do It All Sheer Tint Face Balm
Emily NoelEmily Noel980K subscribers
Heavenly Luxe Complexion Perfection Brush #7
4.9Heavenly Luxe Complexion Perfection Brush #7
The Clean Beauty CodeThe Clean Beauty Code15K subscribers
Airbrush Complexion Perfection Brush #115
4.5Airbrush Complexion Perfection Brush #115
  • “This is very dense. It is also quite flat, and the top has a little bit of a wispiness”1:23–1:32
  • “Even the most watery, liquidy formula foundation is not going to seep into the brush”1:34–1:43
  • “I love the fact that with this, I can really take those thinner formulas and pat them on and apply them in layers”1:51–1:59
  • “It makes it really easy to add thin layers to the face to really customize that coverage”1:59–2:06
  • “I also find that this works well for more full coverage foundations as well”2:17–2:22
  • “Because it has that flat top, I just feel like it makes it really easy to get that coverage where you need it”2:25–2:29
  • Source: Makeup brushes I would buy if I lost all mine - Apr 30, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Do It All Radiant Concealer
4.9Variant: 230Do It All Radiant Concealer
  • “This is one of the best all over concealers that I've ever used”25:39–25:47
  • “Out of all of the concealers that I have, and that's quite a lot, this is the best at concealing issues around the face. So whether it be hyperpigmentation, melasma, dark spots, any of those things, I feel like this is the best at that”
  • “The one thing that I hate about it, it's this applicator, the sponge tip, but I can overlook that because it is such a good concealer”26:06–26:12
  • Source: The best makeup of 2025 - Dec 29, 2025
Carmel NicoleCarmel Nicole21K subscribers
4.8Variant: Light Medium NeutralDo It All Radiant Concealer
juicyjasjuicyjas1.1M subscribers
4.8Variant: Light Medium NeutralDo It All Radiant Concealer
juicyjasjuicyjas1.1M subscribers
Heavenly Luxe Dual Airbrush Concealer Brush #2
4.5Heavenly Luxe Dual Airbrush Concealer Brush #2
  • “This is lovely because it works really well for foundation, too”33:47–33:54
  • “It's so gorgeously soft”
  • “It's like dense enough to apply cream product, but it's also movable enough that it works really well for foundation”34:06–34:15
  • “Actual shape is really nice cuz it's kind of in between. It's good for blush, for bronzer, for foundation, and you have this really nice like soft concealer brush or eyeshadow brush on the other side”34:15–34:22
  • Source: Best bronzers, ever. (No more orange!) - Jul 12, 2026
Amanda ZAmanda Z128K subscribers
Your Skin But Better CC+ Cream with SPF 50+
4.9Variant: LightYour Skin But Better CC+ Cream with SPF 50+
  • “I cannot tell you I have gone through so many tubes of this”0:47–0:56
  • “I use the color light, which I think is one of the most perfect color matches for my skin tone”0:53–0:58
  • “I do tend to be very olive undertoneed and it can be very difficult for me to find the perfect match that's not overly yellow and not overly orange”0:58–1:04
  • “This is really, really good if you're neutral skinned like me”1:06–1:12
  • “One of the things I like the most about this is it has SPF 50”1:11–1:16
  • “It also has really high coverage”1:16–1:19
  • “This one is such a good consistency that I can just use the high coverage exactly where I need it and kind of spread it out thinly over my face”1:23–1:29
  • “It just gives me the right amount of coverage that I like without looking like I'm super cakey or heavy”1:31–1:37
  • Source: Holy Grails 2025/2026: Best Beauty Products of the Year - Dec 28, 2025
From Head To ToeFrom Head To Toe1.2M subscribers
4.2Your Skin But Better CC+ Cream with SPF 50+
  • “I think that for those of you that want more coverage, and like to feel like you have an easy everyday product that isn't a full coverage foundation, I still think that this is a winner”28:43–28:49
  • “This is something that my mom uses like almost every day”28:54–29:00
  • “If you have very problematic skin, I could just see this really covering everything you want, not looking really heavy on texture or caking up”29:02–29:07
  • “This is probably maybe the most coverage out of all the products we're talking about today”29:12–29:15
  • “Something like the IT Cosmetics CC cream is going to give a lot of coverage while still maintaining that creamy skin tint effect”28:39–28:43
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
Amanda ZAmanda Z128K subscribers
Foundation Brush
Bye Bye Pores Translucent Pressed Setting Powder
Bye Bye Breakout Salicylic Acid Acne Serum
Superhero No-Tug Waterproof Eyeshadow Stick
4.5Variant: Passionate PearlSuperhero No-Tug Waterproof Eyeshadow Stick
  • “This is fabulous, and this will be 30% off. It's $17.50”4:41–4:48
  • “These are so smooth. Look at that. It just glides across like butter”5:04–5:10
  • “I like this shade. This is their pearl shade because it does brighten the eyes”5:10–5:15
  • “See how that just brightens the eyes up?”5:20–5:25
  • “If you feel like your eyes look a little dull, and I feel that way sometimes about myself, if I feel like I look too drab, I get this pencil out”5:22–5:27
  • “It's just such a beautiful pearl shade and just brightens the eyes, makes your own eye color pop a little bit more”5:32–5:37
  • “And for this price, $17.50, I think that's an incredible deal”5:40–5:46
  • Source: Best Amazon Prime Day 2026 Beauty Deals - Jun 24, 2026
Laura Rae BeautyLaura Rae Beauty74K subscribers
Hello Sunshine Invisible Sunscreen For Face SPF 50
Do It All Lip Transformer Hydrating Lip Farmer Lip Balm and Liner
3.5Do It All Lip Transformer Hydrating Lip Farmer Lip Balm and Liner
Robert WelshRobert Welsh1.1M subscribers
CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
CC+ Cream Natural Matte Foundation with SPF 40
4.5CC+ Cream Natural Matte Foundation with SPF 40
  • “For anyone who is looking for full coverage but do not want to look like they are just wearing like a face caked in makeup, absolutely recommend basically any of the CC creams from the IT Cosmetics line”6:14–6:19
  • “This is the natural matte version which is fantastic if you have oily skin”6:26–6:30
  • “This is SPF 40, we love that, and then it also has some really good skin supporting peptides in here. It's great for sensitive skin”6:33–6:38
  • “This was actually probably like my first line that I used when I was first getting into makeup to really feel confident in my skin, and I still recommend it all the time”6:40–6:45
  • Source: My Favorite Makeup as a Dermatologist - Nov 22, 2024
Dr. Sam EllisDr. Sam Ellis835K subscribers
Love Beauty Fully Flawless Blush Brush #227
Brush Bath Purifying Solid Makeup Brush Cleanser
4.9Brush Bath Purifying Solid Makeup Brush Cleanser
  • “It's a brush cleaner that you use on your makeup brushes and all your eye brushes just temporarily, not a good thorough weekly cleaning, but it comes in a spray bottle and you just put a couple of spritz on a paper towel, run your brush back and forth”1:42–1:52
  • “I'm telling you this stuff is I won't don't want to be without it and hope I never have to be without it”2:02–2:10
  • Source: Beauty empties March/April - Apr 30, 2026
Beauty Over 70 With LeaBeauty Over 70 With Lea13K subscribers
Brand note

IT Cosmetics is a complexion-first brand that leans into high-coverage, skin-like finishes with built-in SPF — think CC creams and concealers that aim to even out texture and discoloration without looking heavy. The brushes, especially the Heavenly Luxe Complexion Perfection Brush #7, get consistent love for their versatility and zero product waste. Trade-offs: some formulas lean dewy and can get shiny over time, and the sponge-tip applicator on the concealer is a common annoyance.

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