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IT Cosmetics

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@thecleanbeautycode reviewing IT Cosmetics Heavenly Luxe #7 Brush at 01:11 in a YouTube Shorts videoHeavenly Luxe Complexion Perfection Brush #7"This I you can use for contouring around the face, even for blending eyeshadow, concealer."$50.00@sofiaseesbeauty reviewing IT Cosmetics Airbrush Complexion Perfection Brush #115 at 01:34 in a YouTube Shorts videoAirbrush Complexion Perfection Brush #115"This is very dense. It is also quite flat, and the top has a little bit of a wispiness."$28.00@juicyjas reviewing IT Cosmetics Do It All Radiant Concealer at 17:04 in a YouTube Shorts videoDo It All Radiant Concealer"This is one of the best all over concealers that I've ever used."$30.00@frmheadtotoe reviewing IT Cosmetics Cc+ at 00:53 in a YouTube Shorts videoYour Skin But Better CC+ Cream with SPF 50+"I cannot tell you I have gone through so many tubes of this."$47.00j.uuuuudy mentioning IT Cosmetics Bye-Bye Pores Press Powder at 16:50 in their YouTube videoBye Bye Pores Translucent Pressed Setting Powder"I specifically only use this for my brows."$32.00@abbeyyung reviewing IT Cosmetics 227 Flawless Blush Brush at 35:27 in a YouTube Shorts videoLove Beauty Fully Flawless Blush Brush #227"I just love this for powder blush so much. I feel like it's the perfect size and shape."-@beautyover70withlea reviewing IT Cosmetics Brush Bath at 02:02 in a YouTube Shorts videoBrush Bath Purifying Solid Makeup Brush Cleanser"It's a brush cleaner that you use on your makeup brushes and all your eye brushes just temporarily, not a good thorough weekly cleaning, but it comes in a spray bottle and you just put a couple of spritz on a paper towel, run your brush back and forth."$23.00@msgoldgirl reviewing IT Cosmetics Cc+ Nude Glow at 03:59 in a YouTube Shorts videoCC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40"My current most reached for foundation for the last few months."$39.00@juicyjas reviewing IT Cosmetics Concealer Brush at 12:00 in a YouTube Shorts videoHeavenly Luxe Dual Airbrush Concealer Brush #2"Another brush I love, very similar to the one from House Labs, but the one from IT Cosmetics is fabulous."$28.00@slashedbeauty reviewing IT Cosmetics Do It All Sheer Tint Face Balm at 01:51 in a YouTube Shorts videoDo It All Sheer Tint Face Balm"It reminded me a little bit of the CoverGirl Olay Simply Ageless cream foundation, because that one starts out as a cream, but as you start applying it, it sort of like melts into a liquid."$34.00@abbeyyung reviewing IT Cosmetics Bye Bye Breakout Serum at 00:28 in a YouTube Shorts videoBye Bye Breakout Salicylic Acid Acne Serum"The IT Cosmetics Bye Bye Breakout Serum is incredible for helping with texture and blackheads."$36.00@drsamellis reviewing IT Cosmetics Cc+ Cream Natural Matte Foundation with SPF 40 at 06:26 in a YouTube Shorts videoCC+ Cream Natural Matte Foundation with SPF 40"For anyone who is looking for full coverage but do not want to look like they are just wearing like a face caked in makeup, absolutely recommend basically any of the CC creams from the IT Cosmetics line."$39.00laura88lee mentioning IT Cosmetics Foundation Brush at 05:47 in their YouTube videoFoundation Brush"I use it all the time."-

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Heavenly Luxe Complexion Perfection Brush #7
4.9Heavenly Luxe Complexion Perfection Brush #7
The Clean Beauty CodeThe Clean Beauty Code15K subscribers
Airbrush Complexion Perfection Brush #115
4.5Airbrush Complexion Perfection Brush #115
  • “This is very dense. It is also quite flat, and the top has a little bit of a wispiness”1:23–1:32
  • “Even the most watery, liquidy formula foundation is not going to seep into the brush”1:34–1:43
  • “I love the fact that with this, I can really take those thinner formulas and pat them on and apply them in layers”1:51–1:59
  • “It makes it really easy to add thin layers to the face to really customize that coverage”1:59–2:06
  • “I also find that this works well for more full coverage foundations as well”2:17–2:22
  • “Because it has that flat top, I just feel like it makes it really easy to get that coverage where you need it”2:25–2:29
  • Source: Makeup brushes I would buy if I lost all mine - Apr 30, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Do It All Radiant Concealer
4.9Variant: 230Do It All Radiant Concealer
  • “This is one of the best all over concealers that I've ever used”25:39–25:47
  • “Out of all of the concealers that I have, and that's quite a lot, this is the best at concealing issues around the face. So whether it be hyperpigmentation, melasma, dark spots, any of those things, I feel like this is the best at that”
  • “The one thing that I hate about it, it's this applicator, the sponge tip, but I can overlook that because it is such a good concealer”26:06–26:12
  • Source: The best makeup of 2025 - Dec 29, 2025
Carmel NicoleCarmel Nicole21K subscribers
4.8Variant: Light Medium NeutralDo It All Radiant Concealer
juicyjasjuicyjas1.1M subscribers
4.8Variant: Light Medium NeutralDo It All Radiant Concealer
juicyjasjuicyjas1.1M subscribers
Your Skin But Better CC+ Cream with SPF 50+
4.9Variant: LightYour Skin But Better CC+ Cream with SPF 50+
  • “I cannot tell you I have gone through so many tubes of this”0:47–0:56
  • “I use the color light, which I think is one of the most perfect color matches for my skin tone”0:53–0:58
  • “I do tend to be very olive undertoneed and it can be very difficult for me to find the perfect match that's not overly yellow and not overly orange”0:58–1:04
  • “This is really, really good if you're neutral skinned like me”1:06–1:12
  • “One of the things I like the most about this is it has SPF 50”1:11–1:16
  • “It also has really high coverage”1:16–1:19
  • “This one is such a good consistency that I can just use the high coverage exactly where I need it and kind of spread it out thinly over my face”1:23–1:29
  • “It just gives me the right amount of coverage that I like without looking like I'm super cakey or heavy”1:31–1:37
  • Source: Holy Grails 2025/2026: Best Beauty Products of the Year - Dec 28, 2025
From Head To ToeFrom Head To Toe1.2M subscribers
4.2Your Skin But Better CC+ Cream with SPF 50+
  • “I think that for those of you that want more coverage, and like to feel like you have an easy everyday product that isn't a full coverage foundation, I still think that this is a winner”28:43–28:49
  • “This is something that my mom uses like almost every day”28:54–29:00
  • “If you have very problematic skin, I could just see this really covering everything you want, not looking really heavy on texture or caking up”29:02–29:07
  • “This is probably maybe the most coverage out of all the products we're talking about today”29:12–29:15
  • “Something like the IT Cosmetics CC cream is going to give a lot of coverage while still maintaining that creamy skin tint effect”28:39–28:43
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
Amanda ZAmanda Z128K subscribers
Bye Bye Pores Translucent Pressed Setting Powder
Love Beauty Fully Flawless Blush Brush #227
Brush Bath Purifying Solid Makeup Brush Cleanser
4.9Brush Bath Purifying Solid Makeup Brush Cleanser
  • “It's a brush cleaner that you use on your makeup brushes and all your eye brushes just temporarily, not a good thorough weekly cleaning, but it comes in a spray bottle and you just put a couple of spritz on a paper towel, run your brush back and forth”1:42–1:52
  • “I'm telling you this stuff is I won't don't want to be without it and hope I never have to be without it”2:02–2:10
  • Source: Beauty empties March/April - Apr 30, 2026
Beauty Over 70 With LeaBeauty Over 70 With Lea13K subscribers
CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
Heavenly Luxe Dual Airbrush Concealer Brush #2
Do It All Sheer Tint Face Balm
4.6Variant: 210 Light NeutralDo It All Sheer Tint Face Balm
  • “It reminded me a little bit of the CoverGirl Olay Simply Ageless cream foundation, because that one starts out as a cream, but as you start applying it, it sort of like melts into a liquid”1:12–1:17
  • “When I apply this, I feel like there's enough coverage where it just gives me like a thin veil over everything to create this more even base”1:51–1:55
  • “It almost looks like a filter in real life”1:59–2:05
  • “Not only is it helping even out discoloration and redness, but I do feel like it makes my texture look smoother”2:03–2:08
  • “This does end up drying down where it doesn't feel tacky, it doesn't feel wet on the skin, but it does maintain this radiance”2:19–2:25
  • “This starting point is even a little bit too shiny for me, because I know as I move throughout my day, I'm going to get even shinier”2:41–2:48
  • “In my opinion, the way this sits on my face, it just does not look like makeup at all”3:05–3:10
  • “This does not catch on my dry patches at all”3:41–3:44
  • Source: I tested new makeup releases for over a month... hits or misses? - Apr 6, 2026
Slashed BeautySlashed Beauty127K subscribers
Bye Bye Breakout Salicylic Acid Acne Serum
CC+ Cream Natural Matte Foundation with SPF 40
4.5CC+ Cream Natural Matte Foundation with SPF 40
  • “For anyone who is looking for full coverage but do not want to look like they are just wearing like a face caked in makeup, absolutely recommend basically any of the CC creams from the IT Cosmetics line”6:14–6:19
  • “This is the natural matte version which is fantastic if you have oily skin”6:26–6:30
  • “This is SPF 40, we love that, and then it also has some really good skin supporting peptides in here. It's great for sensitive skin”6:33–6:38
  • “This was actually probably like my first line that I used when I was first getting into makeup to really feel confident in my skin, and I still recommend it all the time”6:40–6:45
  • Source: My Favorite Makeup as a Dermatologist - Nov 22, 2024
Dr. Sam EllisDr. Sam Ellis835K subscribers
Foundation Brush
Brand note

IT Cosmetics is a complexion-first brand that leans into high-coverage, skin-like finishes with built-in SPF — think CC creams and concealers that aim to even out texture and discoloration without looking heavy. The brushes, especially the Heavenly Luxe Complexion Perfection Brush #7, get consistent love for their versatility and zero product waste. Trade-offs: some formulas lean dewy and can get shiny over time, and the sponge-tip applicator on the concealer is a common annoyance.

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