Swipe All-Over Hydrating Serum Concealer
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Tower 28 Beauty Site →Amazon →Sephora →SUMMARY OF REVIEWS
Tower 28 Beauty's Swipe All-Over Hydrating Serum Concealer is a lightweight, serum-like formula that blends effortlessly and provides buildable coverage without looking heavy or cakey. Professional makeup artist Nikki La Rose notes it's great for sensitive skin, fragrance-free, and works well for dry or normal skin, while several creators praise its hydrating, natural finish and long wear. A few mention it's especially good for pale and neutral undertones, and one finds it better suited for winter than summer.
FULL REVIEWS
POSITIVE
- “These are the dreamiest creamiest super thin not cakey concealers, and they have insane coverage”0:04–0:09
- “I don't care what anyone says these will always be in my top three all-time favorite concealer”0:09–0:12
- Source: 6 Must-Have Makeup Products (My Holy Grails) - Mar 9, 2025
Variant: CC
- “It is like kind of my holy grail concealer as far as summer makeup”6:05–6:13
- “If you have like again like an upcoming event or anything like that, this duo is going to last”6:27–6:40
- “It's just not going to look thick and heavy under the eyes, but it's going to add moisture”6:36–6:46
- Source: My ride-or-die makeup products I'll never be without - Aug 5, 2025
Variant: BU
- “It's really good for combination skin”15:39–15:43
- “It works really well as like a concealer foundation hybrid”15:44–15:52
- Source: Holy grail makeup only - Apr 26, 2026
- “It's a good lightweight but buildable serum-like concealer that doesn't look heavy whatsoever”2:19–2:25
- “This looks amazing on my dry, crusty, dusty under eyes”2:44–2:48
- “So buildable, so fresh, and just looks so amazing”2:50–2:55
- Source: Best products of the year 2025 favorites - Jan 5, 2026
Variant: DTLA
- “I'm going to do the tiniest bit of concealer. This is my Tower 28 Beauty concealer”5:24–5:28
- “I just put this like right on my dark circles on my eyes. Maybe a little bit right here, just around my mouth and around my nose”5:28–5:34
- “We have the concealer. We'll put it on just for a little bit more coverage”
- “I almost always like put it just right on my inner corners here just to brighten up the eye cuz that's where most of the darkness lives for me”6:12–6:17
- Source: Fresh & glowing everyday makeup look - May 12, 2026
- “The Tower 28 Beauty Serum Swipe Concealer is my first recommendation”8:01–8:08
- “It lasts so well”
- “It's so spreadable and thin”8:04–8:11
- “It locks in as well, but is also so natural”8:08–8:14
- “It's just pretty affordable in the grand scheme of concealers that I love”8:11–8:16
- “It just smooths out over the skin so effortlessly”8:25–8:30
- “I could very easily use this as like a foundation and I have like it just looks so thin and so beautifully light on the skin”8:28–8:36
- “It's so so so so so good”
- Source: Best of beauty 2025 - Dec 30, 2025
- “It's incredibly hydrating. It's so gentle on my skin”5:29–5:33
- “It wears beautifully throughout the day”5:31–5:36
- “Amazing offerings for more neutral undertones and for more pale skin tones”5:33–5:41
- “It's a beautiful concealer and the combination of all of those like I can't stop wearing it. It's so good”5:45–5:51
- Source: 2025 beauty faves: best & most used products - Dec 16, 2025
- “This one is particularly nice for under the eyes. It just sits and looks so creamy and smooth”7:39–7:46
- “I won't say it never creases. There is not a concealer in the world that doesn't crease under the eyes, but this one looks really good all day”7:46–7:50
- “It keeps the area hydrated. This has hyaluronic acid in it. It also has caffeine, so it's going to help with the eye bags there, and it has centella asiatica which is soothing on the skin”7:54–7:57
- Source: My Favorite Makeup as a Dermatologist - Nov 22, 2024
Variant: 6.0 IE
- “This is a serum concealer meaning it's very lightweight, it has a serum like consistency. It has ingredients for the skin underneath the eyes”2:15–2:22
- “It is really beautiful and it gives fantastic coverage”2:25–2:28
- “Even though it's lightweight and thin in consistency, you're going to get exceptional coverage”2:27–2:32
- “It's hydrating but it doesn't stay creamy and emollient throughout the day so you can set it with a little powder and it'll stay in place”2:35–2:41
- “It's not going to move and slide around. It's not going to mix with your mascara or your eyeliner and create a mess throughout the day. It's not going to move and settle into fine lines throughout the day”2:42–2:47
- “A very small amount is all you need”2:54–2:58
- “It's a great price point too. It's one of the more accessible brands at Sephora so I wanted to share that”3:02–3:09
- Source: Best makeup for dry and mature skin - May 12, 2026
- “As like uh on the on the on the face concealer, you know what I mean? A blemish concealer and things like that. Not only is it self-setting, so you don't have to use a powder, which I really really like. I find it to be really blurring”7:11–7:15
- “It's inexpensive, you know, it's affordable”7:24–7:29
- “It is one of the best, like most well-rounded shade ranges for people who have like blue and green and purple undertones”7:29–7:39
- Source: Sephora sale 2026: Do's, don'ts & what's in my cart - Apr 9, 2026
- “That's a great concealer”16:36–16:38
- “Definitely worth it”16:41–16:45
- “Great if you have sensitive skin”16:44–16:47
- “There's no fragrance to it”16:45–16:49
- “Also great if you have dry under eyes or dry skin but normal skin will love it too”16:52–16:55
- “That's like an all around solid concealer”16:55–16:59
- Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026
- “This has less of a dry-down time than let's just say Natasha Denona High Glam Concealer or Max Factor Revenge French Face or any of the more hydrating moisturizing concealers like Tower 28's”0:44–0:47
- “Those are going to take more time to dry down and self-set than this one will”
- Source: Concealer that lasts all day - Apr 21, 2026
- “It is super comfortable, ultra hydrating. It gives your skin a very dewy, glowy look”14:06–14:14
- “It's not something that I'll reach for during the summer as much. It's more so like a wintertime concealer for me”14:14–14:17
- Source: 50 products I actually used up (beauty empties I loved + hated) - Apr 22, 2026
Variant: DTLA
- “I wanted to see what a more serum-based concealer would act like in combination with the foundation and it looks to be a success”1:49–1:54
- Source: Soft Matte, Poreless Skin Base | Monochromatic Toasty Browns Look - Mar 6, 2026
Variant: Noho
- “I'm going to let this one sit for about 45 seconds, and then we're going to blend it out”1:06–1:10
- Source: New Makeup I'm Already Reaching For | Honest Beauty Review - May 22, 2026
MIXED / NEGATIVE
No negative reviews yet — creators have only had good things to say.
WHAT CREATORS SAY
- Consensus
- 4.6 / 5 from 10 creator reviewsGrailPeople ratings based on creator reviews.
- Good for
- Dry skin (2) · Fair skin tones (1)
- Features
- Fragrance-free (1) · Hydrating (6) · Lightweight (4) · Long-wearing (4) · Full coverage (2)
- Value
- Value for money (3)
Product details
Details
- Type
- concealer
- Finish
- natural
- Shade
- —
- Key ingredients
- Hyaluronic Acid, Centella Asiatica Leaf Extract, Lysine
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