Albion

Albion is a Japanese brand that pioneered the 'emulsion-first' skincare method, where a milky lotion goes on after cleansing and before toner. The Infinesse Brightening Concentrate Milk is a modern take on that approach, and creators who know the brand's history are curious to try it. The Studio Layered Trick Concealer also gets attention for its dual-shade, high-coverage formula that blends easily and doesn't settle into lines. If you're into J-beauty rituals, Albion is worth a look, but note that some products contain fragrance.