- “The Armani concealer is perfect”4:19–4:22
- “I actually love blending it with my fingers”4:21–4:25
- “The texture feels like soft butter”4:23–4:28
- “Coverage is medium, but I don't have very dark circles, so it's enough for me”4:25–4:33
- “It brightens beautifully, hydrates, and doesn't settle into the lines”4:30–4:35
- “The applicator is great, and the best part, even if you put on a thick layer, it still melts into the skin like magic”4:35–4:43
- “If only they would launch the same texture foundation next year. Oh, I would use this concealer as a foundation, but the bottle would run out way too fast”4:43–4:51
- Source: My Most-Used Makeup Products of 2025 - Nov 28, 2025
Armani Beauty
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- “I actually love this and I liked the original”26:45–26:49
- “This does pair really nicely with the new foundation formulation”26:55–27:00
- Source: Iconic foundations reformulated: testing new versions - Mar 8, 2026
- “Man, oh man, this is such a good concealer. I forgot how much I loved it”9:08–9:14
- “It is quite thin and it's very nourishing. It doesn't look like concealer, but it does have medium coverage”9:19–9:23
- “I'm almost out of the 4.5, so I need to restock”9:32–9:36
- Source: GRWM: New Jones Road Foundation Stick & Natasha Denona Powder - May 24, 2026
- “This concealer is specifically made for under eyes, so it's more hydrating and maybe it has less coverage, but it feels like not too dry and not too match, just perfect for under eye dark circles or just under eye area”2:44–2:53
- “If I mix these two colors, I found that it could be my perfect match because I'm neutral olive undertones”3:08–3:16
- “I've been using this more like hydrating version of this concealer”2:44–2:48
- Source: My updated everyday makeup look (no foundation) - Apr 25, 2026
- “I went to get my winter shade in the full-size bottle, and I was told you can't find it anywhere”3:12–3:19
- “I've been told Armani is reformulating this beloved foundation”3:25–3:31
- “I am not thrilled personally. I've never seen a reformulation that's better than the original, but here's hoping they don't screw it up”3:33–3:36
- Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025
- “I would say I'm just over halfway through with this”9:19–9:24
- “This does not provide the most amount of coverage”9:34–9:39
- “It's also not something I would repurchase”9:43–9:47
- “I am confident I will still finish this one”8:53–8:59
- Source: 2026 Plan to Pan Mid-Year Check In - Jun 16, 2026
Brand note
Armani Beauty is best known for its Luminous Silk foundation, a staple for anyone who wants a natural, skin-like finish with medium coverage. The recent reformulation has divided opinion—some creators find it even better, while others miss the original. It's a versatile foundation that works across skin types, but at $69, it's a splurge that doesn't always play well with all primers and powders. The brand also makes standout liquid eyeshadows that blend effortlessly for quick, polished looks.
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