B Pure

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Essentially Ageless Hydrating Serum Foundation"I feel like it's got a slight bit less coverage than that, but perhaps a little more juiciness with the moisture."$6.49

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Essentially Ageless Hydrating Serum Foundation

4.5

“I feel like it's got a slight bit less coverage than that, but perhaps a little more juiciness with the moisture”3:37–3:43
“Depending on the amount you apply, I feel like it's a light to medium coverage, but it can get the job done”3:43–3:50
“Look actually really skin-like on, and actually wear decently well, too, assuming you're going to set this”3:50–3:56
“The more I use these little products that I get from Dollar Tree, the more I realize how good they actually are”3:15–3:21
“It's blending with ease”3:31–3:34
Source: Top 10 tried & true dollar tree makeup favorites - Jan 24, 2026

Emily Noel980K subscribers

Brand note

B Pure is a budget-friendly brand that's clearly hit or miss depending on the product. Their bronzer drops are the standout — smooth, blendable, and surprisingly pigmented for the price, with a radiant finish that creators actually recommend. But the lip stain is a flop: patchy, sheer, and it pulls that weird pH color-change thing that leaves you with a bright pink you didn't sign up for. If you're shopping the line, stick to the complexion and brow stuff, which tends to punch above its weight.

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