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Beauty of Joseon

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@itslifebycat reviewing Beauty of Joseon Deep Glow Serum at 07:19 in a YouTube Shorts videoGlow Deep Serum : Rice + Alpha-Arbutin"This is just a really good hydrating serum."$17.00@doctorly reviewing Beauty of Joseon Calming Serum Green Tea + Panthenol at 05:09 in a YouTube Shorts videoCalming Serum Green Tea + Panthenol"It's that hydration that really hits, and it's just such a soothing product."$17.00Glow Serum: Propolis + Niacinamide"This one also from Beauty of Joseon Niacinamide in this, so I can't use that either."$17.00madaboutskin mentioning Beauty of Joseon Light on Serum at 10:36 in their YouTube videoLight On Serum : Centella + Vita C"I found myself using it time and time again because it's genuinely unique. Very little else like it on the market."$27.00

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Glow Deep Serum : Rice + Alpha-Arbutin
4.5Glow Deep Serum : Rice + Alpha-Arbutin
  • “This is one of my favorite serums to recommend for acne-prone skin, particularly acne-prone skin that deals with hyperpigmentation”14:19–14:23
  • “This is actually an amazing solution in one bottle”14:52–14:57
  • “2% of niacinamide, that's the brightening superhero in this”15:15–15:20
  • “Betaine salicylate is going to give you that gentle effect that over time will help to clear out your pores”16:21–16:25
  • “When I started using this, I was like, why is my acne going away? Why are my clogged pores starting to smooth out and disappear?”16:10–16:15
  • “It hits multiple pain points for acne-prone or congested skin”16:32–16:37
  • “It does have a kind of a thicker medium slightly moisturizing kind of texture”16:37–16:41
  • “Not every oily skin type is going to appreciate this”16:49–16:56
  • Source: Best K-Beauty Under $20: Fragrance-Free & Worth It - May 14, 2026
Kelly DriscollKelly Driscoll90K subscribers
3.8Glow Deep Serum : Rice + Alpha-Arbutin
AvatarLingAvatarLing3K subscribers
Calming Serum Green Tea + Panthenol
4.5Calming Serum Green Tea + Panthenol
DoctorlyDoctorly3.5M subscribers
4.5Calming Serum Green Tea + Panthenol
  • “This is a gorgeous combination of panthenol and green tea”14:34–14:39
  • “Panthenol is one of my favorites year-round for my dehydrated skin because it's a beautiful humectant, but it also strengthens the lipids in your skin, which is what makes up your skin barrier”14:39–14:44
  • “It's a two-for-one deal, and that's what I really like about skin care that helps to address dehydrated skin”15:01–15:05
  • “Green tea just helps to gently and naturally relieve and calm that down so my skin appears so much more even”15:35–15:40
  • “I really like this texture cuz it's a really light gel texture. It's not as thick as some of the ones that we've talked about. It's a little bit more runny. Very quickly absorbed into the skin”15:40–15:47
  • “It actually does like some of that plumping action deep in the skin”15:51–15:55
  • “This is particularly good for dehydrated skin because it's great to hydrate at the surface of your skin to smooth out fine lines and all of that. But ultimately, you want your hydration to hit a little bit deeper to get down to the source. And I feel like this does that really, really nicely”15:58–16:04
  • “I love that this just has a little bit more of an elegance to it, a nice quick absorbency into it”16:20–16:23
  • Source: Hydrating Korean skincare for warm weather - Apr 14, 2026
Kelly DriscollKelly Driscoll90K subscribers
Glow Serum: Propolis + Niacinamide
Light On Serum : Centella + Vita C
4.8Light On Serum : Centella + Vita C
  • “I found myself using it time and time again because it's genuinely unique. Very little else like it on the market”10:26–10:30
  • “A study which was done around three years ago showed that if you use vitamin C alongside centella asiatica, actually quadruples the amount of additional collagen produced versus just using vitamin C on its own”10:36–10:40
  • “The Beauty of Joseon Light on Serum combines these two potent ingredients together in one serum, just meaning it's a one and done for anti-aging”
  • “I don't think there's maybe like one or two other serums I can think of that actually have this combination together. So, it's fairly rare”11:22–11:28
  • “It's worked wonders for me”
  • “The Beauty of Joseon just makes it super super easy, which is why I've been so consistent with it when it comes to my own skincare routine”11:36–11:40
  • “If you want to make things simple, I think this Beauty of Joseon one just takes the stress out of getting your anti-aging game four times stronger than it previously was”11:47–11:51
  • Source: All-time Korean skincare world rankings - Jan 16, 2026
Mad About SkinMad About Skin720K subscribers
Brand note

Beauty of Joseon is the K-beauty brand that basically reset expectations for what a daily sunscreen can feel like — the Relief Sun: Rice + Probiotics SPF50+ is the product that put them on the map, and it's still the one creators reach for when they want SPF that wears like a lightweight moisturizer. It's hydrating, leaves a dewy finish, and sits well under makeup, but it's a chemical sunscreen with non-FDA-approved filters, so US buyers have to weigh that. Oily skin types may find it a bit rich; dry and sensitive skin types tend to love it.

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