Benefit Cosmetics

Benefit Cosmetics owns brows — their Precisely, My Brow Detailer pencil is the anchor, a micro-tip that draws natural hair-like strokes with good pigment and lasts without smudging. The brand's brow waxes and setting gels also get consistent use for hold and volume. If you're not in the market for brow products, there's not much else that stands out here; the blush and bronzer get occasional mentions but don't anchor the line.