Burberry

Burberry's beauty line leans into a sophisticated, understated luxury that shows up best in its fragrances — the Goddess Eau de Parfum and its Intense version are warm, musky, and sensual, with a cozy-but-sexy vibe that creators genuinely enjoy. The lipstick formula gets solid marks for a satin finish and a unique range of grungy, nuanced shades, though it's not plumping or scented. On the flip side, the Beyond Volume Mascara was a clear miss — one creator called it the worst she'd ever used, citing clumping and zero volume.