- “This is by far my favorite lip gloss formula because it's just the right amount of pigment”30:23–30:27
- “It's plumping without burning, but it does give you that minty peppermint sensation, which I really, really love”30:27–30:33
- “It's very long-lasting”30:33–30:38
- “This does have some sticky and tackiness on it, and that's what makes it long-lasting”30:36–30:42
- Source: Best makeup of 2025 - Dec 8, 2025
Buxom
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Brand note
Buxom is the brand for plumping lip glosses that have earned their reputation over time—creators consistently point to the Full-On Plumping Lip Polish Gloss as a classic that hasn't changed its formula because it didn't need to. It delivers a creamy, tingly sensation and a genuinely plumping effect, with shades like White Russian and Dolly becoming staples. If you want a gloss that actually does something beyond shine, this is the one.
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