- “I love this”
- “This is calming. It is soothing. It's hydrating because I have very dry skin that is definitely getting drier by the day”5:18–5:25
- “I couldn't recommend this enough, genuinely, and it's so affordable”5:40–5:43
- Source: Drugstore makeup favorites I'd repurchase first - May 14, 2026
BYOMA
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- “Absolutely love this”13:47–13:49
- “I've gone through a couple bottles of this. So, I repurchased”13:20–13:26
- “I know that works really well under makeup”13:26–13:33
- “I do like to put this right under my eyes. It's one of the only products that I can put like close under my eye and not get irritation”13:33–13:41
- Source: Trying hot new makeup releases - May 25, 2026
- “I discovered this product about a year ago and I can no longer do my makeup without it”1:07–1:15
- “This is a hydrating and repairing product”1:21–1:27
- “It contains barrier lipids plus a super supportive duo of polyglutamic acid and cica”1:25–1:31
- “I truly feel that this milky toner can work for all skin types”1:47–1:57
- “I just feel like my makeup, my base makeup looks so much more natural when I have this product on underneath”1:54–2:01
- Source: Best drugstore makeup in every category 2026 - Apr 2, 2026
- “It gives you the most hydrated plush base for your makeup”1:57–2:03
- “It's more of a thin layer of moisture so you don't have to worry about your makeup peeling on the product”2:27–2:35
- “A formula like this generally works with most foundations, concealers, creams really”2:35–2:42
- “This is really good to replenish the skin barrier”2:21–2:29
- “If you are looking for your perfect primer at the drugstore, I would highly highly suggest checking this one out”2:49–2:54
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “Super gentle formula”6:50–6:51
- “BYOMA has never once broken me up”6:53–6:56
- “I have talked about this toner so many times”6:46–6:52
- Source: How to get glass skin for beginners: affordable skincare routine with Korean products - Oct 2, 2025
- “Super affordable, really great skin care”0:47–0:52
- Source: How to do clean girl makeup for beginners | Makeup 101 - Sep 14, 2025
Brand note
BYOMA is a drugstore skincare line built around barrier support and gentle hydration, with a clear emphasis on prepping skin for makeup. The Hydrating Milky Toner is the standout — creators consistently call it soothing, non-irritating, and effective at creating a hydrated base that works under foundation without pilling. The brand suits normal to dry or sensitive skin best; oily types may find the toner lightweight enough, but the overall range leans moisturizing. No major downsides surfaced in the data, though the SPF was noted to pill under some foundations.
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