Clio

Clio is a K-beauty brand that's become a go-to for eye makeup, especially mascaras engineered for straight, stubborn lashes that refuse to hold a curl. The Kill Lash Superproof Mascara is the standout — it locks curl all day, lengthens well, and resists smudging, but it's notoriously hard to remove and can feel stiff. The trade-off is clear: you get serious hold and longevity, but you'll need an oil-based remover and patience.