See reviews of these products

Browse more

4.9Premium Touch Hair Mask
4.5Premium Touch Hair Mask
  • “It smells divine”
  • “It's not that expensive, it's around like 1500 to 1800 here depending on where you order it from”1:22–1:36
  • “It's also not something you need to use every day. You can use it maybe twice a week or when you want that extra shiny glossy hair”1:36–1:40
  • “I definitely feel a softness in my hair that I never felt like even right now as I sit here and I run my fingers through my hair”
  • “My color felt more vibrant”3:58–3:59
  • “There is definitely a shine and a gloss”4:17–4:20
  • “Does it work? I'm gonna say yes, but you have to follow a lot of steps”4:30–4:35
  • “For someone with difficult hair, the softness that I'm feeling right now is something I have not felt a lot”
  • Source: Trying viral Japanese beauty products - Jun 13, 2025
3Premium Touch Hair Mask
  • “Apparently, this is the number one hair mask in Japan”10:16–10:20
  • “It's supposed to be great for like porous hair”10:28–10:33
  • “If you find that your hair is more dry, um it doesn't really hold on to the moisture, maybe it's bleached and damaged from color. This one is supposed to help recondition that, give it that sort of like natural shine, make your hair look a little bit more expensive and glossy”10:31–10:35
  • “It's definitely softer. It's smoother, less frizzy on the ends”11:31–11:37
  • “Looks smoother. It's a little bit shiny as well. Also leaves a nice scent on my hair”11:39–11:47
  • “I think yeah, it's a good product, but honestly I think there's better masks out there”11:53–11:57
  • “For me this is going to be a mid because I don't want to reach for this. I don't want to get all the product stuck in my fingers and dig through it”11:57–12:02
  • “I think if you have long damaged hair, you're going to love this a lot more, but for me my hair is not too bad, so it's more of an inconvenience for me to use this than just like a normal hair conditioner”12:06–12:10
  • Source: Ranking viral Japanese beauty products - May 22, 2026

Shop paths

Some links are affiliate links.