- “Very good, Foxtale. They did well with their packaging”15:19–15:23
- “We have an Ellis pump. I'm very happy”15:25–15:25
- “The positive here is of course the packaging”16:24–16:25
- “15% pure L ascorbic acid”
- “This is going to be too irritating to use everyday”
- “They added fragrance”16:39–16:39
- “You never combine pure eloscorbic acid with fragrance. This is a recipe for disaster especially in a hot country”16:41–16:45
- “The actual formula itself, I think you can definitely do a better job”16:58–17:00
- Source: Best & worst brightening vitamin c serums on Nykaa - Sep 15, 2025
Foxtale
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- “Good percentage”
- “Airless packaging. So well done”13:17–13:17
- “599 rupee, so good price”14:57–14:58
- “Very happy with that percentage”15:00–15:02
- “Very simple formula”15:04–15:04
- “The inky list is wrong”15:06–15:06
- Source: Best and worst anti-aging and anti-pigmentation serums on Nykaa - Sep 25, 2025
Brand note
Foxtale is a budget-friendly Indian skincare brand that gets mixed reviews from creators who actually break down formulas. The packaging and price points are consistently praised — airless pumps, affordable tags — but the formulations themselves can be hit or miss. The Vitamin C Face Serum, for example, uses 15% pure L-ascorbic acid but pairs it with fragrance, which one creator called a 'recipe for disaster' in a hot climate. The body washes, on the other hand, get straightforward love for being hydrating, non-sticky, and smelling good.

