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4.9Variant: Gold (rich Version)Gokujyun Premium Hydrating Lotion
  • “This is like richest most hydrating toner I ever use”2:13–2:18
  • “It's much richer than any other toners out there which are more like liquidy, more like waterlike consistency”2:18–2:22
  • “Whereas this one is very rich and makes your skin smooth instantly”2:22–2:30
  • “It gives that deep long-lasting hydration that you don't need multiple layers to apply”2:47–2:54
  • “After that, it makes my skin so soft and more supple”3:04–3:11
  • “It doesn't have any fragrance, oil, alcohol, any ingredients that might make your skin sensitive”3:13–3:20
  • “Highly highly recommend this toner especially if you have dry or sensitive skin”3:20–3:30
  • Source: Best of beauty 2025: Skincare and makeup - Dec 13, 2025
4.8Gokujyun Premium Hydrating Lotion
  • “This is like a super affordable hyaluronic acid lotion. I want to call it more like a serum-like toner”3:11–3:16
  • “If you're someone who is dehydrated, if your skin is so thirsty, it needs a good drink, and something that will plump it up, keep it hydrated all day, definitely try this out”3:23–3:28
  • “I brought this to New Zealand in the cold weather, and my skin did not feel dry. It didn't crack. It didn't peel like it normally does. Skin saver, seriously”3:40–3:46
  • “There's no filler ingredients in this, so no fragrance, no colorants”3:51–3:54
  • “Such a nice hydrating step. It's so thick, but so hydrating”4:03–4:13
  • “What I like about this is that I don't need to layer multiple layers of like an essence or toner to get that deep hydration. One layer this will do”4:23–4:29
  • “Even though it's thick, when you apply it on, it actually gets absorbed fairly quickly into the skin”4:38–4:44
  • “Honestly, guys, this is one of those few products that I think every skin type can benefit from”4:48–4:52
  • Source: Ranking viral Japanese beauty products - May 22, 2026
Brand note

Hada Labo is a Japanese drugstore brand that centers its entire lineup on hyaluronic acid hydration, with a no-fragrance, no-filler approach that makes it a go-to for sensitive or dehydrated skin. The Gokujyun Premium Hydrating Lotion is the anchor — a thick, serum-like toner that delivers deep, long-lasting hydration in a single layer without irritation. It's affordable and effective, though some may find the texture stickier than a traditional toner.