Heart Percent

Heart Percent is a Korean brand that's built a real following around its lip pencils — specifically the retractable crayon format that creators describe as long-wearing, blurry, and easy to use daily. The Dote On Mood Lip Pencil Retractable Lip Crayon is the clear anchor: multiple creators call it a daily staple that works with any lip combo and lasts all day without reapplication. The trade-off is that the color on the packaging can be misleading, and the lip stain formula in the line is less impressive — comfortable but not lasting or impactful enough to compete with favorites.