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itsbabykelz mentioning Huda Beauty Huda Beauty Easy Bake Loose Baking Powder at 08:04 in their YouTube videoEasy Bake Loose Baking & Setting Powder"Personally, I think nothing really could beat Huda Beauty Bake powder."$60.00laura88lee mentioning Huda Beauty Lip Contour Lip Stain at 23:13 in their YouTube videoLip Contour Stain"That is so much pigment. How freaking cool is that?"$25.00@val_foche reviewing Huda Beauty Huda Beauty Easy Bake Setting Spray at 02:03 in a YouTube Shorts videoEasy Bake Setting Spray with 16-Hour Wear"I was blown away by this."$31.00makeupbynikkilarose mentioning HUDA BEAUTY Faux Filler Tinted Lip Gloss at 32:35 in their YouTube videoFaux Filler Extra Shine Lip Gloss"This has a really unique flat on each side applicator."$16.00@jooshica6178 reviewing Huda Beauty Easy Blur Silicone-Free Smoothing & Pore-Minimizing Primer at 11:42 in a YouTube Shorts videoEasy Blur Silicone-Free Smoothing & Pore-Minimizing Primer"I love how this one controls oil really well."$29.00avatarling mentioning Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil at 32:49 in their YouTube videoLip Contour 2.0 Automatic Matte Lip Pencil"Now, this one is a gel lip pencil. So, this one sets down, becomes transferproof, budge proof, and is super longwearing. Even after your lipstick wears off, your lip liner will still be intact."-#FauxFilter Luminous Matte Concealer"One of my favorite concealers ever."$31.00@babsbeauty reviewing Huda Beauty Easy Bake Intense Parfum at 01:59 in a YouTube Shorts videoEasy Bake Intense Eau de Parfum"It's supposed to have notes of wild cherry, white flower, cinnamon bark, and caramel milk."$130.00@shelbyannbell reviewing Huda Beauty Blush Filter Liquid Blush at 00:37 in a YouTube Shorts videoBlush Filter Liquid Blush"This is the Huda Beauty blush filter in the shade coco loco."$23.00laura88lee mentioning Huda Beauty Rose Quartz Eyeshadow Palette at 18:05 in their YouTube videoRose Quartz Eyeshadow Palette"It is like the coolest palette."$52.00monica.raviii mentioning HUDA BEAUTY Faux Filter Color Corrector at 03:36 in their YouTube video#FAUXFILTER Color Corrector"I switched over from the Huda Beauty, not so much of the price, but mostly because of this nasty ass packaging I could not get."$30.00

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Easy Bake Loose Baking & Setting Powder
4.9Variant: Banana BreadEasy Bake Loose Baking & Setting Powder
  • “I am a Huda Beauty powder lover. I will literally die in the grave with this powder”13:39–13:44
  • “I wear the shade banana and I've been wearing her for literally probably 10 years”14:23–14:27
  • “She retails for $39, has .71 oz of product, over double the NYX setting powder, and comes in at $54.93 per ounce”14:32–14:40
  • “This is way more blurred, way more matte”14:44–14:48
  • “I think we have a clear winner here and that is the Huda Beauty Easy Bake Powder. Wins price per ounce. And I'll be honest, I also think it wins for formula”15:02–15:06
  • “I've had one of these probably for over a year now, two years. I wear this every single day”15:13–15:18
  • “I would definitely recommend buying one that you won't have to replenish every 2 weeks”15:23–15:27
  • Source: Drugstore vs high-end makeup price per ounce comparison
Monica Ravi-ConwayMonica Ravi-Conway1.2M subscribersAPR 2026
4.8Easy Bake Loose Baking & Setting Powder
  • “This powder is still good for dry skin as well, however it's not my top top pick for dry skin, but what this does do is leave you with such an airbrushed flawless finish to your skin that looks incredible on camera and pictures, in person, in your real everyday day-to-day life”15:55–16:00
  • “This powder is one of my absolute top recommendations. I love this powder so so much and I rely on it so heavy”16:27–16:31
  • Source: Luxury vs drugstore: where to spend your money
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribersMAR 2025
4.6Variant: Peach PieEasy Bake Loose Baking & Setting Powder
Lisa JLisa J368K subscribersFEB 2026
3.8Variant: Peach PieEasy Bake Loose Baking & Setting Powder
estherdazeestherdaze26K subscribersJAN 2025
Lip Contour Stain
4.6Variant: Soft NudeLip Contour Stain
Laura LeeLaura Lee4.6M subscribersJUN 2025
4.5Variant: Soft NudeLip Contour Stain
Skyler ReneeSkyler Renee78K subscribersMAY 2026
4.2Variant: Soft NudeNo clip
Dacey CashDacey Cash517K subscribersOCT 2025
Easy Bake Setting Spray with 16-Hour Wear
3Easy Bake Setting Spray with 16-Hour Wear
Val FochéVal Foché14K subscribersAPR 2026
2No clip
  • “I feel like this was like the most mind blowing setting spray. I really thought it would be”
  • “I feel like it's fraud funny it like left these white dots on my skin”
  • “If I had to go out I would never use this because this didn't feel like it was making my makeup last longer it was making my makeup flawless yes like it was helping with pores yes but it was not making my makeup last”
  • “I am sadly gonna get rid of this but I would not have stocked this up anywhere”
  • Source: 2025 product empties: buy or bye?
Aashi AdaniAashi Adani299K subscribersDEC 2025
Faux Filler Extra Shine Lip Gloss
Easy Blur Silicone-Free Smoothing & Pore-Minimizing Primer
4.5Easy Blur Silicone-Free Smoothing & Pore-Minimizing Primer
  • “I love how this one controls oil really well”11:20–11:29
  • “I feel like this one controls my oil, so it makes my base to stay dry for a longer period of time versus other primers out there”
  • “This one covers my pores really well”
  • “This one is in a very interesting formula because when you pop it out, it looks like it's in a silicon bubble, but when you rub it against your hand, it's gone. It's like water. Super hydrating”11:42–11:49
  • Source: Best sweat-proof & long-lasting summer base routine
JooshicaJooshica2.8M subscribersJUN 2025
Lip Contour 2.0 Automatic Matte Lip Pencil
4.6Variant: Sandy BeigeLip Contour 2.0 Automatic Matte Lip Pencil
  • “Now, this one is a gel lip pencil. So, this one sets down, becomes transferproof, budge proof, and is super longwearing. Even after your lipstick wears off, your lip liner will still be intact”32:40–32:45
  • “I feel like Huda Beauty's lip liners are very well talked about and well regarded in the community, and I can see why. These just work so well”32:49–32:55
  • “I love the way that this lip pencil just absolutely glides onto the lips. There's no dragging. It's really smooth. It's very pigmented, so you don't really need to go over it more than once”33:18–33:22
  • “This Sandy Beige shade works really well as a cooler toned beige shade to contour my lips. It looks very natural and works with a lot of my lip colors”33:30–33:35
  • Source: Best makeup of 2025
AvatarLingAvatarLing3K subscribersDEC 2025
#FauxFilter Luminous Matte Concealer
Easy Bake Intense Eau de Parfum
2.5Easy Bake Intense Eau de Parfum
  • “It's supposed to have notes of wild cherry, white flower, cinnamon bark, and caramel milk”1:52–1:59
  • “It's supposed to be a floral gourmand that is inspired by the Easy Bake powder scent”1:59–2:05
  • “I cannot do floral. I tried to wear this and instantly was getting a headache, and it's nothing against the actual scent itself because I do think if you like florals, you will probably like this”2:05–2:12
  • “To me, this is a cozy, warm floral, and it definitely has that bourbon, I guess alcohol sort of vibe, like boozy vibe with a little bit of the cherry, but there is a lot of floral”2:18–2:28
  • “It is just very strong. I feel like two sprays and I'm like, 'Whoa.'”2:36–2:41
  • “It's an intense, sexy, date night, warm floral scent”2:38–2:46
  • “If you like the smell of the powder, I think you're going to like this because it really is that kind of intensified”2:44–2:47
  • Source: Trying hot new makeup releases
BabsBeautyBabsBeauty415K subscribersMAY 2026
Blush Filter Liquid Blush
Rose Quartz Eyeshadow Palette
4.6Rose Quartz Eyeshadow Palette
Laura LeeLaura Lee4.6M subscribersJUN 2025
#FAUXFILTER Color Corrector
3.5Variant: Mango#FAUXFILTER Color Corrector
Monica Ravi-ConwayMonica Ravi-Conway1.2M subscribersAPR 2026
Brand note

High-impact makeup known for blurring powders and long-wearing lip stains.

Huda Beauty is a brand that leans into high-impact, camera-ready formulas — think blurring powders that hold up in humidity and lip products that actually stay put. The Easy Bake Loose Setting Powder is the anchor here: creators consistently call it smoothing, mattifying, and long-wearing, though some note it can feel heavy on the skin and that shade selection matters (not every shade works on every skin tone). The Lip Contour Stain gets attention for its staining power and budge-proof wear, but one creator found the applicator a bit thick.

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