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Huda Beauty

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@kayliboyle reviewing Huda Beauty Powder at 31:34 in a YouTube Shorts videoEasy Bake Loose Baking & Setting Powder"I do use the Huda Beauty powder."$60.00@allanaramaa reviewing Huda Beauty Lip Contour Stain at 15:40 in a YouTube Shorts videoLip Contour Stain"The Huda Beauty lip stain is one of my all-time favorite products, not just for 2025, but for the lip category in general."$25.00@magdalinejanet reviewing Huda Beauty Liquid Blush at 06:26 in a YouTube Shorts videoBlush Filter Liquid Blush"Strawberry Cream is my all-time favorite shade."$25.00@juicyjas reviewing Huda Beauty Easy Bake Setting Powder at 18:22 in a YouTube Shorts videoEasy Bake and Snatch Pressed Brightening and Setting Powder"If I could only pick one, it would be my Huda Beauty Easy Bake powder."$40.00@makeupbycheryl reviewing Huda Beauty Lip Liner at 27:14 in a YouTube Shorts videoLip Contour 2.0 Automatic Matte Lip Pencil"I love just creating a stain for my liner that lasts me all day and then I don't have to worry about my lip line because truly my lips kind of disappear when they're not defined."$23.00@morganturnermakeup reviewing Huda Beauty Easy Bake Blurring Setting Spray at 22:37 in a YouTube Shorts videoEasy Bake Setting Spray with 16-Hour Wear"I think it's a unanimous decision that this is just not a good setting spray."$31.00@carmelnicolebeauty reviewing Huda Beauty Easy Blur Primer at 07:15 in a YouTube Shorts videoEasy Blur Silicone-Free Smoothing & Pore-Minimizing Primer"I just think it's great for evening out bits of texture that you might have on your skin, and it is very, very blurring around the pore area."$29.00@magdalinejanet reviewing Huda Beauty Color Corrector at 20:07 in a YouTube Shorts video#FAUXFILTER Color Corrector"Huda Beauty's color corrector has come in clutch for me every single time."$30.00@moorebeautifully reviewing Huda Beauty Limited Edition Blush Palette at 44:07 in a YouTube Shorts videoBlush Filter Blurring Blushlighters Palette"I especially love the highlighters in here. This is what I'm wearing on my cheeks today."$43.00@bekah_sun reviewing Huda Beauty Faux Filter Luminous Matte Concealer at 08:23 in a YouTube Shorts video#FauxFilter Luminous Matte Concealer"One of my favorite concealers ever."$31.00@yarig reviewing Huda Beauty Easy Bake Intense at 08:51 in a YouTube Shorts videoEasy Bake Intense Eau de Parfum"Do you see the dent that I put in her cuz she's so freaking good."$130.00makeupbynikkilarose mentioning HUDA BEAUTY Faux Filler Tinted Lip Gloss at 32:35 in their YouTube videoFaux Filler Extra Shine Lip Gloss"This has a really unique flat on each side applicator."$16.00@ilincaw reviewing Huda Beauty #FauxFilter Brightening Under Eye Color Corrector at 13:39 in a YouTube Shorts video#FauxFilter Brightening Under Eye Color Corrector"Isn't this a pretty blush? And guess what? This lasts all day long. All day long."$31.00@maryammaquillage reviewing Huda Beauty Lip Oil at 35:04 in a YouTube Shorts videoFaux Filler Ultra-Hydrating Tinted Jelly Lip Oil"My most used lip oil for the year was actually the Huda Beauty Faux Filler Jelly Oil."$21.00@kayliboyle reviewing Huda Beauty Eyeshadow Palette at 49:03 in a YouTube Shorts videoCherry Blossom Eyeshadow Palette"And this is the white eyeshadow in the icy nude Huda Beauty palette."$67@makeupbycheryl reviewing Huda Beauty Lip Contour Lip Stain at 06:43 in a YouTube Shorts videoLip Contour Lip Stain"Every time I do my makeup now, I use a lip liner stain. This changed makeup for me because now my lip line lasts all day, and I just touch up with a pencil."$34.00laura88lee mentioning Huda Beauty Rose Quartz Eyeshadow Palette at 18:05 in their YouTube videoRose Quartz Eyeshadow Palette"It is like the coolest palette."$52.00@kellystrack reviewing Huda Beauty Easy Blur Foundation at 02:57 in a YouTube Shorts videoEasy Blur Natural Airbrush Foundation with Niacinamide"If I'm just in a rush and like on a daily grabbing something, this was the one that I was going for."$37.00@elleugly reviewing Huda Beauty Tantour Cream Bronzer at 09:01 in a YouTube Shorts videoTantour Contour & Bronzer Cream"This is all I have left, which is zero. I had to scrape the last drops to put the rest on my face and demonstrate this for you."$30.00@elleugly reviewing Huda Beauty Easy Bake Fragrance-Free Setting Powder at 23:18 in a YouTube Shorts videoEasy Bake Fragrance Free Loose Baking and Setting Powder"This stuff it's just it's just reliable."$38.00

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Easy Bake Loose Baking & Setting Powder
5Variant: Pound CakeEasy Bake Loose Baking & Setting Powder
Carmel NicoleCarmel Nicole21K subscribers
4.9Easy Bake Loose Baking & Setting Powder
From Head To ToeFrom Head To Toe1.2M subscribers
4.9Easy Bake Loose Baking & Setting Powder
Bekah SunBekah Sun22K subscribers
4.9Easy Bake Loose Baking & Setting Powder
JooshicaJooshica2.8M subscribers
4.9Easy Bake Loose Baking & Setting Powder
  • “This powder is still good for dry skin as well, however it's not my top top pick for dry skin, but what this does do is leave you with such an airbrushed flawless finish to your skin that looks incredible on camera and pictures, in person, in your real everyday day-to-day life”15:55–16:00
  • “This powder is one of my absolute top recommendations. I love this powder so so much and I rely on it so heavy”16:27–16:31
  • Source: Luxury vs drugstore: where to spend your money - Mar 8, 2025
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.9Variant: Banana BreadEasy Bake Loose Baking & Setting Powder
  • “Not only is it one of the most finely-milled powders out here”8:39–8:45
  • “See how it adheres on your finger. This is when you know a powder is finely milled. It should look like baking flour”8:49–9:00
  • “Huda Beauty Easy Bake is fabulous”9:09–9:14
  • “I love the shade banana bread”9:12–9:17
  • “This powder, it's just one of the powders that I always go to”9:27–9:32
  • “The Huda Beauty's powder is great. It is very blurring and it's kind of like a full coverage setting powder”9:37–9:46
  • “If you want a super glam look that it's going to look great all day long and look great in photos and videos and just last so you don't have any separation. This is the powder to get”9:46–9:53
  • “Personally, I love it. I've been using it since it released”10:01–10:04
  • Source: 10 High-End Sephora Makeup Products You Actually Need (2026) - Jun 2, 2026
Magdaline JanetMagdaline Janet106K subscribers
4.9Variant: Banana BreadEasy Bake Loose Baking & Setting Powder
  • “I am a Huda Beauty powder lover. I will literally die in the grave with this powder”13:39–13:44
  • “I wear the shade banana and I've been wearing her for literally probably 10 years”14:23–14:27
  • “She retails for $39, has .71 oz of product, over double the NYX setting powder, and comes in at $54.93 per ounce”14:32–14:40
  • “This is way more blurred, way more matte”14:44–14:48
  • “I think we have a clear winner here and that is the Huda Beauty Easy Bake Powder. Wins price per ounce. And I'll be honest, I also think it wins for formula”15:02–15:06
  • “I've had one of these probably for over a year now, two years. I wear this every single day”15:13–15:18
  • “I would definitely recommend buying one that you won't have to replenish every 2 weeks”15:23–15:27
  • Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
4.8Variant: Peach PieEasy Bake Loose Baking & Setting Powder
Lisa JLisa J369K subscribers
3.8Variant: Peach PieEasy Bake Loose Baking & Setting Powder
estherdazeestherdaze26K subscribers
2.5Variant: Matcha Milk CakeEasy Bake Loose Baking & Setting Powder
Erin Nicole TVErin Nicole TV130K subscribers
Lip Contour Stain
5Variant: Toasty BrownLip Contour Stain
  • “The Huda Beauty lip stain is one of my all-time favorite products, not just for 2025, but for the lip category in general”2:57–3:04
  • “I put this on at like 10:00 a.m. this morning. It is almost 11:00 p.m. at night and it is still on”3:07–3:11
  • “My favorite shades are toasty brown, which is what I have on my lips right now. And also shade soft nude. Love these. These are fantastical”3:23–3:27
  • Source: Best luxury makeup of 2025 - Jan 11, 2026
Maryam MaquillageMaryam Maquillage300K subscribers
4.9Variant: Toasty Brown & Warm BrownLip Contour Stain
  • “I use a lip stain every single day of my life. Like even when I'm not wearing makeup, I will put a lip stain on”38:03–38:11
  • “Huda Beauty really I think became number one”38:13–38:23
  • “The toasty brown is my most used shade. I've repurchased it already”38:32–38:40
  • “A beautiful intense pigmented product. Lasts all day for me”38:43–38:49
  • “It does fade throughout the day, so don't think that you put it on and like it stays exactly the same, but at the end of the day, I still have like a liner with this one. It fades, but there's still pigment there”38:47–38:54
  • “Probably my most used product in like this entire lineup is this one, and my most repurchased”39:09–39:15
  • “This is my second one and I'm about to repurchase a third one, which kind of sucks because you do go through it quite quickly, but I truly don't care. I love it so much”
  • Source: Top 25 Beauty Releases of 2025 - Dec 27, 2025
Tania B. WellsTania B. Wells64K subscribers
4.6Variant: Soft NudeLip Contour Stain
Laura LeeLaura Lee4.6M subscribers
4.5Variant: Soft NudeLip Contour Stain
Skyler ReneeSkyler Renee78K subscribers
4.5Variant: Soft PinkLip Contour Stain
Bekah SunBekah Sun22K subscribers
4.2Variant: Soft NudeLip Contour Stain
Dacey CashDacey Cash517K subscribers
Variant: Soft NudeLip Contour Stain
  • “My favorite shade, which I ran out, I still have this because I'm trying to get the remaining that's out, but there isn't any, is soft nude”9:00–9:05
  • “A soft nude. It's like this rose nude. It just matched my lips so beautifully”9:12–9:20
  • “It has that applicator that's a little fuzzy. It's very different from the other two I've showed you. And you see it has that dent in the middle? It really could just fit your lips very well”
  • “Because it has that like velvet fuzzy looking applicator, it distributes the product, because it's so wet and thin, in a much more even manner”9:30–9:38
  • “I never found that the product really spit up... that really just came out and created like a big old smudge. Applicator was really just thought out”9:40–9:49
  • Source: Best lip stains for a plump, defined look - Mar 19, 2026
Magdaline JanetMagdaline Janet106K subscribers
Variant: RosewoodLip Contour Stain
sophdoeslifesophdoeslife1.4M subscribers
Blush Filter Liquid Blush
4.9Variant: Strawberry CreamBlush Filter Liquid Blush
  • “Strawberry Cream is my all-time favorite shade”5:21–5:27
  • “This is one of the best cream blush formulas I've ever tried because it is so long lasting”5:31–5:34
  • “This thing will stay on your face whether you're putting a powder blush over top or not. This will stay on your face throughout the day”5:34–5:41
  • “I love the sheen. It's not like too dewy. It's not completely matte”5:43–5:47
  • “It just gives your cheeks this like really pretty kind of dimension and natural glow”5:49–5:53
  • “They're super pigmented. One of these would last you a decent while because you need one to two dots each side of your face”5:53–5:59
  • “If you have issues with blush staying on your face, try this one out”5:59–6:06
  • Source: Sephora sale favorites, recommendations and what's in my cart - Oct 31, 2025
Taylor WynnTaylor Wynn862K subscribers
4.9Variant: Strawberry CreamBlush Filter Liquid Blush
  • “You do not need a lot of this. You need literally a dot or two on each cheek. So this will last a very long time cuz it's pigmented”8:45–8:49
  • “It is extremely long-lasting. Like this will stay on my face all day long”
  • “I love it for layering other blushes on top as well”8:56–9:00
  • “Beautiful finish. I think it just looks like a satin kind of glowy finish, but not shimmery and not glow overboard. Just looks like that glow within kind of look”9:06–9:13
  • “If you're doing your own wedding makeup or event makeup, and you need your blush to like really stay on and look good in photos and stuff, highly recommend”9:15–9:19
  • Source: 2025 favorites: best makeup, hair, beauty and perfumes of the year - Dec 17, 2025
Taylor WynnTaylor Wynn862K subscribers
4.8Variant: Strawberry LatteBlush Filter Liquid Blush
  • “Ooh, this is pretty. This is like a pink rose. It's a little muted, I feel”7:16–7:22
  • “This is nice. It's blending into the bronzer pretty well”7:22–7:27
  • “Blush I love. I think it's such a beautiful beautiful tone. It works very well on brown skin. You can tell here. Ooh, yes. This is a yes. Yes. Yes”17:19–17:27
  • “I really like this and this right here. It's like a little muted shade. A little like a deeper Oh, it's like a It's like a warm tone a little rose warm tone rose”
  • “That's pigmented, too”
  • “With the Huda Beauty blush, the liquid blush is great. You guys know this formula is like a very gel-like. It kind of shears out a little bit and you can build it. So, it's really nice because it's a very buildable formula. So, yes”
  • “the blush, fabulous”
  • Source: 12-hour wear test of new Dior, Huda Beauty, and OneSize products - May 7, 2026
Magdaline JanetMagdaline Janet106K subscribers
4.2Blush Filter Liquid Blush
Ali AndreeaAli Andreea1.4M subscribers
Easy Bake and Snatch Pressed Brightening and Setting Powder
5Variant: Pound CakeEasy Bake and Snatch Pressed Brightening and Setting Powder
juicyjasjuicyjas1.1M subscribers
5Variant: Cherry BlossomEasy Bake and Snatch Pressed Brightening and Setting Powder
Julia Adams MUAJulia Adams MUA286K subscribers
5Variant: Cherry Blossom & Pound CakeEasy Bake and Snatch Pressed Brightening and Setting Powder
Julia Adams MUAJulia Adams MUA286K subscribers
4.9Variant: Cherry Blossom CakeEasy Bake and Snatch Pressed Brightening and Setting Powder
  • “I used the crap out of this. Like, I used this a lot”18:03–18:07
  • “The complaint in the community was that it wasn't as mattifying as her loose powders, and it kind of had like a luminous glow to it, which actually didn't mind”18:08–18:13
  • “They reformulated it this year in the same shades... it is 10,000 times better than the old one, you guys. Like, this one is so much better”18:17–18:22
  • “I have a short comparing the two, and it's embarrassing how much better this one looks under the eye than the original”18:27–18:38
  • Source: My 2026 empties are top tier - Mar 14, 2026
Rudi BerryRudi Berry74K subscribers
Lip Contour 2.0 Automatic Matte Lip Pencil
4.9Variant: Honey BeigeLip Contour 2.0 Automatic Matte Lip Pencil
Taylor WynnTaylor Wynn862K subscribers
4.6Variant: Sandy BeigeLip Contour 2.0 Automatic Matte Lip Pencil
  • “Now, this one is a gel lip pencil. So, this one sets down, becomes transferproof, budge proof, and is super longwearing. Even after your lipstick wears off, your lip liner will still be intact”32:40–32:45
  • “I feel like Huda Beauty's lip liners are very well talked about and well regarded in the community, and I can see why. These just work so well”32:49–32:55
  • “I love the way that this lip pencil just absolutely glides onto the lips. There's no dragging. It's really smooth. It's very pigmented, so you don't really need to go over it more than once”33:18–33:22
  • “This Sandy Beige shade works really well as a cooler toned beige shade to contour my lips. It looks very natural and works with a lot of my lip colors”33:30–33:35
  • Source: Best makeup of 2025 - Dec 24, 2025
AvatarLingAvatarLing3K subscribers
Easy Bake Setting Spray with 16-Hour Wear
3Easy Bake Setting Spray with 16-Hour Wear
Val FochéVal Foché14K subscribers
2Easy Bake Setting Spray with 16-Hour Wear
  • “I feel like this was like the most mind blowing setting spray. I really thought it would be”
  • “I feel like it's fraud funny it like left these white dots on my skin”
  • “If I had to go out I would never use this because this didn't feel like it was making my makeup last longer it was making my makeup flawless yes like it was helping with pores yes but it was not making my makeup last”
  • “I am sadly gonna get rid of this but I would not have stocked this up anywhere”
  • Source: 2025 product empties: buy or bye? - Dec 13, 2025
Aashi AdaniAashi Adani299K subscribers
1Easy Bake Setting Spray with 16-Hour Wear
Morgan TurnerMorgan Turner370K subscribers
Easy Blur Silicone-Free Smoothing & Pore-Minimizing Primer
4.5Easy Blur Silicone-Free Smoothing & Pore-Minimizing Primer
  • “I love how this one controls oil really well”11:20–11:29
  • “I feel like this one controls my oil, so it makes my base to stay dry for a longer period of time versus other primers out there”
  • “This one covers my pores really well”
  • “This one is in a very interesting formula because when you pop it out, it looks like it's in a silicon bubble, but when you rub it against your hand, it's gone. It's like water. Super hydrating”11:42–11:49
  • Source: Best sweat-proof & long-lasting summer base routine - Jun 29, 2025
JooshicaJooshica2.8M subscribers
#FAUXFILTER Color Corrector
4.9Variant: Peach#FAUXFILTER Color Corrector
Magdaline JanetMagdaline Janet106K subscribers
3.5Variant: Mango#FAUXFILTER Color Corrector
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Blush Filter Blurring Blushlighters Palette
4.8Blush Filter Blurring Blushlighters Palette
  • “I especially love the highlighters in here. This is what I'm wearing on my cheeks today”44:04–44:07
  • “This gives me that beautiful pink shift that I'm looking for on my cheeks”44:07–44:12
  • “I actually find for how loud these colors are, they're really, really wearable. They blend really nicely”44:12–44:16
  • “It's got a really good blurring effect to it because they are matte blushes, but then that highlighter comes through and it just gives you such a fun pop to your cheeks”44:14–44:21
  • Source: Best makeup of 2025 awards - Jan 4, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
4.8Blush Filter Blurring Blushlighters Palette
Sophie 🎀Sophie 🎀1.9K subscribers
#FauxFilter Luminous Matte Concealer
4.5Variant: Coconut Flakes 2.7n#FauxFilter Luminous Matte Concealer
Bekah SunBekah Sun22K subscribers
Easy Bake Intense Eau de Parfum
4.5Easy Bake Intense Eau de Parfum
Yari GYari G77K subscribers
2Easy Bake Intense Eau de Parfum
  • “It's supposed to have notes of wild cherry, white flower, cinnamon bark, and caramel milk”1:52–1:59
  • “It's supposed to be a floral gourmand that is inspired by the Easy Bake powder scent”1:59–2:05
  • “I cannot do floral. I tried to wear this and instantly was getting a headache, and it's nothing against the actual scent itself because I do think if you like florals, you will probably like this”2:05–2:12
  • “To me, this is a cozy, warm floral, and it definitely has that bourbon, I guess alcohol sort of vibe, like boozy vibe with a little bit of the cherry, but there is a lot of floral”2:18–2:28
  • “It is just very strong. I feel like two sprays and I'm like, 'Whoa.'”2:36–2:41
  • “It's an intense, sexy, date night, warm floral scent”2:38–2:46
  • “If you like the smell of the powder, I think you're going to like this because it really is that kind of intensified”2:44–2:47
  • Source: Trying hot new makeup releases - May 25, 2026
BabsBeautyBabsBeauty415K subscribers
Faux Filler Extra Shine Lip Gloss
#FauxFilter Brightening Under Eye Color Corrector
4.9Variant: Cherry Blossom#FauxFilter Brightening Under Eye Color Corrector
ilinca wilinca w4.5K subscribers
Faux Filler Ultra-Hydrating Tinted Jelly Lip Oil
4.9Faux Filler Ultra-Hydrating Tinted Jelly Lip Oil
  • “My most used lip oil for the year was actually the Huda Beauty Faux Filler Jelly Oil”34:55–35:02
  • “I actually ran out of the third color. I emptied it. And I don't think I've ever emptied a lip product since I started this channel”35:04–35:09
  • “It was basically my everyday go-to, something that I would throw on just to look a little bit cuter and a little bit more alive”35:20–35:24
  • Source: Best luxury makeup of 2025 - Jan 11, 2026
Maryam MaquillageMaryam Maquillage300K subscribers
Cherry Blossom Eyeshadow Palette
Lip Contour Lip Stain
Rose Quartz Eyeshadow Palette
4.6Rose Quartz Eyeshadow Palette
Laura LeeLaura Lee4.6M subscribers
Easy Blur Natural Airbrush Foundation with Niacinamide
4.9Variant: Apple PieEasy Blur Natural Airbrush Foundation with Niacinamide
  • “If I'm just in a rush and like on a daily grabbing something, this was the one that I was going for”2:52–2:57
  • “I always know that I can trust this foundation. Like it always looks good. It wears well. It's like a natural finish”2:57–3:00
  • “It covers everything up but still looks natural and wears really well throughout the day”3:18–3:23
  • “This was definitely the foundation that I grabbed for the most this year and I do really really love it”3:28–3:31
  • Source: Best makeup of 2025 - Dec 30, 2025
Kelly StrackKelly Strack1.1M subscribers
Tantour Contour & Bronzer Cream
4.9Variant: LightTantour Contour & Bronzer Cream
  • “This is all I have left, which is zero. I had to scrape the last drops to put the rest on my face and demonstrate this for you”8:44–8:50
  • “This is still the ultimate formula for me because it's cream to powder. It's blurring. It's just the right amount of pigment”
  • “I have bought quite a few cream bronzers and they don't compare. They just simply don't”
  • “I did try to repurchase this and buy a backup during her cyber craze, but they only had one shade available and it wasn't the shade light cuz that was sold out”9:01–9:07
  • “I don't even think she has a bronzer on in her line of makeup anymore that is being sold at Sephora”9:19–9:26
  • Source: Best makeup of 2025 - Dec 8, 2025
ugly elleugly elle32K subscribers
Easy Bake Fragrance Free Loose Baking and Setting Powder
4.5Variant: Banana BreadEasy Bake Fragrance Free Loose Baking and Setting Powder
ugly elleugly elle32K subscribers
Brand note

Huda Beauty is a brand that delivers on performance — creators consistently reach for the Easy Bake Loose Baking & Setting Powder for its blurring, mattifying finish that holds makeup in place all day without looking cakey. The Lip Contour Stain also stands out for its innovative marker-like design and impressive staying power. The trade-off: some find the powder can feel heavy on the skin, and the lip stains may dry out over time, though many report no issues. Overall, this is a brand for those who prioritize longevity and a filtered, airbrushed look.

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